What Keep Truckee Meadows Beautiful does

Keep Truckee Meadows Beautiful (KTMB) is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Reno, Nevada, that operates as the regional affiliate of Keep America Beautiful for the Truckee Meadows area. The organization delivers community-driven environmental programs including illegal dumping prevention (in coordination with municipal partners via the 329-DUMP hotline), annual cleanup events, the Adopt-A-Spot program, recycling initiatives covering e-cigarettes, food waste, and invasive weeds, and the NV Green Business Program supporting local businesses pursuing sustainability certification. KTMB also runs educational programs such as the Warriors Youth Education curriculum and a Sensory Garden, and hosts the annual Raise the River gala as its flagship fundraising event.

KTMB's technology footprint is minimal: the organization does not operate a proprietary software platform, public API, or mobile application, and program delivery is conducted through in-person community engagement, a website, email newsletters, and social media channels. Its value proposition rests on mobilizing a volunteer base of over 2,300 participants (2025 figure) embedded in formal partnerships with the City of Reno, City of Sparks, and Washoe County, supported by a network of corporate and foundation funders.

KTMB is funded through four primary revenue streams: individual donations, corporate sponsorships (Amazon, Microsoft, Google, Tesla, Panasonic, Wells Fargo, NV Energy, WM, NOW Foods, Lithia Subaru Reno, and others), annual fundraising events led by Raise the River, and government and foundation grants. It is governed by a Board of Trustees that has maintained 100% giving for 13 consecutive years, and is staffed by a lean leadership team of approximately eight full-time roles plus a part-time Sensory Garden Curator. The organization competes for civic engagement mindshare rather than market share, with its principal competitive advantage being its long-standing municipal integration and regional brand recognition built over 35+ years of continuous operation.

Name

Keep Truckee Meadows Beautiful

Legal name

Keep Truckee Meadows Beautiful

Website

https://ktmb.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Keep Truckee Meadows Beautiful is a Reno-based 501(c)(3) nonprofit and Keep America Beautiful affiliate that delivers community cleanups, recycling programs, illegal dumping prevention, and environmental education to residents, businesses, schools, and municipalities across the Truckee Meadows region of Nevada.

Ownership category

akta.pro rank

Product category

Environmental Community Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Landscaping Services (56173)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Yard Waste & Green Waste Hauling (Leaves, Grass, Brush) (HSAIAOAA), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Community cleanup programs
• Environmental education services
• Waste reduction programs
• Recycling and beautification
• Watershed stewardship

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Individual Donations: Individual donors contribute to support KTMB's cleanup, education, and beautification programs.
2. Corporate Sponsorships: Local and national businesses sponsor KTMB's programs and events, including annual sponsorships.
3. Annual Fundraising Events: Events such as Raise the River serve as the single biggest fundraising night of the year, with table purchases and individual tickets sold to community members.
4. Government & Foundation Grants: KTMB receives funding from government entities and private foundations as part of their funder network.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Keep Truckee Meadows Beautiful is a 501(c)(3) nonprofit that organizes community cleanups, recycling and waste reduction programs, illegal dumping prevention, and sustainability and watershed education across the Truckee Meadows region of Nevada. It also runs the Adopt-A-Spot and NV Green Business programs and an annual flagship fundraiser (Raise the River), serving residents, schools, local businesses, and municipal partners.

Product overview

Keep Truckee Meadows Beautiful operates as a unified nonprofit organization offering community-focused environmental programs rather than a traditional product platform. The core offerings include Illegal Dumping Prevention, Annual Clean-up Programs, Adopt-A-Spot, NV Green Business Program, Recycling Programs (covering e-cigarettes, food waste, and invasive weeds), Community Education (including Warriors Youth Education and Sensory Garden), and the annual Raise the River fundraising event. These programs work together to achieve the organization's mission of creating a sustainable and beautiful region through waste reduction, education, and active community involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Clean-up Programs

Quantifiable outcome

• Over 2,300 volunteers engaged in 2025
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• City of RenocoreStrategic or Co-development PartnerCity of Reno is listed as a Funder and Partner, working with KTMB on cleanup events, illegal dumping prevention, and community beautification programs within the city.
• City of SparkscoreStrategic or Co-development PartnerCity of Sparks is listed as a Funder and Partner, collaborating on parks and recreation cleanup and beautification initiatives.
• Washoe CountycoreStrategic or Co-development PartnerWashoe County is listed as a Funder and Partner, supporting regional cleanup and beautification efforts across unincorporated areas.
• Northern Nevada Public HealthcoreStrategic or Co-development PartnerNorthern Nevada Public Health is listed as both a Funder and Partner, supporting public health and environmental initiatives.
• NV EnergymajorGTM or Marketing PartnerNV Energy is listed as a Funder (through NV Energy Foundation) and Partner, providing community relations support and sponsorship for KTMB programs.
• WM (Waste Management)coreStrategic or Co-development PartnerWM is listed as a Funder, Partner, and in-kind supporter, providing waste management expertise and support for KTMB's cleanup programs.
• Truckee River FundcoreStrategic or Co-development PartnerTruckee River Fund is listed as a Funder and Partner, supporting river cleanup and watershed protection efforts.
• Keep America BeautifulcoreStrategic or Co-development PartnerKTMB is an official affiliate of Keep America Beautiful, the national organization for community beautification and environmental stewardship.
• The Nature ConservancymajorStrategic or Co-development PartnerThe Nature Conservancy is listed as a partner, collaborating on watershed and environmental protection efforts.
• Northern Nevada HOPESminorStrategic or Co-development PartnerNorthern Nevada HOPES is listed as a partner, collaborating on community health and environmental programs.
• Desert Research InstituteminorStrategic or Co-development PartnerDesert Research Institute is listed as a partner, contributing scientific and research expertise to environmental programs.
• Truckee Meadows Fire Protection DistrictminorStrategic or Co-development PartnerTruckee Meadows Fire Protection District is listed as a partner, supporting emergency response and environmental safety programs.
• Reno Fire Department Water Entry TeamminorStrategic or Co-development PartnerReno Fire Department's Water Entry Team is listed as a partner for river and waterway safety and cleanup programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Keep America Beautiful: National umbrella organization of which KTMB is a regional affiliate. Operates the same community-based cleanup, recycling, and beautification mission across the U.S., making it the closest comparable as the parent network and peer to KTMB's programs.

Direct peers

• The Nature Conservancy (Nevada Chapter): Already listed as a KTMB partner, TNC operates in the same Truckee Meadows region on conservation, watershed protection, and environmental education. Comparable as a nonprofit environmental peer, with a broader conservation mandate but overlapping community engagement and donor base.
• Sierra Club (Toiyabe Chapter): Regional environmental nonprofit active in the Truckee Meadows area on conservation, public lands, and outdoor stewardship. Comparable as a community-facing environmental nonprofit with volunteer-driven programs and overlapping donor demographics.
• Truckee River Fund: Listed as a KTMB partner, the Truckee River Fund is a regional foundation specifically funding Truckee River watershed health. Comparable as a regional environmental funder/advocate operating in the same geography and overlapping programmatic priorities.

Others

• EarthShare: Federated workplace giving platform for environmental nonprofits. Relevant peer for understanding how KTMB competes for corporate workplace giving dollars and employee engagement sponsorships.
• VolunteerMatch: National volunteer engagement platform serving as infrastructure for nonprofits like KTMB that mobilize community volunteers. Adjacent comparator for understanding volunteer recruitment scale and digital engagement norms for organizations of KTMB's type.

Regional players

• Keep California Beautiful: Statewide KAB affiliate operating the same model of community cleanups, adopt-a-spot programs, and corporate sponsorships. Highly comparable in structure, programs, and funding approach, though serving California rather than Nevada.
• Keep Texas Beautiful: Large state-level KAB affiliate running similar cleanup, beautification, and education programs with corporate and municipal partnerships. Directly comparable operating model in a different but structurally similar regional context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ktmbeautiful
• Facebookfacebook.com/KeepTruckeeMeadowsBeautiful
• LinkedInlinkedin.com/company/keep-truckee-meadows-beautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Truckee Meadows Beautiful