GEOREAL

What GEOREAL does

GEOREAL spol. s r.o. is a Czech geoinformatics company founded in 1991 and headquartered in Pilsen, Czech Republic, with 94 employees. The company provides integrated geospatial services and software across four core domains: mass data collection (aerial photography, orthophotomaps, mobile and static laser scanning), GIS solutions (its proprietary Spirit Suite of desktop and web applications built on ArcGIS and Bentley platforms), geodetic surveying (geometric plans, engineering geodesy, mine surveying), and project design (transportation, water management, land consolidation). Its technology stack is anchored by a proprietary fleet of four photogrammetric aircraft equipped with Vexcel UltraCam EAGLE M3, Leica DMC III, and Leica RC30 cameras, plus a RIEGL VMX-2HA mobile mapping system capturing imagery with spatial resolution down to 2 cm.

The company's primary revenue streams combine project-based professional services (geodetic surveying, aerial photography, engineering design) with recurring software revenue from the Spirit Suite and Spirit Cloud hosted portal solution. Customer segments are vertically diversified across public administration (Czech municipalities, regions, Ministry of the Interior), mining companies, technical infrastructure administrators (utilities), crisis management authorities, construction firms, and environmental organizations. GEOREAL holds long-term technology partnerships with ESRI and maintains active R&D collaboration with Czech universities and TAČR-funded research programs, resulting in one registered utility model (deposit volume measuring apparatus). The company is ISO 9001 certified and has completed international projects in mass geo-data collection and aerial digital photogrammetry beyond the Czech Republic.

GEOREAL's go-to-market is predominantly sales-led and consultative, with service-specific contact forms on its website and specialized department heads for each service line. Software products are distributed as extensions to ArcGIS and Bentley platforms for enterprise/municipal clients, while Spirit Cloud represents a self-serve style web portal for mid-market municipal customers. The company has no external investors, operates as a private limited company with apparent family ownership (Vondráček family executives), and has no public listing or external funding rounds. Its core differentiation rests on three decades of specialized Czech regulatory and cadastral expertise, its proprietary Spirit Suite, and its owned aerial data collection infrastructure.

Name

GEOREAL

Legal name

GEOREAL spol. s r.o.

Website

https://georeal.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

GEOREAL is a Czech geoinformatics firm providing aerial photogrammetry, geodetic surveying, GIS software (Spirit Suite), and engineering design services to municipalities, mining companies, utilities, and construction firms across Central Europe.

Ownership category

akta.pro rank

Product category

Geospatial and Geoinformatics Services

NAICS

Surveying and Mapping (except Geophysical) Services (541370), Geophysical Surveying and Mapping Services (541360)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling) (IMAKAKAA)

Keywords

• Geodetic surveying services
• Aerial photogrammetry mapping
• GIS software solutions
• Laser scanning services
• Orthophotomap production

Headquarters

HQ city

Pilsen

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Geodetic and Surveying Services: One-time and project-based services including geometric plans, engineering geodesy, mining surveying, and thematic geodesy for technical infrastructure, street furniture, and vegetation specifications.
2. Mass Data Collection Services: Aerial photography, orthophotomaps, true orthophotomaps, historical orthophotomaps, 3D city models, photogrammetric mapping, thermovision, aerial laser scanning, mobile mapping, and static laser scanning services.
3. GIS Implementation and Software Solutions: Desktop applications (Spirit DTM, Spirit ÚAP, Spirit Export/Import, Spirit Manager, Spirit RÚIAN/VFK/KN), web portals (DTM Portal, Specifications Portal, KN Portal, ÚAP Portal), and web applications (Spirit Panorama, Geo-report, Network Existence) built on ArcGIS platform.
4. Spirit Cloud Subscription: Modular web portal solution hosted and managed by GEOREAL for municipalities, providing geodata presentation and administration capabilities with configurable features.
5. Project Design Services: Projecting activities including transportation structures (roads, sidewalks, cycle tracks, access roads, parking lots), water management structures (revitalization, flood prevention, erosion prevention, reservoirs), and land consolidation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GEOREAL provides professional geodetic, photogrammetric, and GIS services alongside proprietary Spirit Suite software for Czech public administration, mining, utilities, and construction sectors. The company operates its own fleet of four photogrammetric aircraft for aerial imaging and orthophotomap production, mobile and static laser scanning systems, and delivers the Spirit Cloud hosted portal plus ArcGIS/Bentley-based desktop and web applications for digital technical map management, territorial analytics, and cadastral data integration.

Product overview

GEOREAL is a geoinformatics company offering a comprehensive portfolio of specialized software products and services. The core product line is the Spirit suite of applications, which includes desktop add-on modules for ArcGIS and Bentley MicroStation platforms (Spirit DTM, Spirit ÚAP, Spirit Export/Import, Spirit Manager, Spirit RÚIAN/VFK/KN, Spirit Check CAD, Spirit TI CAD, Spirit Budovy 3D, Spirit pozemkové úpravy), web portal solutions (DTM Portal, Pasport Portal, KN Portal, ÚAP Portal), standalone web applications (Spirit Panorama, Georeport, Network Existence), and the cloud-hosted Spirit Cloud platform. These are complemented by aerial data collection services (aerial photography, LIDAR, orthophotomaps), laser scanning (mobile and static), geodetic surveying, and engineering/water management/property consolidation design services.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit: Product line including Spirit DTM, Spirit ÚAP, Spirit Export/Import, Spirit Manager, Spirit RÚIAN/VFK/KN, Spirit Check CAD, Spirit TI CAD, Spirit Buildings 3D, Spirit land consolidation, Spirit Panorama, Geo-report, Spirit Cloud for web-based GIS solutions.
• Spirit Cloud

Products and services

• Spirit Cloud Spirit Cloud is a compact modular portal solution suitable for municipalities for presentation and administration of geodata. Provided as a web portal operated by the supplier with full user access for clients, with database fully managed by supplier and configuration options tailored to customer requirements.
• Aerial Photogrammetry and Orthophoto Services Mass data collection services including aerial photography, orthophotomaps, true orthophotomaps, historical orthophotomaps, 3D city models, photogrammetric mapping, thermovision, and aerial laser scanning. Performed using four specialized aircraft equipped with Vexcel UltraCam EAGLE M3 (450 Mpx), Microsoft Vexcel UltraCam EAGLE, Leica DMC III, and Leica RC30 sensors capable of 2cm spatial resolution, PAN/R/G/B/NIR spectral bands, and 16-bit color depth.
• Laser Scanning Services Comprehensive laser scanning services including static terrestrial scanning, mobile scanning using vehicle-mounted RIEGL VMX-2HA system, and aerial LIDAR. Includes generation of point clouds with hundreds to thousands of points per square meter, millimeter-level surface accuracy, and high-resolution panoramic photography for geodetic surveys, construction technical specifications, and 3D documentation of cultural buildings and interiors.
• Geodetic Surveying Services Comprehensive geodetic surveying services including geometric plans, altimetric and topographic surveys, boundary demarcation, as-built documentation, easement documentation, engineering geodesy, mining surveying, and thematic geodesy for technical infrastructure, street furniture, and vegetation specifications.
• Project Design Services Project design services including transportation structures (roads, sidewalks, cycle tracks, access roads, parking lots), water management structures (revitalization, flood prevention, erosion prevention, reservoirs), feasibility studies, authorized construction supervision, and land consolidation projects.
• Spirit Suite GIS Desktop Applications Comprehensive suite of proprietary desktop applications for ArcGIS and Bentley MicroStation including Spirit DTM (digital technical maps), Spirit ÚAP (territorial analytics), Spirit Export/Import (data conversion), Spirit Manager (data warehouse administration), Spirit RÚIAN/VFK/KN (cadastral data integration), Spirit Check CAD (CAD validation), Spirit TI CAD (technical infrastructure), Spirit Buildings 3D (3D building modeling), and Spirit Land Consolidation (land rearrangement design). Licensed to municipalities, regions, and cadastral offices.
• Spirit Web Map Portals Web portal solutions including DTM Portal (digital technical maps of regional districts and municipalities with job evidence and map client), Specifications Portal/Pasport (technical specifications evidence including street furniture, vegetation, public lighting, sewerage, roads, camera systems), KN Portal (cadastre data evidence and maintenance), and ÚAP Portal (territorial analytical documentation publishing).
• Spirit Panorama Web Application Web application for browsing panoramic images taken during mobile laser scanning. Enables coordinate measurement, distance and area calculation in images, and custom drawing recording, with regular panoramic image updates.
• Geo-report (Georeport) Universal web application for finding and recording occurrences of phenomena within given territory. Territory selection made via map window or attribute information (parcel, cadastral land, municipality).
• Network Existence (Existence sítí) Application for generating requests to confirm underground utilities existence in any given territory. Identifies involved infrastructure administrators and provides direct connection to keeper systems for online confirmation.
• Customer Portal (Zákaznický portál) Customer portal at mapy.georeal.cz providing post-sale access to purchased products, project status information, file storage, map portals, software downloads, webinars, and technical support for existing clients.

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Technologická agentura ČR (TAČR) - Beta2 ProgrammajorStrategic or Co-development Partner · 1 March 2018Three research projects: TITOMV703 (Catalogue of users' needs for National infrastructure for geological information), TITSMV705 (United exchange format of Digital technical map - JVF DTM), and TITIMV706IP01 (NaSaPO - National group of geo objects).
• Technologická agentura ČR (TAČR) - Epsilon ProgramcoreStrategic or Co-development Partner · 1 January 2017Three research projects: TH02030396 (Aerial thermography for water pollution identification), TH02030397 (Revitalization of main drainage facilities), and TH02030399 (Monitoring of sediment volume and quality), running from 01/2017 to 12/2020.
• ESRI (Environmental Systems Research Institute)coreTechnology or IntegrationLong-term partnership with ESRI in their partner program representing a worldwide community focused on ESRI solution and services development. GEOREAL develops applications as extensions and solutions within the ArcGIS platform.
• Výzkumný ústav meliorací a ochrany půdy (VUMOP)coreStrategic or Co-development PartnerCollaborates on TAČR research projects including thermography, water drainage facilities, and sediment monitoring. Public research institution focused on land improvement and soil protection.
• SWECOmajorStrategic or Co-development PartnerEngineering and environmental consulting company participating in research collaboration for water management and environmental projects under TAČR Epsilon program.
• Vodohospodářský rozvoj a výstavba (VRV)majorStrategic or Co-development PartnerWater management and construction joint-stock company collaborating on TAČR research projects including drainage facilities and sediment monitoring.
• Czech Universities (Západočeská univerzita a další)coreStrategic or Co-development PartnerCooperation with universities providing professional support for students majoring in land surveying and geoinformatics through diploma thesis ground work, internships, subsidized projects. Fresh graduates are granted permanent employment in the firm.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hexagon Geosystems: Global incumbent providing surveying hardware (Leica), geospatial software, and aerial sensors (Hexagon/Leica Geosystems) — overlapping with GEOREAL's use of Leica scanners and broader surveying instrumentation.
• ESRI: Global GIS platform leader whose ArcGIS software underlies GEOREAL's Spirit Suite — both a strategic technology partner and the dominant incumbent whose platform choices shape GEOREAL's product roadmap.
• Bentley Systems: Global infrastructure-software company whose MicroStation platform hosts several Spirit applications — both a partner and an incumbent whose platform and infrastructure-design tools overlap with GEOREAL's engineering-GIS scope.
• Trimble Inc. Global surveying, mapping, and geospatial technology company whose Trimble/Inpho photogrammetry stack is used by GEOREAL — competing for the same enterprise surveying and aerial-mapping projects.
• Fugro: Global surveying, geotechnical, and aerial-mapping services firm — comparable to GEOREAL's project-services work in cadastral, mining, and infrastructure surveying at international scale.

Emerging players

• Nearmap: Aerial-imagery SaaS provider offering high-resolution orthophoto and 3D datasets via subscription — an emerging business model that could eventually compete with GEOREAL's orthophotomap and aerial-data-collection services.

Direct peers

• GISAT: Czech remote-sensing and Earth-observation analytics company delivering satellite/airborne imagery processing and environmental geospatial services — comparable to GEOREAL's aerial photogrammetry and remote-sensing data services.
• Geovap: Czech GIS and geospatial services company offering municipal GIS implementations, digital technical maps, and ESRI-platform solutions — directly comparable to GEOREAL's Spirit Suite and public-sector customer base.
• T-SOFT: Czech provider of GIS software, digital technical maps, and ÚAP/territorial-analytics solutions for municipalities and regions — overlapping tightly with GEOREAL's Spirit DTM and Spirit ÚAP offerings.
• GEOTEST Brno: Czech surveying, geodesy, and engineering-geodesy firm serving construction, infrastructure, and public-sector clients — closely comparable to GEOREAL's geodetic services and geometric-plan business lines.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/georeal.plzen
• LinkedInlinkedin.com/company/georeal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEOREAL