National Sleep Foundation
The National Sleep Foundation is an independent nonprofit headquartered in Washington, DC that advances sleep health through the annual Sleep Awareness Week campaign, the SleepMark™ product certification program, the nationally representative Sleep in America Poll, the SleepTech® Network of 800+ organizations, and peer-reviewed research published in Sleep Health journal.
- Company typePrivate
- Founded1998
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What National Sleep Foundation does
The National Sleep Foundation (NSF) is an independent nonprofit organization headquartered in Washington, DC, founded in 1990 and dedicated to improving public health through sleep education, evidence-based research, and advocacy. Its core programs include the annual Sleep Awareness Week campaign (now in its 28th year, established 1998), the SleepMark™ voluntary certification program for consumer sleep products launched at CES 2026, the nationally representative Sleep in America Poll, and the SleepTech® Network, a community of 800+ organizations advancing evidence-based sleep technology. NSF also publishes peer-reviewed research in its Sleep Health journal and develops evidence-based guidelines such as its Sleep Duration Recommendations (comprehensively reviewed in 2026 across 133 meta-analyses and up to 3,222 individual studies) and the Adolescent Sleep Health Recommendations.
NSF's underlying technology and methodology are anchored in scientific consensus-building and standards development rather than software platforms; its competitive differentiation comes from being the recognized independent authority on sleep health, with endorsements from bodies such as the American Academy of Sleep Medicine and the American Academy of Pediatrics, and from its role as a standards-setter for the consumer sleep technology category.
The organization's revenue model is that of a typical mission-driven nonprofit, combining corporate sponsorships (e.g., Tempur-Pedic as Gold sponsor of Sleep Awareness Week), SleepTech Network membership dues from its 800+ member organizations, SleepMark certification fees for qualifying consumer sleep products, and paid research and advisory collaborations with industry partners. NSF serves a hybrid customer base spanning the general public (with specific focus on families and children, where its 2026 poll found 44% of U.S. children do not consistently get recommended sleep), the sleep technology industry through the SleepTech Network and SleepMark program, and public health and safety stakeholders through initiatives such as its Drowsy Driving Prevention program.
National Sleep Foundation firmographics
Firmographics- Name
- National Sleep Foundation
- Legal name
- National Sleep Foundation
- Website
- https://sleepfoundation.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The National Sleep Foundation is an independent nonprofit headquartered in Washington, DC that advances sleep health through the annual Sleep Awareness Week campaign, the SleepMark™ product certification program, the nationally representative Sleep in America Poll, the SleepTech® Network of 800+ organizations, and peer-reviewed research published in Sleep Health journal.
- Ownership category
- akta.pro rank
National Sleep Foundation industry classification
Industry- Product category
- Sleep Health Advocacy
- NAICS
- Voluntary Health Organizations (813212), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sleep Health & Recovery Education (EDAAAHAE)
Keywords
Where National Sleep Foundation is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
National Sleep Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Corporate Sponsorships: Tempur-Pedic served as Gold sponsor of Sleep Awareness Week 2026. Corporate partnerships provide funding while sponsors gain association with NSF's trusted brand and access to research findings.
- SleepTech Network Membership: Technology companies join NSF's SleepTech Network as members, contributing expertise to industry dialogue on sleep health technology and participating in events like CES.
- Sleep Product Certification (SleepMark): Voluntary designation program for consumer sleep products meeting evidence-based standards, providing revenue through certification fees while establishing industry quality benchmarks.
- Research and Advisory Services: NSF provides expertise and research collaboration to industry partners, such as the Tempur-Pedic sleep disruption study combining NSF's nationally representative research with Tempur-Pedic's SleepTracker-AI data.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
National Sleep Foundation product offering
Product offeringCore offering
The National Sleep Foundation is an independent nonprofit organization that conducts sleep health research, develops evidence-based sleep duration recommendations, runs the annual Sleep Awareness Week campaign, and operates the SleepMark voluntary certification program for consumer sleep products meeting evidence-based standards. The foundation also operates the SleepTech Network, a membership community of sleep technology organizations, and conducts the annual Sleep in America Poll providing nationally representative sleep research.
Product overview
The National Sleep Foundation operates as a nonprofit dedicated to sleep health education, research, and standards development. Its core programs include the annual Sleep Awareness Week campaign, the SleepMark™ voluntary certification program for sleep products meeting evidence-based standards, the Sleep in America Poll providing nationally representative sleep research, and the SleepTech® Network fostering collaboration among sleep technology organizations. The foundation also develops evidence-based recommendations and guidelines through scientific consensus, addresses specific health concerns through expert panels and position statements, and conducts research partnerships to advance understanding of sleep health.
Differentiator
Problem solved
Functional benefit
Products and services
- SleepMark Certification Program
- SleepTech Network
- Sleep in America Poll
- Sleep Awareness Week
- Sleep Duration Recommendations
- Drowsy Driving Prevention Program
Quantifiable outcome
- 44% of U.S. children do not get recommended sleep, with 95% of parents agreeing good sleep is essential to family functioning
- +1 more outcomes
Companies that use National Sleep Foundation
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
National Sleep Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
National Sleep Foundation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- SencieminorSencie joined NSF's SleepTech Network, a community of organizations working to promote sleep health and sleep technology. Sencie collaborates with hospitality and travel partners to design sleep-friendly environments utilizing sleep science insights.
- Tempur-PediccoreNSF announced a research collaboration with Tempur-Pedic to study what is disrupting Americans' sleep, combining NSF's nationally representative research with Tempur-Pedic's SleepTracker-AI data. The partnership examines sleep disruption using both subjective and objective measures. Tempur-Pedic is also a Gold sponsor of NSF's Sleep Awareness Week campaign (March 8-14, 2026).
- Earable NeurosciencecoreEarable Neuroscience announced at CES 2026 its official membership in NSF's SleepTech Network, positioning its FRENZ Brainband as a featured product in NSF's Digital Health Lounge. The company also unveiled a strategic partnership with Tonino Lamborghini for the SuperBrain Edition at $1,999 MSRP, merging EEG-based sleep technology with luxury branding.
- NextSenseminorNextSense was featured at NSF's CES briefing alongside the SleepMark announcement as a member of NSF's SleepTech Network, showcasing sleep technology innovations within NSF's ecosystem.
- Sleep.aiminorSleep.ai, a sleep intelligence company headquartered in Carlsbad, California, joined NSF's SleepTech Network. The company contributes expertise in large-scale sleep data analysis covering nearly one billion hours of sleep data and validation science to industry dialogue on sleep health technology. Sleep.ai participated at CES 2026 at NSF's booth.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
National Sleep Foundation competitors and assessment
Company assessmentEmerging players
- National Safety Council: Conducts drowsy driving research and public safety campaigns directly overlapping with NSF's Drowsy Driving Prevention Program. Comparable advocacy and policy work, though broader in workplace and roadway safety scope.
- World Sleep Society: International scientific organization that runs World Sleep Day and the World Sleep Congress, directly comparable to NSF's Sleep Awareness Week and Sleep in America Poll. Represents the international peer NSF would need to engage to extend its programs globally.
Broad incumbents
- American Diabetes Association: Voluntary health organization running large-scale national awareness campaigns, industry partnerships, and research programs. Analogous in operating model to NSF's combination of public education, scientific guidelines, and corporate sponsorship.
- Mental Health America: Community-based voluntary health nonprofit with comparable annual screening/awareness campaigns, research publications, and corporate partnerships. Similar in organizational scale and mid-size nonprofit structure to NSF.
- American Heart Association: Large voluntary health organization with a comparable model: research funding, public awareness campaigns, scientific guidelines, and corporate sponsorships. Serves as a template for the scale and revenue mix NSF could aspire to in sleep health.
- American Lung Association: Voluntary health nonprofit with directly overlapping clinical territory in sleep-disordered breathing and obstructive sleep apnea. Comparable structure of research, advocacy, public education, and corporate partnerships.
- Alzheimer's Association: Voluntary health organization with similar revenue mix (corporate partnerships, individual giving, research grants), national awareness campaigns, and peer-reviewed scientific output. Useful comparator for NSF's potential scale and brand-building playbook.
- American Academy of Pediatrics: Professional association of pediatricians that already endorses NSF's sleep duration recommendations. Operates in the same children's sleep health domain NSF emphasized in its 2026 Sleep in America Poll, and shares scientific publication and guideline-setting capabilities.
Direct peers
- Sleep Research Society: Scientific society dedicated to sleep research, with overlapping membership among sleep scientists who contribute to NSF's Medical Advisory Board and peer-reviewed Sleep Health journal. Highly comparable in mission, publication, and advocacy focus.
- American Academy of Sleep Medicine: Professional society for sleep medicine clinicians that, like NSF, sets sleep health standards, publishes research (Journal of Clinical Sleep Medicine), and runs public-facing sleep education campaigns. NSF already partners with AASM, making it the closest comparably positioned organization in the sleep health category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
National Sleep Foundation social profiles
Digital presenceNational Sleep Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Sleep Foundation leadership team
Management profileNumber of profiles
National Sleep Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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National Sleep Foundation M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about National Sleep Foundation
What does National Sleep Foundation do?
The National Sleep Foundation is an independent nonprofit organization that conducts sleep health research, develops evidence-based sleep duration recommendations, runs the annual Sleep Awareness Week campaign, and operates the SleepMark voluntary certification program for consumer sleep products meeting evidence-based standards. The foundation also operates the SleepTech Network, a membership community of sleep technology organizations, and conducts the annual Sleep in America Poll providing nationally representative sleep research.
Is National Sleep Foundation a public or private company?
National Sleep Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was National Sleep Foundation founded?
National Sleep Foundation was founded in 1998. It employs 11 to 50 people.
Where is National Sleep Foundation based?
National Sleep Foundation is headquartered in Arlington, United States, in the North America region.
How does National Sleep Foundation make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are sleepTech Network Membership, sleep Product Certification (SleepMark) and research and Advisory Services.
Who are National Sleep Foundation's main competitors?
Emerging players on record are National Safety Council and World Sleep Society. Broad incumbents are American Diabetes Association, Mental Health America, American Heart Association, American Lung Association, Alzheimer's Association and American Academy of Pediatrics. Direct peers are Sleep Research Society and American Academy of Sleep Medicine.
Does National Sleep Foundation have an API?
No public API is recorded for National Sleep Foundation.
What industry is National Sleep Foundation in?
National Sleep Foundation's product category is Sleep Health Advocacy. Its primary akta.pro industry code is EDAAAHAE, Sleep Health & Recovery Education. Its NAICS code is 813212 and its SIC code is 8200.