Progressive Strategies Financial Group

What Progressive Strategies Financial Group does

Progressive Strategies Financial Group (DBA: PSFG Wealth) is a privately held, registered investment advisory firm headquartered in Mission Viejo, California, founded in 2006 by Tori Patrick. The firm provides personalized wealth management, retirement planning, estate planning, and investment management services to high-net-worth individuals, families, business owners, and entrepreneurs, with securities and advisory services offered through LPL Financial, the nation's largest independent broker-dealer. Its service stack is built on third-party platforms rather than proprietary technology: MoneyGuidePro® financial planning software (from PIEtech) supports comprehensive retirement and goal-based planning, while Guided Wealth Portfolios (GWP), a centrally managed algorithm-based robo-advisory program accessed via LPL, provides a hybrid digital-plus-advisor channel with tax-loss harvesting and 24/7 account access.

The firm generates revenue through fee-based advisory services billed annually, transaction-based securities brokerage through LPL Financial, and professional services fees for corporate retirement plan work (401(k), SEP IRA, SIMPLE IRA, defined benefit plans, and business succession). Pricing is quote-based and not publicly disclosed, with a complimentary Second Opinion Portfolio Review offered as a top-of-funnel acquisition tool. Distribution is primarily direct and relationship-driven, led by the founder with a small support team; secondary channels include a content-rich resource center, the Women's Financial Forum community sub-brand, and the self-serve GWP onboarding portal. Services are licensed and delivered across 15+ U.S. states (AZ, CA, CO, CT, FL, IA, IL, KY, NC, NV, OK, TN, TX, UT, VA).

Operationally, PSFG is a 3-person team — Tori Patrick (Founder/Private Wealth Advisor), Teresa Richter (Director of Client Services since 2013), and Delaney Patrick (Administrative & Marketing Assistant) — with no external institutional investment, no subsidiaries, no disclosed M&A activity, and no public funding rounds. The firm is founder-owned and operates as an independent affiliated practice of LPL Financial rather than a subsidiary, concentrating ownership and decision-making with the founder.

Name

Progressive Strategies Financial Group

Legal name

Progressive Strategies Financial Group

Website

https://psfgwealth.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Progressive Strategies Financial Group is a privately held wealth management and retirement planning firm based in Mission Viejo, California, founded in 2006 by Tori Patrick. It serves high-net-worth individuals, families, and business owners across 15+ U.S. states through LPL Financial, using MoneyGuidePro and Guided Wealth Portfolios.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Wealth management services
• Retirement planning
• Financial advisory
• Investment management
• Estate planning

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Financial advisory services offered through LPL Financial, a registered investment advisor and independent broker-dealer. Services include comprehensive financial planning, investment management, and retirement planning for individual and business clients.
2. Securities and Brokerage Services: Registered representative services through LPL Financial for securities transactions. Tori Patrick is a registered representative with securities and advisory services offered through LPL Financial, Member FINRA & SIPC.
3. Corporate Retirement Plan Services: Business services including 401(k), SEP IRA, SIMPLE IRA setup, deferred compensation plans, defined benefit plans, and fiduciary guidance for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Progressive Strategies Financial Group is an independent wealth management firm that delivers personalized financial planning, retirement planning, estate planning, and investment management services to high-net-worth individuals, families, business owners, and women. The firm offers fee-based advisory and securities services through LPL Financial and supports its practice with the MoneyGuidePro® planning platform and Guided Wealth Portfolios automated investment program.

Product overview

Progressive Strategies Financial Group offers a comprehensive wealth management platform centered around financial planning services. The core offering consists of Financial Planning Services supported by the MoneyGuidePro® software platform, supplemented by Corporate Services (business retirement plans and succession planning), Personal Wealth Services (individual wealth management), and Guided Wealth Portfolios (GWP) - an automated investment platform. The Women's Financial Forum serves as an educational community initiative targeting women investors. The company operates through LPL Financial, the nation's largest independent broker-dealer.

Differentiator

Problem solved

Functional benefit

Brands

• Women's Financial Forum: A community initiative focused on women's financial education and wellness, providing resources on topics including retirement planning, investing, and estate planning for women.

Products and services

• Financial Planning Services Comprehensive financial planning service for individual clients covering cash flow analysis, employer retirement plan guidance, goals-based retirement and education planning, life insurance and long-term care analysis, portfolio rebalancing, income tax minimization, charitable giving, estate planning, and Social Security analysis.
• Personal Wealth Services Individual wealth management offering for affluent clients and families that includes risk assessment, financial mapping, investment opportunity evaluation, risk management, education funding, long-term care insurance, retirement savings, estate and tax planning, life insurance, charitable giving, and family wealth preservation.
• Corporate Services Business financial services for business owners and entrepreneurs including small business retirement plan setup (401(k), SEP IRA, SIMPLE IRA, deferred compensation, 412(e)3 defined benefit), group insurance, business succession planning, and retirement plan fiduciary services.
• Guided Wealth Portfolios (GWP) A centrally managed, algorithm-based investment program that combines a personal financial advisor with automated investing technology. Offers personalized investment advice via an online platform with 24/7 account access, tax-efficient investing, tax-loss harvesting, and daily portfolio monitoring for self-directed investors who want technology convenience with professional oversight.
• MoneyGuidePro® Financial Planning Financial planning software platform offered through the firm's advisory practice that addresses common client concerns such as healthcare costs, outliving money, and optimal Social Security filing timing. Includes a Confidence Meter to gauge goal achievement likelihood and is used to create customized retirement plans and portfolio analyses.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorLPL Financial (Nasdaq: LPLA) is the nation's largest independent broker-dealer. PSFG offers securities and advisory services through LPL Financial. LPL supports over 21,000 financial advisors and provides technology, innovation, and regulatory infrastructure to independent advisors.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Personal Capital (now Empower Personal Dashboard): Hybrid digital-plus-advisor wealth management platform offering tech-enabled financial planning and portfolio management that overlaps with PSFG's GWP + advisor hybrid model.

Broad incumbents

• Cambridge Investment Research: Independent broker-dealer and RIA custodian platform that, like LPL, supports independent financial advisors nationally — a direct LPL competitor that many small RIAs are affiliated with instead.
• Kestra Financial: Independent wealth management platform supporting affiliated advisors with custody, technology, and compliance services comparable to LPL Financial's offering.
• Wealth Enhancement Group: National independent wealth management platform that acquires and consolidates small-to-mid-sized independent advisor practices, providing infrastructure that PSFG-affiliated advisors access through LPL.
• Cetera Financial Group: Independent broker-dealer platform supporting affiliated advisors, providing the same wealth management, retirement, and planning services infrastructure as LPL.
• Commonwealth Financial Network: Independent broker-dealer supporting thousands of independent advisors with planning tools, technology, and compliance — comparable alternative affiliation structure to LPL.
• Edelman Financial Engines: One of the largest independent RIAs in the US offering financial planning and investment management through both advisor and digital channels, competing for the same HNW and mass-affluent clients PSFG serves.
• Vanguard Personal Advisor Services: Hybrid automated-plus-advisor investing service combining digital portfolio management with CFP-led advice at low fees — primary fee-disruption competitor to the Guided Wealth Portfolios side of PSFG's offering.

Direct peers

• Buckingham Strategic Wealth: Dedicated LPL-affiliated RIA practice focused on financial planning and evidence-based investing for HNW individuals; same broker-dealer affiliation model and comprehensive planning positioning as PSFG.
• Mariner Wealth Advisors: National RIA platform that recruits and supports independent advisor teams and full practices via an affiliation model similar to LPL's, providing the same compliance, technology, and back-office infrastructure to affiliated wealth advisors serving HNW clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WomennWealth
• Facebookfacebook.com/WomensFinancialForum
• LinkedInlinkedin.com/company/progressivestrategiesfinancialgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Strategies Financial Group