What Maassilo does

Maassilo is a privately held multi-space event venue operating from a converted 1911 grain silo complex at Maashaven Zuidzijde 1-2 in Rotterdam, Netherlands, repurposed for events in 2004. The venue comprises six distinct event spaces — Platform One (1,100 m², capacity 1,800), Platform Two (650 m², 900), Platform Three (625 m², 1,100), Now&Wow club on the 10th floor at 40 meters height (capacity 1,500), The Basement, and smaller Areas One and Two — enabling combined capacities of up to 5,000 attendees. Its core technology is professional audio-visual production infrastructure (high-end sound, lighting, and visual installations) integrated with the venue's preserved industrial heritage features including original grain chutes, flywheels, and steel emergency doors.

The venue operates two main divisions: Maassilo Dance Events (concerts, club nights, electronic music festivals, hiphop, techno, hardcore, trance) and Maassilo Business Events (corporate staff parties, congresses, product launches, brand activations, film/photo shoots). Revenue is generated through four streams: venue rental (hourly/daily fees for corporate and private events), ticket sales (€7.77–€59.90 per ticket) distributed across multiple platforms (Ticketmaster, Weeztix, CM.com, Innercrowd), bar and F&B services using a cashless token system, and corporate event services with curated catering partners. The venue hosts 50+ events annually, serving clientele including Nike and Coolblue on the corporate side alongside promoters Rotown, BIRD, and Motel Mozaique Concerts for music programming.

The business is operated through two Dutch private limited companies — Maassilo Venue B.V. (primary entity) and Maassilo Event Factory B.V. — co-owned by Lisanne de Groot with a lean team of 51–100 employees spanning management, dance programming, business sales, production (sound/lighting), hospitality, and backoffice functions. Distribution combines direct-to-consumer ticket sales on maassilo.com with a multi-platform ticketing partner network and dedicated B2B sales channels for corporate clients. Marketing is driven by an active event calendar, a volunteer Content Crew social media program, email newsletters, and partnerships with promoters and ticketing platforms.

Name

Maassilo

Legal name

Maassilo Venue B.V.

Website

https://maassilo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Maassilo is a multi-space event venue in Rotterdam, Netherlands, operating from a 1911 grain silo complex and hosting 50+ concerts, dance events, and corporate functions annually with capacities up to 5,000 attendees. Revenue derives from venue rental, ticketing, bar services, and corporate event production.

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Event venue rental
• Concert hosting
• Corporate event services
• Nightclub operations
• Live music venue

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Rental: Rental of event spaces including Platform One (1100m²), Platform Two (650m²), Platform Three (625m²), Now&Wow (750m²), Basement, and private areas for corporate events, concerts, and private parties. Revenue generated through hourly/daily rental fees with catering and production services.
2. Ticket Sales: Commission from ticket sales through their website and third-party ticketing platforms including Ticketmaster, Weeztix, and CM.com. Tickets range from €7.77 to €59.90 depending on event type.
3. Bar and F&B Services: On-site bars serving beverages throughout events. Token system for cashless payments. Additional revenue from locker rentals and facility fees.
4. Corporate Event Services: Full-service business event hosting including staff parties, congresses, product launches, film/photo shoots, and dinners. Professional event management and production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maassilo operates a multi-space event venue inside a 1911 grain silo complex in Rotterdam's Maashaven district, renting distinct spaces (Platform One, Platform Two, Platform Three, Basement, Now&Wow Club, Area One, Area Two) to host concerts, club nights, electronic music events, corporate functions, product launches, film shoots, and private parties. The company sells consumer tickets for dance and concert events and provides turnkey corporate event production including sound, lighting, catering coordination, and venue management with capacities from 300 to 5,000 guests.

Product overview

Maassilo is a multi-space event venue consisting of a unified platform with multiple distinct sub-brands and products. The core venue is the historic former grain silo complex in Rotterdam (operating since 2004), housing Platform One, Platform Two, Platform Three, and The Basement as primary hall spaces. The Now&Wow Club operates as a distinct sub-brand on the 10th floor. The business divides into two main operational divisions: Maassilo Business Events (corporate events, conferences, product launches, staff parties, dinners) and Maassilo Dance Events (concerts, club nights, festivals). Additional spaces include Area One and Area Two on the 10th floor. The portfolio is unified by the venue's infrastructure, production capabilities, and industrial character, with different sub-brands targeting distinct market segments while sharing common facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Now&Wow: Club venue located on the 10th floor at 40 meters height, featuring distinctive pipes and an impressive void space for entertainment and decoration
• De Maasborrel

Products and services

• Maassilo Venue (overall multi-space venue) Multi-space event venue housed in a former grain silo complex in Rotterdam, offering various halls and rooms for concerts, club nights, corporate events, and cultural events with capacities ranging from 300 to 5,000 guests. The umbrella venue encompasses Platform One, Platform Two, Platform Three, Basement, Now&Wow Club, Area One, and Area Two.
• Platform One The largest hall in Maassilo at 1,100m² with capacity for 1,800 guests. Features an industrial aesthetic with visible original building function, suitable for fairs, fashion shows, congresses, dinners, and large corporate parties.
• Platform Two Middle hall of Maassilo at 650m² with capacity for 900 guests. Features a raw, urban interior with an impressive mural, a characteristic Volkswagen Beetle, massive steel emergency doors, and an illuminated open silo above the bar. Functions as reception and catering space.
• Platform Three The oldest part of Maassilo at 625m² with capacity for 1,100 guests. Features historic hoists and silo chutes integrated into the interior, acoustic ceiling, spacious stage, three backstage rooms, and a special loading area. Ideal for concerts and versatile for presentations and intimate corporate events.
• The Basement Lower-level space featuring original flywheels that once lifted grain to the 10th floor. Contains its own bar and connects to the locker room, used for parties and meetings.
• Now&Wow Club Club venue located on the 10th floor at 40 meters height, featuring a large but atmospheric hall with club vibe, distinctive pipes, and an impressive void space for entertainment and decoration. Formerly known as Factory 010. Hosts headline acts including A State Of Trance broadcasts with Armin van Buuren.
• Area One Part of the club on the 10th floor at 175m² with 140-guest capacity (50 seated). Features a Parisian nightclub atmosphere with disco balls, elegant window decorations, and red benches along the wall. Suitable for drinks receptions, intimate corporate parties, and workshops.
• Area Two Part of the club on the 10th floor at 175m² with 140-guest capacity (50 seated). Offers panoramic views of the Rotterdam skyline with windows on both sides. Option for dimming for more intimate ambiance.
• Maassilo Business Events Corporate and business events division offering venues for staff parties, dinners, congresses, product launches, and film/photo shoots. Features dedicated spaces and professional production including lighting and sound systems, with catering partner coordination. Notable clients include Coolblue and Nike.
• Maassilo Dance Events Dance and music events division hosting concerts, club nights, electronic music events, and festivals featuring various genres including techno, house, hardcore, gabber, hiphop, and more. Drives 50+ events annually including own-branded events like De Maasborrel and Carnaval Nights and co-presented concerts with Rotown, BIRD, and Motel Mozaique Concerts.
• On-site Bar & F&B Services On-site bars serving beverages throughout events using a token system for cashless payments. Additional revenue from locker rentals and facility fees. Operated across all venue spaces during events.
• Maassilo Merchandise Branded merchandise including apparel and accessories for the Maassilo venue, available via the online shop at maassilo.com/shop.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• NikemajorGTM or Marketing PartnerNike has utilized Maassilo for brand activations and corporate events. Shown as a featured partner on the business website with multiple event photos demonstrating their partnership.
• CoolbluemajorGTM or Marketing PartnerCoolblue has hosted corporate events at Maassilo venue. Featured as a partner on the business website with event photography showing their staff activities.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for ticket sales of major events including Rotterdam Hiphop Festival and concerts.
• WeeztixcoreChannel Partner/ Reseller/ DistributorTicketing partner for multiple events including Megarave, Unresolved, and various club nights.
• CM.comcoreChannel Partner/ Reseller/ DistributorTicketing platform used for Summer of Love and Broederliefde events.
• InnercrowdcoreChannel Partner/ Reseller/ DistributorArtist management ticketing platform mentioned in privacy policy as processing ticket data for events. Shares attendee data with artist management for marketing purposes.
• RotownmajorStrategic or Co-development PartnerCo-presenter of concerts at Maassilo including Pixies, Flemming, and Gotu Jim. Joint promotion and event organization partnership.
• BIRDmajorStrategic or Co-development PartnerConcert promoter co-presenting events like Gotu Jim at Maassilo.
• Motel Mozaique ConcertsmajorStrategic or Co-development PartnerFestival promoter co-presenting concerts at Maassilo.
• Top CateraarsminorOthersCatering partners referenced for business dinners. Maassilo collaborates with top caterers for corporate dining experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Effenaar: Eindhoven multi-space music venue hosting concerts, club nights, and cultural events. Comparable Dutch multi-space venue with similar genre programming (electronic, rock, hip-hop) and hybrid consumer/corporate model.
• Paradiso: Iconic Amsterdam concert and club venue housed in a former church, hosting concerts, club nights, and cultural events. Directly comparable to Maassilo as a heritage multi-space Dutch music venue serving similar audiences with a similar operating model.
• Melkweg: Amsterdam multi-space cultural venue hosting concerts, club nights, film, and theater across multiple halls. Closely comparable to Maassilo's multi-space model, genre breadth (electronic, hip-hop, world, indie), and mixed consumer/corporate programming.
• Annabel Rotterdam: Rotterdam nightclub and event venue operating in a former factory building, hosting club nights, corporate events, and concerts. Direct Rotterdam competitor with similar industrial aesthetic and hybrid dance/corporate programming.
• Tivoli Vredenburg: Large multi-hall music venue in Utrecht hosting concerts across genres, club nights, and corporate events. Comparable in scale (5,000+ capacity) and multi-space format to Maassilo, competing for the same Dutch touring artist circuit.
• Paard van Troje: The Hague multi-room pop venue hosting concerts and club nights across multiple halls. Comparable in scale (~1,500 main capacity), Dutch market positioning, and mixed-genre programming to Maassilo.
• Rotown Rotterdam: Rotterdam music venue and bar that is both a Maassilo co-presentation partner and a local competitor. Comparable programming (concerts, club nights, indie/electronic) and shared Rotterdam audience.
• BIRD Rotterdam: Rotterdam music venue and concert promoter that is both a Maassilo co-presentation partner and competitor. Comparable in scale and programming focus on indie, jazz, electronic, and concerts in the Rotterdam market.
• AFAS Live: Amsterdam concert hall with ~3,000 capacity operated by Live Nation. Comparable as a mid-large Dutch concert venue; Maassilo's Now&Wow and Platform Three compete for similar hip-hop, electronic, and pop bookings.

Broad incumbents

• Ziggo Dome: Amsterdam's flagship 17,000-capacity arena operated by Live Nation. Comparable as a Dutch live-entertainment venue but at materially larger scale and with broader artist reach than Maassilo's mid-size platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maassilo
• Facebookfacebook.com/Maassilo
• LinkedInlinkedin.com/company/maassilo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maassilo