Service Apotheek
- Company typePrivate
- Founded1995
- Headquarters's-hertogenbosch, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Service Apotheek firmographics
Firmographics- Name
- Service Apotheek
- Legal name
- Mosadex Services B.V.
- Website
- https://serviceapotheek.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Service Apotheek industry classification
Industry- Product category
- Retail Pharmacy Services
- NAICS
- Pharmacies and Drug Retailers (45611)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
- akta.pro secondary industry
- Injectables & Specialty Medication Support (e.g., insulin, biologics) (HSABALAG)
Keywords
Where Service Apotheek is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Service Apotheek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Prescription Medication Dispensing: Core revenue from dispensing prescription medications to patients, with costs typically covered by Dutch health insurance (zorgverzekering). Patients pay co-payments and own risk deductibles where applicable.
- Self-care Products (Webshop): Sale of self-care products including supplements, skincare, OTC medications, medical aids, and the Service Apotheek house brand through the e-commerce webshop.
- Medication Review Services: Medicatiebeoordeling (medication review) services, typically reimbursed once per year by health insurers, involving comprehensive consultation on medication optimization.
- Care Programs and Consultations: Various pharmaceutical consultation services including pharmaceutical consultations, medication APK checks, and disease management programs for conditions like asthma, COPD, and diabetes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Self-care products sold at various price points |
| Subscription | Annual | Medication review typically covered by health insurance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Service Apotheek product offering
Product offeringCore offering
Service Apotheek operates a franchise network of 500+ independent community pharmacies across the Netherlands providing prescription medication dispensing, medication reviews, pharmaceutical consultations, and self-care product retail. The offering combines physical pharmacy visits with digital services (mobile app, webshop, online medication dossier) and clinical programs such as pharmacogenetic DNA testing and hybrid care for asthma, COPD, and diabetes patients. Prescription dispensing and most clinical services are reimbursed via Dutch mandatory health insurance, while self-care products and the Service Apotheek private-label (Huismerk) line are sold directly through the webshop and pharmacies.
Product overview
Service Apotheek is a pharmacy franchise organization operating over 500 independent pharmacies across the Netherlands, supported by a headquarters in Den Bosch. The company offers a multi-channel platform combining physical pharmacy services with digital offerings: the Service Apotheek App for medication management and personalized health advice, the Service Apotheek Webshop for self-care products, and various clinical services such as medication reviews (Medicijn-APK), medication rolls (Dé Medicatierol), DNA medication testing, and hybrid care programs for chronic conditions. Core pharmacy services include prescription dispensing, home delivery, 24/7 pickup lockers, and repeat prescription management. The portfolio includes the Service Apotheek Huismerk private label brand and the digital Service Apotheek Magazine and Knowledge Bank for patient education.
Differentiator
Problem solved
Functional benefit
Brands
- Service Apotheek Huismerk: Private label brand of self-care products sold through Service Apotheek pharmacies and webshop
- Leefit
- SARA (now Persoonlijk Advies)
Products and services
- Service Apotheek App Mobile application that lets patients register at their local Service Apotheek, manage repeat prescriptions, view their medication dossier with photos, set medication reminders, order medications online, authorize caregivers via DigiD, and access personalized health advice and hybrid care programs.
- Service Apotheek Webshop E-commerce storefront selling self-care products including supplements, vitamins, minerals, skincare, OTC medications, medical devices, and the Service Apotheek private-label Huismerk line, with home delivery and payment via iDEAL, Mastercard, and Visa.
- Medicijn-APK (Medication Review) Structured pharmacist-led medication review service where pharmacists assess effectiveness, necessity, interactions, and side effects of a patient's medication regimen, typically reimbursed once per year by Dutch health insurers and aimed at elderly or polypharmacy patients.
- Dé Medicatierol (Medication Roll) Weekly pre-sorted medication organizer that packages a patient's pills by date and time of administration to support adherence, primarily used by patients taking multiple chronic medications.
- Herhaalservice (Repeat Prescription Service) Automated prescription renewal service that proactively reminds patients when chronic medications are running low and processes repeat prescriptions with the prescriber without requiring phone calls or pharmacy visits.
- Afhaalkluis (24/7 Pickup Locker) Self-service pickup locker installed at participating pharmacies that allows patients to collect dispensed medications any time of day, including outside regular pharmacy opening hours.
- Bezorgservice (Home Delivery) Home delivery service for prescription medications, medical aids, and self-care products ordered through the pharmacy, webshop, or app for patients unable to visit the pharmacy in person.
- Service Apotheek Huismerk (Private Label Brand) Private-label product line of self-care items including supplements, basic creams, and health essentials offered at competitive prices and carrying the FNA quality designation, sold through Service Apotheek pharmacies and the webshop (Leefit is a sub-line of this brand).
- Medicijn DNA-onderzoek
- Hybride Zorg Programma
- Apotheekbuddy
Quantifiable outcome
- 8.7 out of 10 customer satisfaction rating across all Service Apotheken
- +2 more outcomes
Companies that use Service Apotheek
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Service Apotheek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Service Apotheek partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- MosadexcoreService Apotheek is an organizational component of Mosadex, a total supplier in the pharmaceutical care and retail market. Mosadex supports Service Apotheek with centralized services, technology platforms, and organizational infrastructure. Together with more than 800 pharmacies, 250 care institutions, and 300+ drugstores, the organization serves 11+ million healthcare consumers.
- Holland Pharma Exploitatie B.V.supportingLogistics partner for the Service Apotheek webshop, handling order fulfillment and delivery of products purchased through the e-commerce platform.
- MultiSafepay B.V.supportingOnline payment system provider for the Service Apotheek webshop, enabling secure payment processing including iDEAL, Mastercard, and Visa.
- Laboratories (for DNA Research)supportingCollaboration with laboratories for pharmacogenetic (DNA) research to understand how patients' genetic profiles affect medication metabolism, enabling personalized dosing recommendations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Service Apotheek competitors and assessment
Company assessmentDirect peers
- BENU Apotheek: BENU is one of the largest pharmacy chains in the Netherlands (~300+ locations), operating community pharmacies with dispensing, self-care, and digital services. Direct overlap with Service Apotheek on franchise/chain pharmacy model, customer base, and Dutch regulatory environment.
- Alphega apotheek: Alphega is a pharmacy franchise network in the Netherlands (backed by Alliance Healthcare / Walgreens Boots Alliance). Direct franchise competitor to Service Apotheek, targeting independent pharmacists with centralized services and branding.
- Boots Apotheek: Boots Apotheek operates community pharmacies in the Netherlands under the Boots brand, offering dispensing, self-care, and health advice. Comparable scale and format, with shared positioning around trusted pharmacy advice and digital services.
Emerging players
- DocMorris: DocMorris is a leading European online pharmacy with a strong Dutch presence, offering mail-order prescriptions and self-care. Overlaps with Service Apotheek's webshop and app-based prescription fulfillment, but operates an asset-light digital model rather than a physical franchise network.
- Shop Apotheke Europe: Shop Apotheke is one of Europe's largest online pharmacies, active in the Netherlands and other EU markets. Competes on prescription mail-order and OTC e-commerce, pressuring community pharmacy economics on digital channels where Service Apotheek is also investing.
- Dokteronline: Dokteronline is a Dutch-based DTC telehealth and online pharmacy platform offering ePrescriptions and medication delivery. Overlaps with Service Apotheek on digital prescription fulfillment and consumer-direct pharmacy services, but competes with an asset-light, fully digital model.
Broad incumbents
- Phoenix Group: Phoenix Group is one of Europe's largest pharmaceutical wholesalers and pharmacy operators, active across 27 countries with thousands of retail pharmacies. Overlaps with Service Apotheek on wholesale supply (Mosadex competes in this space) and pharmacy retail, but at far broader geographic and operational scale.
- Celesio / McKesson Europe: Celesio (McKesson) operates Lloyds Apotheek and other European pharmacy chains and wholesale businesses. Comparable as a broad incumbent in pharmacy retail/wholesale, but with pan-European scale and a much wider product portfolio than Service Apotheek's NL-focused franchise.
Regional players
- Etos: Etos is a Dutch drugstore chain owned by Ahold Delhaize, selling self-care products, OTC medications, and basic health items. Adjacent competition to Service Apotheek's webshop and Huismerk private label, but operates a non-pharmacy drugstore format without prescription dispensing.
- DA Drogisterij: DA is a Dutch drugstore franchise network selling self-care, OTC, and personal care products. Competes with Service Apotheek on self-care assortment and physical retail presence in Dutch neighborhoods, but lacks prescription dispensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Service Apotheek social profiles
Digital presenceService Apotheek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Apotheek leadership team
Management profileNumber of profiles
Service Apotheek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Apotheek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Apotheek
What does Service Apotheek do?
Service Apotheek operates a franchise network of 500+ independent community pharmacies across the Netherlands providing prescription medication dispensing, medication reviews, pharmaceutical consultations, and self-care product retail. The offering combines physical pharmacy visits with digital services (mobile app, webshop, online medication dossier) and clinical programs such as pharmacogenetic DNA testing and hybrid care for asthma, COPD, and diabetes patients. Prescription dispensing and most clinical services are reimbursed via Dutch mandatory health insurance, while self-care products and the Service Apotheek private-label (Huismerk) line are sold directly through the webshop and pharmacies.
Is Service Apotheek a public or private company?
Service Apotheek is a private company. It is classified as corporate owned and is currently operating.
When was Service Apotheek founded?
Service Apotheek was founded in 1995. It employs 1,001 to 5,000 people.
Where is Service Apotheek based?
Service Apotheek is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Service Apotheek make money?
Four revenue lines are on record. Prescription Medication Dispensing is the primary driver. The others are self-care Products (Webshop), medication Review Services and care Programs and Consultations.
Who are Service Apotheek's main competitors?
Direct peers on record are BENU Apotheek, Alphega apotheek and Boots Apotheek. Emerging players are DocMorris, Shop Apotheke Europe and Dokteronline. Broad incumbents are Phoenix Group and Celesio / McKesson Europe. Regional players are Etos and DA Drogisterij.
Does Service Apotheek have an API?
No public API is recorded for Service Apotheek.
What industry is Service Apotheek in?
Service Apotheek's product category is Retail Pharmacy Services. Its primary akta.pro industry code is HLAFALAA, Retail & Community Pharmacies (Chain/Independent), with a secondary code of HSABALAG, Injectables & Specialty Medication Support (e.g., insulin, biologics). Its NAICS code is 45611 and its SIC code is 5912.