What Pointek does

Pointek, legally Point Technologies, is a Nigerian multi-channel consumer electronics retailer founded in 2005 and headquartered in Ikeja, Lagos. The company operates an e-commerce platform at pointekonline.com alongside a Google Play mobile application and three physical retail outlets: two in Lagos (Simbiat Abiola Road opposite Computer Village and Ikeja City Mall) and one in Effurun, Delta State (Delta Mall). The business distributes genuine branded mobile phones, laptops, tablets, home electronics (air conditioners, generators, televisions, small appliances), gaming consoles (PlayStation 5, Meta Quest 3), and mobile accessories (Anker, power banks, smart watches, tempered glass) from 13+ OEMs including Apple, Samsung, Tecno, Infinix, Nokia, Xiaomi, OPPO, Vivo, HP, Dell, Lenovo and Asus. Pointek positions itself as the first authorized Apple dealer in Nigeria with warranty coverage on Apple products.

Pointek's core technology is a standard retail e-commerce storefront; no proprietary platform features, APIs, AI capabilities or developer-facing tools are disclosed. Revenue is generated through one-time hardware product sales at unit prices ranging from ₦6,000 for basic feature phones to ₦4,192,500 for an iPhone 17 Pro Max 2TB, with average smartphones in the ₦100,000-₦500,000 range, plus a Trade-In/Phone Swap service that captures margin on device upgrades and a Corporate Sales division handling bulk B2B procurement. Pricing is straightforward unit pricing with frequent promotional discounts of 5-25% and a Pay on Delivery option in Lagos and other states. Distribution is omnichannel: e-commerce, mobile app, physical retail, and corporate sales, with nationwide delivery (24 hours in Lagos, 3-5 working days elsewhere).

The customer base consists primarily of individual Nigerian consumers seeking genuine, warrantied mobile phones and electronics at affordable prices, with a secondary corporate segment for bulk procurement. The company employs 51-100 staff, is privately held with no disclosed venture capital or private equity backing, and reports no revenue, funding rounds, acquisitions or management team details in the available data. Brand relationships with Apple, Samsung, Tecno and Infinix are positioned as Core partnerships, with the others classified as Minor.

Name

Pointek

Legal name

Point Technologies

Website

https://pointekonline.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Pointek is a Nigerian multi-channel consumer electronics retailer selling genuine mobile phones, laptops, tablets, home electronics and accessories through an e-commerce platform, mobile app and three physical stores across Lagos and Delta State, serving primarily individual consumers with a secondary corporate bulk-procurement segment.

Ownership category

akta.pro rank

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of mobile phones, electronics, computers, and accessories through retail transactions. Products are sold at fixed prices with occasional discounts and promotions.
2. Trade-in Services: Trade-in/Phone Swap service where customers exchange old phones for new ones or cash, generating revenue through the margin between evaluated trade-in value and new product pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pointek operates a multi-channel retail business selling mobile phones, electronics, computers, accessories, and gaming consoles to consumers in Nigeria through an e-commerce platform (pointekonline.com), a mobile app, and three physical retail outlets in Lagos and Delta State. The company resells branded products from OEMs such as Apple, Samsung, Tecno, Infinix, Nokia, HP, Dell, and Lenovo, with prices ranging from budget feature phones to premium iPhone Pro Max models. Value-added services include a Trade In/Phone Swap program, Pay on Delivery, a Buyer Protection Program, and a corporate sales division for bulk buyers.

Product overview

Pointek is Nigeria's leading e-commerce retail platform specializing in mobile phones, electronics, gadgets, and computers, operating as both an online marketplace and physical retail chain. The platform offers a comprehensive portfolio of products organized into major categories: Mobile Phones (featuring Apple iPhones, Samsung, Tecno, Infinix, Nokia, Xiaomi/Redmi, OPPO, Vivo, Itel, Realme, Honor, Poco, and Imose), Computers/Laptops (Apple MacBooks, Dell, HP, Lenovo, Asus), Electronics (air conditioners, generators, small appliances, televisions, audio equipment), Accessories (Anker, Bluetooth headsets, power banks, smart watches, tempered glass), Games & Consoles (PlayStation 5, Meta Quest 3), and Tablets (Samsung Galaxy Tab, Xiaomi Redmi Pad). The platform differentiates through services including Trade In/Phone Swap, Pay on Delivery, and Corporate Sales, with physical store locations in Lagos and Delta State.

Differentiator

Problem solved

Functional benefit

Products and services

• Pointek Online Retail Store Primary online storefront (pointekonline.com) where Nigerian consumers and businesses browse and purchase mobile phones, electronics, computers, accessories, tablets, and gaming consoles from major brands, with online payment options and order tracking.
• Mobile Phones Retail Category Retail line of smartphones from multiple brands covering budget, mid-range, and premium price points, targeted at Nigerian individual consumers and corporate buyers.
• Computers and Laptops Retail Category Retail line of laptops and computers from Apple, Dell, HP, Lenovo, and Asus, available in various processor, RAM, and storage configurations, targeted at consumers and corporate buyers in Nigeria.
• Home Electronics Retail Category Retail line of home electronics including air conditioners, generators, televisions, small appliances, and audio equipment for Nigerian households and businesses.
• Accessories Retail Category Retail line of mobile phone and electronics accessories including chargers, back covers, Bluetooth headsets, speakers, power banks, smart watches, tempered glass, data storage, and personal care devices.
• Games and Consoles Retail Category Retail line of gaming consoles and video games including Sony PlayStation 5, Meta Quest 3, PlayStation Portal, and PS5 game titles, targeted at Nigerian gaming consumers.
• Tablets Retail Category Retail line of tablets from Samsung, Xiaomi, Itel, and Imose brands for personal and business use in Nigeria.
• Trade In / Phone Swap Service Service allowing Nigerian customers to bring in old phones, receive an evaluation, and either exchange the device for a new phone or receive cash back based on the device's cost value.
• Pay on Delivery Service Payment option enabling customers to pay with cash or POS at the point of delivery rather than in advance, available for orders in Lagos and other Nigerian states.
• Corporate Sales Program Bulk purchasing program for Nigerian businesses and organizations needing multiple devices for employees, corporate gifting, or business technology needs, with volume pricing and after-sales service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ApplecoreStrategic or Co-development PartnerApple is the first authorized Apple dealer in Nigeria, offering warranty coverage on Apple products. Pointek serves as a key retail partner for iPhone, iPad, MacBook, Apple Watch, and AirPods products in the Nigerian market.
• SamsungcoreStrategic or Co-development PartnerSamsung is a key OEM partner, with Pointek selling Samsung mobile phones, tablets, televisions, and home appliances including air conditioners and generators.
• NokiaminorStrategic or Co-development PartnerNokia brand products including feature phones and smartphones are sold through Pointek's retail network.
• HuaweiminorStrategic or Co-development PartnerHuawei mobile phones and electronics are available through Pointek's product offerings.
• VivominorStrategic or Co-development PartnerVivo smartphones are part of Pointek's mobile phone inventory.
• InfinixcoreStrategic or Co-development PartnerInfinix is a major brand partner, with Pointek offering a wide range of Infinix smartphones across various price points.
• TecnocoreStrategic or Co-development PartnerTecno is a primary brand partner, featuring prominently in Pointek's smartphone catalog with various Tecno models including Camon, Spark, and Phantom series.
• OPPOminorStrategic or Co-development PartnerOPPO mobile phones including Reno and A-series are sold through Pointek's retail channels.
• HPminorStrategic or Co-development PartnerHP laptops and computers are part of Pointek's product portfolio, offering HP Pavilion, Elitebook, and other HP notebook series.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jumia Technologies: NYSE-listed pan-African e-commerce platform with a major Nigerian operation selling mobile phones, electronics, and consumer goods. Most directly comparable competitor to Pointek given overlapping product categories, Nigerian market focus, and multi-channel (online + pickup) model.
• Slot Systems Limited: Nigerian mobile phone and electronics retail chain with multiple physical stores across Nigeria. Closest direct competitor to Pointek on the mobile phone retail vertical, with authorized dealer status for major brands.
• Konga: Major Nigerian e-commerce retailer (Zinox Group) selling mobile phones, electronics, and appliances online with nationwide delivery. Directly competes with Pointek on mobile phone and consumer electronics SKUs in Nigeria.

Regional players

• Game Stores (Massmart): South African consumer electronics and entertainment retailer (Massmart/Walmart subsidiary) with physical stores and online presence. Comparable to Pointek on multi-channel consumer electronics retail in an African market context.
• Takealot Group: South Africa's leading e-commerce platform selling electronics, mobile phones, and general merchandise. Comparable to Pointek on African e-commerce dynamics and electronics category mix, though serving a more mature South African market.

Broad incumbents

• MediaMarkt: European consumer electronics specialty retailer with stores and e-commerce operations. Comparable to Pointek on multi-category electronics assortment, in-store experience, and authorized dealer relationships with major OEMs.
• Currys plc: UK-listed consumer electronics retailer with high-street stores, online platform, and B2B division. Comparable to Pointek's multi-channel consumer electronics model and trade-in/refresh services, though operating in a mature UK market.
• Best Buy Co., Inc. Large US-based multi-channel consumer electronics retailer with stores, e-commerce, and B2B sales. Comparable to Pointek's omnichannel electronics retail model and corporate sales division at a much larger scale.

Others

• CDW Corporation: US-based B2B-focused technology solutions and electronics retailer. Comparable to Pointek's corporate sales division as a benchmark for scaling B2B device procurement and managed hardware sales.
• Apple Premium Resellers: Apple's global authorized premium reseller network. Pointek's authorized Apple dealer status with warranty aligns with this business model, providing a benchmark for retail economics and brand-affiliated value capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pointekonline
• Facebookfacebook.com/pointekonline
• Instagraminstagram.com/pointekonline
• LinkedInlinkedin.com/company/pointek-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointek