Treatwell
Treatwell operates Europe's leading beauty booking marketplace, connecting 75,000+ salons and spas with consumers across 14 European countries via localized web platforms, while offering SaaS management tools to beauty service providers, most recently deepened by its 2024 acquisition of Salonized.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Treatwell firmographics
Firmographics- Name
- Treatwell
- Website
- https://treatwell.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Treatwell operates Europe's leading beauty booking marketplace, connecting 75,000+ salons and spas with consumers across 14 European countries via localized web platforms, while offering SaaS management tools to beauty service providers, most recently deepened by its 2024 acquisition of Salonized.
- Ownership category
- akta.pro rank
Treatwell industry classification
Industry- Product category
- Beauty Services Marketplace
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
- akta.pro secondary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
Keywords
Where Treatwell is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Treatwell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Distribution channels1 record
Treatwell product offering
Product offeringCore offering
Treatwell operates a European beauty booking marketplace that connects over 75,000 salons, spas, and wellness centers with consumers looking to discover and reserve beauty appointments online. The platform offers a 24/7 consumer-facing booking experience alongside SaaS management tools that help salons handle appointments, client management, and business operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Treatwell Marketplace
- Treatwell Salon Software (SaaS)
- Salonized
Companies that use Treatwell
Customer profileSegments1 record
Ideal customer profiles2 records
Treatwell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treatwell partnerships and signals
Strategic signalScale indicators1 record
Treatwell competitors and assessment
Company assessmentDirect peers
- Booksy: Booksy provides online booking, marketing, and management software for salons, barbers, and beauty professionals. It competes directly with Treatwell's marketplace plus SaaS offering across Europe, North America, and other regions.
- Boulevard: Boulevard provides client experience and business management software for premium salons and spas. It targets the same high-end salon customer as Treatwell's SaaS arm and competes for the same premium supply base.
- Fresha: Fresha is a global beauty and wellness marketplace with a strong European presence and integrated SaaS tools. It is Treatwell's closest direct competitor, fighting for the same salons, spas, and consumers on overlapping geographies.
- GlossGenius: GlossGenius is a beauty business management platform serving salons, spas, and barbershops with booking, payments, and CRM. It is a direct peer on the SaaS side and increasingly on consumer discovery via its marketplace.
- Vagaro: Vagaro is a cloud-based salon, spa, and fitness business management platform with a built-in consumer marketplace. It directly overlaps Treatwell in target customer (salons/spas) and product scope (booking + SaaS).
- StyleSeat: StyleSeat is an online marketplace that connects consumers with beauty and wellness professionals. It is a direct peer to Treatwell's consumer marketplace model, primarily in North America but addressing the same use case.
- Phorest: Phorest is a salon and spa software provider founded in Ireland with strong UK and European presence. It is a direct peer in salon SaaS and increasingly in online booking — overlapping with Treatwell's supply-side tools.
Broad incumbents
- Square Appointments (Block): Square Appointments is a booking and payments tool bundled into Block's broader SMB commerce platform. It targets the same salon and spa customers as Treatwell's SaaS offering, but as part of a much wider payments and POS portfolio.
- Mindbody: Mindbody is a large, established wellness business management platform serving salons, spas, fitness, and wellness verticals. It overlaps with Treatwell in booking and SaaS for salons and spas, but operates across a much broader vertical portfolio.
Regional players
- Planity: Planity is an online appointment booking platform focused on hair salons and beauty professionals primarily in France and Germany. It is a regional peer that overlaps directly with Treatwell's core markets but lacks Treatwell's pan-European footprint.
Market position
Customer concentration
Treatwell social profiles
Digital presenceTreatwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treatwell leadership team
Management profileNumber of profiles
Profiles4 records
Treatwell funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treatwell M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treatwell
What does Treatwell do?
Treatwell operates a European beauty booking marketplace that connects over 75,000 salons, spas, and wellness centers with consumers looking to discover and reserve beauty appointments online. The platform offers a 24/7 consumer-facing booking experience alongside SaaS management tools that help salons handle appointments, client management, and business operations.
Is Treatwell a public or private company?
Treatwell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Treatwell founded?
Treatwell was founded in 2008. It employs 501 to 1,000 people.
Where is Treatwell based?
Treatwell is headquartered in London, United Kingdom, in the Europe region.
Who are Treatwell's main competitors?
Direct peers on record are Booksy, Boulevard, Fresha, GlossGenius, Vagaro, StyleSeat and Phorest. Broad incumbents are Square Appointments (Block) and Mindbody. Planity is listed as a regional player.
Does Treatwell have an API?
No public API is recorded for Treatwell.
What industry is Treatwell in?
Treatwell's product category is Beauty Services Marketplace. Its primary akta.pro industry code is BPAMAHAF, Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa), with a secondary code of THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages). Its NAICS code is 812112.