360 Amsterdam Tours

What 360 Amsterdam Tours does

360 Amsterdam Tours is a privately held, for-profit tour operator founded in 2014 by Maartje Vooren and headquartered in Amsterdam, Netherlands. The company offers guided walking tours, bike tours, and themed tours that explore Amsterdam's history, cultural heritage, and notable landmarks, serving visitors to the city.

The business runs with a small team of 1-10 employees and distributes its tours through its own website at 360amsterdamtours.com. The company does not publish pricing, customer counts, or financial details, and its online presence currently returns a verification/loading screen with no additional product, partnership, or technology disclosure. There is no information about proprietary booking technology, app, API, integrations, or AI-enabled features, and the offering appears to be delivered through conventional in-person guide services rather than a technology platform.

The revenue model is consistent with a small local tour operator: direct-to-consumer per-ticket sales of guided experiences to tourists in Amsterdam. The company has not raised disclosed outside funding, has no disclosed parent company or subsidiaries, and holds no listed patents, trademarks, certifications, or third-party partnerships in the available data.

Name

360 Amsterdam Tours

Website

https://360amsterdamtours.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

360 Amsterdam Tours is a privately held Amsterdam-based tour operator founded in 2014 by Maartje Vooren, offering guided walking, bike, and themed tours of the city's history, culture, and landmarks to visiting tourists.

Ownership category

akta.pro rank

Product category

Guided City Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Architecture & Urban Design Tours (THAJAAAD)

Keywords

• Guided walking tours
• Amsterdam bike tours
• Themed city tours
• Local sightseeing tours
• Cultural heritage tours

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

360 Amsterdam Tours is an Amsterdam-based tour operator that sells guided walking tours, bicycle tours, and themed cultural tours focused on the city's history, landmarks, and local culture. The tours are delivered in person by local guides to visitors and travelers exploring Amsterdam, and are offered as scheduled, ticket-based experiences rather than as a technology product.

Product overview

No product or service information available. The source content consists solely of a loading/verification page displaying "One moment, please..." with no substantive company content, product descriptions, or service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided walking tours of Amsterdam Guided walking tours exploring Amsterdam's history, culture, and landmarks, delivered in person by local guides to visitors and travelers.
• Guided bike tours of Amsterdam Guided bicycle tours of Amsterdam led by local guides, offered to visitors who prefer an active, cycling-based way to see the city's landmarks and culture.
• Themed cultural tours of Amsterdam Themed tours focused on specific aspects of Amsterdam's history and culture (e.g., landmark-focused or specialty topics), delivered in person to visitors as a curated alternative to general walking or bike tours.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Stromma Amsterdam: Local sightseeing and tour operator in Amsterdam offering canal cruises, bike tours, and city experiences, overlapping directly with 360 Amsterdam Tours' core offering.
• Linden Tours Amsterdam: Amsterdam tour operator providing guided walking and themed tours of the city's history and culture, competing head-to-head with 360 Amsterdam Tours for sightseeing demand.
• Withlocals: Marketplace of guided local tours and experiences across European cities including Amsterdam, competing for the same private-tour and themed-experience customers as 360 Amsterdam Tours.
• Sandeman's New Amsterdam Tours: Free and paid walking tours across European cities including Amsterdam, targeting the same free-independent-traveler segment as 360 Amsterdam Tours.
• Mike's Bike Tours Amsterdam: Amsterdam-based operator offering guided bike, walking, and themed tours of the city's highlights, directly competing with 360 Amsterdam Tours on product, geography, and customer segment.
• MacBike Amsterdam: Long-standing Amsterdam bike rental and guided bike tour operator, directly comparable to 360 Amsterdam Tours' bike tour component and overall local-tour positioning.

Broad incumbents

• GetYourGuide: Global OTA and aggregator for tours, attractions, and experiences, including a large Amsterdam inventory; competes for the same end customers and increasingly for direct tour bookings.
• Viator (Tripadvisor): Major global tours and experiences marketplace with extensive Amsterdam offerings, a key distribution channel and competitive threat for independent local operators like 360 Amsterdam Tours.
• Airbnb Experiences: Global marketplace of host-led tours and experiences, including Amsterdam city tours, providing both a distribution channel and a competitive substitute for independent local operators.

Regional players

• Iamsterdam City Guide Tours: Official visitor-platform-affiliated tours run in Amsterdam under the city's destination brand, competing for local sightseeing demand with strong brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/360ams
• Facebookfacebook.com/360amsterdam
• LinkedInlinkedin.com/company/360-amsterdam-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Amsterdam Tours