Bailiwick Express

What Bailiwick Express does

Bailiwick Express is a privately held digital news media company founded in 2011 and headquartered in St. Helier, Jersey, operating as the primary local news destination for the Channel Islands. The company publishes separate Jersey and Guernsey editions covering news, business, sport, opinion, community, and weather, and extends its product surface into audio through the Bailiwick Radio service and a portfolio of podcast series (sport, female leadership, government, housing, money, and branded content). The platform is built on a WordPress-based publishing stack using Newspack technology, with podcast hosting on Transistor FM, and offers jobs, property, and motors listings alongside advertising inventory.

The company's go-to-market is consumer-direct and digital-first, monetized primarily through the AIM subscription platform operated under parent All Island Media. Two tiers are offered: AIM Plus at £4.99/month or £49/year, and AIM Unlimited at £9.99/month or £99/year, with the latter bundling JEP Digital E-Edition access, digital magazines, supplements, puzzles, complimentary event tickets, and quarterly Editors' Briefings. Marketing channels span the owned website, weekly email newsletter, multi-show podcast slate, Bailiwick Radio, events, and organic social presence across X, Instagram, Facebook, LinkedIn, and Bluesky.

Bailiwick Express is wholly owned by All Island Media, a diversified media conglomerate that also controls the Jersey Evening Post, enabling shared subscription identity and cross-property distribution. The company has secured branded-content partnerships with Aurigny, Sure Business, and DFDS for podcast and weather sponsorships, and serves an addressable market of approximately 170,000 Channel Islands residents. There is no disclosed AI capability, no external funding, and no public revenue data; the business relies on a tiered subscription model, advertising, listings, and event revenue.

Name

Bailiwick Express

Legal name

Bailiwick Express

Website

https://bailiwickexpress.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bailiwick Express is a privately held Channel Islands digital news publisher operating dedicated Jersey and Guernsey editions, with subscriptions, podcasts, radio, and listings monetized through parent All Island Media's AIM platform.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Helier

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Subscriptions: Subscription-based revenue model with tiered offerings. AIM Plus at £4.99/month or £49/year provides exclusive online content and newsletters. AIM Unlimited at £9.99/month or £99/year adds full JEP Digital E-Edition access, digital magazines, supplements, puzzles, complimentary event tickets, and quarterly Editors' Briefings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bailiwick Express is a digital news publisher operating separate Jersey and Guernsey editions that deliver local news, business, sport, opinion, community, and weather coverage for the Channel Islands. It supplements its news website with a podcast network, an online radio service, and a digital magazine (Connect), and monetizes premium content through tiered subscription packages under the All Island Media (AIM) brand.

Product overview

Bailiwick Express is a news media company operating a unified digital news platform for the Channel Islands, covering Jersey and Guernsey editions. The offering consists of the core Bailiwick Express news website, supplemented by subscription tiers (AIM Plus and AIM Unlimited), audio content through Bailiwick Podcasts and Bailiwick Radio services, and the Connect digital supplement. The platform is built on Newspack publishing technology and powered by Transistor for podcast hosting.

Differentiator

Problem solved

Functional benefit

Brands

• Bailiwick Radio: Radio destination in the Channel Islands providing hits and headlines, updated twice daily Monday to Friday.
• Bailiwick Podcasts
• AIM (All Island Media)

Products and services

• Bailiwick Express A digital news website with separate Jersey and Guernsey editions delivering local news, business reporting, sport coverage, opinion pieces, community stories, and weather forecasts for Channel Islands residents.
• Bailiwick Podcasts A podcast network of original series hosted on Transistor FM, including sports podcasts (The Warm Up/Cool Down), Aurigny in the Air(waves), FLARE (female leaders), Sure Business Tech Series, Money Talks, Housing series, and government interview programmes.
• Bailiwick Radio An online radio service providing Channel Islands news headlines and music, updated twice daily Monday to Friday, accessible via the Bailiwick Express website.
• Connect A digital magazine and supplement publication available through the Bailiwick Express subscription storefront, providing additional editorial content for paying readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• AurignyminorGTM or Marketing PartnerAurigny, Guernsey's airline, sponsors the 'Aurigny in the Air(waves)' podcast series - a behind-the-scenes look at the airline's people, operations, and stories. This branded content partnership provides exclusive access to airline operations content.
• Jersey Evening PostcoreOthersJersey Evening Post is a partner site under the All Island Media group. Shared subscription services connect both properties, with AIM subscription tiers providing access to both Bailiwick Express and Jersey Evening Post content.
• Sure BusinessminorGTM or Marketing PartnerSure Business sponsors the 'Sure Business Tech Series' podcast - a technology-focused content series covering topics like AI, cloud computing, and cybersecurity.
• DFDSminorGTM or Marketing PartnerDFDS sponsors the weather section of Bailiwick Express, supporting the weather forecasting functionality for Channel Islands residents.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Reach plc (regional titles): UK's largest regional news publisher operating titles such as Manchester Evening News, Birmingham Mail, and Liverpool Echo. Useful comparable for a digital-first, subscription-supported regional news model scaled across larger UK markets.
• National World: UK-listed regional and national news publisher with a digital-led model across local markets. Provides a relevant scale-and-strategy comparable for subscription-driven regional news.
• ITV Channel Television: Local ITV franchise delivering TV and online news for the Channel Islands. A broader incumbent covering the same geographic market across broadcast, web, and social.
• Newsquest (Gannett UK regional titles): Major UK regional newspaper group with hundreds of local titles operating on subscription and advertising models. Comparable as a multi-title regional publisher with bundled digital subscription offerings.
• BBC Channel Islands: BBC's regional news service for Jersey and Guernsey, providing free local news, video, and audio. The dominant free alternative to Bailiwick Express's paid offerings across both islands.

Direct peers

• Island FM: Jersey-based commercial radio station with local news bulletins and digital content. Directly comparable to Bailiwick Radio and competes for local advertising and listener attention.
• Channel 103 (Guernsey): Commercial radio station serving Guernsey with news and entertainment. Competes with Bailiwick Radio for listeners, advertisers, and local audio share in the same island market.
• Jersey Evening Post: Sister publication under All Island Media covering Jersey local news in print and digital. Operates in the same Channel Islands market with overlapping subscription bundles (AIM Plus/Unlimited), making it the closest direct comparable.
• Guernsey Press: Established local newspaper and digital publisher serving Guernsey, the same island Bailiwick Express's Guernsey Edition targets. Competes for the same advertisers, subscribers, and editorial talent pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bailiwickxpress
• Facebookfacebook.com/BailiwickExpress
• LinkedInlinkedin.com/company/bailiwick-express
• Instagraminstagram.com/bailiwick_express/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailiwick Express