Murphy Media Group

What Murphy Media Group does

Murphy Media Group, Inc. is an independent, privately held out-of-home (OOH) media buying agency founded in 2010 and headquartered in West Bend, Wisconsin. The firm operates as a single-source OOH services platform, offering traditional media (billboards, bulletins, posters, wallscapes, spectaculars), street furniture, transit media, alternative and experiential advertising, mobile marketing integration (NFC, geo-fencing, QR codes), a programmatic DOOH trading desk, and proprietary research-based creative assessment. The company does not own OOH inventory and does not act as a broker, positioning itself as a client-side representative that negotiates, contracts, produces, and analyzes campaigns on the advertiser's behalf.

The business model is fee-based professional services revenue, with quote-based, multi-year pricing that varies by market, impressions, display size, readability, contract length, and geographic scope. Go-to-market is sales-led, relying primarily on client and industry referrals, SEO, and direct outreach rather than paid marketing; the firm also maintains a blog for thought leadership. Customer segments are organized horizontally across advertising agencies (which use Murphy Media Group as a 'silent arm' for OOH expertise) and direct advertisers, with a campaign scope that ranges from a single rural billboard to large-scale national and international transit programs.

Operationally, the firm is a small boutique (1–10 employees) led by President Kathy Murphy, with Ryan Murphy in a team-leader role handling new business development. The company is an OAAA member, holds strategic partnerships with measurement providers (OUTFRONT) and agency partners (BVK), and cites documented case-study outcomes for clients in healthcare (ProHealth Care), tourism DMOs (Visit St. Petersburg Clearwater, Wyoming Tourism), and nonprofits (Guitars for Veterans). No external institutional investment, parent company, or M&A activity is disclosed.

Name

Murphy Media Group

Legal name

Murphy Media Group, Inc.

Website

https://murphymediagroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Murphy Media Group is an independent, West Bend, Wisconsin-based out-of-home (OOH) media buying agency founded in 2010 that plans, negotiates, and executes OOH campaigns for advertising agencies and direct advertisers across traditional, transit, mobile, and programmatic formats.

Ownership category

akta.pro rank

Product category

Out-of-home advertising services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Out-of-Home (OOH) Media Planning & Buying (MPAAABAG), OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

• Out-of-home advertising
• Media buying services
• OOH campaign planning
• Programmatic DOOH buying
• Mobile marketing integration

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OOH Media Buying Services: Fee-based media buying services for out-of-home advertising. The company acts as an independent media buying agency representing advertisers, handling research, negotiations, contracting, billing, production, tracking and delivery analysis of OOH programs.
2. Programmatic DOOH Buying: Automated programmatic buying services for digital OOH inventories, providing targeted campaign execution across DOOH platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Murphy Media Group is an independent out-of-home (OOH) media buying agency that plans, negotiates, contracts, produces, tracks, and analyzes OOH advertising programs for advertising agencies and direct advertisers. The company buys across traditional billboards, street furniture, transit media, alternative and experiential placements, mobile marketing integrations (NFC, geo-fencing, QR codes), and programmatic digital OOH (DOOH), operating at local, regional, national, and international scales.

Product overview

Murphy Media Group is an independent out-of-home (OOH) media buying agency that provides a comprehensive suite of advertising solutions. The company operates as a single-source platform offering Traditional Media (billboards, bulletins, posters, digital billboards, wallscapes, spectaculars), Street Furniture (transit shelters, bus benches, kiosks), Transit Media (bus, rail, station, taxi advertising), Alternative Advertising (guerilla marketing, brand ambassadors), Experiential Advertising (street teams, pop-up shops), Mobile Marketing (NFC, GeoFencing, QR codes), and Programmatic OOH (automated DOOH buying). The portfolio also includes Creative Assessment Services and turnkey media buying agency services covering planning, buying, contracting, production, trafficking, and post-program analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Media Traditional out-of-home advertising placements including billboards, digital bulletins, posters, wallscapes, and spectaculars located in high-traffic areas, sourced and bought on behalf of advertisers.
• Street Furniture Street furniture advertising including transit shelters, bus benches, kiosks, and public information booths placed in heavily trafficked pedestrian areas.
• Transit Media Transit advertising on buses, rail systems, trains, bus stations, and taxicabs that reaches commuters and pedestrians along daily travel routes.
• Alternative Advertising Non-traditional advertising placements including guerilla marketing, brand ambassadors, gas pump toppers, ad balloons, and other unique non-standard OOH formats.
• Experiential Advertising Experiential marketing services including street teams, coffee jetpack teams, interactive digital screens, and pop-up shops designed to create memorable in-person brand experiences.
• Mobile Marketing Mobile marketing integration services that bridge physical OOH displays with digital engagement, including Near Field Communication (NFC), GeoFencing location-based notifications, and QR code campaigns.
• Programmatic OOH Automated programmatic digital out-of-home (DOOH) media buying through a trading desk that brings real-time bidding to OOH, enabling targeted demographic reach across DOOH platforms at low CPM.
• Creative Assessment Services Research-based creative assessment for readability, provided at no additional charge to evaluate OOH creative before production and posting to maximize on-the-go consumer engagement.
• OOH Media Buying Agency Services Full-service OOH media buying agency engagement covering research, negotiations, contracting, billing, production, trafficking, tracking, proof-of-performance evaluation, and post-program data analysis.

Quantifiable outcome

• 10% increase in travelers from Northeast and Midwest markets during campaign period
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• OUTFRONTcoreTechnology or IntegrationOUTFRONT provided measurement and attribution capabilities for the Visit St. Pete/Clearwater campaign, including custom viewsheds, geofencing, mobile retargeting, and footfall analysis. The partnership enabled proving real-world ROI for OOH campaigns through mobile data integration.
• BVKcoreStrategic or Co-development PartnerBVK is an agency partner that collaborated with Murphy Media Group on the Visit St. Petersburg Clearwater campaign and the Guitars for Veterans PTSD awareness campaign. The partnership combines creative and strategic expertise with Murphy Media Group's OOH buying specialization.
• Local OOH Media RepscoreChannel Partner/ Reseller/ DistributorMurphy Media Group prefers working with local market representatives over national centralized sources, as local reps provide eyes and insight into markets that national sources cannot offer. These long-term relationships help understand market conditions and nuances impacting campaign results.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vistar Media: Vistar Media is a programmatic DOOH SSP / trading desk that buys and sells OOH inventory in real time. It is directly comparable to Murphy's programmatic DOOH offering and competes for the same agency-side demand.
• Place Exchange: Place Exchange is a programmatic DOOH exchange connecting media owners with agency buyers. Comparable to Murphy's programmatic trading desk on the supply-and-demand side and increasingly competing for DOOH planning budgets.
• Talon Outdoor: Talon is an independent, OOH-specialist media agency (now part of Accenture Song). Direct analog as a pure-play OOH planning and buying shop serving advertisers and agencies.
• Rapport (IPG Mediabrands): Rapport is IPG's specialist OOH media buying agency. Directly comparable as an OOH-focused buying service competing for the same agency and advertiser RFPs as Murphy.
• Posterscope (Dentsu): Posterscope is Dentsu's global OOH planning and buying specialist. One of the largest pure-play OOH agencies and the most direct strategic analog to Murphy's specialty positioning.
• Billups: Billups is an independent OOH specialist agency offering planning, buying, and measurement services. A like-for-like boutique competitor with comparable independent, OOH-only positioning.

Emerging players

• Adomni: Adomni operates a self-serve programmatic DOOH platform for SMB advertisers. Comparable on the programmatic DOOH side, with a more self-service, SMB-focused niche vs. Murphy's managed-services model.

Others

• Outfront Media: Outfront Media is a major OOH media owner (billboards, transit). It is a supplier and attribution partner to Murphy (used in the St. Pete/Clearwater case), not a direct competitor, but a critical ecosystem counterpart.
• Clear Channel Outdoor: Clear Channel Outdoor Holdings is one of the largest OOH media owners globally. A key supply-side counterpart in the inventory Murphy buys on behalf of its clients.
• Lamar Advertising Company: Lamar Advertising is a leading U.S. billboard and outdoor media owner. Functions primarily as an inventory supplier to OOH buying agencies like Murphy rather than as a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/murphymediagroup
• LinkedInlinkedin.com/company/murphy-media-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murphy Media Group