Litchi

What Litchi does

Litchi is a French fashion (costume) jewelry brand founded in 2002 and headquartered in Sèvres, near Paris. The company designs, sources, and hand-assembles its jewelry at its workshop located on a barge (péniche) in Sèvres, supplemented by a network of small Parisian craftspeople and sheltered-workshop (ESAT) partners, including for licensed collections produced in collaboration with the Eiffel Tower and the Prado Museum. The product line spans six core categories — rings, earrings, bracelets, necklaces, keychains, and long necklaces (sautoirs) — totaling over 1,000 SKUs organized into more than 30 themed collections (Anna, Miyuki, Méditerranée, Athena, Religious, Colors, Gold, Nacre, etc.). Materials are primarily stainless steel 316 (hypoallergenic, durable) with accents of brass, natural stones (amazonite, quartz, tourmaline, labradorite, mother of pearl, etc.), Miyuki beads, and colored resin, with specialty techniques outsourced to a French button factory (enameling, glitter) and a Brazilian workshop (medallion production).

The business operates a direct-to-consumer model through its bilingual (French/English) e-commerce website litchi.com, with publicly listed unit pricing ranging from €3.50 for entry-level bracelets to approximately €59 for premium sautoirs. A secondary wholesale channel distributes through partner boutiques across France, supported by a dedicated 'Espace Pro' B2B portal for professional buyers. The company employs between 1 and 10 people, remains privately held under founder/manager Aurore Frimbois, and has received no disclosed institutional funding. Its target customer is the fashion-conscious individual seeking colorful, playful, handcrafted jewelry with cultural storytelling at accessible price points.

Marketing is primarily organic: a Facebook page and Instagram account (@litchi_bijoux) drive top-of-funnel awareness, while the e-commerce site and email handle mid-funnel conversion. The brand differentiates on French artisanal provenance, inclusive production via ESAT partnerships, and a distinctive whimsical aesthetic that has remained consistent across 20+ years.

Name

Litchi

Legal name

Litchi

Website

https://litchi.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Litchi is a French fashion jewelry brand founded in 2002, designing and hand-assembling stainless steel and natural-stone costume jewelry in its Sèvres workshop. It sells direct-to-consumer online and through wholesale partner boutiques, targeting fashion-conscious consumers seeking colorful, artisanal jewelry.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Costume Jewelry & Novelties (3960), Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

Keywords

• Fashion jewelry
• Costume jewelry
• Stainless steel jewelry
• Handmade jewelry
• Wholesale jewelry

Headquarters

HQ city

Sèvres

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's French-language and English-language websites, selling fashion jewelry directly to consumers. Products include rings, earrings, bracelets, necklaces, key rings, and long necklaces across multiple themed collections.
2. Partner Boutique Distribution: Litchi distributes its creations through partner boutiques (boutiques partenaires), generating wholesale revenue through B2B relationships with retail partners.
3. Professional/B2B Sales: An 'Espace Pro' section on the website indicates sales to professional customers, likely retailers and resellers who purchase wholesale quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Litchi designs, hand-assembles, and sells French-made fashion (costume) jewelry including rings, earrings, bracelets, necklaces, key chains, and long necklaces (sautoirs), primarily in stainless steel 316 with brass, natural stones, mother of pearl, and Miyuki beads. Products are organized into 30+ themed collections and sold directly to consumers via the litchi.com e-commerce site, while also being distributed wholesale through partner boutiques and a B2B Espace Pro portal.

Product overview

Litchi is a French fashion jewelry brand created in 2002, celebrating 20 years in business. The company operates as a single unified e-commerce platform selling fashion jewelry directly to consumers online and through partner boutiques. Their product portfolio consists of six core jewelry categories (Rings, Earrings, Bracelets, Necklaces, Key Chains, Long Necklaces) containing over 600 products total. The jewelry is handmade in France, assembled in their Sèvres workshop and by Parisian craftspeople, using primarily stainless steel 316 and brass, accented with natural stones (jade, quartz, amazonite, tourmaline, etc.), mother of pearl, and colored resin. The brand organizes products into multiple themed collections/sub-brands including Anna (iconic multi-row steel and resin), Miyuki (color and gold combinations), Gold (classic gold-plated steel), Colors (color-focused), Nacre (mother of pearl), Religious (lucky charm and talisman themes), Mini moon (faceted natural stones), and collaborations like Les Belles Vagabondes. Collections range from 1 to 230+ products, with the Planète line enameled and glittered in France at a historic button factory. The company also features creative packaging options including boxes, tubes, bubbles, and eggs. Partnerships include prestigious collaborations with the Eiffel Tower and Prado Museum in Madrid.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings (Bagues) Fashion rings in stainless steel and brass with natural stone and resin accents; sold directly to consumers through the Litchi e-commerce site as part of themed collections.
• Earrings (Boucles d'oreilles) Fashion earrings in hypoallergenic stainless steel 316, ranging from discreet to bold designs across multiple themed collections (Anna, Arielle, Méditerranée, Planète, Jackpot, etc.).
• Bracelets Fashion bracelets in stainless steel 316 or elastic construction, designed for everyday wear alone or layered, spanning Mini moon, Miyuki, Colors, Anna, Bubble Mary, and other themed lines.

Quantifiable outcome

• Jewelry assembled by disabled craftspeople through ESAT partnerships

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Tour Eiffel (Eiffel Tower)minorStrategic or Co-development PartnerLicensed partnership allowing Litchi to create jewelry collections featuring Eiffel Tower motifs and branding. The collaboration is part of Litchi's strategy to work with prestigious French cultural institutions.
• Musée du Prado (Madrid)minorStrategic or Co-development PartnerLicensed partnership with the Prado Museum in Madrid, Spain, enabling Litchi to create jewelry inspired by museum artwork and cultural heritage.
• ESAT (Sheltered Workshops)coreStrategic or Co-development PartnerLitchi partners with ESAT (Establishment and Auxiliary Social Service) which provides employment and support for people with disabilities. Some jewelry production, including licensed collection items, is entirely assembled and managed by disabled workers in these sheltered workshops.
• Les Belles VagabondescoreStrategic or Co-development PartnerLong-standing collaboration with the brand Les Belles Vagabondes, featuring colorful and poetic illustrations by the brand's artists. These illustrations are inserted into small medals that become jewelry pieces. Artists include Les Belles Vagabondes, Séverine Prélat, and Onikann.
• Brazil Partner WorkshopminorImplementation/ SI/ Consulting PartnerProduction partnership with a workshop in Brazil responsible for creating medal-based jewelry for the Litchi médailles collection, inserting artist illustrations into small medals.
• Last French Button FactoryminorImplementation/ SI/ Consulting PartnerPartnership with one of the last French button factories to enamel and glitter-finish the Planète collection jewelry, maintaining French production for specialized techniques.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pandora: Global Danish jewelry giant specializing in charm bracelets and fashion jewelry, with massive retail/wholesale network and DTC e-commerce. Comparable to Litchi on charm/talisman jewelry, multi-channel distribution, and themed collections, though at vastly larger scale and broader geographic reach.
• Claire's: Global mass-market fashion jewelry and accessories retailer targeting younger demographics via stores, concessions, and e-commerce. Comparable to Litchi as a high-volume fashion jewelry operator, though with mass-market positioning versus Litchi's artisan/premium positioning.
• Swarovski: Austrian global crystal and fashion jewelry brand with extensive DTC, wholesale, and licensed product distribution worldwide. Comparable to Litchi on fashion-jewelry positioning and themed/licensed collections, though at much larger scale and broader market positioning.

Direct peers

• Accessorize: UK-based fashion accessories and costume jewelry brand sold via DTC e-commerce and global partner boutiques. Comparable to Litchi as a themed, trend-driven fashion jewelry/accessories brand operating DTC-plus-wholesale at accessible price points.
• Bijoux Brigitte: German fashion jewelry and accessories retailer operating a large European store network plus e-commerce at accessible price points. Comparable to Litchi as a multi-channel European fashion jewelry operator, though at materially larger scale and with mass-market positioning.
• Les Georgettes: French fashion jewelry brand specializing in customizable leather-and-metal bracelets and jewelry at accessible price points, sold via DTC and partner boutiques. Comparable to Litchi on French heritage, themed collections, DTC-plus-wholesale distribution, and personalization/customization as a brand pillar.
• Gas Bijoux: French handmade fashion jewelry brand founded in Marseille in 1969, selling colorful costume jewelry through DTC e-commerce and partner boutiques. Directly comparable to Litchi on French artisanal positioning, DTC-plus-wholesale model, and accessible price-point fashion jewelry assortment.
• Thomas Sabo: German lifestyle jewelry brand known for sterling silver and charm-based fashion jewelry, sold globally via DTC e-commerce, partner boutiques, and brand stores. Comparable to Litchi on themed collections, charm/talisman storytelling, and multi-channel European distribution.
• Agatha: Established French costume jewelry and fashion accessories brand, founded in 1974, selling via DTC, department stores, and partner boutiques. Closely comparable to Litchi as a French fashion jewelry brand operating across price tiers with a recognized domestic heritage.

Regional players

• Dinh Van: French jewelry house founded by Jean Dinh Van in 1965, known for contemporary minimalist jewelry. Comparable to Litchi as a French jewelry brand with a strong Parisian identity, though operating at a higher price tier and with a primarily fine-jewelry positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/litchibijoux
• Instagraminstagram.com/litchi_bijoux
• LinkedInlinkedin.com/company/litchi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Litchi