Honda Office

What Honda Office does

Honda Office Inc. (株式会社本田事務所) is a boutique strategic public relations consultancy founded in 2019 by Tetsuya Honda, headquartered in Tokyo with a regional base in Singapore. The firm serves large Japanese enterprises — across food and beverage, consumer goods, electronics, fashion, and personal mobility — by designing corporate and brand narratives that transform stakeholder perceptions, support rebranding, and enable market entry into Asia. Its core methodology is narrative-driven strategic PR consulting rather than technology platforms, with engagements delivered as bespoke consulting mandates.

The firm's product portfolio extends beyond advisory services into a small ecosystem: PR Collective Asia, a regional advisory network spanning six ASEAN markets (Singapore, Thailand, Indonesia, Vietnam, Malaysia, Philippines) launched in March 2026; SCALE Powered by PR, a PR talent matching platform and academy operated as a joint venture with Vector Group since 2020; Narrative GENEs, a thought-leadership media site on narrative concepts; and Asia Insight, an annual Tokyo-based business conference. The firm monetizes primarily through professional services fees for strategy formulation, PR direction, and corporate communications counsel, with adjacent revenue from joint-venture platform operations and event hosting.

The business is founder-led, with Tetsuya Honda serving as Representative Director and a small 1-10 employee headcount. Honda personally holds global credibility signals including PRWeek 'PR Professional of the Year' (2015) and recognition among the '300 Most Influential PR Professionals in the World.' The company has no disclosed external institutional funding, no parent company, and trades exclusively on the principals' reputation, proprietary narrative methodology, and curated ASEAN network.

Name

Honda Office

Legal name

株式会社本田事務所

Website

https://hondaoffice.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Honda Office is a Tokyo- and Singapore-based boutique strategic PR consultancy founded in 2019 that designs corporate and brand narratives for large Japanese enterprises across Asia, led by PRWeek-recognized PR strategist Tetsuya Honda.

Ownership category

akta.pro rank

Product category

Strategic Public Relations Consulting

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Strategic PR consulting
• Corporate communications
• Brand narrative development
• Public relations strategy
• Perception transformation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Strategic PR Consulting Services: Boutique consulting engagements providing strategic public relations, corporate communications, brand narrative development, and perception transformation services to enterprise clients. Revenue derived from professional service fees for strategy formulation, PR direction, and communication counsel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Honda Office is a boutique public relations consultancy that crafts and articulates corporate and brand narratives for Japanese enterprises and global brands. The firm provides strategic PR consulting, corporate communications counsel, and perception transformation services to help clients build narrative themes, enter Asian markets, and strengthen corporate reputation. Beyond consulting mandates, the firm operates PR Collective Asia (a six-market ASEAN advisory network), SCALE Powered by PR (a PR talent platform and academy), and the Narrative GENEs thought leadership platform.

Product overview

Honda Office is a Tokyo and Singapore-based boutique PR consultancy that crafts strategic communications with a global perspective. The company offers a portfolio of services centered on PR strategy, corporate communications, and narrative development. Key offerings include PR Collective Asia (a regional advisory network across 6 ASEAN markets), SCALE Powered by PR (a PR talent matching platform and academy), Narrative GENEs (a news site on narrative concepts), and Asia Insight (an annual business conference). The company specializes in helping Japanese enterprises strengthen corporate reputation and brand presence overseas, drawing on over 25 years of experience in strategic PR and corporate communications.

Differentiator

Problem solved

Functional benefit

Brands

• PR Collective Asia: A strategic network of PR professionals across six ASEAN markets (Singapore, Thailand, Indonesia, Vietnam, Malaysia, Philippines) dedicated to supporting Japanese companies in their Asian expansion
• Narrative GENEs
• SCALE

Products and services

• Strategic PR Consulting Services Boutique strategic PR and narrative consulting services delivered directly to enterprise clients on a project-based or retainer basis. Includes corporate communications counsel, brand narrative formulation, perception transformation, crisis communications, and Asia market entry strategy. Targeted at large Japanese corporations and multinational brands seeking to transform corporate or brand perceptions.
• PR Collective Asia A strategic network of senior communications strategists across six ASEAN markets (Singapore, Thailand, Indonesia, Vietnam, Malaysia, Philippines) dedicated to supporting Japanese companies in their Asian expansion. Provides localized intelligence and regional perspective for cross-border PR and corporate reputation mandates.
• SCALE Powered by PR A specialized PR talent matching platform combined with a PR Academy for professional development. Operated as a joint venture with Vector Group to connect growth-oriented PR professionals with opportunities and provide training.
• Asia Insight 2026 An annual business conference held in Tokyo exploring Asian business frontiers and future growth strategies. Features executives from major Japanese corporations and senior PR strategists from ASEAN markets.

Quantifiable outcome

• 5.5% year-on-year increase in gum category sales for LOTTE in FY2023 following 'GumTre' narrative campaign
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship.

• PR Collective Asia Network (Yvonne Koh / Saeloun Asia, Singapore)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia is a strategic collective network spanning 6 ASEAN markets (Singapore, Thailand, Indonesia, Vietnam, Malaysia, Philippines) launched in March 2026. Yvonne Koh (Saeloun Asia, Singapore) brings ~30 years of reputation management, crisis communications, and organizational transformation expertise across Asia Pacific and the US, including leadership at Edelman and MSL Group, and APAC communications at PayPal.
• PR Collective Asia Network (Sophis Kasemsahasin / Brand Foresight, Thailand)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia Thailand member. Sophis Kasemsahasin (Brand Foresight, Thailand) has 20+ years in strategic communications and crisis management. Previously founding Managing Director of FleishmanHillard Thailand, led Thai government's 'Rebranding Thailand,' 2011 flood crisis response, and 2022 APEC CEO Summit. Clients include HP, TikTok, AstraZeneca, Mitsubishi UFJ Financial Group, Nissan, Kikkoman.
• PR Collective Asia Network (Harry Tumengkol / Image Dynamics, Indonesia)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia Indonesia member. Harry Tumengkol (Image Dynamics, Indonesia) has 30+ years in strategic communications spanning in-house and consultancy roles. Led at APCO Worldwide and Burson-Marsteller. Experience at BHP Indonesia and MNC Group. Clients include Google, WhatsApp, Coca-Cola, British American Tobacco, Honda Motor, Uniqlo, Kao.
• PR Collective Asia Network (Matthew Underwood / Matterhorn Communications, Vietnam)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia Vietnam member. Matthew Underwood (Matterhorn Communications, Vietnam) has 20+ years specializing in reputation building in emerging markets and Vietnam market entry. Founder of Matterhorn Communications, a leading PR agency headquartered in Ho Chi Minh City.
• PR Collective Asia Network (Andy See Teong Leng / Perspective Strategies, Malaysia)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia Malaysia member. Andy See Teong Leng (Perspective Strategies, Malaysia) has 25+ years in strategic communications and issues management. Career at Edelman and Boston Consulting Group. Serves as Adjunct Professor at Taylor's University and Industrial Advisor at Xiamen University Malaysia. Past president of PRCA Malaysia.
• PR Collective Asia Network (Malyn Molina / EON, Philippines)flagshipStrategic or Co-development Partner · 31 March 2026PR Collective Asia Philippines member. Malyn Molina (EON, Philippines) has 20+ years in reputation management, brand strategy, public affairs, and crisis communications. President and COO of EON — one of the Philippines' largest integrated communications consultancies, named Philippines PR Agency of the Year. Experience with Asian Development Bank, Nissan, Uniqlo, Ajinomoto.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard: Global PR network where Tetsuya Honda worked before founding Honda Office. Competes for the same Japanese enterprise PR mandates at much larger scale, with broader service portfolio across consumer, corporate, and crisis communications.
• Edelman: World's largest PR firm with deep Japan presence, serving many of the same Japanese enterprise clients (Lotte, Ajinomoto, Kikkoman are referenced clients) for brand, reputation, and public affairs engagements that overlap Honda Office's narrative scope.
• Golin: Global PR and communications agency with Japan and Asia-Pacific offices serving enterprise clients on brand storytelling and integrated campaigns that overlap Honda Office's narrative-first positioning.
• H+K Strategies (Hill+Knowlton): Global PR firm with Japan and Asia-Pacific operations. Competes with Honda Office on enterprise corporate reputation, narrative, and brand strategy mandates for Japanese multinationals.
• Weber Shandwick: Global PR network with strong Japan presence serving enterprise clients across corporate reputation, brand strategy, and integrated communications — a competitor for Japanese enterprise narrative and brand PR engagements.
• Burson (BCW/Burson Cohn & Wolfe): Large global PR network with Asia-Pacific and Japan operations serving enterprise clients on corporate reputation, brand narrative, and public affairs — overlapping with Honda Office's enterprise strategic PR mandate.

Direct peers

• BlueCurrent Group (BlueCurrent Japan): Tetsuya Honda's previous firm (founded 2006 as FleishmanHillard spin-off, predecessor of Honda Office). Competes in Japan for narrative-led strategic PR engagements for major consumer and B2B brands, with overlapping methodology and enterprise client roster.

Regional players

• Vector Group: Major Japanese PR firm and joint venture partner in SCALE Powered by PR. Serves many of the same Japanese enterprise clients across consumer, technology, and corporate communications, with deeper domestic scale.
• Matterhorn Communications: Vietnam-based boutique PR agency and PR Collective Asia network partner (Matthew Underwood). Comparable as a regionally focused strategic communications consultancy with similar enterprise reputation-building services in Southeast Asia.

Emerging players

• PR Collective Asia (Honda Office Sub-brand): Honda Office's own sub-brand — listed as a peer for completeness given it is a separately marketed service offering (regional advisory network across 6 ASEAN markets). Functions as a peer-level entity competing with multi-country boutique networks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hondatetsuya70
• Facebookfacebook.com/hondaoffice.inc
• LinkedInlinkedin.com/company/honda-office

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Office