Virtual Innovation
Virtual Innovation is an Auckland, New Zealand-based digital agency (founded 2017) providing website design, custom software development, and SEO services to over 200 New Zealand SMBs and select enterprise clients, using a hybrid project-plus-subscription revenue model.
- Company typePrivate
- Founded2017
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Virtual Innovation does
Virtual Innovation (Virtual Innovation Group Limited) is an Auckland, New Zealand-based digital agency founded in 2017 that provides website design, custom software development, and SEO services to over 200 New Zealand small and medium businesses, with a small number of enterprise clients. The company builds websites primarily on WordPress and Shopify, alongside custom HTML/CSS/JavaScript implementations, and develops bespoke software using a modern cloud stack including Supabase, Vercel, Netlify, and GitHub. It also maintains a proprietary free WordPress SEO Blog Audit plugin, which functions as a lead generation and ecosystem tool, and integrates AI-assisted development workflows through Anthropic's Claude Code to accelerate delivery. The business holds a 5.0 Google rating and serves a diversified portfolio spanning retail (Bakers Delight, Tomik, Shoe Clinic), office furniture (SmartDesk), electrical contracting (Kent Wire Electrical), manufacturing (Davis Lead System), and medical specialists (Waitemata Surgeons).
The company's revenue model is hybrid: one-time project fees for website design ($4,000-$15,000) and custom software development ($5,000-$30,000+), paired with recurring monthly subscriptions for SEO blog content ($195-$395 per month) and WordPress hosting. This mix of project and subscription revenue provides partial revenue predictability while keeping project-based work as the primary value driver. The agency serves both SMBs across New Zealand and select enterprise clients, with no public disclosure of external funding, acquisitions, or major leadership changes, indicating a bootstrapped, organically grown operating model. The combination of localised market presence, recurring SEO subscriptions, and proprietary tooling suggests an early-stage productisation strategy layered on top of traditional agency work.
Virtual Innovation firmographics
Firmographics- Name
- Virtual Innovation
- Legal name
- Virtual Innovation Group Limited
- Website
- https://virtualinnovation.co.nz
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Virtual Innovation is an Auckland, New Zealand-based digital agency (founded 2017) providing website design, custom software development, and SEO services to over 200 New Zealand SMBs and select enterprise clients, using a hybrid project-plus-subscription revenue model.
- Ownership category
- akta.pro rank
Virtual Innovation industry classification
Industry- Product category
- Web Design and Custom Software Services
- NAICS
- Custom Computer Programming Services (541511), Graphic Design Services (541430), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Virtual Innovation is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Virtual Innovation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design Services: One-time website design and development projects including WordPress, Shopify, and High-Speed HTML websites. Projects are scoped and quoted after discovery.
- Custom Software Development: Custom business systems built per project scope. Pricing ranges from $5,000 to $30,000+ GST depending on complexity. Includes full code and IP handover.
- SEO Blog Content Subscription: Monthly recurring subscription for blog posts. Three tiers: Starter ($195/mo), Growth ($295/mo), Ultra ($395/mo). Month-to-month, no contracts, cancel anytime.
- WordPress Hosting: Ongoing hosting, updates, backups, security patching, and support for WordPress websites after launch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - 2 blog posts per month for keeping Google interested |
| Subscription | Monthly | Growth - 4 blog posts per month for more content and visibility |
| Subscription | Monthly | Ultra - 8 blog posts per month for maximum content and results |
| One time/ perpetual license | Pay-as-you-go | Custom Business System - Bespoke software development |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Virtual Innovation product offering
Product offeringCore offering
Virtual Innovation designs and builds WordPress, Shopify, and high-speed HTML websites, develops custom business software (CRMs, dashboards, compliance tools, internal portals), produces monthly SEO blog content under subscription, and provides managed NZ WordPress hosting. The company serves New Zealand small and medium businesses, e-commerce retailers, and organisations that have outgrown off-the-shelf tools, delivering projects remotely from Auckland with on-site visits when required.
Product overview
Virtual Innovation is a New Zealand-based web design and custom software agency offering a portfolio of services including WordPress Web Design, Shopify Web Design, High-Speed HTML Websites (built with AI), SEO Blog Posts (with Starter/Growth/Ultra plans), Software Development (custom systems, dashboards, CRMs, compliance tools), and WordPress Hosting. Their custom software development arm builds bespoke business systems using modern tools like Supabase, Vercel, and Netlify with AI-assisted development, including notable sub-products like the Davis Lead Management System and GatewayTest Contractor Compliance Checker. They serve industries including manufacturing, professional services, construction, medical/health, B2B, engineering, and ecommerce.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Web Design
- Shopify Web Design
- High-Speed HTML Websites
- SEO Blog Posts (Subscription)
- Custom Software Development
- WordPress Hosting and Care
- VI SEO Blog Audit Plugin
Quantifiable outcome
- Trusted by 200+ NZ businesses
- +1 more outcomes
Companies that use Virtual Innovation
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Virtual Innovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Virtual Innovation partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Virtual Innovation competitors and assessment
Company assessmentBroad incumbents
- Squarespace: DIY website builder platform with a 'Designer' partner program that competes directly with web design agencies serving SMBs. Represents the self-serve substitute for agency-built sites.
- Webflow: No-code website builder platform with an extensive partner/agency ecosystem. While a platform rather than an agency, Webflow and its certified partners compete for the same 'build your own website' and 'hire an agency' SMB spend.
- Shopify: Ecommerce platform with a large partner agency ecosystem that builds Shopify stores. Competes for the same ecommerce SMB design and build spend Virtual Innovation targets.
- Xero: NZ-headquartered SaaS company with an extensive advisor/developer ecosystem building custom integrations and bespoke business systems on top of its platform. Comparable as a NZ tech ecosystem anchor where Virtual Innovation builds adjacent custom software.
Direct peers
- Zeald: One of New Zealand's largest web design and digital marketing agencies, offering website design, development, and online marketing services to SMBs. Highly comparable in geography, customer segment (NZ SMBs), and service mix.
- WebFX: US-based digital marketing agency offering SEO content, web design, and marketing services with recurring SEO subscription tiers. Highly comparable business model to Virtual Innovation's SEO Blog subscription product.
- Siege Media: Content-focused SEO agency producing blog content and link building on retainer. Comparable in SEO content subscription offering and SMB/mid-market positioning.
- Spring: New Zealand digital agency providing web design, development, and digital strategy services to SMB and mid-market clients. Direct peer in market and offering.
- Dragon Interactive: Auckland-based digital agency offering web design, development, and digital marketing to NZ businesses. Comparable as a same-market, same-segment competitor.
Regional players
- Clear Vision Web Design: Australian web design agency serving SMB clients across AU/NZ with similar WordPress/Shopify services. Comparable offering, adjacent trans-Tasman geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Virtual Innovation social profiles
Digital presenceVirtual Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virtual Innovation leadership team
Management profileNumber of profiles
Virtual Innovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virtual Innovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virtual Innovation
What does Virtual Innovation do?
Virtual Innovation designs and builds WordPress, Shopify, and high-speed HTML websites, develops custom business software (CRMs, dashboards, compliance tools, internal portals), produces monthly SEO blog content under subscription, and provides managed NZ WordPress hosting. The company serves New Zealand small and medium businesses, e-commerce retailers, and organisations that have outgrown off-the-shelf tools, delivering projects remotely from Auckland with on-site visits when required.
Is Virtual Innovation a public or private company?
Virtual Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Virtual Innovation founded?
Virtual Innovation was founded in 2017. It employs 11 to 50 people.
Where is Virtual Innovation based?
Virtual Innovation is headquartered in Auckland, New Zealand, in the Oceania region.
How does Virtual Innovation make money?
Four revenue lines are on record. Website Design Services are the primary driver. The others are custom Software Development, SEO Blog Content Subscription and wordPress Hosting.
Who are Virtual Innovation's main competitors?
Broad incumbents on record are Squarespace, Webflow, Shopify and Xero. Direct peers are Zeald, WebFX, Siege Media, Spring and Dragon Interactive. Clear Vision Web Design is listed as a regional player.
Does Virtual Innovation have an API?
No public API is recorded for Virtual Innovation.
What industry is Virtual Innovation in?
Virtual Innovation's product category is Web Design and Custom Software Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7311.