The AgriBusiness Group
The AgriBusiness Group is a New Zealand-based agricultural consultancy founded in 2001 that delivers environmental, farm system, resource economics, and international development advisory services to farmers, government agencies, industry bodies, and corporate clients across New Zealand, the Pacific, Asia, and South America.
- Company typePrivate
- Founded2001
- HeadquartersLincoln, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The AgriBusiness Group does
The AgriBusiness Group is a New Zealand-headquartered agricultural consultancy founded in 2001, operating from Canterbury with a secondary office in Bogotá, Colombia. The firm delivers professional services across three core pillars: Consultancy (environmental services, farm system support, resource economics), Research, and International Development. Its client base spans individual farmers and farmer groups, central and local government agencies (including the Ministry for Primary Industries and MFAT/New Zealand Aid Programme), industry organisations (Zespri, NZ Winegrowers, Puro New Zealand), and corporate clients across the primary sector.
The business model is professional services–led: senior consultants engage clients directly on tailored, project-based engagements, with project teams assembled from a core staff of approximately 8–10 plus a network of specialist affiliates and sub-contractors. Revenue is generated through consultancy fees, government- and industry-funded research contracts, and management fees from New Zealand Aid Programme international development projects (Colombia, Peru, Myanmar, Indonesia, and the Pacific). The firm's notable proprietary assets include the SOTA (Sustainability Opportunity and Threat Assessment) framework and the NZ Sustainability Dashboard, developed through long-running research partnerships and the ARGOS programme. Distribution is relationship-driven, supported by content marketing, conference participation, and an active project portfolio across New Zealand, the Pacific Islands, Southeast Asia, and South America.
The AgriBusiness Group firmographics
Firmographics- Name
- The AgriBusiness Group
- Legal name
- The AgriBusiness Group
- Website
- https://agribusinessgroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The AgriBusiness Group is a New Zealand-based agricultural consultancy founded in 2001 that delivers environmental, farm system, resource economics, and international development advisory services to farmers, government agencies, industry bodies, and corporate clients across New Zealand, the Pacific, Asia, and South America.
- Ownership category
- akta.pro rank
The AgriBusiness Group industry classification
Industry- Product category
- Agricultural Consultancy Services
- NAICS
- Farm Management Services (115116)
- SIC
- Agricultural Services (700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
- akta.pro secondary industries
- Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Irrigation, Water & Energy Efficiency Operations Advisory (AFACAJAM)
Keywords
Where The AgriBusiness Group is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
The AgriBusiness Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consultancy Services: Professional consultancy services including environmental services, farm system support, resource economics, and facilitation. Services are tailored to individual client needs and delivered by consultants with extensive track records.
- Research Projects: Research involvement often facilitating stakeholder input, monitoring, and extension of results. Projects funded by government agencies, industry bodies, and research organisations.
- International Development Projects: Management and implementation of international aid projects funded by New Zealand Aid Programme, working with Pacific, Asia and South American countries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The AgriBusiness Group product offering
Product offeringCore offering
The AgriBusiness Group is a New Zealand-based agricultural consultancy providing professional advisory services across environmental management, farm systems, resource economics, research, and international development. The firm works with farmers, government agencies, industry organisations, and corporates to deliver sustainability planning, farm environment plans, due diligence, succession planning, and capability-building programmes primarily through NZ Aid-funded projects in the Pacific, Asia, and South America.
Product overview
The AgriBusiness Group is a New Zealand-based agricultural consultancy providing a comprehensive suite of services focused on sustainability, environmental management, and farm systems optimization. Their offering consists of three core service areas: Consultancy Services (Environmental Services, Farm System Support, Resource Economics), Research Services, and International Services. The company works with farmers, government agencies, and industry organisations to build business capability in the primary sector, helping clients achieve positive environmental outcomes while maintaining farm profitability.
Differentiator
Problem solved
Functional benefit
Products and services
- Consultancy Services
Quantifiable outcome
- Return on investment of approximately 10:1 for Puhoro STEM Academy's STEM Programme (Cost Benefit Analysis)
- +2 more outcomes
Companies that use The AgriBusiness Group
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
The AgriBusiness Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The AgriBusiness Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Southern PasturesminorPartner in New Zealand's first on-farm sustainability-linked loan with BNZ, using The AgriBusiness Group's Overseer modelling and environmental metrics reporting expertise.
- DonaghyscoreThe AgriBusiness Group delivers the N-Boost extension programme for Donaghys, helping dairy farmers adapt to the new synthetic nitrogen cap (190kg N/ha/year) through foliar nitrogen application technology.
- MPI (Ministry for Primary Industries)coreJoint involvement in Regen Hort project (2020-2024) investigating regenerative horticulture, contracted by The AgriBusiness Group.
- T&GcoreJoint involvement in Regen Hort project (2020-2024) investigating regenerative horticulture.
- ZespricoreJoint involvement in Regen Hort project (2020-2024) investigating regenerative horticulture.
- ZespricoreDeveloped strategic approach for Zespri to address challenges of social sustainability assessment and reporting, including materiality analysis and enhanced social sustainability programme development.
- NZ WinegrowerscoreWorking with NZ Winegrowers to update the Sustainable Wine New Zealand (SWNZ) scorecard, supporting sustainability in the New Zealand wine industry.
- POETCOMcoreThe AgriBusiness Group works with POETCOM on the SAFE Pacific Project, focused on accessibility of certification in the Pacific and creating tools to aid decision making in certification selection.
- AgResearchcorePart of consortia led by The AgriBusiness Group for the Colombia Dairy Value Chain Project. AgResearch contributes research expertise to the international development initiative.
- PGG WrightsoncorePart of consortia for Colombia Dairy Value Chain Project, bringing agricultural commercial expertise to the international development initiative.
- Quality Consultants of New Zealand (QCONZ)corePart of consortia for Colombia Dairy Value Chain Project, providing quality consulting expertise to the international development initiative.
- Ministry of Agriculture and Irrigation of Peru (MINAGRI)coreJoint New Zealand/Peruvian Government development initiative partner for the New Zealand Peru Dairy Support Project, working with New Zealand Aid Programme funding.
- Puro New ZealandminorCommissioned The AgriBusiness Group to provide analysis of the New Zealand medical cannabis market and predict its expected size.
- MGI (Montgomery Gaming International) Irrigation SchememinorFarm Environment Plan audits for irrigation company and farmers with individual consents throughout Canterbury.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The AgriBusiness Group competitors and assessment
Company assessmentRegional players
- Tipene Consulting: Māori-owned NZ consultancy delivering farm environment planning and agribusiness advisory across primary sector Māori entities. Comparable service offering and NZ primary-sector focus, with a distinct cultural and iwi-driven lens.
Broad incumbents
- AgResearch: NZ Crown Research Institute delivering large-scale agricultural science and applied research, including environmental and farm systems work. A partner of The AgriBusiness Group on the Colombia Dairy Value Chain Project and a broader incumbent in overlapping domains.
- Plant & Food Research: NZ Crown Research Institute focused on horticulture, food, and sustainable production science. Joint participant with The AgriBusiness Group on the Regen Hort project and a broader incumbent in sustainability research.
- PGG Wrightson: Large NZ agribusiness providing on-farm advisory, livestock, and farm inputs alongside commercial services. Consortium partner on the Colombia Dairy Value Chain Project and a broader incumbent in NZ farm systems.
- SCS Global Services: Global sustainability and certification firm providing agricultural, forestry, and supply-chain certification. Comparable to The AgriBusiness Group's SOTA-style sustainability assessment and certification support work (e.g., POETCOM SAFE Pacific).
- Landcare Research (Manaaki Whenua): NZ Crown Research Institute delivering environmental and biodiversity research with strong overlap to The AgriBusiness Group's sustainability assessment and farm environment plan work.
Direct peers
- AbacusBio: NZ-based agri-business and animal genetics consultancy combining economics, science, and farm systems expertise. Comparable in serving primary-sector clients with research-backed advisory and international project work.
- Perrin Ag Consultants: NZ consultancy delivering farm environment planning, nutrient management, and dairy/pastoral farm systems advice. Closely comparable in service mix and NZ farmer/government client base.
- QCONZ (Quality Consultants of New Zealand): NZ-based quality and farm advisory consultancy active in dairy value chain projects. Consortium partner with The AgriBusiness Group on the Colombia Dairy Value Chain Project and directly comparable in farm advisory delivery.
- AgFirst Consultants: NZ-based agricultural consultancy providing farm systems advisory, environmental planning, and business support to farmers and rural professionals. Direct peer in whole-farm management and sustainability advisory for the NZ primary sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The AgriBusiness Group social profiles
Digital presenceThe AgriBusiness Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The AgriBusiness Group leadership team
Management profileNumber of profiles
Profiles11 records
The AgriBusiness Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The AgriBusiness Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The AgriBusiness Group
What does The AgriBusiness Group do?
The AgriBusiness Group is a New Zealand-based agricultural consultancy providing professional advisory services across environmental management, farm systems, resource economics, research, and international development. The firm works with farmers, government agencies, industry organisations, and corporates to deliver sustainability planning, farm environment plans, due diligence, succession planning, and capability-building programmes primarily through NZ Aid-funded projects in the Pacific, Asia, and South America.
Is The AgriBusiness Group a public or private company?
The AgriBusiness Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The AgriBusiness Group founded?
The AgriBusiness Group was founded in 2001. It employs 11 to 50 people.
Where is The AgriBusiness Group based?
The AgriBusiness Group is headquartered in Lincoln, New Zealand, in the Oceania region.
How does The AgriBusiness Group make money?
Three revenue lines are on record. Consultancy Services are the primary driver. The others are research Projects and international Development Projects.
Who are The AgriBusiness Group's main competitors?
Tipene Consulting is listed as a regional player. Broad incumbents are AgResearch, Plant & Food Research, PGG Wrightson, SCS Global Services and Landcare Research (Manaaki Whenua). Direct peers are AbacusBio, Perrin Ag Consultants, QCONZ (Quality Consultants of New Zealand) and AgFirst Consultants.
Does The AgriBusiness Group have an API?
No public API is recorded for The AgriBusiness Group.
What industry is The AgriBusiness Group in?
The AgriBusiness Group's product category is Agricultural Consultancy Services. Its primary akta.pro industry code is AFACAJAA, Whole-Farm Business Management & Budgeting Advisory, with a secondary code of AFACABAL, Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory). Its NAICS code is 115116 and its SIC code is 700.