TXT Africa

What TXT Africa does

TXT Africa is a Lagos-headquartered mobile media marketing and Value-Added Services (VAS) provider founded in 2006 to address the content and engagement gap created by the rapid expansion of mobile telephony across Africa in the late 1990s and early 2000s. The company operates a mobile VAS platform supporting SMS, IVR, USSD, and multimedia content delivery (music, video, ringtones, mobile games, and CRBT), supplemented by loyalty program management and custom mobile application development. Its product portfolio comprises five interconnected offerings: ARPU Stimulation Solutions, Content Solutions, Multimedia Content, Loyalty Solutions, and Market Oriented Solutions.

The company serves two primary customer segments. The first is mobile network operators (MNOs), where TXT Africa operates a B2B2C channel-partner model providing VAS provisioning and revenue-uplift services to operators including Zain, Vodafone, T-Mobile, Azercell, and Airtel. The second segment is brands and advertisers seeking mobile marketing and consumer engagement capabilities in African markets. TXT Africa monetizes through usage-based VAS content revenue, subscription/recurring ARPU stimulation and loyalty contracts with MNOs, and transaction-fee-based mobile marketing engagements with advertisers. Pricing is quote-based and not publicly disclosed.

TXT Africa maintains a Pan-African operational footprint with regional offices or presence in Nigeria, South Africa, Kenya, Ghana, Cameroon, and Senegal, plus strategic alliances extending into Caribbean markets (Jamaica, Barbados, Trinidad & Tobago). Headcount is reported at 11–50 employees, and the company is privately held with no disclosed funding rounds, institutional investors, or ownership structure.

Name

TXT Africa

Legal name

TXTAfrica

Website

https://txtafrica.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

TXT Africa is a Lagos-based mobile media marketing and Value-Added Services (VAS) provider serving mobile network operators, brands, and advertisers across Africa and the Caribbean with SMS/IVR/USSD content, multimedia, and loyalty solutions since 2006.

Ownership category

akta.pro rank

Product category

Mobile Value-Added Services

NAICS

Advertising, Public Relations, and Related Services (5418), Telecommunications (517)

SIC

Communications Services, Nec (4899), Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

SMS/RCS Messaging Platforms (BPAMACAF), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Mobile value added services
• Mobile marketing platform
• SMS marketing solutions
• Mobile content delivery
• Customer loyalty programs

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. VAS Content Revenue: Revenue from multimedia content offerings including music downloads, video, ringtones, mobile games, and CRBT services delivered via mobile networks.
2. ARPU Stimulation Services: Promotional and engagement solutions sold to mobile network operators to drive increased average revenue per user.
3. Loyalty Solutions: Long-term and periodic loyalty reward offerings for brands and MNOs, generating recurring revenue through service contracts.
4. Mobile Marketing Services: Indegineized mobile marketing solutions provided to brands and advertisers across African markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TXT Africa provides mobile media marketing and engagement solutions, delivering value-added services across SMS, IVR, and USSD platforms to mobile network operators, brands, and advertisers across Africa and the Caribbean. Its offerings include ARPU stimulation campaigns, multimedia content (music, video, ringtones, mobile games, CRBT), consumer loyalty programs, and bespoke mobile technology solutions tailored to local African market needs.

Product overview

TXT Africa operates as a unified mobile media marketing and engagement platform providing indigenous mobile VAS solutions to brands, advertisers, and mobile network operators across Africa. The portfolio consists of five interconnected core offerings: ARPU Stimulation Solutions (promotional campaigns to boost operator revenue), Content Solutions (SMS/IVR/USSD-based VAS), Multimedia Content (music, video, games, ringtones, CRBT), Loyalty Solutions (consumer reward and retention programs), and Market Oriented Solutions (custom mobile technology applications). These products work together to enable mobile network operators and brands to build and enhance mobile relationships with consumers throughout Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• ARPU Stimulation Solutions Innovative promotional solutions designed to reverse mobile network revenue downturn by stimulating average revenue per user through targeted campaigns and engagement strategies, sold to mobile network operators.
• Content Solutions Value-added service (VAS) offerings delivered across multiple platforms including SMS, IVR, and USSD, enabling mobile network operators to offer interactive content services to their subscribers.
• Multimedia Content Digital content offerings including music downloads, video content, ringtones, mobile games, and caller ringback tones (CRBT) provisioned for mobile subscribers across African markets, licensed through partners such as Konvict, DSTV, and Fox.
• Loyalty Solutions Consumer loyalty programs that reward customer loyalty through creative long-term and periodic promotional offerings, designed to increase customer retention and engagement for brands and MNOs.
• Market Oriented Solutions Custom mobile technology solutions addressing specific market needs through inventive application of mobile technology, tailored to local African market requirements for MNOs and brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ZaincoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing mobile VAS and content distribution across Zain's African network footprint.
• VodafonecoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing mobile VAS and content distribution through Vodafone's African operations.
• T-MobilecoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing mobile VAS and content distribution.
• AzercellcoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing mobile VAS and content distribution.
• AirtelcoreChannel Partner/ Reseller/ DistributorMobile network operator partner providing mobile VAS and content distribution across Airtel's African network.
• Strategic Caribbean AlliancesminorStrategic or Co-development PartnerStrategic alliances in Caribbean markets (Jamaica, Barbados, Trinidad & Tobago) to guide projects and industry ventures.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Comviva: Global mobile VAS provider offering content, digital payments, and customer value management solutions to MNOs worldwide. Comparable in VAS/content offerings to MNOs but at significantly larger scale.
• Infobip: Global CPaaS leader providing SMS, RCS, WhatsApp, and messaging marketing services. Overlaps with TXT Africa's SMS marketing and messaging platform offerings, though Infobip is much larger and global.
• OnMobile Global: Global provider of mobile content, ringtones, CRBT, and VAS to MNOs. Directly comparable to TXT Africa's multimedia content (music, ringtones, CRBT) offerings, though at global scale.
• Clickatell: Established global SMS messaging platform with strong presence in Africa, offering SMS marketing, messaging APIs, and WhatsApp Business solutions. Comparable in mobile marketing/messaging services though broader and more global.

Direct peers

• Myriad Connect: Mobile messaging and VAS provider focused on emerging markets in Africa, Latin America, and Asia. Comparable in SMS/USSD messaging and mobile value-added services to MNOs and brands.
• Cellulant: Pan-African digital commerce and mobile payments platform operating across multiple African markets. Comparable as a mobile services intermediary working with MNOs and brands to enable consumer-facing mobile experiences.
• Soprano Design: Enterprise messaging platform offering SMS, WhatsApp, and RCS solutions globally. Comparable as a messaging platform provider serving enterprise and telecom customers with marketing and transactional messaging.
• Africa's Talking: Pan-African SMS, USSD, and voice API platform serving developers and enterprises across Africa. Directly comparable to TXT Africa's mobile VAS and messaging marketing services for the same MNO and brand customer base.

Emerging players

• Directly Africa's mPedigree: African mobile solutions company using SMS/USSD for consumer-facing services including brand protection and loyalty. Comparable in applying mobile technology to solve African market-specific brand and consumer engagement challenges.
• Interswitch: Pan-African digital payments and commerce platform. Comparable as an African mobile/digital services ecosystem player with overlapping enterprise and MNO relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100071802953389
• LinkedInlinkedin.com/company/txt-africa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TXT Africa