Osmanli Menkul

What Osmanli Menkul does

Osmanl\u0131 Menkul (legal name: Osmanl\u0131 Yat\u0131r\u0131m Menkul De\u011ferler A.\u015e.) is a Turkish full-service brokerage founded in 2010 and publicly listed on Borsa \u0130stanbul (BIST) Main Market since February 2012. Headquartered in Sar\u0131yer, Istanbul, the firm operates through 7 regional branches across Turkey (Istanbul HQ + Anadolu, Ankara, \u0130zmir, Adana, Bursa, Denizli, Eski\u015fehir) and a digital-first platform stack including the proprietary E-\u015eube (web), Osmanl\u0131 Mobil (iOS/Android), Osmanl\u0131 Aktif Trader, and Osmanl\u0131FX platforms, plus reseller integrations with Matriks, TradingView (claimed first TradingView-FX integration in Turkey), Foreks, and iDeal. The firm is licensed by SPK as a 'Geni\u015f Yetkili Arac\u0131 Kurum' (Broadly Authorized Brokerage) under Capital Markets Law No. 6362, with MKK custody segregation and YTM investor-compensation coverage up to 2,065,145 TL per investor in 2026. Co-location infrastructure at the Borsa \u0130stanbul Data Center supports millisecond-level algorithmic order routing.

The company serves primarily individual retail investors across mass-market (1\u201310M TL assets) and high-net-worth (10M+ TL) tiers, plus a generic corporate/institutional segment for debt issuance support and treasury operations. Revenue is generated from a multi-stream transaction-based model: tiered equity commissions (0.0375% down to 0.0100%), VIOP derivatives commissions, options per-contract fees, bond/eurobond trading commissions, FX/CFD commissions, custody fees (0.0196%\u20130.0581% by asset class), a 200 TL/month account maintenance fee on portfolios below 250,000 TL, fund/BES distribution income via TEFAS and HDI Fiba Emeklilik, fee-based financial planning, and discretionary portfolio management via affiliated Osmanl\u0131 Portf\u00f6y Y\u00f6netimi A.\u015e. (with no success fee). The product set spans domestic and foreign equities, futures and options (VIOP), investment funds (TEFAS), TL/USD/EUR bonds and eurobonds, US equities and Treasuries, FX/CFD, BES individual pensions, and TEFAS-based or special portfolio management. A go-to-market hybrid combines direct sales through SPL-licensed branch advisors, inside-sales financial planning, and self-serve digital onboarding via the dijitalhesap.osmanlimenkul.com.tr portal.

The affiliated group includes Osmanl\u0131 Portf\u00f6y (portfolio management), Yat\u0131r\u0131mDirekt (fund/BES analytics platform), BorsaDirekt (online trading portal), Osmanl\u0131 Market, and Osmanl\u0131 Menkul D\u00f6viz, supported by content and education infrastructure (Osmanl\u0131 Yat\u0131r\u0131m Akademisi, Yat\u0131r\u0131mDirekt TV, social channels on X, Facebook, LinkedIn, Instagram, TikTok, YouTube) and a 2FA security framework. Customer-facing AI is limited to the CBOT-powered 'Direkt Sor' chatbot. Leadership comprises former senior executives from Garanti Bankas\u0131, Merrill Lynch Turkey, Ernst & Young, Turkish Airlines IT, and Akbank, with a June 2025 appointment of Mehmet Gerz as Chairman/GM of Osmanl\u0131 Portf\u00f6y signaling continued investment in the discretionary asset-management arm.

Name

Osmanli Menkul

Legal name

Osmanlı Yatırım Menkul Değerler A.Ş.

Website

https://osmanlimenkul.com.tr

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Osmanl\u0131 Menkul (Osmanl\u0131 Yat\u0131r\u0131m) is a BIST-listed, SPK-licensed Turkish brokerage serving individual retail and HNW investors across 7 branches and a multi-platform digital trading stack, offering equities, derivatives, funds, bonds, FX, BES, and portfolio management.

Ownership category

akta.pro rank

Headquarters

HQ city

Sariyer

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions - Equities: Commissions on domestic equity (pay senedi) trades, charged on a tiered volume-based scale ranging from 0.0375% (up to 15M TL) down to 0.01% (above 70M TL), plus Borsa İstanbul and clearing house fees (0.029% combined). This is the primary revenue stream.
2. Derivatives & Futures Commissions (VİOP): Commissions on VİOP equity-index futures (max 0.02%) and commodity/currency futures, charged on volume tiers. Option commissions are charged per contract (1.5 per mille of position size).
3. Bonds, Eurobonds & Fixed Income Trading: Commissions on TL, USD, and EUR-denominated bonds, treasury bills, and Eurobonds, including government and private sector issues. Additional custody fees on debt securities.
4. Investment Fund Distribution (TEFAS): Revenue from distributing investment funds listed on TEFAS platform, including management fee sharing arrangements with fund managers and commission on fund transactions.
5. Bireysel Emeklilik (BES) Distribution: Distribution of individual pension (BES) products through HDI Fiba Emeklilik, generating recurring contributions and potential management fee sharing.
6. Financial Planning & Investment Advisory: Fee-based financial planning and investment advisory services for clients with 1-10M TL (one-on-one service) and 10M+ TL (premium dedicated advisory). Services include portfolio management, fund selection, and retirement planning.
7. Data & Platform Licensing: Fees for premium real-time market data and professional trading platform licenses (Matriks, TradingView, Foreks, iDeal) charged based on depth-of-market (1, 10, or 25 levels), ranging from 500 TL to 4,640 TL per month, offset by commission volume or fund/AUM thresholds.
8. Custody & Account Fees: Annual custody fees on equities (0.024%), bonds (0.0196%), Eurobonds (0.0291%), and foreign equities (0.0581%). Monthly account maintenance fee of 200 TL for accounts below 250,000 TL portfolio.
9. FX, Forex & CFD Trading: Revenue from FX spot, forward, and CFD trading on currency pairs, commodities, and indices via proprietary and third-party platforms (OsmanlıFX, Matriks FX, TradingView).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Osmanli Menkul is a Turkish securities brokerage firm offering trading and investment services across Turkish and international capital markets. It provides execution in equities, derivatives (VIOP), forex/CFD, investment funds (TEFAS), bonds and Eurobonds, plus individual pension (BES) distribution and discretionary portfolio management through proprietary web, mobile, and partner platforms.

Product overview

Osmanlı Menkul Yatırım (Osmanlı Yatırım) is a full-service brokerage offering a unified multi-platform trading and investment ecosystem. Its core consists of E-Şube (web) and Osmanlı Mobil (iOS/Android) for stocks, VİOP, forex, funds, bonds, and Eurobonds, supplemented by Osmanlı Aktif Trader for active traders and OsmanlıFX for forex/CFD trading. The TradingView integration provides charting and order execution across stocks, ETFs, and VİOP products. Algorithmic trading is enabled via Matriks (IQ/Trader), iDeal, and TradingView with AlgoDirect education support. Advanced features include Özel Emirler (special orders) with up to 30-day validity and algorithmic modules. Portfolio management services span Fonlarla Portföy Yönetimi (from 250,000 TL, TEFAS funds), BES Portföy Yönetimi (pension), Özel Portföy Yönetim Hizmeti (from 2M TL), and YatırımDirekt (fund/BES/bond analysis portal). Research is supported by HisseLAB, Finnet 2000, and Temel Analiz. The group includes affiliated entities Osmanlı Portföy, Osmanlı Menkul Döviz, and Osmanlı Market, all under the Osmanlı Yatırım Menkul Değerler A.Ş. umbrella. A CBOT-powered AI chatbot ('Direkt Sor') provides automated customer service on the website.

Differentiator

Problem solved

Functional benefit

Brands

• YatırımDirekt: Turkey's most comprehensive fund and BES platform offering analysis tools for investment funds, bonds, and Eurobonds.
• BorsaDirekt
• AlgoDirekt
• E-Şube
• Osmanlı Mobil
• OsmanlıFX
• Osmanlı Aktif Trader

Products and services

• E-Sube (Web Trading Platform) Proprietary web-based trading platform enabling clients to execute stock, bond, fund, Eurobond, FX, and derivatives transactions, access real-time market data, and manage portfolios online.
• Osmanli Mobil Mobile trading application for iOS and Android enabling trading and portfolio monitoring of stocks, VIOP, forex, and funds on the go.
• Osmanli Aktif Trader Active trader web and mobile trading platform with advanced order types, multi-level market depth, and direct VIOP access for high-volume and professional traders.
• OsmanliFX Forex and CFD trading platform supporting currency pairs, commodities, and leveraged trading with up to 1:10 leverage via Matriks FX, Aktif Trader FX, and TradingView.
• Fonlarla Portfoy Yonetimi (Fund Portfolio Management) Active fund portfolio management service selecting from TEFAS-eligible funds based on client risk profile, minimum 250,000 TL, no management or success fee.
• Ozel Portfoy Yonetim Hizmeti (Special Portfolio Management) Discretionary portfolio management for clients with 2M TL+ assets, benchmarked against BIST KYD 1-Month Deposit Index, with weekly reporting and no success fee.
• BES Portfoy Yonetim Hizmeti (Pension Portfolio Management) Active management of individual pension (BES) assets by Osmanli Portfoy experts, no minimum contribution, no management fee, no success fee, access to all BEFAS pension funds.
• Bireysel Emeklilik Sistemi (BES - Individual Pension) Individual pension savings product with no entry fee, no management fee, and no suspension fee, offering access to all BEFAS funds with professional portfolio management.
• Yatirim Fonlari (Investment Funds) Access to all TEFAS-eligible investment funds with advanced filtering, performance comparison, risk rating, and direct buy/sell execution via E-Sube and Osmanli Mobil.
• Bono ve Tahvil (Government and Corporate Bonds) Government and corporate bond trading with 24/7 execution through E-Sube, advanced filtering by maturity and yield, portfolio-level cash flow tracking.
• Eurobond Eurobond trading in USD and EUR with minimum 1,000 USD starting investment, full E-Sube execution, and yield/maturity filtering for government and corporate eurobonds.
• YatirimDirekt Platform Comprehensive fund, BES, and bond/eurobond analysis platform covering all TEFAS funds, BEFAS pension funds, and government/corporate bonds, featuring screening tools, performance analytics.
• Algoritmik Islemler (Algorithmic Trading Service) Algorithmic trading service with commission rates as low as 0.0001%, supporting Matriks, iDeal, and TradingView platforms, including AlgoDirect education for strategy development.

Quantifiable outcome

• Platform and data access free for accounts generating 5,500 TL/month in commissions or maintaining 9,429,000 TL in fund/BES assets
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core, supporting and minor.

• Matriks (Matriks Veri Dağıtım Hizmetleri)coreTechnology or IntegrationMatriks provides professional trading platforms (Trader, IQ, Prime, Mobile) and market data distribution services that Osmanlı Yatırım resells to its clients. The partnership enables professional-grade charting, algorithmic trading, and real-time market data for active traders.
• TradingViewcoreTechnology or IntegrationTradingView provides charting and trading infrastructure integration allowing Osmanlı Yatırım clients to access their brokerage accounts via TradingView's web and mobile platforms. Osmanlı Yatırım claims Turkey's first and only TradingView-FX integration.
• Borsa İstanbul (BİST)coreTechnology or IntegrationOsmanlı Yatırım is a member of Borsa İstanbul (BİST) enabling execution of equity, bond, and derivatives trades on all BİST markets including BIST 100, VİOP, and debt markets.
• MKK (Merkezi Kayıt Kuruluşu)coreTechnology or IntegrationMKK is the Central Securities Custodian providing custody and record-keeping for securities held by Osmanlı Yatırım's clients. Securities are held in investor's own name at MKK, separate from the firm's balance sheet.
• Takasbank (Borsa İstanbul Takas ve Saklama Bankası)coreTechnology or IntegrationTakasbank provides clearing, settlement, and custody services for derivatives (VİOP), forex (KAS), BES, and repo transactions. Clients can access their Takasbank records via e-Devlet.
• Bahçeşehir ÜniversitesisupportingStrategic or Co-development PartnerOsmanlı Yatırım partners with Bahçeşehir University for the 'Yatırım Danışmanlığı/Finansal Planlama Sertifika Programı' — a certification program for investment advisors. The company also has ongoing education and talent development collaborations with the university.
• Foreks (Veri Dağıtım Hizmetleri)supportingTechnology or IntegrationForeks provides professional trading and market data platforms (Foreks, Foreks Mobil, Foreks Geçişli) that Osmanlı Yatırım offers to its clients for advanced charting and trading.
• iDeal (İdeal Veri Dağıtım)supportingTechnology or IntegrationiDeal platform integration providing professional trading tools including IDEAL Oto Al-Sat, Idealgo, UserDLL, BM Capital, Fsystem, and BMK&FBAR modules.
• HDI Fiba EmeklilikcoreChannel Partner/ Reseller/ DistributorHDI Fiba Emeklilik is the insurance/pension company partner providing the BES (Individual Pension) product framework. Osmanlı Yatırım distributes BES plans under this partnership, and clients can initiate service via HDI Fiba Emeklilik's mobile application.
• Osmanlı Portföy Yönetimi A.Ş.coreStrategic or Co-development PartnerAffiliated portfolio management company providing professional fund management and portfolio management services. Osmanlı Portföy manages the Special Portfolio Management service (200M TL+ assets) and fund-based portfolio management for Osmanlı Yatırım clients.
• Finnet2000 Plus & Temel AnalizsupportingTechnology or IntegrationFinnet2000 Plus and Temel Analiz are fundamental analysis research platforms integrated into Osmanlı Yatırım's service offering, providing company and sector analysis tools for equity research.
• AlgoDirekt (algodirekt.com)supportingTechnology or IntegrationalgoDirekt.com is an affiliate platform dedicated to algorithmic trading education and information, supporting Osmanlı Yatırım's algorithmic trading services with educational content and strategy development support.
• CBOT (Yapay Zeka Asistan)supportingTechnology or IntegrationCBOT provides the AI-powered chatbot 'Direkt Sor' integrated into Osmanlı Yatırım's website, providing automated responses to customer queries using AI.
• Göztepe Spor KulübüminorOthersSports sponsorship partnership with Göztepe Spor Kulübü as part of the company's brand-building and community engagement activities.
• FODER (Finansal Okuryazarlık ve Erişim Derneği)supportingStrategic or Co-development PartnerFinancial Literacy and Access Association (FODER) partnership supporting financial literacy initiatives in Turkey.
• BAU (Bahçeşehir Üniversitesi) Paranın Değeri Sertifika ProgramısupportingStrategic or Co-development PartnerBAU 'Value of Money' Certificate Program sponsorship, supporting financial education alongside Bahçeşehir University.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• İş Yatırım: Turkey's largest investment bank and brokerage, subsidiary of İş Bankası. Offers the same full product stack (equities, VIOP, FX, funds, bonds, BES, portfolio management) with a much larger branch network and bank-deposit cross-sell — the dominant direct competitor to Osmanli Menkul.
• QNB Finansinvest: QNB Group's Turkish brokerage and investment banking subsidiary, offering equities, derivatives, FX, and asset management. Comparable multi-product offering and corporate finance capability.
• Gedik Yatırım: Independent Turkish brokerage similar to Osmanli Menkul in size and product breadth, with strong VIOP and FX trading focus. Useful independent-broker comparable for valuation purposes.
• Garanti Yatırım: Garanti BBVA's brokerage and investment banking arm, offering equities, derivatives, FX, funds, and portfolio management. A direct competitor with substantially larger scale and a deposit-bank parentage advantage.
• Ak Yatırım: Akbank's investment services arm, offering full brokerage, derivatives, FX, and fund distribution. Direct competitor with similar mid-cap positioning and bank-affiliated distribution advantage.
• Yapı Kredi Yatırım: Yapı Kredi's in-house brokerage and investment banking subsidiary, providing equities, VIOP, FX, funds, and research. Comparable dual hub (Istanbul + Ankara) with bank-affiliated customer base.
• Ata Yatırım: Independent Turkish brokerage offering equities, derivatives, FX, and funds. Notable for Osmanli Menkul's own management team pedigree (e.g., Osman Utku Bozdoğan, Mehmet Gerz) originating from Ata Yatırım/Ata Portföy.
• Deniz Yatırım: DenizBank's brokerage subsidiary providing equities, VIOP, FX, and research. Comparable multi-product retail brokerage with bank-affiliated distribution.
• Meksa Yatırım: Independent Turkish brokerage with equities, derivatives, FX, and fund distribution. Similar independent mid-tier positioning to Osmanli Menkul.

Broad incumbents

• Global Yatırım Holding: Larger Turkish diversified financial holding with brokerage, asset management, and investment banking operations. Comparable corporate finance and capital markets services though broader portfolio of businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OSMANLIMENKUL
• YouTubeyoutube.com/channel/UCuMqtptgjeDQI8bWYv4bgrg?view_as=subscriber
• Facebookfacebook.com/527856823988558
• LinkedIntr.linkedin.com/company/osmanliyatirimmenkuldegerler
• Instagraminstagram.com/osmanlimenkul
• TikToktiktok.com/@osmanliyatirim

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osmanli Menkul