Vasu Automation & Electricals

What Vasu Automation & Electricals does

Vasu Automation & Electricals is a privately held, employee-owned Indian electrical and automation engineering company founded in 1992 and headquartered in Surat, Gujarat. It designs, manufactures and supplies industrial electrical power distribution and motor control equipment — including High/Medium Voltage Switchgear Panels (up to 33 KV), Power Control Center (PCC) Panels, Motor Control Center (MCC) Panels, Synchronous Panels, PLC Panels, Automatic Power Factor Correction (APFC) Panels, Variable Frequency Drive (VDF) Panels, and Machine Automation retrofit solutions — from a 12,000+ sq. ft. in-house manufacturing facility equipped with pneumatic shearing/bending machines, a quality control system and an in-house testing/repair lab. The company also operates a Turnkey Services division covering design, installation, erection, commissioning, SCADA/PLC software development, training and VFD repair, and functions as an Integrated Solution Provider (ISP) for L&T Electrical & Automation products and a parallel integration partner for Rockwell Automation, alongside a Trading Division distributing complementary brands (RR Kabel, Elmex, Neptune, Trinity, Excel Electronics). Customers are industrial enterprises primarily across Gujarat and pan-India in verticals such as steel, textiles, water treatment, chemicals, pharmaceuticals, green energy and commercial buildings, with named references including Essar Steel India, Garden Silk Mills and Palsana Enviro Protection.

Name

Vasu Automation & Electricals

Legal name

Vasu Automation & Electricals

Website

https://vasuautomation.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Vasu Automation & Electricals, founded 1992 in Surat, India, manufactures industrial switchgear, motor control and PLC panels and delivers turnkey electrical, automation and instrumentation services to industrial clients across Gujarat and India.

Ownership category

akta.pro rank

Product category

Industrial Electrical Equipment & Automation

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Switchgear & Switchboards (HV/MV/LV, GIS/AIS) (IMAGAAAB)

akta.pro secondary industries

Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Substation Systems & Integration (EPC, Engineering, Protection, Commissioning) (IMAGAAAC), Testing, Commissioning, Maintenance & Retrofit/Modernization (Substations/Switchgear) (EUADACAL)

Keywords

• Industrial switchgear panels
• Motor control centers
• Power factor correction
• Electrical turnkey services
• Industrial automation solutions

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Manufacturing Division: Manufactures electrical switchgear panels including High/Medium Voltage Switchgear, PCC, MCC, PLC, APFC, VDF panels and machine automation solutions. Product-based revenue from customized industrial electrical equipment.
2. Turnkey Services: Complete package Electrical, Automation & Instrumentation Services including design, installation, erection and commissioning, software development for automation and SCADA systems, and training.
3. ISP (Integrated Solution Provider): As ISP for L&T Electrical & Automation products, provides automation solutions including PLC, RIO, VFD, servo drives, soft starters, bus duct, and building automation products.
4. Trading Division: Trades electrical products including L&T switchgear, ACBs, contactors, MCCBs, panel accessories, wires and cables from RR Kabel, termination products from Elmex, and power factor control products from Neptune.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vasu Automation & Electricals manufactures and supplies industrial electrical switchgear and control panels (High/Medium Voltage Switchgear up to 33 KV, PCC, MCC, Synchronous, PLC, APFC, and VDF Panels) and delivers turnkey electrical, automation, and instrumentation services from design through installation, commissioning, SCADA software development, training, and repair. It also trades L&T, RR Kabel, Neptune, Elmex, and Trinity electrical products and acts as an Integrated Solution Provider (ISP) for L&T automation products.

Product overview

Vasu Automation & Electricals is an electrical and automation company offering a portfolio of manufactured switchgear and control panels alongside traded electrical components. Their manufactured product line centers on power distribution and motor control equipment: High/Medium Voltage Switchgear Panels (up to 33 KV) serve transmission and distribution applications; PCC Panels handle main power distribution up to 6300A; MCC Panels manage motor control from fractional to 500 HP with various starting methods; Synchronous Panels provide motor synchronization and power factor correction; PLC Panels offer programmable automation with multiple communication protocols; APFC Panels correct power factor using contactor or thyristor switching; VDF Panels provide variable frequency drive control up to 300 KW; and Machine Automation services convert legacy mechanical/DC systems to modern controls. The company also operates a Trading Division distributing L&T switchgear, RR Kabel wires/cables, Neptune power management products, and other electrical components, as well as serving as an L&T ISP (Integrated Solution Provider) for automation products including PLCs, HMIs, VFDs, and servo drives.

Differentiator

Problem solved

Functional benefit

Products and services

• High/Medium Voltage Switchgear Panels

Quantifiable outcome

• 70+ Happy Clients
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• L&T Electrical & AutomationcoreTechnology or IntegrationISP-Integrated Solution Provider for L&T automation range products including PLC, RIO, communication cards, VFDs, servo drives, soft starters, bus duct, and building automation products.
• Rockwell AutomationcoreTechnology or IntegrationProducts portfolio designed to improve processes through every stage of manufacturing cycle from design and installation through operation and maintenance.
• RR KabelsupportingTechnology or IntegrationWire and cable products including flexible control and power cables, instrumentation cables, crane and drag chain cables, data and signal communication cables, building wires, auto cables, silicon cables, single core cables, and fire resistance cables.
• ElmexsupportingTechnology or IntegrationElectrical Wire Termination Technology products with certifications from UL (USA & Canada), UL International Demko A/S (Denmark), Intertek ETL SEMKO (Sweden), SGS Fimko Ltd. (Finland), Nemko AS (Norway), DNV (Norway) for ATEX.
• NeptunesupportingTechnology or IntegrationElectrical energy products covering connecting energy, distributing energy, controlling energy, saving and managing energy.
• Neptune - DucatisupportingTechnology or IntegrationEnergy efficient products for power factor control needs including heavy duty capacitors, super heavy duty capacitors, and APP type capacitors.
• Neptune-BalssupportingTechnology or IntegrationCompact and high efficient plug sockets including panel mounting socket outlets and surface mounting socket outlets for industrial needs.
• Excel ElectronicssupportingTechnology or IntegrationManufacturing of electronics products including micro computer motor protection devices with LCD display, LED display, and without display options.
• TrinitysupportingTechnology or IntegrationPower factor and power/energy management solutions including digital panels and energy meters, multifunction meters, load manager, electric system meter, and revenue meters.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB India: Global switchgear and industrial automation leader with a major Indian subsidiary. Competes with Vasu in MV/HV switchgear and drives technology/pricing benchmarks in the Indian industrial market.
• L&T Electrical & Automation (Schneider Electric): Strategic partner (ISP) and one of India's largest switchgear/automation OEMs. Larger incumbent whose product range overlaps with Vasu's manufactured panels, but operates at national scale through a broader channel and EPC structure.
• Havells India: Large listed Indian electrical equipment conglomerate with switchgear, cables, and motors among its portfolio. A much larger incumbent offering overlapping LV/MV switchgear products to a wider retail and industrial base than Vasu.
• Schneider Electric India: Global energy management and automation major with full switchgear, motor control, and PLC/APFC product portfolio in India. Overlaps with Vasu's full panel-to-automation stack at enterprise scale.
• Siemens India: Global switchgear, automation, and drives manufacturer serving Indian industrial customers. Direct overlap on switchgear panels, motor control, and PLC-based automation, but at a much larger scale and brand position.
• Eaton India: Global power management company with switchgear, UPS, and motor control offerings in India. Comparable product overlap, particularly in motor control centers and power distribution equipment for industrial customers.

Direct peers

• C&S Electric: Indian switchgear, power busbar, and energy management manufacturer headquartered in Noida. Most direct Indian-owned peer to Vasu's core switchgear panel manufacturing business, with comparable MV/LV switchgear and panel-building capabilities.
• CG Power and Industrial Solutions: Indian switchgear, motors, and power systems manufacturer with deep industrial customer relationships. Closest large-scale Indian competitor across switchgear, motor control, and turnkey industrial electrical solutions.
• HPL Electric & Power: Listed Indian manufacturer of switchgear, metering, and lighting products. Directly competes with Vasu in low/medium-voltage switchgear, MCBs, and panel accessories for industrial and commercial customers.
• Bharat Bijlee: Indian manufacturer of transformers, switchgear, and project-based electrical systems. Comparable in serving industrial customers with engineered electrical products and turnkey execution capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VasuElec
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/vasu-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasu Automation & Electricals