YouPlanIt

What YouPlanIt does

YouPlanIt (YPI) is a New Zealand-based education technology company founded in 2018 by primary teacher Tala Pasley, headquartered in Christchurch. The company operates a cloud-based SaaS learning platform, YouPlanIt Classroom, designed as a hybrid environment that switches between student-led and teacher-led learning modes. The platform is purpose-built around the New Zealand Curriculum Refresh and automates lesson planning, marking, and reporting through pre-populated curriculum-aligned plans, student self-assessment rubrics, and real-time teacher feedback loops. A companion mobile app on iOS and Android allows students to capture notes and photos offline for later upload, and a dedicated product variant is offered for home educators.

The underlying technology is a web-based SaaS application with an emphasis on structured but flexible learning pathways, including the proprietary Wonder/Inquiry framework that captures student curiosity and feeds it into curriculum-aligned assessment. Core product modules cover Planning, Marking and Reporting, with content libraries across Math, Writing, Reading, Science, Social Science, Technology, Project Maths, Creative Space and Wonder for students aged 7-16. The platform is offered to schools, individual teachers, homeschool families and online homeschool organizations such as AHA - Aotearoa Homeschool Anywhere.

YouPlanIt generates revenue primarily through subscription pricing of NZD $450 per year or NZD $250 per six months per teacher/classroom, supplemented by a free tier with limited functionality. The company employs a hybrid go-to-market combining self-serve online signup with a 30-day free trial, sales-assisted phone/email outreach for school-wide deployments, and a partnership with Curious Minds to deliver free professional development sessions that drive adoption. The company is privately held, bootstrapped with no disclosed external funding, and operates with a small team focused on the NZ education market with early interest signals in Australia and other English-speaking geographies.

Name

YouPlanIt

Legal name

YouPlanIt

Website

https://youplanit.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

YouPlanIt is a New Zealand-based SaaS platform that automates lesson planning, marking, and reporting aligned with the NZ Curriculum, serving primary and secondary teachers, schools, and homeschool families with a hybrid student-led and teacher-led learning model.

Ownership category

akta.pro rank

Product category

Learning Management Software (K-12 Education)

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAFACAA

Core Digital Curriculum & Courseware (Full Programs & Units)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFAGAE

Group Work, Breakout & Collaborative Document/Workspace Tools

Education/Education Technology (EdTech) & Digital Learning/Collaboration, Classroom Engagement & Communication Tools

SECONDARYEDALAMAB

Classroom & Instructional Technology Support (AV, Lecture Capture, Smart Classrooms)

Education/Student Services & Campus Operations/IT Support & Campus Helpdesk Services

Keywords

• Learning management software
• Curriculum-aligned lesson planning
• Student-led learning platform
• Automated marking and reporting
• Education SaaS

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Annual Teacher Subscription: Subscription-based pricing per teacher/classroom at $450 per year, covering full platform access with all features
2. 6-Month Teacher Subscription: Mid-year subscription option at $250 for 6 months for teachers joining mid-school-year
3. Free Version: Limited functionality free tier with basic features; inactive accounts may be cancelled after 12 months. Paid subscriptions include all features and support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

YouPlanIt provides a cloud-based educational SaaS platform that supports both student-led and teacher-led learning for primary and intermediate school classrooms and homeschool families. The platform automates lesson planning, student self-assessment, marking, and reporting against the New Zealand Curriculum, and includes a Wonder/Inquiry framework that lets students capture curiosities and develop them into learning projects. A companion iOS/Android mobile app enables on-the-go note-taking and photo capture for student work.

Product overview

YouPlanIt is a unified educational software platform consisting of the core YouPlanIt Classroom (YPI) product with integrated Planning, Marking, and Reporting modules. The platform automates lesson planning, student self-assessment workflows, and curriculum-aligned reporting for teachers, and is available in a version tailored for home educators covering students aged 7-16. A companion mobile app (iOS/Android) enables on-the-go note and photo capture. The platform operates as a hybrid educational tool that bridges student-led and teacher-led learning approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• YouPlanIt Classroom (YPI) A hybrid educational SaaS platform that switches between student-led and teacher-led learning, providing a one-stop-shop for co-constructing learning from concept to planning, marking, and reporting. It automates lesson planning, student self-assessment, marking, and reporting aligned with the New Zealand Curriculum, and serves classroom teachers in primary and lower secondary schools.
• YouPlanIt for Home Educators A tailored version of the YouPlanIt platform designed for homeschooling families, covering Math, Writing, Reading, Science, Social Science, Technology, Project Maths, My Creative Space, and Wonder for students aged 7 to 16 years. Used independently or with online teacher support.
• YouPlanIt Mobile App iOS and Android mobile application that lets students take notes and capture photos away from WiFi and upload them into their student work areas once connectivity is re-established. Companion to the YouPlanIt Classroom web platform.

Quantifiable outcome

• Teachers save 10-25 hours per month on planning, marking, and reporting
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Curious MindscoreGTM or Marketing PartnerPartnership for delivering free professional development sessions around student-led learning and YouPlanIt platform usage. Curious Minds is a NZ-based education service provider that offers YPI training as part of their professional development offerings. This partnership drives school adoption through free training sessions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ManageBac: International Baccalaureate-focused curriculum platform used by international schools for unit planning, assessment, and reporting. Comparable as a curriculum-aligned planning, marking, and reporting tool sold to schools, though specializing in IB rather than NZ curriculum.

Direct peers

• Education Perfect: NZ-founded EdTech platform providing curriculum-aligned learning content, assessment, and revision tools across multiple subjects for schools. Directly comparable as a NZ-headquartered, curriculum-aligned learning platform selling to schools and teachers.
• Seesaw Learning: Student portfolio and learning platform widely used in primary schools for student-led learning, parent communication, and teacher assessment workflows. Comparable in targeting primary classrooms with student-led portfolios and teacher workflows, though broader geographically than YouPlanIt.
• LINC-ED: NZ-developed student management and reporting platform used by NZ schools to track student progress against curriculum objectives. Directly comparable as a NZ school-focused planning, marking, and reporting platform aligned to national curriculum standards.
• Hapara Teacher Dashboard: NZ-origin EdTech tool that gives teachers visibility into student Chromebook activity, supports differentiation, and integrates with Google Workspace for Education. Comparable as a NZ-built, teacher-facing classroom management and learning tool.

Broad incumbents

• Canvas by Instructure: Established K-12 and higher-ed LMS with modules for assignment management, grading, and reporting. Comparable as a broad incumbent LMS used by schools for workflow automation that competes for the same teacher planning/assessment budget.
• Schoology (PowerSchool): K-12 learning management system owned by PowerSchool offering planning, assessment, and reporting workflows. Comparable as a broad incumbent school LMS competing for the same teacher workflow dollars.
• Google Classroom: Free, widely adopted LMS used by schools globally for assignment distribution, communication, and basic workflow management. Comparable as the dominant free incumbent in the classroom workflow space that YouPlanIt competes against for teacher planning and assessment workflows.
• Microsoft Teams for Education: Microsoft's education-tier collaboration and classroom management offering bundled with Office 365 for schools. Comparable as a broad incumbent with planning, assignment, and assessment features that overlaps with YouPlanIt's workflow surface.

Emerging players

• Khan Academy: Free online learning platform offering personalized learning content, practice exercises, and teacher dashboards across core subjects. Comparable as a curriculum-content learning platform used by teachers and homeschool families, with overlapping student-led learning use cases.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouPlanIt