What Mighty Nice does

Mighty Nice is an Australian animation studio founded in 2007, headquartered in Chippendale, Sydney, and operating as a subsidiary of Nexus Studios. The studio produces animated films, experiential installations, AR/VR experiences, and original content for global brands, advertising agencies, broadcasters, and government/non-profit organizations. Its technical capabilities span 2D animation, 3D CGI, stop-motion, mixed media, photorealistic character creation with fur and fluid simulation, live-action integration, and AR-activated content for retail and mobile environments.

The studio's service offering is structured around project-based professional engagements, with work commissioned either through advertising agencies on behalf of brands or directly by brand clients. Notable clients include Google, Nike, Telstra, PayPal, Bose, Hershey, Apple Arcade, Gorillaz, Great British Bake Off, Big Bash League, Australian Electoral Commission, and the Austrian Federal Ministry. Mighty Nice maintains offices in Sydney, London, and Los Angeles, with international operations managed through Nexus Studios executive producers. The go-to-market motion relies on creative pitches to agencies, direct brand relationships, and an extensive online portfolio showcasing work across multiple animation styles.

The business generates revenue through custom animation production services on a quote-based, project-by-project basis. Distribution of finished content occurs through clients' own channels including broadcast television, streaming platforms, social media, retail environments, and smartphone applications. The studio does not disclose pricing publicly and operates as a private company with no external funding rounds on record. Competitive positioning rests on multidisciplinary animation expertise, association with the Nexus Studios global production network, and a track record of producing measurable commercial outcomes for tier-one brand clients.

Name

Mighty Nice

Legal name

Mighty Nice

Website

https://mightynice.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mighty Nice is an Australian animation studio producing 2D, 3D CGI, stop-motion, AR/VR, and experiential animated content for global brands, advertising agencies, broadcasters, and government clients, operating as a subsidiary of Nexus Studios with offices in Sydney, London, and Los Angeles.

Ownership category

akta.pro rank

Product category

Animation Production Services

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Animation production
• Animation studio
• 3D CGI character animation
• AR VR experiences
• Experiential installations

Headquarters

HQ city

Chippendale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Animation Production Services: Mighty Nice generates revenue by producing custom animated content for agencies and brands. Projects range from TV commercials, online videos, AR experiences, title sequences, and long-form content. Revenue is project-based, typically commissioned by agencies on behalf of brands or directly by brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mighty Nice is an animation studio that produces custom animated films, commercials, AR/VR experiences, title sequences, long-form content, and large-scale experiential installations for global brands, agencies, arts, and cultural clients. Work spans 2D animation, 3D CGI, stop-motion, mixed media, and live-action integration. Projects are commissioned project-by-project through agency and brand relationships and delivered by a multidisciplinary team of animators, directors, and executive producers.

Product overview

Mighty Nice is an award-winning animation studio that creates films, experiential experiences, and original content for brands, arts, and culture. As a Nexus Studios company, they produce animated content across various styles including 2D animation, 3D CGI, stop-motion, and mixed media approaches. Their services include commercial animation for advertising campaigns, experiential/installation content, long-form storytelling, and original content development.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation Production Services End-to-end animation production for advertising campaigns, brand films, TV commercials, title sequences, and online video content across 2D, 3D CGI, stop-motion, and mixed media styles. Delivered to global brands and their creative agencies.
• Experiential Installations Large-scale ambient in-store and retail environment installations featuring evolving lighting and behavioral animations, exemplified by the Telstra Uncaged in-store experience and Christmas installation.
• AR/VR Experiences AR-activated animations integrating into real-world environments via smartphone apps and QR codes, including the Nike Presto Psychedelic Lava SNKRS app campaign, the Google Sportmoji AR campaign, and the RFDS Flick Us a Flynn lithograph-style 3D AR campaign.
• Original Content Development

Quantifiable outcome

• ReMarkable campaign achieved 9 million views and $1 billion in sales following film launch
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Nexus StudioscoreStrategic or Co-development PartnerMighty Nice is a Nexus Studios company. Nexus Studios serves as the parent organization, providing production partnership, executive production services, and enabling international collaboration across Sydney, London, and LA offices. Mighty Nice animators collaborate with Nexus Studios directors and teams on projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Not To Scale: London-based animation production company specializing in commercials, music videos, and short-form branded content. Closely matched mid-sized studio with a similar agency-driven business model and premium animation positioning.
• Gunner: US-based creative animation and motion studio producing commercials and branded content for agencies and brands. Closely comparable mid-sized animation house with similar premium positioning and breadth across 2D, 3D, and mixed-media styles.
• Nexus Studios: Parent company of Mighty Nice and a global animation studio producing branded content, AR, and experiential campaigns. Operates London/LA offices in the same creative services category with overlapping client roster (Google, Nike, Apple) and shared executive production. Most direct comparable given shared pipeline and infrastructure.
• Golden Wolf: London-based animation studio producing distinctive 2D/3D content for advertising, gaming, and entertainment brands. Direct peer in style-diverse commercial animation with similar mid-size capacity and agency-channel GTM.
• Blinkink: London-based animation studio producing commercials, music videos, and branded content. Closely comparable mid-sized premium animation studio with similar agency-channel GTM (Wieden+Kennedy, 4Creative) and global brand clients.
• Psyop: Premier animation and VFX studio with offices in LA and NYC, producing commercials and branded content for agencies and brands (Nike, Google, Coca-Cola). Directly comparable premium animation services with overlapping client and agency relationships.
• Buck: LA-based design and animation studio producing commercial animation, motion graphics, and AR/VR experiences for global brands (Apple, Google, Nike). Same B2B motion-design service model, comparable size band, and similar brand-led clientele; the most prominent independent US analog.

Broad incumbents

• MPC (Moving Picture Company): Large global VFX and creative studio with commercial advertising, AR, and experiential capabilities. Comparable service mix on the advertising-animation side, but operates at substantially larger scale and broader portfolio than Mighty Nice.
• The Mill: Global VFX and creative content studio operating across advertising, film, and experiential with much larger scale. Overlaps with Mighty Nice on commercial animation/VFX work but operates as a broader incumbent serving similar agencies (Wieden+Kennedy, McCann).

Emerging players

• Bullion Productions: Mid-sized animation and motion studio producing commercial and branded content with comparable style diversity. Slightly smaller scale than Mighty Nice but operates in the same premium commercial-animation niche with similar agency relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mighty_Nice
• Facebookfacebook.com/mightynicesydney
• LinkedInlinkedin.com/company/mighty-nice-sydney

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Nice