Time for Geography
Time for Geography is an open-access educational video platform for geography and geoscience, serving secondary and undergraduate students in 208 countries through curriculum-aligned content in 30+ languages, funded by 84 institutional partners.
- Company typePrivate
- Founded2019
- HeadquartersCardiff, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Time for Geography does
Time for Geography is an open-access educational video platform focused on geography and geoscience, founded in 2019. The platform delivers curriculum-aligned video content for UK secondary school qualifications (GCSE, IGCSE, A-level, IA-level, IB, National 5, Highers, Leaving Cert) and serves undergraduate students globally, with content localized in 30+ major languages and reaching audiences across 208 countries.
The product surface spans Knowledge Boosters, Fieldwork Boosters, Curiosity Boosters, Community Insights, Grade Boosters, Careers Insights, a Careers Explorer, and a Jobs and Opportunities Portal. The technical platform is built on Vimeo and Cloudflare for video streaming and delivery, Google Analytics for measurement, Google for Education integration for classroom distribution, and Crisp for live chat support. Content is produced by a 300+ collaborator community drawn from academia and practice, with a core operating team of approximately four people.
The business model is freemium with no direct user charges; the platform is funded through an institutional partnership ecosystem of 84 organizations spanning universities, professional bodies, charities, public bodies, and industry companies. Distribution is open-access, and the platform has accumulated 40+ educational awards between 2019 and 2026, including the SAGT 2024 Resource Award nominated independently by 650+ teachers.
Time for Geography firmographics
Firmographics- Name
- Time for Geography
- Legal name
- Time for Geography
- Website
- https://timeforgeography.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Time for Geography is an open-access educational video platform for geography and geoscience, serving secondary and undergraduate students in 208 countries through curriculum-aligned content in 30+ languages, funded by 84 institutional partners.
- Ownership category
- akta.pro rank
Time for Geography industry classification
Industry- Product category
- Educational Video Platform
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Educational Services (8200)
- akta.pro primary industry
- Earth Science & Geoscience Programs (EDAMABAI)
- akta.pro secondary industries
- Travel & Adventure Documentaries (MPADADAM), Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Localization, Translation & Cultural Adaptation for Learning Content (EDAGAKAK)
Keywords
Where Time for Geography is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Time for Geography business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Partnership Funding: Time for Geography is funded through partnerships with leading organizations from across the geography-geoscience community, including universities, professional organizations, and industry partners who support the platform's mission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free open-access platform for all users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Time for Geography product offering
Product offeringCore offering
Time for Geography is an open-access, dedicated video platform that provides free, curriculum-aligned geography and geoscience educational videos to secondary school and undergraduate students globally. The platform produces documentary-style content across topics including coasts, rivers, glaciation, plate tectonics, ecosystems, weather and climate, hazards, and careers, developed in collaboration with leading academic experts and industry partners. All content is freely accessible without registration, broadcast in 30+ languages, and serves learners across 208 countries and territories.
Product overview
Time for Geography is an open-access, dedicated video platform for geography and geoscience education. The platform offers a unified portfolio of video-based educational products: Knowledge Boosters (documentary-style curriculum-aligned videos), Fieldwork Boosters (practical fieldwork technique videos), Curiosity Boosters (cutting-edge research insight videos), Community Insights (partner-contributed multilingual videos), Grade Boosters (exam preparation videos), and Careers Insights (career pathway videos). Content is organized into thematic video collections covering Coasts, Rivers, Glaciation, Ecosystems, Weather and Climate, Carbon Cycle, Plate Tectonics, Hazards, Cities, and more. The platform also features complementary tools including Careers Explorer and a Jobs and Opportunities Portal. The platform serves GCSE, IGCSE, A-level, IB, National 5, Highers, Leaving Cert, and undergraduate students, reaching classrooms in over 200 countries and territories.
Differentiator
Problem solved
Functional benefit
Products and services
- Knowledge Boosters Inspiring, documentary-style videos supporting the UK secondary school geography curriculum, developed in collaboration with leading geography and geoscience experts. Covers all major geography topics including coasts, rivers, glaciation, ecosystems, weather and climate, plate tectonics, and hazards.
- Fieldwork Boosters
Quantifiable outcome
- Reaching all UK secondary school students since 2021
- +3 more outcomes
Companies that use Time for Geography
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Time for Geography technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature4 records
Time for Geography partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and key.
- Geographical AssociationcoreProfessional association for teachers of geography. Time for Geography works with GA on content development and awards. The GA Publishers' Awards recognize materials making significant contribution to geographical education.
- Field Studies CouncilcoreEducational organization promoting outdoor learning. Partnership focuses on Fieldwork Booster videos developing practical techniques for students with academic researchers.
- Earth Science Teachers Association (ESTA)coreProfessional association for Earth science teachers. Collaboration supports curriculum-aligned content development for secondary school geography education.
- British Society for GeomorphologycoreLearned society for geomorphology. Partnership enables expert collaboration for physical geography content including glaciation, rivers, and coastal topics.
- Royal Meteorological SocietycoreProfessional society for meteorology. Partnership enables weather and climate educational content development.
- AtkinsRéaliskeyEngineering and design consultancy. Partnership enables careers content and expert perspectives on sustainable engineering and environmental careers.
- Esri UKkeyGIS software company. Partnership enables geospatial technology and GIS educational content development, including careers insights.
- Jacobs Engineering UK LtdkeyEngineering and technical consulting firm. Partnership develops careers content and expert insights on engineering geography.
- Ove Arup and Partners LtdkeyEngineering consultancy. Partnership enables sustainability-focused educational content and engineering career insights.
- VeriskkeyRisk analytics company. Partnership develops catastrophe modeling and hazard-related educational content and careers insights.
- WTWkeyRisk advisory firm. Partnership develops weather and climate risk educational content through the Willis Research Network.
- SRK Consulting (UK) LimitedkeyMining and engineering consultancy. Partnership enables earth materials, mining and sustainable future educational content.
- Met OfficekeyUK national weather service. Partnership enables weather and climate educational content with expert meteorological perspectives.
- University Partnerscore84 institutional partners including universities such as University of Sheffield, King's College London, Cardiff University, Durham University, University of Dundee, University of Exeter, University of Glasgow, University of Leicester, Manchester Metropolitan University, Newcastle University, University of Plymouth, University of Portsmouth, University of the West of England, Swansea University, University of Birmingham, University of Edinburgh, University of Sussex, and many others. Universities provide academic expertise for content development and use videos in degree programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Time for Geography competitors and assessment
Company assessmentDirect peers
- Seneca Learning: UK-based free educational platform combining short videos, revision content and gamified learning for GCSE and A-level subjects—directly comparable to Time for Geography's Grade Boosters and exam-prep video proposition for UK secondary students.
- Oak National Academy: UK government-backed free online classroom featuring curriculum-aligned video lessons across subjects for secondary-school students—comparable as a free, no-signup, curriculum-aligned educational video platform serving the same UK secondary audience as Time for Geography.
- National Geographic Education: National Geographic's education division provides free curriculum resources, videos and lesson plans focused on geography, exploration, ecosystems and Earth science—directly comparable to Time for Geography's documentary-style geography and geoscience educational video library.
- TED-Ed: TED's educational initiative producing free, high-quality short-form animated and documentary-style lesson videos contributed by expert creators worldwide, distributed globally and consumed in classroom and self-directed settings—comparable to Time for Geography's expert-contributed documentary-style educational video model.
- BBC Bitesize: The BBC's flagship free, curriculum-aligned educational video platform for UK secondary school students, providing subject-by-topic video and revision content across GCSE and equivalent qualifications—directly comparable to Time for Geography's open-access UK-exam-aligned video model.
Broad incumbents
- Khan Academy: The largest free, open-access educational video platform globally, covering a much broader subject range but sharing the mission-aligned, open-access, free-to-student model with Time for Geography and serving as a benchmark for non-profit-led educational video scaling.
- Discovery Education: Major commercial K-12 educational content provider offering curriculum-aligned video, imagery and digital resources globally, including geography and science content—comparable as a broader educational video publisher in the same subject area as Time for Geography.
- Pearson Education: The world's largest educational publisher with curriculum-aligned digital and video resources for K-12 and higher education across geographies—a much broader commercial incumbent that competes indirectly for geography curriculum time, school budgets and teacher mindshare.
Emerging players
- Field Studies Council: UK educational charity promoting outdoor learning and producing practical fieldwork teaching materials in partnership with universities—listed in Time for Geography's partnership network and a direct collaborator on fieldwork videos, making it a peer-style operating model in geography education.
- Royal Geographical Society (with IBG): UK learned society for geography that develops geography teaching resources, runs CPD and supports wider educational outreach—overlapping with Time for Geography's professional-body partner network (GA, BSG, RMetS) and its CPD and outreach mission for educators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Time for Geography social profiles
Digital presenceTime for Geography financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time for Geography leadership team
Management profileNumber of profiles
Profiles5 records
Time for Geography funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time for Geography M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time for Geography
What does Time for Geography do?
Time for Geography is an open-access, dedicated video platform that provides free, curriculum-aligned geography and geoscience educational videos to secondary school and undergraduate students globally. The platform produces documentary-style content across topics including coasts, rivers, glaciation, plate tectonics, ecosystems, weather and climate, hazards, and careers, developed in collaboration with leading academic experts and industry partners. All content is freely accessible without registration, broadcast in 30+ languages, and serves learners across 208 countries and territories.
Is Time for Geography a public or private company?
Time for Geography is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Time for Geography founded?
Time for Geography was founded in 2019. It employs 51 to 100 people.
Where is Time for Geography based?
Time for Geography is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Time for Geography make money?
One revenue line is on record: partnership Funding.
Who are Time for Geography's main competitors?
Direct peers on record are Seneca Learning, Oak National Academy, National Geographic Education, TED-Ed and BBC Bitesize. Broad incumbents are Khan Academy, Discovery Education and Pearson Education. Emerging players are Field Studies Council and Royal Geographical Society (with IBG).
Does Time for Geography have an API?
No public API is recorded for Time for Geography.
What industry is Time for Geography in?
Time for Geography's product category is Educational Video Platform. Its primary akta.pro industry code is EDAMABAI, Earth Science & Geoscience Programs, with a secondary code of MPADADAM, Travel & Adventure Documentaries. Its SIC code is 7812.