SAN DUO TANG

What SAN DUO TANG does

Beijing San Duo Tang Media Co., Ltd. (北京三多堂传媒股份有限公司) is a Beijing-headquartered, NEEQ-listed (New Third Board, stock code 430667) documentary production company operating under the brand name "三多堂" (San Duo Tang Media). Founded in 1998 by Gao Xiaomeng (高晓蒙), the company self-identifies as "China's Documentary First Share" (中国纪录片第一股) — the first documentary producer to list on China's capital markets. Its core business spans documentary investment, production, and distribution, with supporting services in brand/corporate video production, music production and audio post (through its wholly-owned subsidiary 响鼓音乐/Xianggu Music), film & TV footage trading, and special photography (aerial, underwater, time-lapse, AR/VR). Representative works include 《大国崛起》 (2005), 《公司的力量》, 《汉字五千年》, 《唐之韵》, 《纽带》, 《功在当代》, 《三星堆·大开眼界》, 《人类的翅膀》, and the 2023 AI-themed series 《智能时代》 broadcast on CCTV Documentary Channel.

San Duo Tang operates a professional digital media asset management (DAM) system, introduced in 2012 — the first in China's documentary industry — which has digitized nearly two decades of the company's proprietary video archive (archival footage, scenic footage, celebrity interviews). The DAM system was subsequently paired with Alibaba DAMO Academy's "Whale View" (鲸观) AI-driven copyright and tagging system, of which San Duo Tang became the first signing customer in December 2017. Production is conducted with cinema-grade cameras (Sony F55, Canon C500, Blackmagic URSA Mini Pro), professional drone systems (DJI M600, Inspire2, Mavic3), and dedicated post-production facilities. The company has filmed across more than a dozen African countries and multiple Chinese provinces, as well as in the UK, USA, Germany, France, Switzerland, Japan, and Russia.

The business is project-based, professional services revenue. GTM is predominantly B2B and sales-led, with commissions from state media (CCTV channels CCTV-1/2/4/10), central and provincial government bodies (e.g., 山西省省委宣传部, 国家汉办/孔子学院总部, 国家广电总局), brand advertisers (Dong'e Ejiao, Yunnan Baiyao, HNA Group, Buick, Alibaba DAMO Academy), and co-production agreements with digital platforms (Bilibili, Douyin, Youku, OPPO). Distribution reaches audiences through CCTV, streaming platforms, and the Five Continents Communication Center for overseas transmission. Pricing is per-project and not publicly disclosed. The company employs 101–250 people and is operationally active as of 2023, with ongoing hiring and continued content output.

Name

SAN DUO TANG

Legal name

北京三多堂传媒股份有限公司

Website

https://sanduotang.com.cn

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Beijing San Duo Tang Media Co., Ltd. is a NEEQ-listed documentary production company (stock code 430667, "China's Documentary First Share") that invests in, produces, and distributes documentaries and brand films for government bodies, state media, corporations, and digital streaming platforms in China.

Ownership category

akta.pro rank

Product category

Documentary Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

akta.pro secondary industries

Arts & Culture Documentaries (MPADADAI), Business, Politics & Current Affairs Documentaries (MPADADAJ), Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Documentary production
• Video production services
• Brand film production
• Media asset management
• Post-production services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Documentary Investment, Production and Distribution: Core business: producing and distributing documentary films and series. San Duo Tang creates commissioned works for government agencies and state media, co-produces with major platforms, and self-invests in documentary projects that are subsequently distributed via broadcasters and streaming platforms. Revenue is project-based, varying per production contract.
2. Brand/Corporate Video Production: Producing brand films, advertising content, and corporate documentaries for clients such as Dong'e Ejiao, Yunnan Baiyao, and Alibaba. These are typically one-time project fees for brand storytelling and promotional video production.
3. Music Services: Music production, album production, post-production audio services, recording studio rental, and copyrighted music sales.
4. Film & TV Marketing and Footage Trading: Film and television marketing services, negotiations with distributors and publishers, and audio-visual footage trading. The company also supplies video footage to other productions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

San Duo Tang is a professional documentary media company that invests in, produces, and distributes documentary films and series. It produces commissioned works for government agencies and state media (e.g., CCTV), co-produces with major streaming platforms (Bilibili, Youku, Douyin, OPPO), and creates brand films and corporate documentaries for clients such as Dong'e Ejiao, Yunnan Baiyao, Alibaba, and Buick. Supporting services include music production, post-production studio rental, equipment rental, special photography (time-lapse, aerial, underwater, AR/VR), and audio-visual footage trading.

Product overview

北京三多堂传媒股份有限公司主要从事纪录片投资、制作与发行业务，是国内专业的纪录片全产业链服务提供商。业务涵盖纪录片（代表作品包括《大国崛起》《公司的力量》《汉字五千年》《智能时代》《功在当代》等）、纪录电影、宣传片、广告片、电视栏目、新媒体短视频、多媒体教辅等视频内容的制作。配套服务包括器材租赁、后期制作室租赁、会展培训、视音频素材交易、音乐制作与版权音乐销售，以及延时、航拍、水下摄影、AR/VR等特殊摄影服务。公司被誉为"中国纪录片第一股"，是国内第一家在新三板挂牌的纪录片公司（股票代码430667）。

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Produced hundreds of documentary works including iconic national productions
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alibaba DAMO Academy (阿里达摩院)coreTechnology or Integration · 1 December 2017San Duo Tang became the first customer of Alibaba DAMO Academy's 'Whale View' (鲸观) full-link digital copyright platform. This partnership enables AI-powered video content analysis and tagging (20,000+ tags), copyright management, and video asset monetization. The Whale View platform uses iDST AI technology to analyze video content dimensions and enable footage retrieval, reactivating idle video resources.
• Five Continents Communication Center (五洲传播中心)coreChannel Partner/ Reseller/ DistributorThree San Duo Tang works (望海南, 宋之韵：宋词, 塔里木河) were selected for Five Continents' overseas transmission program, enabling international distribution. The program provides funding for content adaptation, foreign language translation, international promotion, and revenue sharing from international distribution. Content will be distributed through Five Continents' partnerships with international TV websites and channels.
• Bilibili (哔哩哔哩)coreStrategic or Co-development PartnerSan Duo Tang has co-produced multiple documentary and non-fiction video projects with Bilibili, including '不负热爱', '一共分几步', and '闪光的一平米'. The partnership combines Bilibili's platform reach with San Duo Tang's documentary production expertise.
• Douyin (抖音)coreStrategic or Co-development PartnerSan Duo Tang co-produced '一面之约' with OPPO and Douyin, and produced '闪光的一平米' and '时间的答案2023' for Douyin. The company produces short-form documentary content specifically for Douyin's platform.
• Youku (优酷)minorChannel Partner/ Reseller/ DistributorYouku served as the production platform for the '国医有方' documentary, with San Duo Tang as the production company. Youku distributes the content through its platform.
• Canada HOTDOCS International Documentary FestivalminorStrategic or Co-development PartnerBeijing Documentary Delegation (including San Duo Tang) signed cooperation agreements with HOTDOCS International Documentary Festival. Agreements include regular promotion of Beijing-themed documentary works, joint production planning, and exchange of excellent works between Canada and Beijing documentary festivals.
• Planet Research Institute (星球研究所)minorStrategic or Co-development PartnerCo-produced '超级风景 超级工程' Season 2 with 2022 Buick SUV family and Planet Research Institute. Planet Research Institute provides content expertise and audience reach, while San Duo Tang handles production.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Enlight Media (光线传媒): Large Chinese film and media production company publicly listed on the Shenzhen Stock Exchange. Comparable as a broad incumbent Chinese content producer with significantly larger scale across video production, distribution, and IP management.
• Warner Bros. Discovery (Discovery Networks): Global leader in documentary and factual content production and distribution through Discovery Channel and associated brands. Comparable as a broad incumbent in the long-form documentary space against which San Duo Tang competes for international co-production and distribution partnerships.
• Beijing Culture Group (北京文化): Beijing-based publicly listed film and media company involved in production and distribution. Comparable as a broad incumbent Chinese producer competing in the same bidding environment for cultural and historical content commissions.
• CCTV Documentary Channel (央视纪录频道): State broadcaster's dedicated documentary channel — both a key client and a direct in-house competitor for premium documentary commissions. Comparable as the institutional incumbent San Duo Tang often supplies and competes against for content.
• National Geographic Partners: Premium long-form documentary producer and distributor with deep cultural/historical content portfolio. Comparable as a broad incumbent documentary brand competing for similar prestige non-fiction audiences and co-production deals.
• Huace Film & TV (华策影视): Major Chinese film and television production company producing both drama and factual content for domestic and international distribution. Comparable as a broad incumbent Chinese content producer with overlap in documentary-adjacent factual programming.
• BBC Studios Documentary Unit: BBC's commercial documentary arm producing cultural, historical, and science programming globally. Comparable as an established documentary producer with cultural/historical/educational content focus similar to San Duo Tang.

Direct peers

• Five Continents Communication Center: State-affiliated Chinese media organization that produces and distributes cultural documentaries internationally, including selecting San Duo Tang works for overseas transmission. Directly comparable as a Chinese documentary producer/distributor with state-owned counterpart positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAN DUO TANG