What Siam Global House does

Siam Global House Public Company Limited (legal name: Global House Public Company Limited), trading as Global House (โกลบอลเฮ้าส์) and ticker TH1009010007 on the Thai stock exchange, is Thailand's second-largest home-improvement and construction-materials retailer by store count. Founded in 1995 and headquartered in Roi Et province, the company operates over 50 large-format "one-stop" stores nationwide spanning 19 product categories — from cement, steel, roofing, and plumbing to electrical systems, lighting, flooring, furniture, kitchen and bathroom products, appliances, paint, and agricultural supplies. Building materials account for over 50% of total sales. Distribution combines physical retail with an owned e-commerce storefront (globalhouse.co.th), a Click & Collect-enabled mobile app on iOS and Android, a 1160 call center, and nationwide delivery.

Name

Siam Global House

Legal name

Global House Public Company Limited

Website

https://globalhouse.co.th

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Siam Global House (Global House PCL) is Thailand's second-largest home-improvement retailer, operating over 50 large-format stores selling building materials, home decor, and DIY products to homeowners, contractors, and agricultural customers via retail, e-commerce, and Click & Collect.

Ownership category

akta.pro rank

Headquarters

HQ city

Amphoe Muang Roi Et

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling building materials, home decor, and DIY products through physical retail stores and online channels. Building materials account for over 50% of total sales.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Siam Global House is a Thai home improvement retailer operating over 50 large-format stores across Thailand, selling building materials (cement, steel, roofing, plumbing), home decor, DIY products, furniture, appliances, and garden supplies under the Global House brand. The company complements physical stores with an e-commerce platform, mobile app with Click & Collect, nationwide delivery, and a ChangDee-branded professional installation service, while building materials account for over 50% of total sales.

Product overview

Global House (โกลบอลเฮ้าส์) is a large-format home improvement and construction materials retail chain operating over 50 stores across Thailand. The company offers a comprehensive one-stop platform for building materials, home decor, and DIY products through both physical stores and an e-commerce platform. Building materials account for over 50% of sales. The product portfolio includes 19 main categories spanning cement/construction materials, steel products, roofing/walls/ceilings, plumbing/water systems, agriculture/garden supplies, tools/hardware, electrical systems, lighting, doors/windows/wood, flooring/wall materials, furniture/home decor, household items, bathroom products, kitchen products, electrical appliances, paint/chemicals, sports/recreation, and outlet items. The company also provides installation services for air conditioners, water heaters, kitchen appliances, and plumbing systems, along with a loyalty program (Global Club) offering point-based rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Global House E-commerce Platform Online retail platform at globalhouse.co.th for home improvement and construction materials enabling customers across Thailand to browse the full product catalog, order products for home delivery or in-store pickup via Click & Collect.
• Click & Collect Service Service allowing customers to order online and pick up at the nearest Global House branch, with support for in-store stock verification and 0% installment payment options on qualifying purchases.
• ChangDee Professional Installation Services Professional installation services through the ChangDee partner network for air conditioners, water heaters, kitchen appliances, toilets, and pump/water tank systems, available to customers via the app and website.
• Global Club Membership Program Free membership loyalty program offering point accumulation (1 point per 50 THB spent) redeemable for cash vouchers, gold cards, and fuel vouchers, plus exclusive member promotions.
• Building and Construction Materials Category Cement, mortar, cement mixtures, concrete, sand, gravel, and construction aggregates for building projects — representing the largest product category by sales (over 50% of revenue).
• Steel and Iron Products Reinforcement bars, structural steel, steel pipes, fencing materials, wire mesh, and hardware for construction applications.
• Roofing, Wall and Ceiling Materials Concrete roof tiles, metal roofing, ceramic tiles, vinyl roofing, gypsum boards, ceiling panels, insulation materials, and fasteners.
• Water Pumps, Tanks and Plumbing Water pumps, storage tanks, plumbing pipes (PVC, PPR), valves, fittings, and swimming pool equipment.
• Agriculture and Garden Supplies Lawn mowers, agricultural machinery, irrigation systems, fertilizers, seeds, garden tools, and outdoor furniture.
• Tools and Hardware Power tools, hand tools, measuring instruments, ladders, safety equipment, automotive accessories, and industrial supplies.
• Electrical Systems Electrical wires (THW, VAF, VCT), cable conduits, grounding systems, electrical panels, switches, outlets, and solar panel systems.
• Lighting Products Indoor and outdoor light fixtures, LED bulbs, downlights, ceiling lights, wall lights, solar-powered lights, and decorative lamps.
• Doors, Windows and Wood Aluminum and vinyl doors/windows, wooden doors, door frames, plywood, MDF boards, WPC materials, and wood finishing products.
• Flooring and Wall Materials Ceramic tiles, porcelain tiles, granite tiles, SPC flooring, PVC tiles, linoleum, wall tiles, and installation accessories.
• Furniture and Home Decor Outdoor furniture, living room furniture, bedroom sets, dining furniture, office furniture, mattresses, bedding, curtains, and wallpapers.
• Household Items and Storage Cleaning tools, storage containers, laundry accessories, kitchenware, tissue paper, air fresheners, and organizational products.
• Bathroom Products Toilets, washbasins, bathtubs, faucets, showerheads, bathroom mirrors, shower enclosures, bathroom cabinets, and accessories.
• Kitchen Products Kitchen cabinets, gas cooktops, range hoods, sinks, kitchen appliances, cookware, and food storage solutions.
• Electrical Appliances Air conditioners, refrigerators, washing machines, TVs, fans, water heaters, air purifiers, microwaves, and small kitchen appliances.
• Paint and Construction Chemicals Interior/exterior paints, wood stains, varnish, waterproofing solutions, adhesives, grout, caulking, and painting tools.
• ttb Global House Co-branded Credit and Cash Card Financing Co-branded financing with ttb Bank offering 3% discount on credit card purchases, 5% discount on selected services, 0% installment up to 10 months on the credit card, and 0% installment up to 36 months on the ttb Global House cash card for home improvement financing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ttb Bank (Thanachart Bank)coreGTM or Marketing PartnerCo-branded ttb Global House credit card offering 3% discount on purchases, 5% discount on selected services, 0% installment up to 10 months, and point accumulation rewards. Also offers ttb Global House cash card for home improvement financing with 0% installment up to 36 months.
• Krungthai BankminorGTM or Marketing PartnerPartnership for Paotang loan services providing emergency home repair financing options for Global House customers.
• ChangDee (ช่างดี)coreChannel Partner/ Reseller/ DistributorProfessional installation service partner providing installation for air conditioning, water heaters, kitchen appliances, sanitary ware, and pump/water tank services. Available through app and website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomePro: Thailand's #1 home improvement retailer operating large-format stores across the country with a similar one-stop assortment of building materials, home decor, and DIY products. Most direct comparable given overlapping geographic and category footprint.
• Do Home: Thai large-format home improvement retailer focused on building materials and home decor at competitive price points. Direct competitor with similar store-format strategy and overlapping product mix.
• MegaHome (Central Retail): Thai home improvement chain under Central Retail offering furniture, home decor, and household products in large-format stores. Direct comparable in format and target customer segments.
• HomeWorks (Thailand): Thai home improvement chain (under Home Product Center / HomePro group) offering building materials and home products in a comparable large-format store model.

Broad incumbents

• B&Q (Kingfisher): UK's leading home improvement retailer under Kingfisher, focused on DIY and home products. Comparable large-format strategy and category mix including building materials, tools, and home decor.
• Lowe's: US-based large-format home improvement retailer with comparable assortment and pro/DIY segmentation. Benchmarks store-format economics, loyalty program design, and installation services.
• The Home Depot: Global #1 home improvement retailer offering a similar large-format, one-stop assortment of building materials, tools, and home products. Useful strategic benchmark for omnichannel and private-label strategy.
• Ace Hardware: Thai franchise network selling hardware, tools, and home improvement products with smaller-format stores. Comparable in tools/hardware categories and DIY consumer targeting.

Emerging players

• Mr. DIY: ASEAN value-format home improvement and lifestyle retailer rapidly expanding in Thailand with smaller-box stores. Comparable assortment overlap in household items, tools, and DIY products at lower price points.

Regional players

• Boonthavorn: Thai building materials retailer specializing in ceramic tiles, sanitary ware, and construction supplies. Comparable as a focused Thailand home improvement/building materials competitor with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/globalhouseth
• YouTubeyoutube.com/channel/UCug3iyxuoqxNLbZ-CZGmmKQ/about
• Facebookfacebook.com/siamglobalhouse
• Instagraminstagram.com/globalhouse_official
• TikToktiktok.com/@globalhouseofficial
• LinkedInlinkedin.com/company/siam-global-house-pcl-global-r-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Global House