ERA Real Estate Türkiye · Kıbrıs

What ERA Real Estate Türkiye · Kıbrıs does

ERA Real Estate Türkiye · Kıbrıs is a franchise-based real estate brokerage and network operator active in Turkey and Northern Cyprus (K.K.T.C.), operating under the legal entity Era Gayrimenkul Franchising Pazarlama ve Danışmanlık Hizmetleri A.Ş. as part of the global ERA Real Estate brand. The company serves two primary customer segments: individual property seekers looking to buy, sell, or rent residential, commercial, land, or tourism properties, and real estate professionals who join ERA as franchise office owners or individual advisors (danışmanlar). Its core offerings include a public property listing portal that supports sale, rental, and daily rental transactions with map-based search, an advisor and office locator, and inquiry capture forms, plus the ERA Tech internal platform that provides advisors with listing management, client tracking, and office operations tooling.

The business model is asset-light and franchise-driven. Revenue is generated through two streams: transaction commissions earned on completed property sales, purchases, and rentals intermediated through the ERA network, and recurring franchise/subscription fees paid by independent office operators who license the ERA brand and platform. Distribution is entirely indirect — through the franchise office network and affiliated individual advisors — with a self-serve web portal and a dedicated contact center (444 93 72) handling lead capture and franchise inquiries. Marketing emphasizes the franchise opportunity prominently, positioning ERA as an entrepreneurial gateway into real estate under an internationally recognized brand.

Operationally, the company is a private joint stock company (A.Ş.) domiciled in Turkey with no disclosed parent, no institutional investors, and no publicly reported revenue, headcount, or founding date. It is fully compliant with KVKK (Turkish Personal Data Protection Law), maintains bilingual Turkish/English web presence, and signals cross-border ambition through an intake form that lists 30+ ERA-affiliated countries. No AI capabilities, funding activity, M&A, or leadership disclosures are present in the available data, and the firm has no patents, trademarks, awards, or named enterprise customers.

Name

ERA Real Estate Türkiye · Kıbrıs

Legal name

Era Gayrimenkul Franchising Pazarlama ve Danışmanlık Hizmetleri A.Ş.

Website

https://eraturkiye.com

Company type

Private

Headcount range

5,001–10,000 employees

Short description

ERA Real Estate Türkiye · Kıbrıs is a Turkey- and Northern Cyprus-based franchise real estate brokerage operating under the global ERA brand, serving individual property buyers, sellers, and renters through a network of franchised offices and advisors using the ERA Tech platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Franchising

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate brokerage
• Real estate franchising
• Property listing platform
• Real estate advisory
• Residential property search

Headquarters

HQ city

Sariyer

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Real Estate Transaction Commissions: ERA brokers and advisors earn commissions on completed property sales, purchases, and rentals through the ERA network
2. Franchise Fees: Revenue generated from franchisees who pay to join the ERA network and operate ERA-branded real estate offices

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ERA Real Estate Türkiye · Kıbrıs operates a franchise-based real estate brokerage and listing platform in Turkey and Northern Cyprus. It provides a property search portal covering sale, rental, and daily rental listings across residential, commercial, land, and tourism categories, supported by a network of ERA-branded franchise offices and individual advisors. The company also offers a franchise program and the internal ERA Tech platform that equips advisors with listing management, client tracking, and office operations tools.

Product overview

ERA Real Estate Türkiye · Kıbrıs operates as a real estate franchising and brokerage platform, offering a unified ecosystem of services including a property listing platform (supporting sale, rental, and daily rental transactions across residential, commercial, land, and tourism categories), the ERA Tech internal consultant platform, a franchise expansion program, and a network of physical offices and advisors across Turkey and Northern Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• ERA Gayrimenkul Property Listing Platform Online property listing and search platform enabling buyers, sellers, and renters to browse listings by process type (sale, rent, daily rent), category (residential, commercial, land, tourism), and location across Turkey and Northern Cyprus.
• ERA Tech Advisor Platform
• ERA Franchise Program
• ERA Advisor Network
• ERA Office Network

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Engel & Völkers Turkey: International real estate franchise with Turkish offices focused on premium residential and commercial brokerage. Comparable to ERA in business model and franchise-based distribution, with a stronger tilt toward higher-ticket segments.
• Better Homes and Gardens Real Estate: Global real estate franchise affiliated with a well-known consumer brand. Comparable to ERA through its franchise-based office network and international master-franchise model, though its Turkish footprint is limited.
• RE/MAX Turkey: Country-level master franchise of another global real estate brand operating in Turkey with a comparable office-and-advisor network and franchise fee + commission model. It is the most directly comparable competitor to ERA in the Turkish brokerage market.
• Century 21 Turkey: Another global real estate franchise with a Turkish master franchisee operating a similar office network, advisor recruitment model, and commission-based revenue structure across the same residential and commercial segments.
• Coldwell Banker Turkey: Global luxury-leaning real estate franchise with Turkish operations offering residential and commercial brokerage through an office network model that overlaps directly with ERA's positioning.

Broad incumbents

• Keller Williams Realty: One of the largest global real estate franchisors with a comparable office-plus-agent model. While less dominant in Turkey specifically, it represents the same franchise-driven brokerage category and competes for global master franchise partnerships and advisor mindshare.
• Sahibinden.com: The dominant Turkish property listing portal. It is not a franchise peer, but it competes directly for consumer property-search attention and agency listing spend, making it the primary demand-side competitor for ERA's franchise offices and advisors.
• Hepsiemlak: Major Turkish real estate listing platform owned by Doğan Online. Competes with ERA's website portal for listing visibility and agent directory traffic, and represents an alternative channel that consumers may use instead of ERA's network.

Emerging players

• HomeSmart International: Tech-enabled, low-fee real estate brokerage expanding internationally via franchise and direct models. Comparable to ERA on the franchise dimension but differentiated by a more technology- and cost-disruptive positioning.

Regional players

• Türkiye Emlak Katılım Bankası brokerage partners: Turkey-based real estate services firm operating primarily in the domestic market with affiliated brokerage services. Relevant as a locally rooted competitor that competes with ERA for Turkish residential listing inventory and advisor talent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/ERA Turkiye
• Facebookfacebook.com/eraturkiyekibris
• Instagraminstagram.com/era_turkiye
• Xx.com/EraRealEstateTr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERA Real Estate Türkiye · Kıbrıs