Furyu

What Furyu does

Furyu Corporation (フリュー株式会社, TYO: 6238) is a Tokyo-headquartered, publicly listed Japanese entertainment company founded in 2007 through a management buyout of Omron Entertainment. The company operates two reportable segments: a Girls' Trend Business anchored by proprietary print sticker (purikura) machines with AI-enabled retouch software and the Pictlink photo-sharing platform, and a Worldview Business covering character merchandising (crane game prizes, the F:NEX premium figure brand, FURYU Kuji lottery products at convenience stores, Noodle Stopper / BiCute / MeloDoll / Mutuchute figure sub-brands), FURYU HOBBY MALL e-commerce, consumer video games, and anime production through the FURYU PICTURES subsidiary established in 2025.

Furyu monetizes through a multi-stream model: hardware placement and consumables from purikura machines across Japanese amusement facilities; transaction-based lottery and gacha sales (¥750-850 per play) distributed at FamilyMart, Lawson, Ministop, bookstores, and hobby shops; one-time license fees for consumer games (¥3,980-9,980) and premium scale figures (¥24,750-24,970); and licensing royalties from animation production. Customer segments are primarily Japanese young women (high school/university students) for the Girls' Trend business, anime and hobby enthusiasts for figures and lottery products, and B2B amusement facility operators and retailers as channel partners. International operations are run through FURYU of America, Inc. (Torrance, CA) and Guangzhou Fuyu Entertainment (China).

The company's forecast FY2025 consolidated revenue is ¥45.0 billion (up 1.6% YoY) with operating profit forecast at ¥3.0 billion (up 27.9% YoY), supported by 565 consolidated employees and registered capital of ¥1.639 billion. Furyu owns a substantial IP and brand portfolio (Coji Coji, ANIPANS, TENITOL, plus multiple original figure brands) and maintains an installed base of purikura machines that historically held approximately 80% Japanese market share as of 2016, complemented by the GIRLS' TREND Research Institute for ongoing consumer trend intelligence.

Name

Furyu

Legal name

フリュー株式会社

Website

https://furyu.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Furyu Corporation is a publicly listed Japanese entertainment company operating print sticker machines, character prize products, premium figures, consumer games, and anime production, primarily serving young Japanese women and anime/hobby enthusiasts through amusement facilities, convenience stores, and e-commerce.

Ownership category

akta.pro rank

Product category

Character Merchandise and Entertainment Products

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD)

akta.pro secondary industries

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Photo sticker machines
• Character merchandise
• Anime figures
• Lottery products
• Consumer games

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Sticker Machines: Sales and operation of print sticker machines, related consumables, and associated web services including Pictlink platform with paid memberships
2. Character Merchandising / Prize Products: Amusement prizes (クレーンゲーム景品) including plush toys, figures, and novelty items sold through crane games and lottery products
3. FURYU Lottery Products: No-lottery gacha products sold at convenience stores, bookstores, and hobby shops with guaranteed prizes
4. Consumer Video Games: Development and sales of console and PC video games including action RPGs and adventure titles
5. Anime Production: Animation production, distribution, and licensing through subsidiary FURYU Pictures
6. E-commerce / Hobby Sales: Direct sales of high-quality figures and hobby products through FURYU HOBBY MALL e-commerce platform

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Furyu designs, manufactures, and distributes proprietary photo sticker (purikura) machines, prize/crane game products (plush dolls, scale figures, lottery products), consumer video games, and anime content. It operates across two business segments: the Girls' Trend Business centered on print sticker machines and trend-based content, and the Worldview Business covering character IP merchandising, figure production, game publishing, and animation via subsidiary FURYU Pictures.

Product overview

Furyu Corporation operates as a comprehensive entertainment company with two core business segments: Girls' Trend Business (ガールズトレンドビジネス) and Worldview Business (世界観ビジネス). The Girls' Trend Business centers on photo sticker machines (プリントシール) and related services including the PictLink app for photo sharing, along with color contact lenses and other girls' trend products. The Worldview Business encompasses character merchandising (prize machines/クレーンゲーム景品), game/animation production and publishing, and hobby products. Key product brands include F:NEX (high-quality scale figures), FURYU HOBBY MALL (hobby e-commerce), FURYU Prize (prize/capsule toys), FURYU Kuji (retail lottery products), Noodle Stopper Figures, BiCute Figures, and Mutuchute (new figure brand). The company also operates animation subsidiaries including Furyu Pictures and produces consumer games. Original character IPs include Coji Coji, Panicchu, and operates the GIRLS' TREND Research Institute for market research.

Differentiator

Problem solved

Functional benefit

Brands

• F:NEX (フェネクス): High-quality hobby brand producing 1/7 scale figures and collectible figures.
• FURYU HOBBY MALL
• フリューくじ (FURYU Kuji)
• ピクトリンク (Pictlink)
• ぬーどるストッパーフィギュア (Noodle Stopper Figure)
• MeloDoll Figure (メロドール フィギュア)
• BiCute Ribbons
• Muchute (ムチュート)
• SUKELU factory

Products and services

• Photo Sticker Machines (プリントシール)

Quantifiable outcome

• Print sticker market share leader with approximately 80% industry share (2016)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered pilot, core and key.

• NTT DOCOMO BusinesspilotTechnology or Integration · 1 April 2026First entertainment industry security demonstration experiment using docomo business SIGN for print sticker machines
• オルドット株式会社 (Olu Inc.)coreOthers · 1 March 2026Lifestyle D2C subsidiary handling apparel, cosmetics, and goods brands with official EC site Olu (オルドット)
• フリュー・ピクチャーズ株式会社 (FURYU Pictures)coreOthers · 1 March 2026Animation production and distribution subsidiary producing anime content and related merchandise sales
• FURYU of America, Inc.coreOthers · 1 March 2026US subsidiary handling sales and distribution of FURYU products in North American market
• 广州芙游娱乐有限公司 (Guangzhou Furyu Entertainment)coreOthers · 1 March 2026China subsidiary handling print sticker machine sales, character merchandise, and image payment services
• C-StationkeyStrategic or Co-development Partner · 1 June 2024Animation studio handling TV anime production including Yuru Camp and Kinoko Inu

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Bushiroad: Japanese entertainment company spanning trading card games, mobile games, anime production, and character merchandise including prize figures — closely mirroring Furyu's Girls' Trend / World View two-segment model and similar mid-cap scale.
• Max Factory: Producer of figma and scale figures under licensed anime IPs; competes with F:NEX and BiCute lines at the same hobby retail and DTC channels.
• Good Smile Company: Japan-based collectible figure maker (Nendoroid, scale figures) competing head-to-head with Furyu's F:NEX brand in the high-AOV anime/hobby figure category, with overlapping licensed IP and similar distribution into hobby shops and global DTC.
• Kotobukiya: Japanese scale figure and model-kit manufacturer with strong anime IP licensing ties, directly comparable to Furyu in scale figures, bishoujo lines, and character prize/figure retail.
• Banpresto (Bandai Namco subsidiary): Operates the 'Prize Figure' and 'Crane Master' prize machine/figure brands for Japanese arcades — the closest direct competitor in Furyu's core prize (クレーンゲーム景品) business.

Emerging players

• Funko: US-listed pop-culture collectible figure maker (Pop! Vinyls) competing in the same licensed-IP collectibles category as F:NEX, useful as a global comparable for the figure/DTC model though operating in different retail ecosystems.

Broad incumbents

• Square Enix Holdings: Comparable in consumer games publishing (console/PC RPGs and action titles) and character merchandise via its Taito arcade subsidiary; overlaps with Furyu's game publishing and arcade distribution footprint but at much larger scale.
• Sega Sammy Holdings: Operates Sega's amusement arcade business (Sega Entertainment) including prize machines and crane games — directly comparable to the distribution context for Furyu's prize products, though Sega is far broader (pachinko, casinos, games).
• Takara Tomy: Major Japanese toy manufacturer with character licensing, capsule toy, and hobby product lines — overlaps with Furyu's prize and hobby businesses as a broader incumbent with significantly larger scale.
• Bandai Namco Holdings: Massive incumbent across toys, games, amusement, and character IP — overlaps with Furyu through Banpresto prizes, Bandai Spirits figures, and amusement facility operations, but operates at vastly larger scale across many non-overlapping segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/furyu_pr
• YouTubeyoutube.com/@furyu-saiyo
• Facebookfacebook.com/people/FURYU-character/100078449162450
• Instagraminstagram.com/haruharu_furyu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furyu