Granja Brasilia

What Granja Brasilia does

Granja Brasília is a family-owned, vertically integrated poultry agribusiness headquartered in Pará de Minas, Minas Gerais, Brazil. Founded in 1970 by Avelino Augusto dos Santos, the company operates across breeder farms, hatchery, feed milling, broiler grow-out, two poultry processing facilities (Ave Nova and Real Alimentos), and a poultry byproduct recycling plant (Fábrica de Farinha e Óleo). It markets fresh and frozen chicken products — whole birds, cuts, giblets, industrialized items (sausages, small chicken pieces), and industrial products (CMS, chicken skin) — alongside animal feed ingredients such as feather and blood meal, viscera meal and poultry oil, distributed through its own sales force and regional representatives to retail chains, wholesalers, food-service operators, meat processors and 160 contract broiler producers across more than 19 Brazilian states.

Operationally, the group employs approximately 2,800 people across 15+ units, with capacity that includes 7.2 million eggs per month of incubation (post-2025 expansion), automatic evisceration equipment installed since 2017, feed pelleting since 2014, on-site photovoltaic generation since 2022 and a byproduct recycling plant operational since 2023. Go-to-market is a sales-led, multi-channel mix: regional Televendas reps split by Brazilian territory for B2B retail, wholesale and food service; direct-to-consumer e-commerce on the company site; and an event-driven presence at SIAVS, Expo Conecta Agro and community events such as Vila Junina, supported by content marketing, social media and CSR programs. Pricing is not publicly disclosed and varies by region and channel.

The company is privately held with no disclosed external institutional investors and no funding rounds recorded. Leadership transitioned from founder Avelino to the second generation of the Santos family in 2015. The 2025 coordinated rebrand of Granja Brasília, Ave Nova and Real Alimentos, together with the incubation capacity expansion, signals the current strategic focus: tighter brand segmentation and upstream scale to support downstream volume and channel expansion across the Brazilian protein market.

Name

Granja Brasilia

Legal name

Granja Brasília

Website

https://granjabrasilia.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Granja Brasília is a family-owned, vertically integrated Brazilian poultry producer operating since 1970. Through the Ave Nova and Real Alimentos brands it supplies fresh and frozen chicken products plus feed ingredients to retail chains, food-service operators, meat processors and contract producers across 19+ Brazilian states.

Ownership category

akta.pro rank

Product category

Poultry Products

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (11232), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)

Keywords

• Poultry production
• Broiler farming
• Poultry processing
• Animal feed ingredients
• Frozen chicken products

Headquarters

HQ city

Pará De Minas

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Poultry Products Sales: Production and sale of fresh and frozen chicken products including whole birds, cuts (breasts, thighs, wings, drumsticks), giblets, and processed products (sausages, fried chicken). Products sold under Ave Nova and Real Alimentos brands through retail, wholesale, and food service channels.
2. Animal Feed Sales: Production and sale of balanced animal feeds for poultry and other non-ruminant animals including pigs, fish, and pet feeds. Feed produced at the company's own feed mill in Igaratinga, MG.
3. Poultry Byproduct Processing: Processing of poultry byproducts into feather and blood meal, viscera meal, and poultry oil at the FFO (Fábrica de Farinha e Óleo) recycling plant. These products are sold as ingredients for animal feed formulations.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Granja Brasilia is a vertically integrated poultry producer that breeds, raises, processes, and distributes fresh and frozen chicken products (whole birds, cuts, giblets) and processed chicken items under the Ave Nova and Real Alimentos consumer brands. It also operates a rendering facility (Fábrica de Farinha e Óleo) that converts poultry by-products into flour and oil for the animal-feed industry.

Product overview

Granja Brasília is a vertically integrated poultry agribusiness with three main product brands: Ave Nova and Real Alimentos (fresh and frozen chicken products), and the Fábrica de Farinha e Óleo (feed ingredient division). The company offers products across multiple categories including whole birds, cuts (breasts, thighs, wings, drumsticks), giblets (hearts, gizzards, livers, necks, backs, feet), processed/industrialized items (sausages, small cuts), and industrial products (chicken skin, CMS). Products are sold in various packaging formats including packages, envelopes, and bulk, and in both chilled and frozen presentations. The company also produces animal feed ingredients including feather and blood meal, poultry viscera meal, and poultry oil.

Differentiator

Problem solved

Functional benefit

Brands

• Ave Nova: Poultry brand offering fresh and frozen chicken products including cuts, giblets, and industrialized products.
• Real Alimentos
• Fábrica de Farinha e Óleo

Products and services

• Ave Nova brand line of fresh and frozen chicken products Consumer-facing line of fresh and frozen chicken offerings (whole birds, cuts, giblets, processed chicken items) sold under the Ave Nova brand to retail chains, food-service operators, and regional distributors across Brazil.
• Real Alimentos brand line of fresh and frozen chicken products Consumer-facing line of fresh and frozen chicken products (whole birds, cuts, giblets, processed items) sold under the Real Alimentos brand to retail chains, food-service operators, and regional distributors across Brazil.
• Fábrica de Farinha e Óleo — rendered poultry by-products (flour and oil) Rendering operation that converts poultry by-products into protein meal (flour) and oil, sold to animal-feed mills and nutrition companies for use in balanced animal feed formulations.

Quantifiable outcome

• 1st place in total eggs per female housed - Aviagen Melhores Resultados de Matrizes Ross 308 award
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AviagencoreTechnology or Integration · 9 May 2024Genetic breeding partnership with Aviagen for Ross 308 broiler genetics. The company has received continuous recognition from Aviagen since 2017 for breeding performance, including awards for best total eggs per female housed.
• COBBcoreTechnology or Integration · 9 May 2024Genetic breeding partnership with COBB for poultry genetics. Continuous recognition since 2017 for egg production performance and best regional breeder lots.
• AVIMIGcoreStrategic or Co-development PartnerAssociation membership in AVIMIG (Associação dos Avicultores de Minas Gerais) providing industry representation, training events, and recognition programs for poultry producers in Minas Gerais.
• SINPAMIGcoreStrategic or Co-development PartnerAssociation membership in SINPAMIG (Sindicato dos Avicultores de Minas Gerais) for industry representation and advocacy.
• MF Projetos SocioambientaisminorStrategic or Co-development PartnerPartnership for environmental education program at slaughterhouses, including the Eco Ideias water conservation project and environmental awareness blitz activities.
• Voodoo ProduçõesminorGTM or Marketing PartnerPartnership for Cinema Itinerante (Itinerant Cinema) project bringing cultural events to neighborhoods of Pará de Minas for children's entertainment.
• CRAS (Centro de Referência de Assistência Social)minorGTM or Marketing PartnerSocial partnership for family lunch events and community support, including donation of 60kg of chicken products for community meals.
• Supermercados PanelãominorGTM or Marketing PartnerRetail partner participation at Vila Junina festival, providing wine selection for the gastronomic experience at the event.
• FAPAMminorGTM or Marketing PartnerPartnership with Faculdades Paulistas de Minas for health awareness events including October Rose breast cancer prevention campaign.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Others

• Aviagen: Global poultry genetics supplier (Ross 308 breed). Currently a supplier and partner of Granja Brasília; relevant as both an upstream supplier and source of industry benchmarking standards.
• Cobb-Vantress: Global poultry breeding/genetics supplier (COBB brand). Currently a supplier to Granja Brasília via genetic partnership; relevant for benchmarking breeding performance and as an upstream industry participant.

Broad incumbents

• Marfrig Global Foods: Brazilian beef giant with growing poultry presence through National Beef and other protein brands. Competes in protein retail and foodservice across Brazil with broader portfolio.
• Pilgrim's Pride: Major US poultry processor, majority-owned by JBS. Comparable integrated broiler operations and processing capabilities; benchmark for operational efficiency and scale in poultry processing.
• Tyson Foods: Global poultry and protein leader. Comparable in vertically integrated broiler operations and branded processed chicken products, though operating at vastly larger scale in the US market.
• JBS S.A. World's largest meat processor, with poultry operations through Seara brand. Massive scale integrated poultry operations across Brazil; competes with Granja Brasília in retail, foodservice, and export channels.

Direct peers

• BRF S.A. Brazil's largest poultry and processed foods company (Sadia, Perdigão brands). Direct competitor in fresh/frozen chicken and processed poultry for retail and foodservice across Brazil and global markets.
• Aurora Coop: Major Brazilian poultry and pork cooperative headquartered in Santa Catarina. Direct competitor in fresh and processed chicken products across Brazilian retail and foodservice markets.
• Pif Paf Alimentos: Vertically integrated Brazilian poultry company operating in Minas Gerais and surrounding regions. Direct regional competitor with similar product portfolio and customer segments.
• Seara (JBS subsidiary): JBS's branded poultry and processed foods division in Brazil. Direct competitor in branded frozen chicken, sausages, and processed poultry products across retail and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/granjabrasilia.com.br
• LinkedInlinkedin.com/company/grupobrasilia
• Instagraminstagram.com/granjabrasiliaoficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granja Brasilia