Apotheek Heylo

What Apotheek Heylo does

Apotheek Heylo is a private Dutch community pharmacy network operating three sites in North Holland: Apotheek Heylo (Stationsweg 53, Heiloo, the headquarters, led by pharmacist I.E. Moonen, BIG 69059522717), Apotheek Limmen (Zonnedauw 4a, located within Gezondheidscentrum Limmen, led by pharmacist T. van den Berg, BIG 09045539617), and Servicepunt Zandzoom (Westerweg 368a, Heiloo). The pharmacy provides prescription dispensing, chronic-medication management via its Herhaalservice (proactively requesting repeat prescriptions from GPs every three months, with over 5,000 enrolled users), pharmacist consultations (Medicijnconsult), walk-in consultations (Inloopspreekuur) in a private room, a Medicijnpaspoort travel/hospital medication document, a Medische Encyclopedie reference, and an extended Saturday service window (09:00-16:00).

The technology footprint is commodity and non-proprietary: standard pharmacy management software for dispensing operations, the third-party Uw Zorg Online platform (Pharmeon / MedIApp) for the patient portal (apotheekheylo.uwzorgonline.nl) and iOS/Android mobile app for medication overviews, reorders, and intake reminders, plus web analytics (Matomo, Google Analytics) and embedded YouTube/Vimeo/Google Maps/Google Translate content. No in-house AI/ML, APIs, or proprietary models are disclosed.

Revenue is generated by dispensing prescription medications under the Dutch mandatory basic health insurance package (basispakket), with the pharmacy billing health insurers directly and patients handling only co-payments or non-covered amounts. Pricing is regulated by the Dutch government and not publicly disclosed. The go-to-market is local and direct-to-consumer — walk-in visits to the three physical sites, online reorders, the mobile app, and free home delivery (13:00-19:00). The customer base is the residential population of Heiloo, Limmen, and the Zandzoom service area, with a concentrated focus on chronic-medication patients.

Name

Apotheek Heylo

Legal name

Apotheek Heylo/Apotheek Limmen/Servicepunt Zandzoom

Website

https://heylo.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Apotheek Heylo is a private Dutch community pharmacy network operating three sites in Heiloo and Limmen (North Holland), dispensing prescriptions, running a chronic-medication Herhaalservice for 5,000+ patients, and offering pharmacist consultations, free home delivery, and the Uw Zorg Online app.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFALAA

Retail & Community Pharmacies (Chain/Independent)

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYHSABALAJ

Medication Education, Counseling & Side-Effect Monitoring

Home & Personal Services/Elder Care & In-Home Care Services/Medication Management & In-Home Pharmacy Support

SECONDARYHSACAIAF

Prescription Pickup & Pharmacy Runs

Home & Personal Services/Event & Personal Concierge Services/Personal Concierge & Errand Services

SECONDARYCRAFAEAK

Health & Pharmacy Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

Keywords

• Community pharmacy services
• Prescription medication dispensing
• Repeat prescription management
• Pharmaceutical healthcare
• Medication consultation

Headquarters

HQ city

Heiloo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Pharmaceutical dispensing and healthcare services: Revenue is generated through dispensing prescription medications and providing pharmaceutical healthcare services. Payments flow primarily through direct billing to Dutch health insurers (zorgverzekeraars) under the mandatory basic health insurance coverage (basispakket). Patients may have co-payments for medications not fully covered by their insurance or for amounts exceeding coverage limits. The pharmacy also offers a repeat prescription management service as part of their standard operations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Apotheek Heylo is an independent community pharmacy dispensing prescription medications and providing pharmaceutical care services to local residents across three locations in Heiloo and Limmen, Netherlands. The pharmacy offers an automated repeat prescription service for chronic medication, in-person and walk-in pharmacist consultations, medication passport documentation for travel, free home delivery, and online prescription ordering via a patient portal and mobile application. Revenue is generated through direct billing to Dutch health insurers under the mandatory basic health insurance package.

Product overview

Apotheek Heylo operates a network of three pharmacy locations (Apotheek Heylo, Apotheek Limmen, and Servicepunt Zandzoom) serving patients in Heiloo and Limmen, Netherlands. The core offering centers on prescription dispensing and medication management services. The product portfolio includes the Herhaalservice for automated repeat prescriptions, the Uw Zorg online app for mobile access to medication management, the Patiëntenomgeving patient portal for secure online access, the Medicijnpaspoort for travel/hospital documentation, and the Medicijnconsult and Inloopspreekuur for pharmacist consultations. Supplementary services include the Bezorgservice delivery option, Herhaalrecept online ordering, and informational resources such as the Medische Encyclopedie and Farmacotherapeutisch Kompas. All services are supported by direct insurance billing and an independent Data Protection Officer.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotheek Heylo (Main Pharmacy)

Quantifiable outcome

• 5000+ patients use automated repeat prescription service

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Service Apotheek: Cooperative pharmacy chain in the Netherlands providing community pharmacy services including repeat prescription management and digital patient portals — closely comparable in product offering and target customer.
• BENU Apotheek: Largest pharmacy chain in the Netherlands operating retail/community pharmacies with similar prescription dispensing, repeat medication, and insurer billing models — directly competing for the same patient base Apotheek Heylo serves.
• Boots Apotheek: Dutch pharmacy chain (part of Alliance Healthcare / Walgreens Boots Alliance) dispensing prescription and OTC medications through community pharmacy locations — direct peer in retail pharmacy services.
• Apotheek Limmen: Listed as a co-located branch in the source data itself, providing the closest within-network peer profile (community pharmacy in the same catchment offering prescription and consultation services).

Broad incumbents

• DA Drogisterij & Parfumerie: National Dutch drugstore chain offering OTC medications, self-care products, and basic pharmacy-adjacent services — broader incumbent competing for the same consumer health basket.
• Etos: Dutch drugstore retailer (owned by Ahold Delhaize) selling OTC medications and personal care with some pharmacy-adjacent services — adjacent competitor for health and wellness retail spend in the same catchment.
• DocMorris: Major online pharmacy in the Netherlands offering prescription dispensing and repeat medication services with home delivery — a digital-first incumbent eroding local pharmacy repeat prescription volume.

Others

• Pharmeon: Provider of the Uw Zorg Online/Pharmeon patient portal and mobile app platform used by Apotheek Heylo — adjacent ecosystem enabler that powers the digital channels on which Heylo's service differentiation depends.

Emerging players

• PharmaCura: Dutch online pharmacy focused on home delivery of prescription and OTC medications — emerging player targeting the same repeat-prescription patient pool that Apotheek Heylo's Herhaalservice serves.

Regional players

• Holland Pharmacy (Hollandse Apotheek): Independent NL community pharmacy operator with comparable dispensing, consultation, and digital reordering services — regional peer with similar independent-pharmacy operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apotheek-heylo-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotheek Heylo