GoHome
GoHome is a Netherlands-based digital rental platform connecting individual tenants with property management companies across five Dutch cities, offering an end-to-end online workflow from property search through digital screening, contract signing, and key handover.
- Company typePrivate
- Founded2020
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What GoHome does
GoHome is a Netherlands-based digital rental platform founded in 2020 that connects individual renters with property management companies and landlords across five Dutch cities (Amsterdam, Rotterdam, The Hague, Utrecht, and Groningen). The company operates a fully digital, self-serve product-led platform serving both sides of the residential rental market — individual tenants seeking to find and rent a home, and property management companies seeking a digital pipeline to manage the full rental lifecycle. The company's stated value proposition is transparency and friction reduction in the Dutch rental market, which the company characterizes as a "lastige woningmarkt" (difficult housing market).
The platform consists of two products: the GoHome marketing website (gohome.io) and the Resident Portal (resident.gohome.io), the tenant-facing application that enables account creation, property search, viewing scheduling, digital tenant screening, digital contract signing, and digital key handover with property condition reporting. Proprietary features include an end-to-end digital rental workflow with smart automation, a digital screening questionnaire with automated data verification, digital lease execution, and digital key-handover condition documentation. Authentication is supported via Apple and Google single sign-on. The company has invested in visual UX (animated illustrations, structured 5-step process display) and positions itself around three core values: sustainable, transparent, and efficient.
GoHome's revenue model is built on subscription/recurring fees charged to property management companies and landlords for listing properties on the platform and accessing the full digital rental workflow. The company has established strategic partnerships with major Dutch and European property managers including Patrizia (a large European real estate investment manager), Urban Interest, and VEZA vastgoed, plus additional unnamed partner logos on its homepage. Pricing is not publicly disclosed and prospective landlords are directed to contact the company directly. The company is privately held, headquartered in the Netherlands (city listed as Amsterdam in firmographics, though the website does not explicitly disclose a city), and operates with 11–50 employees. Leadership consists of founder and CEO Daniël Raadschelders and co-founder Yoshua Mustamu. No funding rounds, revenue figures, or ownership details are disclosed.
GoHome firmographics
Firmographics- Name
- GoHome
- Legal name
- GoHome
- Website
- https://gohome.rent
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoHome is a Netherlands-based digital rental platform connecting individual tenants with property management companies across five Dutch cities, offering an end-to-end online workflow from property search through digital screening, contract signing, and key handover.
- Ownership category
- akta.pro rank
GoHome industry classification
Industry- Product category
- Rental Property Platform
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
- akta.pro secondary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where GoHome is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
GoHome business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform services to property management companies: GoHome charges property management companies and landlords for listing their properties on the platform and accessing the full digital rental workflow — from tenant discovery through contract completion. The platform aggregates housing supply and monetizes by serving as the transaction infrastructure for the rental relationship.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
GoHome product offering
Product offeringCore offering
GoHome operates a digital-first rental platform that aggregates housing supply from major Dutch property management companies and provides renters with an end-to-end paperless rental experience. The platform automates property discovery, tenant screening, digital contract signing, and onboarding, while offering property managers transaction infrastructure and a resident portal for ongoing tenant management. Revenue is generated through recurring subscription-based platform services sold to property management companies.
Product overview
GoHome is a digital rental platform operating in the Netherlands that connects renters with property management companies. The core product consists of the GoHome Platform (gohome.io) as the main website with marketing and information pages, and the Resident Portal (resident.gohome.io) as the tenant-facing application for property search, account management, screening, contract signing, and key handover. The platform works with major property management companies and offers an end-to-end digitized rental process.
Differentiator
Problem solved
Functional benefit
Products and services
- GoHome Rental Platform End-to-end digital rental platform that aggregates rental supply from major Dutch property management companies and offers renters a fully online, paperless rental workflow covering property discovery, automated screening, digital contract signing, and onboarding. Sold as a recurring subscription to property management companies.
- Resident Portal Tenant-facing portal (resident.gohome.io) that lets renters search listings, complete digital screening, sign contracts online, and manage their ongoing rental interactions with their property manager through the GoHome platform.
Quantifiable outcome
- Entire rental process conducted digitally — from account creation through key handover — with no in-person paperwork required
Companies that use GoHome
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
GoHome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
GoHome partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PatriziacorePatrizia is a large European real estate investment manager and property management company. GoHome lists Patrizia as a key partner under 'In samenwerking met o.a.' (In collaboration with), indicating Patrizia supplies rental property inventory to GoHome's platform and/or the two companies collaborate on digital rental workflow integration.
- Urban InterestcoreUrban Interest is a property management and real estate investment firm operating in the Netherlands. Listed as a partner in GoHome's collaboration section, suggesting a supply partnership where Urban Interest's rental properties are listed on the GoHome platform.
- VEZA vastgoedcoreVEZA vastgoed (real estate) is a Dutch property management company listed as a GoHome partner. The partnership enables VEZA to list its rental properties on the GoHome platform and leverage the digital rental workflow for tenant management.
- Multiple unnamed property management companiescoreGoHome states it 'works with the biggest property management companies' and lists additional unnamed partner logos on its homepage. These companies supply rental property inventory to the GoHome platform, making them the primary B2B supply-side channel partners.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
GoHome competitors and assessment
Company assessmentEmerging players
- Blueground: Operator of furnished long-stay apartment rentals with a tech-enabled booking and onboarding platform. Comparable in digital-first long-term rental positioning, though vertically integrated as an operator rather than a marketplace.
- Spotahome: Online mid- to long-term rental platform operating across Europe with digital viewing and booking workflows. Comparable platform approach to digitizing the rental funnel, though more international in footprint.
Broad incumbents
- Zillow: US-based real estate platform with growing rental vertical and Zillow Rental Manager tools. Useful as a comparable for digital rental workflow and landlord self-serve tools at scale, despite market differences.
- Rightmove: UK's largest property portal covering rentals, sales, and new homes. Useful comparable for portal economics and PMC relationship dynamics in a mature market.
- Funda: Dominant Dutch real estate marketplace for both sale and rental listings, owned by the Dutch NVM. While broader in scope (sales + rentals) and much larger in scale, Funda is the most consequential player for renter traffic and PMC distribution in the Netherlands.
Regional players
- Immobilienscout24: Germany's leading real estate marketplace, with strong rental vertical. Comparable to GoHome at scale on PMC-driven supply and digital workflow integration, though operating in a different national market.
- Idealista: Leading Southern European property portal (Spain, Italy, Portugal) with strong rental listing volume. Comparable in marketplace structure and landlord supply model, though geographically distinct.
Direct peers
- HousingAnywhere: European mid-term rental platform for students and international tenants, founded in the Netherlands. Comparable in digital-first rental workflow and tenant-screening focus, though skewed toward international student demand.
- Pararius: Largest independent Dutch rental platform listing residential properties across the Netherlands. Directly competes with GoHome for both renter traffic and property management company supply partnerships, operating in the same cities (Amsterdam, Rotterdam, The Hague, Utrecht).
- Kamernet: Dutch platform focused on rental rooms, studios, and apartments, with significant student and young-professional tenant demand. Direct overlap with GoHome's residential rental use case in the Netherlands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
GoHome social profiles
Digital presenceGoHome financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoHome leadership team
Management profileNumber of profiles
Profiles2 records
GoHome funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoHome M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoHome
What does GoHome do?
GoHome operates a digital-first rental platform that aggregates housing supply from major Dutch property management companies and provides renters with an end-to-end paperless rental experience. The platform automates property discovery, tenant screening, digital contract signing, and onboarding, while offering property managers transaction infrastructure and a resident portal for ongoing tenant management. Revenue is generated through recurring subscription-based platform services sold to property management companies.
Is GoHome a public or private company?
GoHome is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoHome founded?
GoHome was founded in 2020. It employs 11 to 50 people.
Where is GoHome based?
GoHome is headquartered in Amsterdam, Netherlands, in the Europe region.
How does GoHome make money?
One revenue line is on record: platform services to property management companies.
Who are GoHome's main competitors?
Emerging players on record are Blueground and Spotahome. Broad incumbents are Zillow, Rightmove and Funda. Regional players are Immobilienscout24 and Idealista. Direct peers are HousingAnywhere, Pararius and Kamernet.
Does GoHome have an API?
No public API is recorded for GoHome.
What industry is GoHome in?
GoHome's product category is Rental Property Platform. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers, with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.