City of Reno
The City of Reno is a municipal government serving over 235,000 residents in Northern Nevada with police, fire, parks, recreation, development, sewer, and licensing services, organized around City Hall and a multi-bureau Reno Police Department.
- Company typePublic
- Founded1868
- HeadquartersReno, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What City of Reno does
The City of Reno is the municipal government of Reno, Nevada — the largest city in Northern Nevada, located in the Truckee Meadows at the eastern slope of the Sierra Nevada — providing comprehensive civic services to a resident base of over 235,000 people along with local businesses and visitors. Its core operational surface spans public safety, with the Reno Police Department structured into three bureaus (Field Services, Support Services, and the Office of the Chief) encompassing patrol, K-9, the Horse Mounted Unit, the Traffic Division with a Major Crash Investigation Team, the Detective Section with units for sex crimes, robbery/homicide, financial crimes, burglary and family crimes, and the Victim Services Unit; plus the Reno Fire Department, parks and recreation with adaptive programming, environmental services, sewer utilities, code enforcement, and development services.
The technology backbone is conventional government infrastructure rather than a proprietary platform: an Accela-based permitting portal, an AIMS Parking citation system, CrashDocs.org for accident reports, VINE for victim notifications, Axon Evidence.com for digital evidence, ArcGIS-based mapping, and online self-service portals for public records, sewer billing, and service requests. A notable differentiator is "The Reno Model," a post-Academy police training program developed in 2000 that emphasizes critical thinking, adult-learning methods, and the community-oriented policing and problem-solving (COPPS) philosophy; it is paired with a four-phase Police Training Officer (PTO) learning matrix.
Revenue mechanics are typical of a U.S. municipality rather than a commercial enterprise. Funding flows from property taxes and levies, business licensing fees (including privileged-business categories such as alcohol and pawn), sewer utility billing, development and building permits, parking fines, public-records fees ($50 for criminal history and embassy letters), and intergovernmental grants (e.g., a $60,000 Truckee Meadows Water Authority grant for river-surveillance cameras). The city does not disclose consolidated revenue in the available data. Distribution is multi-channel: in-person at City Hall and the RPD Main Station at 911 Kuenzli Street, online self-serve portals, 911 emergency dispatch, parks and recreation facilities, and community-outreach programs such as the Mobile Outreach Safety Team (MOST) and Crime Free Multi-Housing initiative. Multi-jurisdictional partnerships — notably the 1998 Regional Sex Offender Notification Unit (RSONU) co-founded with the City of Sparks and Washoe County — extend the city's operational footprint across all of Washoe County.
City of Reno firmographics
Firmographics- Name
- City of Reno
- Legal name
- City of Reno
- Website
- https://reno.gov
- Company type
- Public
- Founded year
- 1868
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The City of Reno is a municipal government serving over 235,000 residents in Northern Nevada with police, fire, parks, recreation, development, sewer, and licensing services, organized around City Hall and a multi-bureau Reno Police Department.
- Ownership category
- akta.pro rank
City of Reno industry classification
Industry- Product category
- Municipal Government Services
- NAICS
- Other General Government Support (92119), Justice, Public Order, and Safety Activities (922), Administration of Environmental Quality Programs (9241), Administration of Urban Planning and Community and Rural Development (92512)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mayor/City Manager & General Administration (BPAIACAA)
- akta.pro secondary industries
- Parks, Recreation & Cultural Services (BPAIACAI), Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)
Keywords
Where City of Reno is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
City of Reno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- Property Taxes and Levies: The city generates revenue through property taxes levied on residential and commercial properties within city limits to fund general operations, public safety, and infrastructure.
- Business Licensing: The city collects fees for business licenses including sidewalk vendors, privileged businesses (alcohol license, pawn shops, massage parlors), work cards for dancers, taxi/limousine drivers, and other regulated occupations.
- Utility Services Revenue: Revenue from sewer billing and related utility services. The city provides sewer utility services with billing, automated quotes, and utility assistance programs.
- Parking Fines and Violations: Revenue from parking tickets and violations processed through the parking services office located at Reno Police Department.
- Development and Building Permits: Fees collected for building permits, planning and engineering applications, zoning code services, and construction standard details.
- Public Records Requests: Fees for criminal history requests ($50), embassy letters, dispatch records, calls for service, and 911 call requests through the public records portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Embassy Letter / Background Request |
| Unit Pricing | Pay-as-you-go | Public Marijuana Consumption Fine |
| Unit Pricing | Pay-as-you-go | Records Fee Schedule |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
City of Reno product offering
Product offeringCore offering
The City of Reno provides comprehensive municipal government services to residents, businesses, and visitors within Reno, Nevada. Core offerings include police protection, fire services, parks and recreation, sewer utility billing and assistance, development services and building permits, business licensing, parking services, public records requests, victim advocacy, traffic enforcement, and community outreach programs.
Product overview
The City of Reno provides a comprehensive suite of municipal government services centered around its official portal at reno.gov. The Police Department, the largest public safety division, offers a multi-bureau structure encompassing Field Services (patrol, K-9, Horse Mounted Unit, Community Action & Outreach), Support Services (Detective Section with specialized units for sex crimes, robbery/homicide, financial crimes, burglary, and family crimes; Traffic Division; Records Section; Victim Services Unit), and the Office of the Chief. Additional city services include Parks & Recreation with adaptive recreation programs, environmental services, public works, and the Reno Direct service center. The Police Training Office developed 'The Reno Model' in 2000, a nationally recognized post-Academy training program emphasizing community-oriented policing and problem solving.
Differentiator
Problem solved
Functional benefit
Brands
- Reno Police Department: The law enforcement agency of the City of Reno, serving and protecting the Reno community.
- Reno Police Department Victim Services Unit
- Reno Police Department Traffic Division
- The Reno Model
Products and services
- City of Reno Municipal Services Portal Comprehensive online gateway for residents and businesses to access municipal services, including public records, parking, sewer billing, development services, and community programs for the City of Reno.
- Reno Police Department Traffic Division Traffic safety enforcement, DUI enforcement, crash investigation, and road safety education for Reno motorists and commuters, including the Major Crash Investigation Team (MCIT) for fatalities and major injuries.
- Victim Services Unit (VSU) Advocacy services for crime victims in Nevada, including crisis intervention, safety planning, hospital response, criminal justice support, and compensation assistance delivered by Victim Advocates.
- Reno Police Department Parking Services Parking ticket payment, violation processing, and administrative parking services for motorists in the City of Reno, with online payment via AIMS Parking.
- Reno Sewer Utility Billing Sewer utility billing and customer service for Reno residents, including automated sewer quotes, online bill payment, mailing address updates, and utility assistance programs.
- Reno Parks and Recreation Programs Parks facilities and recreation programs for Reno residents including adaptive recreation, aquatics, athletic activities, and online program registration.
- Reno Development Services and Building Permits Building permits, planning and engineering applications, zoning code administration, electrical/plumbing journeyman cards, and development data services for builders, developers, and property owners in Reno.
- Reno Business Licensing Business license issuance and regulation for privileged businesses, sidewalk vendors, alcohol-licensed premises, pawn shops, massage parlors, taxi/limousine drivers, tow truck drivers, and other regulated occupations operating within Reno city limits.
- Reno Public Records Request Service Public records request processing through the City of Reno Public Records Portal, including criminal history requests, embassy letters, dispatch records, calls for service, and 911 call request fulfillment.
- Reno Special Events Permitting Permitting and coordination for special events and special activities held within Reno city limits, including events calendar and application processing.
Quantifiable outcome
- Serving the largest city in Northern Nevada with population over 235,000
- +2 more outcomes
Companies that use City of Reno
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
City of Reno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
City of Reno partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- City of Sparks Police DepartmentcoreThe Regional Sex Offender Notification Unit (RSONU) was founded in 1998 as a collaborative regional entity. City of Reno, City of Sparks, and Washoe County agreed there was a need for coordination in law enforcement for tracking, monitoring, investigation, public notification, and arrest/prosecution of non-compliant sex offenders. Detectives from Sparks Police Department provide clerical support to the unit.
- Washoe CountycoreThe RSONU operates as a regional, multi-jurisdictional entity with Washoe County. The unit's jurisdictional boundaries encompass all of Washoe County, including the cities of Reno and Sparks. RSONU carries out requirements of Chapter 179D of the Nevada Revised Statutes.
- Truckee Meadows Water AuthorityminorThe Truckee Meadows Water Authority provided a $60,000 grant to fund the installation of two mobile surveillance cameras along the Truckee River. The cameras aim to protect the river, which serves as the area's primary water source, by preventing illegal dumping.
- Washoe County Sheriff's OfficecoreThe RSONU coordinates with Washoe County Sheriff's Office for victim advocacy services. The Victim Witness Assistance Center at 775-328-3210 provides additional assistance for victims of sexual assault.
- Nevada Department of Motor VehiclesminorThe Traffic Division coordinates with Nevada DMV for traffic crash reports, VIN inspections, and driver licensing compliance.
- Domestic Violence Resource CentercoreThe center provides a range of free, confidential, bilingual services to victims of abuse and their families in the Reno area. Contact: 775-329-4150.
- Northern Nevada DUI Task ForceminorThe Northern Nevada DUI Task Force has limited funds to assist DUI victims financially. Contact: 775-883-4715. Additional information at nndtf.org.
- Mobile Outreach Safety Team (MOST)coreCAO Officers work hand in hand with mental health clinicians assigned to the Mobile Outreach Safety Team (MOST) to connect citizens experiencing mental health crisis with appropriate resources.
- Washoe County Human ServicescoreCAO works with City Manager's Office and other Clean and Safe entities to ensure citizens in need are provided with resources. Washoe County Human Services handles Child Protective Services reporting at 833-900-SAFE (24 hours).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
City of Reno competitors and assessment
Company assessmentDirect peers
- City of Salt Lake City: Comparable Mountain West municipal entity with similar population scale, public-safety apparatus, and redevelopment agency. Useful benchmark for service scope and budget structure.
- City of Colorado Springs: Mid-size Western municipality with similar population scale, military-adjacent economy, parks/recreation emphasis, and police services. Direct operational peer for service-mix comparison.
- City of Tucson: Western U.S. city of similar scale and climate exposure (extreme heat), with comparable parks, police, and community development functions. Relevant peer for heat-resilience planning.
- City of Sacramento: California state-capital municipality comparable in scale and breadth of municipal services (police, utilities, permitting, redevelopment). Useful for utility-billing and development-services benchmarks.
- City of Sparks: Adjacent Washoe County municipality that jointly operates RSONU with Reno and shares police, fire, and development services. Most directly comparable peer given shared regional jurisdiction and overlapping service portfolio.
- City of Henderson, NV: Nevada peer city with similar population scale, master-planned communities, redevelopment agency, and police services structure. Direct functional comparison for municipal operations.
- City of Las Vegas: Nevada municipal government of similar function and tourism-dependent economy, sharing state regulatory framework, redevelopment tools, and public-safety challenges. Comparable scale-up benchmark for Reno's service portfolio.
- City of Boise: Similar-sized Western U.S. city with comparable growth dynamics, Mountain West identity, parks/recreation emphasis, and municipal police department. Strong operational benchmark for a mid-size Western city.
- City of Albuquerque: Comparable mid-size Western municipal government offering police, fire, parks, transit-adjacent services, and redevelopment. Useful for comparable service-design and community-outreach benchmarking.
Regional players
- Washoe County: County-level government overlaying Reno with parallel public-safety, human services, and development functions. Acts as both partner and overlapping service provider; the highest-relevance adjacent regional government.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
City of Reno social profiles
Digital presenceCity of Reno financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Reno leadership team
Management profileNumber of profiles
Profiles11 records
City of Reno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Reno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Reno
What does City of Reno do?
The City of Reno provides comprehensive municipal government services to residents, businesses, and visitors within Reno, Nevada. Core offerings include police protection, fire services, parks and recreation, sewer utility billing and assistance, development services and building permits, business licensing, parking services, public records requests, victim advocacy, traffic enforcement, and community outreach programs.
Is City of Reno a public or private company?
City of Reno is a public company. It is classified as state government owned and is currently operating.
When was City of Reno founded?
City of Reno was founded in 1868. It employs 1,001 to 5,000 people.
Where is City of Reno based?
City of Reno is headquartered in Reno, United States, in the North America region.
How does City of Reno make money?
Six revenue lines are on record. Property Taxes and Levies are the primary driver. The others are business Licensing, utility Services Revenue, parking Fines and Violations, development and Building Permits and public Records Requests.
Who are City of Reno's main competitors?
Direct peers on record are City of Salt Lake City, City of Colorado Springs, City of Tucson, City of Sacramento, City of Sparks, City of Henderson, NV, City of Las Vegas, City of Boise and City of Albuquerque. Washoe County is listed as a regional player.
Does City of Reno have an API?
No public API is recorded for City of Reno.
What industry is City of Reno in?
City of Reno's product category is Municipal Government Services. Its primary akta.pro industry code is BPAIACAA, Mayor/City Manager & General Administration, with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 92119 and its SIC code is 7900.