Wisconsin Insurance Alliance

What Wisconsin Insurance Alliance does

Wisconsin Insurance Alliance (WIA) is a Madison, Wisconsin-based state trade association representing property and casualty insurance companies operating in the state. Its membership ranges from some of the largest P&C insurers in the country to smaller Wisconsin town mutual insurance companies. The organization's principal function is legislative advocacy: WIA maintains full-time representation in Madison, appears at hearings, and drafts bills and amendments, supplemented by an amicus curiae committee that monitors appellate case law affecting the industry, an active public information program coordinating outreach to Wisconsin media, and ongoing engagement with administrative agencies including the Wisconsin Office of the Commissioner of Insurance.

WIA does not offer software or technology products; its deliverables are legislative representation, member communications (weekly bulletins during legislative sessions, monthly membership meetings), amicus participation, and consumer education content published on a WordPress-based website. Recent additions to its public output include a 2024 WIA Insurance Study documenting the economic impact of the Wisconsin P&C industry.

The association is funded entirely through membership dues, scaled annually to each member company's Wisconsin premium volume. Its geographic footprint is restricted to Wisconsin, and it operates from a single headquarters office at 44 E. Mifflin St., Suite 901, Madison. Governance is member-driven via monthly membership meetings, a board of directors, and annual meetings. Strategic partners include the Wisconsin Association of Mutual Insurance Companies, the Wisconsin Civil Justice Council, WisconsinEye, NICB, and the Wisconsin Insurance Consumer Information Center. Andrew Franken serves as President; Karla Kahl is a staff contact.

Name

Wisconsin Insurance Alliance

Legal name

Wisconsin Insurance Alliance

Website

https://wisinsalliance.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Insurance Alliance is a Madison-based state trade association representing property and casualty insurance companies in Wisconsin, delivering legislative advocacy, amicus curiae work, regulatory engagement, and public information services funded by member dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: WIA is funded through membership dues from property and casualty insurance companies. The organization sends premium requests to member companies annually to establish dues based on their Wisconsin premium volumes. The membership ranges from large national insurers to smaller Wisconsin town mutual insurance companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wisconsin Insurance Alliance (WIA) is a state trade association of property and casualty insurance companies operating in Wisconsin. Its core offering is full-time legislative representation in Madison—including appearances at hearings and drafting of bills and amendments—supplemented by weekly legislative bulletins, monthly membership meetings, a public information program that coordinates media outreach and news releases, and an amicus curiae committee that monitors appellate case law affecting the insurance industry.

Product overview

Wisconsin Insurance Alliance (WIA) is a state trade association of property and casualty insurance companies, not a product company. The organization provides advocacy, legislative representation, public education, and industry coordination services to its member insurance companies. WIA does not offer software products, platforms, or technology services in the traditional sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Legislative Advocacy and Representation

Quantifiable outcome

• Over 20,000 P&C industry workers supported in Wisconsin

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Wisconsin Association of Mutual Insurance CompaniescoreStrategic or Co-development PartnerWIA works closely with the Wisconsin Association of Mutual Insurance Companies on matters of mutual interest to Wisconsin's insurance industry.
• National Insurance Trade AssociationsmajorStrategic or Co-development PartnerWIA collaborates with national insurance trade associations on industry-wide policy and legislative matters affecting the property and casualty insurance sector.
• Wisconsin Office of the Commissioner of InsurancecoreStrategic or Co-development PartnerWIA interacts with the Wisconsin Office of the Commissioner of Insurance on regulatory and administrative matters affecting member companies.
• Wisconsin State LegislaturecoreStrategic or Co-development PartnerWIA provides full-time legislative representation in Madison, appearing at hearings and drafting bills and amendments as appropriate on insurance-related legislation.
• WisconsinEyeminorGTM or Marketing PartnerWIA collaborates with WisconsinEye to provide video coverage of legislative hearings and industry events.
• Wisconsin Insurance Consumer Information Center (CIIC)minorGTM or Marketing PartnerWIA partners with the CIIC to provide consumer information resources on insurance topics.
• National Insurance Crime Bureau (NICB)majorTechnology or IntegrationWIA collaborates with NICB on insurance crime prevention and fraud investigation initiatives.
• Wisconsin Civil Justice CouncilmajorStrategic or Co-development PartnerWIA works with the Wisconsin Civil Justice Council on civil justice reform and litigation-related policy matters affecting the insurance industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Insurance Information Institute (Triple-I): A national non-profit communications and advocacy organization for the P&C industry that publishes consumer education content and coordinates media outreach — functionally the same public information, media, and education role WIA plays at the state level in Wisconsin.
• Wisconsin Association of Mutual Insurance Companies (WAMIC): A Wisconsin-based trade association for mutual insurance companies that WIA explicitly names as a close partner. Like WIA, WAMIC advocates on behalf of Wisconsin-domiciled insurers and coordinates on legislative and industry matters in the same geographic market.

Broad incumbents

• Independent Insurance Agents & Brokers of America (Big "I"): National trade association for independent insurance agents and brokers that advocates on legislative and regulatory issues affecting the distribution side of the P&C market — a complementary advocacy body whose members transact with WIA's insurer members in Wisconsin.
• American Property Casualty Insurance Association (APCIA): The largest national U.S. trade association for property and casualty insurers. WIA collaborates with national insurance trade associations on industry-wide policy, and APCIA performs the same legislative and regulatory advocacy function as WIA but at the federal and multi-state level.
• National Association of Mutual Insurance Companies (NAMIC): The leading national trade association for mutual insurers. WIA's membership includes Wisconsin town mutual insurance companies that are also represented by NAMIC, and WIA explicitly partners with national insurance trades on policy matters affecting the P&C sector.
• Council of Insurance Agents & Brokers (CIAB): National trade association representing the largest insurance intermediaries. Operates in the same broader insurance advocacy ecosystem as WIA, with overlapping member companies and shared federal/state legislative priorities on P&C issues.

Others

• National Insurance Crime Bureau (NICB): A not-for-profit organization focused on insurance fraud detection and prevention. WIA explicitly partners with NICB on insurance crime prevention and fraud investigation initiatives, making NICB an ecosystem peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Insurance Alliance