Virtual Innovation

What Virtual Innovation does

Virtual Innovation (Virtual Innovation Group Limited) is an Auckland, New Zealand-based digital agency founded in 2017 that provides website design, custom software development, and SEO services to over 200 New Zealand small and medium businesses, with a small number of enterprise clients. The company builds websites primarily on WordPress and Shopify, alongside custom HTML/CSS/JavaScript implementations, and develops bespoke software using a modern cloud stack including Supabase, Vercel, Netlify, and GitHub. It also maintains a proprietary free WordPress SEO Blog Audit plugin, which functions as a lead generation and ecosystem tool, and integrates AI-assisted development workflows through Anthropic's Claude Code to accelerate delivery. The business holds a 5.0 Google rating and serves a diversified portfolio spanning retail (Bakers Delight, Tomik, Shoe Clinic), office furniture (SmartDesk), electrical contracting (Kent Wire Electrical), manufacturing (Davis Lead System), and medical specialists (Waitemata Surgeons).

The company's revenue model is hybrid: one-time project fees for website design ($4,000-$15,000) and custom software development ($5,000-$30,000+), paired with recurring monthly subscriptions for SEO blog content ($195-$395 per month) and WordPress hosting. This mix of project and subscription revenue provides partial revenue predictability while keeping project-based work as the primary value driver. The agency serves both SMBs across New Zealand and select enterprise clients, with no public disclosure of external funding, acquisitions, or major leadership changes, indicating a bootstrapped, organically grown operating model. The combination of localised market presence, recurring SEO subscriptions, and proprietary tooling suggests an early-stage productisation strategy layered on top of traditional agency work.

Name

Virtual Innovation

Legal name

Virtual Innovation Group Limited

Website

https://virtualinnovation.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Virtual Innovation is an Auckland, New Zealand-based digital agency (founded 2017) providing website design, custom software development, and SEO services to over 200 New Zealand SMBs and select enterprise clients, using a hybrid project-plus-subscription revenue model.

Ownership category

akta.pro rank

Product category

Web Design and Custom Software Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Web design services
• Custom software development
• SEO content services
• Wordpress development
• Shopify ecommerce design

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Design Services: One-time website design and development projects including WordPress, Shopify, and High-Speed HTML websites. Projects are scoped and quoted after discovery.
2. Custom Software Development: Custom business systems built per project scope. Pricing ranges from $5,000 to $30,000+ GST depending on complexity. Includes full code and IP handover.
3. SEO Blog Content Subscription: Monthly recurring subscription for blog posts. Three tiers: Starter ($195/mo), Growth ($295/mo), Ultra ($395/mo). Month-to-month, no contracts, cancel anytime.
4. WordPress Hosting: Ongoing hosting, updates, backups, security patching, and support for WordPress websites after launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Virtual Innovation designs and builds WordPress, Shopify, and high-speed HTML websites, develops custom business software (CRMs, dashboards, compliance tools, internal portals), produces monthly SEO blog content under subscription, and provides managed NZ WordPress hosting. The company serves New Zealand small and medium businesses, e-commerce retailers, and organisations that have outgrown off-the-shelf tools, delivering projects remotely from Auckland with on-site visits when required.

Product overview

Virtual Innovation is a New Zealand-based web design and custom software agency offering a portfolio of services including WordPress Web Design, Shopify Web Design, High-Speed HTML Websites (built with AI), SEO Blog Posts (with Starter/Growth/Ultra plans), Software Development (custom systems, dashboards, CRMs, compliance tools), and WordPress Hosting. Their custom software development arm builds bespoke business systems using modern tools like Supabase, Vercel, and Netlify with AI-assisted development, including notable sub-products like the Davis Lead Management System and GatewayTest Contractor Compliance Checker. They serve industries including manufacturing, professional services, construction, medical/health, B2B, engineering, and ecommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Web Design
• Shopify Web Design
• High-Speed HTML Websites
• SEO Blog Posts (Subscription)
• Custom Software Development
• WordPress Hosting and Care
• VI SEO Blog Audit Plugin

Quantifiable outcome

• Trusted by 200+ NZ businesses
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Squarespace: DIY website builder platform with a 'Designer' partner program that competes directly with web design agencies serving SMBs. Represents the self-serve substitute for agency-built sites.
• Webflow: No-code website builder platform with an extensive partner/agency ecosystem. While a platform rather than an agency, Webflow and its certified partners compete for the same 'build your own website' and 'hire an agency' SMB spend.
• Shopify: Ecommerce platform with a large partner agency ecosystem that builds Shopify stores. Competes for the same ecommerce SMB design and build spend Virtual Innovation targets.
• Xero: NZ-headquartered SaaS company with an extensive advisor/developer ecosystem building custom integrations and bespoke business systems on top of its platform. Comparable as a NZ tech ecosystem anchor where Virtual Innovation builds adjacent custom software.

Direct peers

• Zeald: One of New Zealand's largest web design and digital marketing agencies, offering website design, development, and online marketing services to SMBs. Highly comparable in geography, customer segment (NZ SMBs), and service mix.
• WebFX: US-based digital marketing agency offering SEO content, web design, and marketing services with recurring SEO subscription tiers. Highly comparable business model to Virtual Innovation's SEO Blog subscription product.
• Siege Media: Content-focused SEO agency producing blog content and link building on retainer. Comparable in SEO content subscription offering and SMB/mid-market positioning.
• Spring: New Zealand digital agency providing web design, development, and digital strategy services to SMB and mid-market clients. Direct peer in market and offering.
• Dragon Interactive: Auckland-based digital agency offering web design, development, and digital marketing to NZ businesses. Comparable as a same-market, same-segment competitor.

Regional players

• Clear Vision Web Design: Australian web design agency serving SMB clients across AU/NZ with similar WordPress/Shopify services. Comparable offering, adjacent trans-Tasman geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/virtualinnovationcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Innovation