Levo
Levo Produktenmaatschappij B.V. is a family-owned Dutch food manufacturer, founded in 1916, that produces plant-based oils, deep-frying oils, sauces, and margarines exclusively for the Dutch hospitality industry via catering food service wholesalers.
- Company typePrivate
- Founded1916
- HeadquartersFraneker, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Levo does
Levo Produktenmaatschappij B.V. is a privately held, family-owned Dutch food manufacturer founded in 1916 and headquartered at Prins Hendrikkade 1, Franeker, Netherlands. The company produces a comprehensive range of plant-based culinary oils, deep-frying oils, sauces, and margarines from a single ultra-modern production facility in Friesland. Its product portfolio spans more than twenty-five stock-keeping units across sub-brands — Grenada Gold (premium frying oil), PUUR (Clean Label, allergen-free frying oil), Rising Moon (versatile frying oil), LevoNaise and Frisia (fries sauces), Better Bakolie (cooking oil), and a full line of gluten- and lactose-free sauces (mayonnaise, ketchup, curry, mustard, garlic, cocktail, ravigotte) — complemented by packaging innovations including Stazakken stand-up pouches and specialized sauce dispensers.
The business operates as an exclusive wholesale supplier to the Dutch hospitality industry (horeca), distributing solely through catering food service wholesalers that serve restaurants, cafeterias, snack bars, hotels, brasseries, beach pavilions, fish shops, oliebollen makers, and corporate canteens. Levo does not sell directly to consumers or through retail channels, and its offering is positioned for professional-kitchen operators requiring consistent frying performance, dietary-restriction-friendly formulations, and food-safety-compliant supply. The company is a founding member (since 2004) of the Responsible Deep-frying Campaign alongside KHN and MVO, holds FSSC 22000 food safety certification, and claims undisputed market leadership in 20-liter packaged vegetable oil for the Dutch horeca sector. Revenue is generated through hardware sales of physical product via the wholesale channel; pricing is not publicly disclosed and the company uses free sample packs ("proefpakket") plus annual account-management visits to acquire and retain SMB horeca customers, many with 15+ year tenure.
Levo firmographics
Firmographics- Name
- Levo
- Legal name
- Levo Produktenmaatschappij B.V.
- Website
- https://levo.nl
- Company type
- Private
- Founded year
- 1916
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Levo Produktenmaatschappij B.V. is a family-owned Dutch food manufacturer, founded in 1916, that produces plant-based oils, deep-frying oils, sauces, and margarines exclusively for the Dutch hospitality industry via catering food service wholesalers.
- Ownership category
- akta.pro rank
Levo industry classification
Industry- Product category
- Foodservice Oils, Sauces & Margarines
- NAICS
- Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)
- SIC
- Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Industrial Frying Oils & Foodservice Oil Blends Manufacturing (AFAKAEAI)
- akta.pro secondary industries
- Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Emulsifiers & Stabilizer Systems (Lecithin, Mono/Diglycerides, Blends) (CRADAOAE)
Keywords
Where Levo is headquartered
LocationHeadquarters
- HQ city
- Franeker
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Levo business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food Service Product Sales: Levo generates revenue through the sale of vegetable oils, deep-frying oils, sauces, and margarines exclusively to the hospitality industry (horeca) via food service wholesalers. Products are sold in various packaging formats including pouches, pails, buckets, cans, and sachets to meet diverse professional kitchen needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Levo product offering
Product offeringCore offering
Levo manufactures and supplies plant-based cooking oils, deep-frying oils, sauces, and margarines exclusively to the Dutch hospitality industry (horeca) from its production facility in Franeker, Netherlands. The company offers a complete range including specialty oils (peanut, sunflower, rapeseed, sesame, fish frying, doughnut oils), branded frying oils (Grenada Gold, PUUR, Rising Moon), gluten- and lactose-free sauces (mayonnaise, fries sauces, ketchup, curry, garlic, cocktail), margarines, and innovative packaging solutions including stand-up pouches and sauce dispensers.
Product overview
Levo is a family-owned Dutch food company since 1916, offering a comprehensive portfolio of plant-based oils, deep-frying oils, sauces, and margarines exclusively for the hospitality industry. The product range includes: plant-based cooking and salad oils (soybean, peanut, sunflower, rapeseed, high oleic sunflower, sesame, fish frying, and Dutch doughnut oils); three deep-frying oil brands (Grenada Gold for premium performance, PUUR as a Clean Label allergen-free option, and Rising Moon for versatility); an extensive sauce line featuring gluten- and lactose-free mayonnaise, LevoNaise fries sauce, Frisia fries sauce, curry, ketchup, vegan mayo, mustard, garlic sauce, cocktail sauce, and ravigotte sauce; margarines in various formats; and innovative packaging solutions including stand-up pouches (stazakken) and mini pails for retail sales. Levo's sauces are all gluten- and lactose-free, positioning the company as a specialist for hospitality establishments catering to guests with dietary restrictions. The company operates from Franeker, Netherlands.
Differentiator
Problem solved
Functional benefit
Brands
- Grenada Gold: Premium deep-frying oil brand for professional caterers, known for long shelf-life and crispy frying results.
- PUUR
- Rising Moon
- LevoNaise
- Frisia
- Better Bakolie
Products and services
- Slaolie (Salad Oil) Plant-based salad oil suitable for low-temperature applications in food preparation.
- Sojaolie (Soybean Oil) Versatile vegetable oil pressed from soybeans, refined for consumption.
- Arachideolie (Peanut Oil) Heat-stable oil from peanuts, ideal for high-temperature cooking, fish frying, and Dutch doughnut (oliebollen) preparation.
- Zonnebloemolie (Sunflower Oil) Popular vegetable oil extracted from sunflower seeds for various culinary applications.
- Raapolie (Rapeseed Oil) Oil derived from rapeseed, commonly used in professional kitchens.
- High Oleic Sunflower Oil High-oleic sunflower oil with enhanced stability for professional cooking applications.
- Better Bakolie (Better Frying Oil) 100% plant-based oil for baking, frying, and stir-frying with butter flavor and beta-carotene, high heat resistance.
- Sesamolie (Sesame Oil) Aromatic oil from sesame seeds for culinary finishing and Asian cuisine applications.
- Oliebollenolie (Dutch Doughnut Oil) Specialized oil formulated for deep-frying oliebollen (Dutch traditional doughnuts) at high temperatures.
- Visbakolie (Fish Frying Oil) Oil specifically suited for deep-frying fish, with neutral flavor profile.
- Grenada Gold Frituurolie (Premium Frying Oil) Premium deep-frying oil with extended lifespan, crispy frying results, no odor, and no buildup in fryers. 100% vegetable, no soy, peanuts, or GMO.
- Frituurolie Puur (PUUR Clean Label Frying Oil) Clean Label frying oil 100% vegetable, free of palm oil, soy, peanuts, E900, and allergens. Long shelf-life with crispy results.
- Rising Moon Frituurolie (Versatile Frying Oil) Versatile multi-purpose frying oil suitable for various applications in catering establishments.
- Glutenvrije Mayonaise (Gluten-free Mayonnaise) Traditional Dutch-crafted mayonnaise, gluten- and lactose-free, with rich and creamy texture. 80% oil content.
- LevoNaise Fritessaus (Fries Sauce) Unique, smooth-textured fries sauce with distinctive flavor. Gluten- and lactose-free, 35% oil content.
- Frisia Fritessaus (Fries Sauce) Fresh, creamy, slightly sweet fries sauce with only 25% oil content. Gluten- and lactose-free.
- Frisia Basis Saus (Base Sauce) Base sauce that can serve as foundation for other sauces like cocktail and garlic sauces.
- Glutenvrije Curry (Gluten-free Curry Sauce) Mildly spicy, excellently balanced curry sauce ideal with fries, sandwiches, and as base for dressings, salsas, or marinades.
- Glutenvrije Ketchup (Gluten-free Ketchup) Ketchup with pure, full tomato flavor, high tomato concentration for rich flavor and bright red color.
- Vegan Mayo Plant-based mayonnaise alternative for vegan catering establishments.
- Glutenvrije Mosterd (Gluten-free Mustard) Slightly zingy yet subtle-flavored quality mustard suitable for everyone, with fine smooth texture.
- Glutenvrije Knoflooksaus (Gluten-free Garlic Sauce) Mild, fresh, creamy garlic sauce with pleasant garlic flavor, suitable for fish, meat, fondue, and BBQ.
- Glutenvrije Cocktailsaus (Gluten-free Cocktail Sauce) Creamy, mild cocktail sauce suitable with meat, fish, salads, and snacks.
- Glutenvrije Ravigottesaus (Gluten-free Ravigotte Sauce) Fresh, fruity-flavored sauce ideal with fried fish and versatile for other dishes.
- Margarines Various margarines including packet margarine, bulk margarine, and specialties such as coconut fat, ghee, and shortening. Available in cans, buckets, and boxes.
- Sausdispensers (Sauce Dispensers) Dispensers for professional sauce portioning, including First Class sauce dispenser for buckets, sauce dispensers for pouches, sauce tap for pouches, sauce bar for pouches, and lid pump for buckets.
- Stazakken / Pouches (Stand-up Pouches) Revolutionary stand-up pouches/doypacks offering advantages of reduced waste volume, eco-friendly materials, no product waste, and optimal freshness. Available in 0.5 liter for sauces and oils.
- Mini Emmers (Mini Pails) Small 170cc containers for selling Levo sauces to customers for home use, exclusively for catering establishments.
Quantifiable outcome
- Frying oils contain at least 65% mono-unsaturated fatty acids
- +3 more outcomes
Companies that use Levo
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Levo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Levo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Responsible Deep-frying Campaign (Verantwoord Frituren)coreLevo has been a founding member of the Responsible Deep-frying Campaign since its inception in 2004, initiated by KHN (Koninklijke Horeca Nederland) and MVO (Margarine, Vetten en Oliën Informatie Bureau). All Levo frying oils meet the campaign's requirements: containing at least 65% mono-unsaturated fatty acids, maximum 2% trans fatty acids, and contributing to healthy cholesterol levels.
- Schakenbos DesignminorWebsite design and development partner collaborating with Jo Marketing on Levo's digital presence.
- Jo MarketingminorMarketing partner collaborating with Schakenbos Design on Levo's website and digital communications.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Levo competitors and assessment
Company assessmentDirect peers
- Vandemoortele: Belgian foodservice specialist in margarines, culinary oils, and frozen bakery products; directly comparable to Levo's industrial-food and horeca fats/oils portfolio across the Benelux market.
- Kühne: German family-owned producer of vinegars, sauces, mustard, and condiments for foodservice and retail; comparable to Levo in gluten-free sauces, continental European distribution, and family-business heritage.
- Remia: Dutch family-owned manufacturer of sauces, mayonnaise, ketchup, and frying oils for the foodservice channel; competes head-on with Levo in Dutch horeca with overlapping gluten-free and clean-label positioning.
- Hela: Dutch/German sauce and condiment manufacturer with strong presence in foodservice; competes with Levo's full sauce line (mayonnaise, ketchup, curry, garlic) in the same Dutch and German horeca channels.
Broad incumbents
- Bunge: Vertically integrated global agribusiness and oilseed processor supplying refined vegetable oils and fats to food manufacturers and foodservice; comparable to Levo in oils refining but with crushing/origination scale Levo lacks.
- Unilever Food Solutions: Multinational foodservice arm of Unilever offering a broad portfolio of sauces, oils, and culinary ingredients to Dutch and global horeca; competes with Levo across sauces and dressings but with vastly greater scale and R&D.
- Cargill: Global agricultural commodity and food-ingredients giant with significant vegetable-oil refining and specialty-fats capacity; competes with Levo at the B2B/industrial level rather than in branded Dutch horeca.
- AAK (AarhusKarlshamn): Swedish-headquartered specialty oils and fats company serving bakery, dairy, and foodservice; comparable to Levo in specialty fats, margarine ingredients, and clean-label frying-oil technology at B2B scale.
Regional players
- Lesieur: French branded vegetable-oil producer with foodservice and retail ranges; comparable to Levo in branded frying and culinary oils but operating in France rather than the Netherlands, with limited direct overlap in Dutch horeca.
Others
- Maille (Unilever): Premium French mustard and condiment brand under Unilever, overlapping with Levo's mustard/sauce portfolio at the ingredient level but focused on retail/premium rather than Dutch horeca wholesale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Levo social profiles
Digital presenceLevo compliance and trust
Trust signalCompliance1 record
Levo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Levo leadership team
Management profileNumber of profiles
Levo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Levo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Levo
What does Levo do?
Levo manufactures and supplies plant-based cooking oils, deep-frying oils, sauces, and margarines exclusively to the Dutch hospitality industry (horeca) from its production facility in Franeker, Netherlands. The company offers a complete range including specialty oils (peanut, sunflower, rapeseed, sesame, fish frying, doughnut oils), branded frying oils (Grenada Gold, PUUR, Rising Moon), gluten- and lactose-free sauces (mayonnaise, fries sauces, ketchup, curry, garlic, cocktail), margarines, and innovative packaging solutions including stand-up pouches and sauce dispensers.
Is Levo a public or private company?
Levo is a private company. It is classified as family owned and is currently operating.
When was Levo founded?
Levo was founded in 1916. It employs 11 to 50 people.
Where is Levo based?
Levo is headquartered in Franeker, Netherlands, in the Europe region.
How does Levo make money?
One revenue line is on record: food Service Product Sales.
Who are Levo's main competitors?
Direct peers on record are Vandemoortele, Kühne, Remia and Hela. Broad incumbents are Bunge, Unilever Food Solutions, Cargill and AAK (AarhusKarlshamn). Lesieur is listed as a regional player. Maille (Unilever) is listed as an others.
Does Levo have an API?
No public API is recorded for Levo.
What industry is Levo in?
Levo's product category is Foodservice Oils, Sauces & Margarines. Its primary akta.pro industry code is AFAKAEAI, Industrial Frying Oils & Foodservice Oil Blends Manufacturing, with a secondary code of AFAKAEAE, Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed). Its NAICS code is 311225 and its SIC code is 2070.