Wallart
Wallart is a New Delhi, India-based importer and supplier, founded in 1981, of niche wallcoverings including commercial designs, metallic, paintable, handmade, and 3D deep embossed wallpaper, serving commercial and interior-design buyers.
- Company typePrivate
- Founded1981
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wallart does
Wallart is a New Delhi, India-based for-profit private company founded in 1981 that imports and supplies commercial-grade wallcoverings, including commercial designs, metallic, paintable, handmade, and 3D deep embossed wallpaper. The company operates with a headcount in the 11–50 range, positioning it as a small, specialized importer and distributor rather than a mass-market manufacturer. Its commercial design orientation suggests a B2B customer base — likely interior designers, architects, hospitality operators, retail fit-out contractors, and real estate developers sourcing premium or specialty wall finishes in India.
The business model is consistent with a traditional import-and-distribution operation: Wallart sources wallcoverings from overseas producers and supplies them to downstream commercial buyers. Pricing models, contract structures, channel mix (direct sales vs. dealer network), and revenue mechanics are not disclosed in the available sources, and the company's own website (wallartindia.com) returned only a loading/verification screen during data capture, limiting visibility into current operations, product catalog depth, and go-to-market specifics. No subsidiaries, parent company, funding history, leadership team, partnerships, or geographic footprint beyond India are documented.
What can be inferred from the firmographic record is constrained: 43 years of continuous operation indicates an established but small specialist business with limited public disclosure. There are no technology, AI/ML, or platform signals, no patent or certification data, and no awards or recognition captured. The analytical picture is therefore one of a legacy niche distributor with durability but minimal growth signaling — a profile that would warrant deeper primary diligence (management interview, customer reference checks, and audited financials) before any investment decision.
Wallart firmographics
Firmographics- Name
- Wallart
- Website
- https://wallartindia.com
- Company type
- Private
- Founded year
- 1981
- Headcount range
- 11–50 employees
- Short description
- Wallart is a New Delhi, India-based importer and supplier, founded in 1981, of niche wallcoverings including commercial designs, metallic, paintable, handmade, and 3D deep embossed wallpaper, serving commercial and interior-design buyers.
- Ownership category
- akta.pro rank
Wallart industry classification
Industry- Product category
- Decorative Wallpaper
- NAICS
- Paint and Wallpaper Retailers (44412)
- akta.pro primary industry
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)
- akta.pro secondary industries
- Painting, Decorating & Wallcoverings (IMAFANAI), Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where Wallart is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Markets served
Wallart business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Wallart product offering
Product offeringCore offering
Wallart imports and supplies a range of decorative wallcoverings, including commercial designs, metallic, paintable, handmade, and 3D deep embossed wallpaper. The company functions as a specialty importer and supplier serving commercial and design-oriented buyers in India.
Differentiator
Problem solved
Functional benefit
Companies that use Wallart
Customer profileIdeal customer profiles1 record
Wallart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallart partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Wallart competitors and assessment
Company assessmentEmerging players
- Livspace: India's leading interior design and home renovation platform. Comparable as a downstream buyer and channel for premium wallcoverings in the Indian residential and commercial interior design market.
- Pepperfry: Large Indian online home furnishings marketplace that sells wallpapers and wall décor alongside furniture. Comparable as a digital-first channel for wallpaper purchases in India, representing a competitive distribution alternative.
Direct peers
- Wallpaperdirect: UK-based online retailer specializing in designer and premium wallpapers including 3D and textured variants. Comparable as a specialty wallpaper distributor serving similar customer segments, though operating predominantly online.
- York Wallcoverings: Major US wallpaper manufacturer and supplier with a wide range of commercial, residential, and specialty designs including textured and metallic options. Comparable as a global wallpaper source/supplier in the same product categories.
- Indigo Furnishings: Indian multi-category home furnishings retailer with a strong wallpaper assortment, including premium and imported designs. Directly comparable as an India-based wallpaper retailer serving similar residential and interior-designer customers.
- Brewster Home Fashions: US-based wallpaper manufacturer and distributor offering residential, commercial, and designer collections, including textured and specialty finishes. Comparable as a multi-format wallpaper supplier competing for similar designer and commercial buyers.
- Cole & Son: British designer wallpaper manufacturer known for high-end designer and decorative wallcoverings. Comparable at the premium handcrafted end of the wallpaper category where Wallart's handmade and 3D embossed offerings also compete.
- Graham & Brown: UK-based designer and supplier of wallpaper including metallic, paintable, and 3D textured collections. Comparable because it competes in the same premium decorative wallpaper formats Wallart supplies — including commercial and handmade ranges.
Broad incumbents
- Berger Paints: Large Indian paint and coatings manufacturer with adjacent décor offerings. Comparable as a broad incumbent in the interior finishes market where Wallart also competes, though Berger's wallpaper exposure is limited.
- Asian Paints (Nilaya / Sleek): India's largest paint and décor company, which has expanded into wallcoverings and premium interior solutions through brands like Nilaya. Comparable because it competes in the same Indian decorative wall finishes market, though at vastly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights5 records
Customer concentration
Wallart social profiles
Digital presenceWallart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallart leadership team
Management profileNumber of profiles
Wallart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallart
What does Wallart do?
Wallart imports and supplies a range of decorative wallcoverings, including commercial designs, metallic, paintable, handmade, and 3D deep embossed wallpaper. The company functions as a specialty importer and supplier serving commercial and design-oriented buyers in India.
When was Wallart founded?
Wallart was founded in 1981. It employs 11 to 50 people.
Where is Wallart based?
Wallart is headquartered in New Delhi, India, in the Asia region.
Who are Wallart's main competitors?
Emerging players on record are Livspace and Pepperfry. Direct peers are Wallpaperdirect, York Wallcoverings, Indigo Furnishings, Brewster Home Fashions, Cole & Son and Graham & Brown. Broad incumbents are Berger Paints and Asian Paints (Nilaya / Sleek).
Does Wallart have an API?
No public API is recorded for Wallart.
What industry is Wallart in?
Wallart's product category is Decorative Wallpaper. Its primary akta.pro industry code is IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric), with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 44412.