Vital Outdoor Advertising
Vital Outdoor Advertising, Inc. is a family-owned Edmond, Oklahoma outdoor billboard operator founded by the Booher family in 2004, running digital and traditional static billboards across the Oklahoma City Metro and NW Arkansas for local and regional advertisers and commercial property owners.
- Company typePrivate
- Founded2004
- HeadquartersEdmond, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vital Outdoor Advertising does
Vital Outdoor Advertising, Inc. is a family-owned outdoor billboard advertising company founded by the Booher family in 2004 and headquartered in Edmond, Oklahoma. The company operates digital and traditional static vinyl billboards across the Oklahoma City Metro (Edmond, Deer Creek, Yukon, Mustang, Moore, Guthrie, and Will Rogers Airport) and NW Arkansas, serving local and regional businesses seeking branding, directional, and commuter-audience reach. Revenue is generated by renting advertising space on both digital faces (available by year, month, week, or day with day-parting and real-time rotation) and traditional static faces (typically one-year increments), supplemented by complementary billboard creative design services and a property-owner program that leases land or purchases 15–99 year easements for billboard placement. The go-to-market is sales-led with direct outreach to advertisers and property owners, supported by a public online availability map, a website with portfolio and contact forms, Constant Contact email, and organic social. The management team is small (CEO Shannon Booher, VP of Business Development Justin Booher, plus Operations, Account, and Outside Account Executives), and there is no disclosed revenue, no external funding, and no parent company.
Vital Outdoor Advertising firmographics
Firmographics- Name
- Vital Outdoor Advertising
- Legal name
- Vital Outdoor Advertising, Inc.
- Website
- https://vitaloutdoor.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vital Outdoor Advertising, Inc. is a family-owned Edmond, Oklahoma outdoor billboard operator founded by the Booher family in 2004, running digital and traditional static billboards across the Oklahoma City Metro and NW Arkansas for local and regional advertisers and commercial property owners.
- Ownership category
- akta.pro rank
Vital Outdoor Advertising industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
Keywords
Where Vital Outdoor Advertising is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vital Outdoor Advertising business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Billboard Advertising Space Rental: Rental of digital and traditional billboard advertising space to businesses. Digital billboards available for purchase by year, month, week, or day. Traditional billboards typically sold in one-year increments for branding and directional advertising.
- Property Lease and Easement: Land lease arrangements with property owners where Vital Outdoor leases property space for billboard placement, paying annual amounts. Alternatively, permanent easement purchases involve a single lump sum payment similar to utility easements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Digital billboard rental with flexible duration options |
| Subscription | Annual | Traditional billboard annual rental |
| Other | Annual | Land Lease Agreement |
| One time/ perpetual license | Multi-year contract | Easement Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Vital Outdoor Advertising product offering
Product offeringCore offering
Vital Outdoor Advertising rents digital and traditional vinyl billboard advertising space to local and regional businesses across the Oklahoma City Metro and Northwest Arkansas. Digital billboards support same-day deployment, day-parting, multiple rotating ads, and real-time creative changes, and can be purchased by year, month, week, or day. Traditional vinyl billboards are typically sold in one-year increments for branding and directional advertising. The company also offers billboard creative design services and a property owner program (land lease and easement purchases) that supplies its billboard sites.
Product overview
Vital Outdoor Advertising is a traditional outdoor billboard advertising company offering two core billboard products: Digital Billboards and Traditional (Static Vinyl) Billboards. Digital Billboards provide dynamic, real-time advertising with dayparting and rotation capabilities, while Traditional Billboards serve as the foundational branding and directional advertising medium. The company also provides complementary Billboard Design services for both formats, offering Static Vinyl Design (300dpi, CMYK) and Digital Design (150dpi, RGB). Property owner programs offer Land Lease and Easement options for landowners adjacent to busy roadways. The portfolio covers the Oklahoma City Metro and Northwest Arkansas regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Billboards
Companies that use Vital Outdoor Advertising
Customer profileSegments2 records
Ideal customer profiles2 records
Vital Outdoor Advertising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vital Outdoor Advertising partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vital Outdoor Advertising competitors and assessment
Company assessmentDirect peers
- Adams Outdoor Advertising: Regional outdoor advertising company operating static and digital billboards across multiple mid-size US markets. Closely comparable as a multi-market regional billboard operator with similar SMB advertiser focus.
- Fairway Outdoor Advertising: Regional outdoor advertising operator providing static and digital billboard space in the South and Midwest. Comparable in scale and customer base to Vital Outdoor's regional OOH model.
- Reagan Outdoor Advertising: Texas-based outdoor advertising company offering static and digital billboards across multiple regional markets. Comparable regional OOH operator with similar advertiser and property owner business model.
- OUTFRONT Media: Major US out-of-home media company operating billboards, transit, and digital displays. Directly comparable as a billboard advertising landlord serving local and national advertisers with similar static and digital inventory.
- Lamar Advertising Company: One of the largest US outdoor advertising operators with extensive billboard portfolios across the country. Directly comparable to Vital Outdoor as a billboard space lessor, though at vastly greater scale and with national programmatic capabilities.
- Clear Channel Outdoor Holdings: Global OOH operator with a large US billboard footprint including airports and highways. Directly comparable business model of selling static and digital billboard advertising space to regional and national advertisers.
- Premier Outdoor Media: Mid-size outdoor advertising company operating billboards in multiple US states. Directly comparable as a regional static and digital billboard operator with similar geographic concentration.
Broad incumbents
- YESCO (Young Electric Sign Company): Large established sign manufacturing and outdoor advertising operator with broad regional presence. Comparable as an outdoor display provider with both signage manufacturing and billboard operations, though with much greater geographic scale.
Regional players
- Wheeler Advertising: Regional billboard and outdoor advertising company serving mid-South markets. Comparable in scale and approach to Vital Outdoor, though operating in different geographic territory.
- Murphy Media Group: Regional outdoor advertising company operating in select US markets. Comparable in size and operating model, though primarily focused on different regional territories than Vital Outdoor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vital Outdoor Advertising social profiles
Digital presenceVital Outdoor Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vital Outdoor Advertising leadership team
Management profileNumber of profiles
Profiles5 records
Vital Outdoor Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vital Outdoor Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vital Outdoor Advertising
What does Vital Outdoor Advertising do?
Vital Outdoor Advertising rents digital and traditional vinyl billboard advertising space to local and regional businesses across the Oklahoma City Metro and Northwest Arkansas. Digital billboards support same-day deployment, day-parting, multiple rotating ads, and real-time creative changes, and can be purchased by year, month, week, or day. Traditional vinyl billboards are typically sold in one-year increments for branding and directional advertising. The company also offers billboard creative design services and a property owner program (land lease and easement purchases) that supplies its billboard sites.
Is Vital Outdoor Advertising a public or private company?
Vital Outdoor Advertising is a private company. It is classified as family owned and is currently operating.
When was Vital Outdoor Advertising founded?
Vital Outdoor Advertising was founded in 2004. It employs 1 to 10 people.
Where is Vital Outdoor Advertising based?
Vital Outdoor Advertising is headquartered in Edmond, United States, in the North America region.
How does Vital Outdoor Advertising make money?
Two revenue lines are on record. Billboard Advertising Space Rental is the primary driver. The others are property Lease and Easement.
Who are Vital Outdoor Advertising's main competitors?
Direct peers on record are Adams Outdoor Advertising, Fairway Outdoor Advertising, Reagan Outdoor Advertising, OUTFRONT Media, Lamar Advertising Company, Clear Channel Outdoor Holdings and Premier Outdoor Media. YESCO (Young Electric Sign Company) is listed as a broad incumbent. Regional players are Wheeler Advertising and Murphy Media Group.
Does Vital Outdoor Advertising have an API?
No public API is recorded for Vital Outdoor Advertising.
What industry is Vital Outdoor Advertising in?
Vital Outdoor Advertising's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7310.