Experium

What Experium does

Experium Gayrimenkul Yatırım ve Danışmanlık A.Ş. is an Istanbul-based real estate services firm founded in May 2017 by Hakan Koçer. The company operates a dual-segment model combining residential brokerage (sales and rentals) with property management, primarily serving branded residential projects from major Turkish developers including Nef (its flagship partner with 17+ joint projects), İş GYO, Eroğlu, Siyahkalem, Skyland İstanbul, and Emlak Konut GYO. Operations are concentrated across Istanbul districts including Kağıthane, Bakırköy, Zeytinburnu, Bağcılar, Şişli, Sarıyer, and Eyüpsultan, with project-site offices co-located within developer showrooms.

The firm's service portfolio includes core brokerage operations, a tiered property management system ("MYS - Mülk Yönetim Sistemi") with Premium/Gold/Platin packages priced at 10-20% of annual rent plus VAT, a digital property valuation service ("Dijital Exper"), an industry training arm ("Experium Academy"), and a patented multi-functional amenity system branded as Foldhome/Fold Office. Technology stack consists of a proprietary CRM/transaction database, the MYS management platform, and the Dijital Exper valuation tool; no proprietary AI/ML components are disclosed.

Revenue is generated through brokerage commissions on rental and sales transactions, recurring property management fees tied to the managed unit base, and ancillary digital and training service revenue. The company is privately held and employs 11-50 people.

Name

Experium

Legal name

Experium Gayrimenkul Yatırım ve Danışmanlık A.Ş.

Website

https://experium.com.tr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Experium is an Istanbul-based real estate services firm that provides residential brokerage and tiered property management for branded Turkish developer projects, complemented by a digital valuation tool, a training academy, and a patented amenity system.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Relocation & Corporate Housing Brokerage (BPAJAAAG)

Keywords

• Residential property brokerage
• Property management services
• Real estate consulting
• Rental brokerage services
• Property valuation services

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions - Rental: Experium earns commission on residential and commercial rental transactions it facilitates. The company manages portfolios of rental properties across branded Nef projects and other developments, matching tenants to properties. Rental transaction fees are a primary revenue driver as evidenced by the volume of active rental listings on the platform.
2. Brokerage Commissions - Sales: The company facilitates secondary market property sales (e.g., 'Satılık' listings for existing units in branded projects), earning sales commissions. Listings include both new and resale properties.
3. Property Management (MYS) Fees: Three-tiered property management service: Gold (1-year contract, 10% of annual rent + VAT, includes 1-month rent + dues payment guarantee), Platin (1-year contract, 20% of annual rent + VAT, includes 12-month rent + dues guarantee), and Premium (on-demand, pay-as-you-use model). Tenant placement is free for Gold and Platin clients. Premium clients receive free tenant placement but pay for management services used.
4. Experium Academy - Training Revenue: The Experium Academy trains aspiring real estate consultants (target: university graduates under 30) through partnerships with continuous education centers. Successful graduates can join Experium as full-time consultants (fixed salary + commission) or flexible commission-only agents. Revenue model supports talent pipeline for the brokerage business.
5. Digital Property Valuation (Dijital Exper): Provides preliminary valuation reports and SPK-licensed expert appraisals for residential, commercial, and land properties. Fees are charged per valuation engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Experium is a real estate investment and consulting firm that brokers rental and sales transactions for branded residential and commercial projects (primarily Nef, Skyland, İş GYO, Eroğlu, and Siyahkalem developments) in Istanbul, and provides tiered property management services with rent payment guarantees. It supplements brokerage and management with a digital property valuation service (Dijital Exper), 360° virtual tours, and an in-house consultant training academy (Experium Akademi).

Product overview

Experium Gayrimenkul Hizmetleri is a real estate investment and consulting company (Experium Gayrimenkul Yatırım ve Danışmanlık A.Ş.) that manages rental and sales processes for luxury residential and commercial properties. The company operates a portfolio of branded property projects including NEF (Nef 03 Kağıthane, Nef 08 Kağıthane, Nef 11 Kağıthane, Nef Kağıthane 14, Nef Points 04, Nef Points 06, Nef Points 98, Nef Merter 12, Nef Merter 13, Nef 22 Ataköy, Nef 25 Şişli, Nef Basınekspres 36, Nef 39 Seyrantepe), Skyland İstanbul, İnistanbul Topkapı, Zekeriyaköy Köy, and Bigados Villaları. The service portfolio includes Dijital Exper (digital property valuation), Mülk Yönetim Sistemi (property management with Premium/Gold/Platinum tiers), Experium Akademi (real estate training academy), and core rental/sales services through Satılık Portföy and Kiralık Portföy. The company also offers dedicated support services via 'Kiraya Vermek İstiyorum' and 'Satmak İstiyorum' forms.

Differentiator

Problem solved

Functional benefit

Brands

• Experium Akademi: Training program for young people interested in real estate sector careers, providing knowledge and experience transfer through partnerships with continuous education centers
• Dijital Exper
• Mülk Yönetim Sistemi (MYS)

Products and services

• Dijital Exper (Digital Property Valuation) Digital real estate appraisal service that provides preliminary valuation reports and SPK-licensed full expert appraisals for land, residential, and commercial properties. Customers submit an online form and are contacted by a valuation specialist.
• Mülk Yönetim Sistemi (MYS) - Property Management End-to-end property management offering tenant screening (references, criminal record, employer/institution documentation, Findeks credit report), rent and dues collection with payment guarantee tiers (Gold: 1 month rent + dues guarantee; Platin: 12 months rent + dues guarantee), and maintenance coordination, available under Premium (pay-as-you-use), Gold, and Platin contracts.
• Experium Akademi (Real Estate Consultant Training) Training program for aspiring real estate consultants (target: university graduates under 30) delivered in partnership with accredited continuous education centers, combining theoretical and practical education with mentorship. Graduates may join Experium as full-time consultants (fixed salary + commission) or flexible commission-only agents.
• Residential and Commercial Sales Brokerage (Satılık Portföy) Brokerage service for property owners seeking to sell residential and commercial real estate, primarily secondary-market units within Nef, Skyland, İş GYO, Eroğlu, and Siyahkalem projects across Istanbul, including valuation, marketing, and transaction execution support.
• Residential and Commercial Rental Brokerage (Kiralık Portföy) Brokerage service for property owners seeking to rent out residential and commercial units and for tenants seeking rental housing, covering tenant sourcing, contract management, and ongoing administration across the branded Istanbul project portfolio.

Quantifiable outcome

• Up to 12 months rent + 12 months dues payment guarantee (Platin tier)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Nef (Demirören Gayrimenkul Yatırım)flagshipStrategic or Co-development Partner · 1 May 2017Experium was founded by Hakan Koçer after departing from Nef, where he served as a senior executive. The company began its journey managing Nef-branded properties and maintains an exclusive or primary brokerage relationship across the entire Nef project portfolio (17+ projects). Nef projects feature Experium's proprietary Foldhome and Fold Office patented amenities. This is the company's core business relationship and its primary source of inventory.
• İŞ GYO (İstanbul Holding Gayrimenkul Yatırım Ortaklığı)coreStrategic or Co-development PartnerİŞ GYO collaborated with Nef on the Inistanbul Topkapı project (launched 2018, 2,700 units across 4 phases). Experium serves as the brokerage and property management partner for this project, handling rental and sales transactions and management services.
• Emlak Konut GYO (Turkey's Largest Real Estate Investment Trust)coreStrategic or Co-development PartnerEmlak Konut GYO partnered with Siyahkalem on the Zekeriyaköy Köy project (467,000 m², 971 units, designed by Hopkins Architects). Experium is listed as the exclusive brokerage for this project on its website, managing sales and rentals.
• Eroğlu (Eroğlu Gayrimenkul)minorStrategic or Co-development PartnerEroğlu is mentioned in Experium's mission statement as a partner brand alongside Nef and İŞ GYO. Experium targets expanding its portfolio with additional Eroğlu projects over time.
• Siyahkalem (Architecture and Development Firm)minorStrategic or Co-development PartnerSiyahkalem is the developer of the Zekeriyaköy Köy project, which Experium manages in partnership with Emlak Konut GYO. The project was designed by award-winning UK architecture firm Hopkins Architects.
• Continuous Education Centers (Meslek Edindirme Merkezleri)minorOthersExperium Academy partners with accredited continuous education centers (sürekli eğitim merkezleri) to deliver the theoretical component of its real estate consultant training program. Graduates may be placed in positions at Experium through the company's BIO (Bölgesel İstihdam Ofisleri - Regional Employment Offices) partnership.
• Skyland İstanbul (Developer)coreStrategic or Co-development PartnerExperium serves as the exclusive brokerage for Skyland İstanbul, a prestige mixed-use project (residence, office, and AVM) in Sarıyer. The project features premium amenities including pools, fitness, spa, and concierge services.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Turyap: Turyap is one of Turkey's largest domestic real estate brokerage networks with a multi-office franchise model covering sales and rentals across Istanbul and other major cities. It is the closest Turkish-headquartered direct competitor to Experium's brokerage and rental management offering, competing for the same branded-project inventory and landlord relationships.
• Engel & Völkers Turkey: Engel & Völkers Turkey is a premium-segment real estate franchise operating in Istanbul with a focus on luxury and high-end residential brokerage. Like Experium, it concentrates on branded residential projects and premium neighborhoods, making it a strong direct comparable for the upper-tier of Experium's portfolio.
• Century 21 Turkey: Century 21 Turkey runs a franchise-based brokerage network in Istanbul and other Turkish cities, offering residential and commercial sales, rentals, and property management. Overlaps with Experium's customer segments (investors, landlords, expats) and competes for the same agent pool.
• RE/MAX Turkey: RE/MAX Turkey operates a wide franchise network of residential and commercial brokerage offices across Istanbul, providing sales, rental, and property management services. It directly competes with Experium for agents, listings, and landlord mandates in the same branded-project submarkets.
• Coldwell Banker Turkey: Coldwell Banker Turkey is a global real estate franchise operating in Istanbul with brokerage and property management services across residential and commercial segments. Competes with Experium for branded-project mandates and mid-market-to-luxury listings.

Emerging players

• Emlakjet: Emlakjet is a Turkish online real estate platform that has scaled aggressively in property search and agency tools. As an emerging proptech-style player, it overlaps with Experium's digital listing and inquiry-capture capabilities and could become a more direct competitor if it expands into managed services.

Broad incumbents

• Sahibinden.com: Sahibinden.com is Turkey's largest online classifieds and real estate listing platform, with millions of property listings and dominant consumer mindshare. It is a broad incumbent that competes with Experium's brokerage for seller and renter attention, and it is also a channel through which Experium's listings can be discovered.
• Knight Frank Turkey: Knight Frank Turkey is the Istanbul office of the global real estate consultancy, focused on luxury residential, prime property advisory, and investment sales. It competes with Experium at the high end of the branded-project market and for expatriate and investor mandates.
• Hepsiemlak: Hepsiemlak is a major Turkish online real estate marketplace serving property buyers, sellers, and renters. It is a broader incumbent with national reach that competes with Experium's portal traffic and could disintermediate branded-project inventory listings over time.
• JLL Turkey: JLL Turkey is the local arm of Jones Lang LaSalle, a global commercial real estate services firm active in Istanbul's investment sales, leasing, valuation, and advisory markets. It is a broader incumbent that competes with Experium's commercial brokerage and Dijital Exper valuation services for larger institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/experiumgyd
• Facebookfacebook.com/experiumgayrimenkul1
• LinkedInlinkedin.com/company/experium-gayrimenkul
• Instagraminstagram.com/experiumgayrimenkul

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experium