Screen-Free Sleep

What Screen-Free Sleep does

Screen-Free Sleep is a public health awareness campaign operated by The Big Imagination Foundation, a US-based nonprofit organization. Officially launched in August 2025, the campaign educates parents on keeping devices out of children's bedrooms at sleep time to address youth sleep deprivation linked to declining mental health and academic outcomes. It targets parents of elementary and middle school children, with secondary activation through schools, PTAs, and community organizations including sports teams, faith-based groups, and youth programs.

The campaign's core product is the iSleep Pro kit, a physical awareness package containing a sleep mask styled like smartphone packaging, a user guide describing a 3-step screen-free sleep method (device-free bedroom, alarm clock substitution, secure device storage), and alarm clock stickers. Supporting products include a one-page Parent Guide, a DIY iSleep Pro kit (approximately $2 per unit production cost), and downloadable activation resources (posters, social media graphics, flash mob choreography). The campaign is grounded in peer-reviewed research cited from JAMA Pediatrics, The Lancet, and the Sleep Health journal, with advisory support from sleep researchers at Stony Brook University and Boston Children's Hospital.

The business model is nonprofit and non-commercial. Screen-Free Sleep generates no product revenue; iSleep Pro kits are distributed at cost through community inquiries ([email protected]), and all campaign resources are provided free of charge to schools, PTAs, and parents. The campaign is funded through The Big Imagination Foundation, which also operates the Screenagers documentary film franchise (screened in 102+ countries) and the Away For The Day campaign (launched 2017). Distribution occurs through grassroots community activation, social media channels (Instagram, Facebook, TikTok), school-based events, Screenagers film screenings, and volunteer-led flash mob activations.

Name

Screen-Free Sleep

Legal name

The Big Imagination Foundation

Website

https://screenfreesleep.org

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Screen-Free Sleep is a US-based nonprofit public health campaign that educates parents on keeping devices out of children's bedrooms at night to address youth sleep deprivation. It distributes iSleep Pro awareness kits and free resources through schools, PTAs, and community organizations.

Ownership category

akta.pro rank

Product category

Youth Health Education

akta.pro primary industry

Sleep Health & Recovery Education (EDAAAHAE)

akta.pro secondary industry

Sleep Health Coaching (HSADAGAE)

Keywords

• Youth sleep health
• Screen-free parenting
• Family sleep education
• Digital wellness youth
• Public health campaign

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. Campaign/Nonprofit: Screen-Free Sleep is a nonprofit awareness campaign operated by The Big Imagination Foundation. The organization does not appear to generate commercial revenue but distributes iSleep Pro kits at cost through community inquiries and provides free resources to schools and parents. Funded through campaign supporters and the Screenagers parent organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Screen-Free Sleep is a public health campaign operated by The Big Imagination Foundation that promotes screen-free sleep for children by encouraging parents to remove smartphones and devices from bedrooms at bedtime. The campaign distributes the iSleep Pro kit—a physical lockbox and pledge system—and provides research-backed parent guides, DIY assembly instructions, and community action tools designed for families, schools, and partner organizations.

Product overview

Screen-Free Sleep is a public health campaign ecosystem centered on preventing childhood sleep deprivation by promoting device-free bedrooms at night. The primary product is the iSleep Pro physical kit (launched August 2025), which serves as a conversation starter at schools and community events. Supporting resources include the Parent Guide, DIY iSleep Pro Kit, and various downloadable activation materials including posters, social media templates, surveys, and flash mob choreography. The campaign also provides a pledge mechanism for parents to commit to screen-free sleep practices.

Differentiator

Problem solved

Functional benefit

Products and services

• iSleep Pro kit A pre-assembled physical lockbox and pledge kit that helps families keep smartphones and devices out of children's bedrooms at bedtime, intended for parents of elementary and middle school children.
• DIY iSleep Pro Kit A self-assembly version of the iSleep Pro lockbox and pledge kit, distributed as downloadable instructions so families can build their own screen-locking solution at home.
• Screen-Free Sleep Parent Guide A research-backed educational resource for parents explaining why and how to keep screens out of children's bedrooms, grounded in expert pediatric sleep science.
• Screen-Free Sleep Community Campaign A nationwide pledge and action campaign run by The Big Imagination Foundation that mobilizes schools, PTAs, and community organizations to encourage families to adopt screen-free sleep practices.

Quantifiable outcome

• 2.3x more likely to feel tired during the next day when device is in bedroom (even without using it)
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Screenagers (Screenagers Movie)coreStrategic or Co-development PartnerThe Screen-Free Sleep campaign is created by the Screenagers team, who developed the four Screenagers documentary films screened in over 102 countries. The campaign leverages the Screenagers brand, distribution network, and existing community relationships to promote screen-free sleep awareness.
• Away For The Day CampaigncoreStrategic or Co-development PartnerThe Away For The Day campaign, launched in 2017 to keep phones out of schools, is a related initiative by the same founders. Both campaigns share organizational infrastructure and strategic alignment around youth tech wellness.
• Big Imagination FoundationcoreOthersThe Big Imagination Foundation is the nonprofit organization that operates the Screen-Free Sleep campaign. All campaign activities and intellectual property are operated under this foundation.
• Lauren Hale, PhD (Advisory)minorStrategic or Co-development PartnerLeading sleep expert and Professor at Stony Brook University, serving as Founding Editor in Chief of the Sleep Health journal. Provides scientific credibility and research expertise to the campaign.
• Judith Owens, MD, MPH (Advisory)minorStrategic or Co-development PartnerDirector of Sleep Medicine at Boston Children's Hospital. Provides medical expertise and credibility in pediatric sleep medicine to the campaign's advisory team.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Common Sense Education: The school-facing arm of Common Sense Media, providing digital citizenship and wellness curriculum to K-12 schools. Competes for the same school wellness budgets, PTA partnerships, and educator mindshare that Screen-Free Sleep needs to activate.
• Wait Until 8th: Parent-led grassroots pledge movement encouraging families to delay kids' smartphones until 8th grade. Highly comparable grassroots/community-led model, same parent activation playbook, and competes for the same school/PTA distribution channels.
• National Sleep Foundation: Long-standing non-profit dedicated to sleep health education and advocacy, with research-backed resources for the public. Overlaps directly on the sleep-health education mission and competes for the same parent, school, and policymaker audience.
• Common Sense Media: The dominant non-profit in youth digital wellness, providing reviews, ratings, and parent resources on media and technology. Directly comparable in mission (helping families navigate kids' tech use) and non-profit GTM, and the most likely 'head-to-head' for parent attention and school partnerships.
• Away for the Day: Sibling campaign by the same Screenagers founders (Ruston/Tabb), launched in 2017 to keep phones out of schools. Same team, same community-led playbook, same school/PTA distribution, and effectively the most directly comparable operational analog.

Broad incumbents

• Family Online Safety Institute (FOSI): Established non-profit focused on online safety for children and families, convening industry, government, and academia. Overlaps with Screen-Free Sleep's mission at the family-policy level and is a likely convening/partner counterpart for any institutional expansion.
• American Academy of Sleep Medicine: The largest U.S. professional society for sleep medicine, producing clinical guidelines and public education. Provides the clinical/research authority in the sleep space and is a potential upstream endorser or partner for the campaign's research-backed approach.
• HealthyChildren.org (AAP): The American Academy of Pediatrics' parent-facing site, providing pediatric health guidance. Overlaps on parent education content and pediatric authority, and competes for the same parent attention on child wellness topics.
• KidsHealth from Nemours: Long-running, pediatrician-reviewed non-profit providing health information for parents, kids, and teens. Overlaps on parent education about child sleep and well-being, and is a likely comparator for any health-system partnership or sponsored content play.

Emerging players

• Center for Humane Technology: Mission-driven organization focused on aligning technology with human well-being, with strong public campaigns and policy work. Comparable mission framing (tech harms to youth) and a thought-leadership channel that competes for media and policymaker attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61579304970670
• Instagraminstagram.com/screenfreesleep
• TikToktiktok.com/@screenfreesleep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen-Free Sleep