UPA Medical SPA

What UPA Medical SPA does

UPA Medical SPA is a privately held medical spa and rehabilitation resort operating under the legal entity UAB "Upa MCT" in Druskininkai, Lithuania. Founded in 2016, the company runs a dual-property resort comprising a 4-star UPA Medical SPA main building (Sveikatos g. 36) and an adjacent 3-star MEDEA apartments block (Sveikatos g. 34), together delivering integrated accommodation, dining, and clinical service capacity within Lithuania's established health-resort destination. The core product combines overnight wellness and rehabilitation programs (ranging from 2-night relaxation packages to 8-night intensive rehabilitation courses priced from EUR 143–150 per person), a catalog of over 100 spa and therapeutic procedures (massages, baths, wraps, halotherapy, physiotherapy, kinesiotherapy at EUR 11–99 individually), and diagnostic services including DXA bone density and body composition scanning (EUR 30–55), VO2Max testing, echocardiography, and blood tests.

The business model is multi-stream and predominantly direct-to-consumer: a la carte procedures and diagnostic units, multi-night program subscriptions (some funded through Lithuania's Territorial Health Insurance Fund — TLK — via physician referral), 4-star and 3-star accommodation with meal plans, gift vouchers valid for 12 months, and single-day programs such as 'Miško dovana' at EUR 159. Customer acquisition runs through a trilingual proprietary booking platform (booking.upa.lt in Lithuanian, English, Russian), phone reservations, walk-ins, social media, email newsletters, and community events such as the Druskininkai Run partnership.

Customer segments span adults seeking preventive wellness, TLK-funded medical rehabilitation patients (post-trauma, post-surgery, musculoskeletal), middle-aged and elderly guests targeted by DXA diagnostics, families with children, athletes and active individuals, and corporate groups using conference facilities. The company holds no disclosed patents, AI capabilities, or external funding, and operates exclusively from a single Druskininkai location within the Lithuanian domestic and inbound CIS tourism catchment.

Name

UPA Medical SPA

Legal name

UAB "Upa MCT"

Website

https://upa.lt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

UPA Medical SPA is a Lithuanian private medical spa and rehabilitation resort in Druskininkai offering TLK-funded rehabilitation programs, over 100 therapeutic procedures, DXA diagnostics, and dual-property accommodation to wellness, medical-recovery, family, and corporate guests.

Ownership category

akta.pro rank

Product category

Medical Spa and Rehabilitation Services

NAICS

Other Ambulatory Health Care Services (6219), Nursing and Residential Care Facilities (623)

SIC

Services-Health Services (8000), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYHSALAFAB

Medical Spas (Medi-Spas)

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAC

Destination Spas & Spa Resorts

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYTHAGAMAA

Destination Spa Resorts

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

Keywords

• Medical spa services
• Rehabilitation programs
• Wellness resort
• Diagnostic examinations
• Spa procedures

Headquarters

HQ city

Druskininkai

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation Services: 4-star hotel accommodation in main UPA building with spa access, restaurant, pool and saunas; 3-star MEDEA apartments nearby. Revenue from nightly stays with various meal plans.
2. SPA and Wellness Procedures: Over 100 different procedures including massages (therapeutic, relaxation, body), facials, body treatments, baths, wraps, physiotherapy, and therapies. Individual procedure pricing ranging from 11 EUR to 99 EUR.
3. Medical Rehabilitation Programs: Structured rehabilitation programs with TLK (Health Insurance Fund) referrals. Programs include 'Diagnostika ir reabilitacija' (5 nights), 'Ilgalaikė reabilitacija' (8 nights), 'Laikas pokyčiams' (3 nights) with physician consultations and daily procedures.
4. Diagnostic Services: Medical examinations and diagnostics including DXA bone density (30 EUR), DXA body composition (40 EUR), combined DXA (55 EUR), VO2Max testing, echocardiography, and blood tests.
5. Gift Vouchers: Gift certificates available for procedures, programs, day packages, or flexible amounts (50, 80, 100 EUR etc.). Valid for 12 months from purchase date.
6. Day Programs: Single-day programs like 'Miško dovana' (Forest Gift) at 159 EUR, combining pool/sauna access with multiple treatments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

UPA Medical SPA is a 4-star medical spa and rehabilitation resort in Druskininkai, Lithuania, offering structured rehabilitation programs with TLK (Health Insurance Fund) referrals, multi-night wellness and beauty programs, and over 100 individual therapeutic and spa procedures (massages, baths, wraps, physiotherapy, halotherapy). The resort includes on-site accommodation (4-star main building and 3-star MEDEA apartments), a restaurant, pool and sauna complex, and advanced diagnostic services including DXA bone density and body composition scans, VO2Max testing, and echocardiography.

Product overview

UPA Medical SPA operates a dual-property resort in Druskininkai, Lithuania, comprising the 4-star UPA Medical SPA main building with comprehensive medical rehabilitation and wellness services, and the adjacent 3-star MEDEA apartamentai offering more secluded apartment-style accommodation. The facility offers integrated health and wellness programs combining physician consultations, diagnostic examinations (DXA, VO2Max, cardiac ultrasound, neuroorthopedic testing), therapeutic treatments (massages, baths, wraps, physiotherapy, halotherapy, inhalations, kinesis therapy), and spa procedures. Programs range from short 1-3 night wellness escapes to extended 5-8 night rehabilitation programs, with over 100 individual spa and therapeutic procedures available. Accommodation options include double rooms and luxury rooms at the main building, and apartments with kitchenettes at MEDEA. The resort also features an indoor pool with sauna complex and an on-site restaurant providing balanced meals.

Differentiator

Problem solved

Functional benefit

Brands

• UPA Medical SPA: Main 4-star hotel and medical SPA facility with rehabilitation, wellness, and SPA services located at Sveikatos g. 36, Druskininkai.
• MEDEA apartamentai

Products and services

• UPA Medical SPA Hotel and Rehabilitation Facility 4-star medical spa hotel in Druskininkai offering accommodation, restaurant meals, pool and sauna access, and direct access to all rehabilitation, wellness, and spa procedures. Targets adults seeking integrated health and resort services.
• MEDEA apartamentai 3-star apartment-style accommodation located next to UPA Medical SPA with kitchenettes, balconies, and whirlpool baths. Aimed at couples and families seeking a more secluded stay while retaining access to all main-facility procedures and amenities.
• Laikas pokyčiams (Time for Change) Program A 3-night health-improvement program with physician consultation, 4 daily procedures, balanced meals, and unlimited pool/sauna access, designed to help guests improve health habits and routines.
• Diagnostika ir reabilitacija (Diagnostics and Rehabilitation) Program A 5-night structured program that combines diagnostic examinations, physician consultations, and 3 daily procedures to develop a personalized rehabilitation plan based on assessment results.
• Ilgalaikė reabilitacija (Long-term Rehabilitation) Program An 8-night intensive rehabilitation program designed for extended health recovery, covering fatigue, stress, post-trauma or post-surgery recovery, and musculoskeletal disorders, with 3 daily procedures, meals, and physician consultations.
• Laikas sau (Time for Yourself) Program A 2-night relaxation package at MEDEA apartments including meals, unlimited pool and spa access, chiromassage, relaxation procedures, and full-body exfoliation treatments.
• Poilsis kurorte (Resort Rest) Program A 3-night resort relaxation program offering 4 daily procedures such as halotherapy, paraffin applications, relaxation sessions, and inhalation treatments.
• Grožis ir sveikata (Beauty and Health) Program A 3-5 night beauty and wellness program with curated procedures designed to revitalize the body, restore facial skin elasticity, and promote healthy skin radiance.
• Pabėgimas (Escape) Program A 3-night program for quick recovery from daily routines offering 2 daily procedures including therapeutic and relaxing treatments, specialist advice, and comfortable accommodation.
• Pagunda DVIEM (Temptation for Two) Program A romantic 2-night couple's package at MEDEA apartments featuring paraffin treatments, halotherapy, body exfoliation, and a choice of 20-minute massage per person.
• Miško dovana (Forest Gift) Day Program A 3.5-hour daytime spa program featuring 90-minute pool and sauna access, a milk bath with forest berries, hemp body exfoliation, a "Nature's Gift" massage, and lemon tea with pine buds.
• DXA Bone Density and Body Composition Examination Advanced diagnostic examination using dual-energy X-ray absorptiometry (DXA) to measure bone mineral density and full-body fat and muscle mass distribution; priced at 30 EUR for bone density, 40 EUR for body composition, or 55 EUR combined. Useful for osteoporosis prevention, weight loss tracking, and wellness program planning.
• VO2Max Fitness Testing Comprehensive fitness assessment evaluating the body's metabolic, respiratory, cardiovascular, psychosomatic, and muscular response to physical exertion using a stationary bicycle with continuous monitoring.
• SPA and Therapeutic Procedures Catalog A la carte catalog of over 100 therapeutic and spa procedures including therapeutic and relaxation massages (25-99 EUR), facials (49-89 EUR), body treatments (45-89 EUR), therapeutic baths (14-29 EUR), physiotherapy (11-45 EUR), mud and paraffin wraps, halotherapy, inhalations, and kinesiotherapy sessions, plus specialized treatments for pregnant women and children.
• UPA Restaurant Meal Service On-site restaurant service offering balanced meals three times daily, included as part of rehabilitation and wellness programs at the resort.

Quantifiable outcome

• DXA scan provides precise bone density and body composition data within 10-20 minutes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Druskininkai RunminorGTM or Marketing Partner · 12 May 2026UPA Medical SPA joined the Druskininkai Run community, an annual running event in Druskininkai. The partnership involves providing procedures and health research services (VO2Max testing, DXA body composition and bone density scans, recovery procedures) to sporting event participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Palangos sveikuoliai: Health resort in Palanga, Lithuania offering wellness, therapeutic procedures, and accommodation. Comparable service model but in a different Lithuanian coastal resort geography.

Broad incumbents

• Lanserhof: Premium European medical spa group operating in Austria, Germany, and the UK. Comparable in combining advanced diagnostics and physician-led programs, but serves a global luxury clientele rather than regional rehabilitation patients.

Direct peers

• Druskininkų gydykla: Druskininkai-based health facility offering therapeutic treatments, mineral baths, and rehabilitation programs. Overlaps with UPA on core clinical/wellness offerings within the same destination market.
• Belorus sanatorija: Established Druskininkai sanatorium with medical rehabilitation, spa services, and hotel facilities. Directly competes for TLK-referred patients and wellness tourists in the same Lithuanian resort cluster.
• Tulpes sanatorija: Lithuanian sanatorium in Birštonas offering medical rehabilitation, spa procedures, and accommodation. Comparable hybrid medical-wellness resort model though in a different Lithuanian resort town.
• Eglės sanatorija: The largest medical spa/sanatorium in Druskininkai, offering TLK-funded rehabilitation, extensive spa procedures, and hotel accommodation. Directly comparable to UPA in geography, service mix, and customer base, but with significantly larger scale and longer operating history.
• Grand SPA Lietuva: Major Druskininkai spa resort offering accommodation, wellness programs, and therapeutic procedures. Direct competitor for both leisure wellness guests and rehabilitation patients in the same micro-market as UPA.
• Vytautas mineral spa: Birštonas, Lithuania resort offering mineral-water therapies, rehabilitation, and spa packages. Operates a similar medical-plus-wellness resort model targeting both TLK and private-pay guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/upamedicalspa
• LinkedInlinkedin.com/company/upa-medical-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPA Medical SPA