Sample Tools by Cr2
Sample Tools by Cr2 is a UK-based royalty-free sample pack label (subsidiary of Cr2 Records, acquired by Create Music Group in 2025) serving electronic music producers worldwide with audio sample packs, MIDI loops, synth presets, and DAW templates via direct e-commerce and a credit-based subscription membership.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sample Tools by Cr2 does
Sample Tools by Cr2 is a UK-based royalty-free digital sample pack label, founded in 2015 as a subsidiary of Cr2 Records by founder and CEO Mark Brown, and acquired by Los Angeles-based Create Music Group (CMG) on 2025-12-20 alongside the rest of Cr2 Holdings Group. The company produces and distributes audio sample packs, MIDI loops, synthesizer presets (Massive, Sylenth, Spire), DAW project templates (Logic Pro, Ableton Live), and "Songstarter" construction kits for electronic music producers across house, techno, EDM, bass music, UK garage, drill, hip-hop, and afro/latin house genres, with a stated catalog of 100,000+ sounds.
The business operates a multi-stream revenue model. Individual sample packs and a-la-carte elements (via the Sample Mix feature) are sold one-time at £1.66–£33.33 through a direct WooCommerce storefront. The Platinum Producer Membership subscription offers tiered access at £4.99/month (Basic, 100 credits), £9.99/month (Pro, 250 credits with A&R feedback and Discord access), and £49.99/year (3,000 credits with free mastering), using a credit-based redemption system. Ancillary revenue includes professional mastering services (single-track £41.67 up to album packages of £625) and a TokenTraxx-powered collectibles/NFT marketplace. Payment processing runs through Stripe and PayPal.
Distribution is direct-to-consumer only, with no third-party marketplaces. Marketing combines email newsletter acquisition, named-artist social proof (Fatboy Slim, Hannah Wants, Thomas Gold, NERVO, Solardo, Purple Disco Machine), Discord-based community engagement, and Prod-Cast educational video tutorials. The company is crowned the best-selling sample pack label on Beatport and operates with a small 1–10 employee team from Westbourne Studios in Notting Hill, London. Following the CMG acquisition, founder Mark Brown continues as President of Cr2 and joined CMG's board, with stated strategic intent to expand into independent dance artist catalogs using CMG's capital, technology, and global distribution infrastructure.
Sample Tools by Cr2 firmographics
Firmographics- Name
- Sample Tools by Cr2
- Legal name
- Cr2 Records (trading as Sample Tools by Cr2)
- Website
- https://sampletoolsbycr2.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sample Tools by Cr2 is a UK-based royalty-free sample pack label (subsidiary of Cr2 Records, acquired by Create Music Group in 2025) serving electronic music producers worldwide with audio sample packs, MIDI loops, synth presets, and DAW templates via direct e-commerce and a credit-based subscription membership.
- Ownership category
- akta.pro rank
Sample Tools by Cr2 industry classification
Industry- Product category
- Music production samples and audio content
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (512290)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF)
- akta.pro secondary industries
- Sample Library & Sound Design Creation (for production use) (MPAIAHAM), Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)
Keywords
Where Sample Tools by Cr2 is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sample Tools by Cr2 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Individual Sample Pack Sales: One-time purchases of individual sample packs or individual elements (Sample Mix feature) at various price points from £1.66 to £33.33
- Platinum Producer Membership Subscription: Monthly or annual subscription providing monthly credits (100-3000) to redeem for sounds, plus exclusive content, video tutorials, Discord access, and A&R feedback opportunities
- Mastering Services: Professional mastering and mixing services by in-house engineer including single track mastering, album mastering, and feedback services at various price points
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Sample Packs |
| Subscription | Monthly | Basic Monthly Subscription |
| Subscription | Monthly | Pro Monthly Subscription |
| Subscription | Annual | Annual Subscription - 60% off |
| Unit Pricing | Pay-as-you-go | Mastering Services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Sample Tools by Cr2 product offering
Product offeringCore offering
Sample Tools by Cr2 produces and sells royalty-free audio sample packs, MIDI loops, synthesizer presets, and DAW project templates targeted at electronic music producers across genres such as techno, house, EDM, bass music, UK garage, hip-hop, drill, and afro house. Revenue is generated through one-time purchases of individual packs, recurring subscriptions (Platinum Producer Membership) using a credit-based redemption system, professional mastering services by an in-house engineer, and digital collectibles via a partner NFT marketplace.
Product overview
Sample Tools by Cr2 is a UK-based sample pack label (subsidiary of Cr2 Records, acquired by Create Music Group in December 2025) offering royalty-free sample packs for electronic music production. The product portfolio centers on individual sample packs across dance music genres (Techno, House, EDM, Bass Music, Hip-Hop, Garage, Drill, and more), bundled megapacks, a subscription service called Platinum Producer Membership, professional mastering services, and a collectibles/NFT marketplace via TokenTraxx. Individual sample packs typically include audio loops, one-shots, MIDI files, synthesizer presets (Massive, Sylenth, Spire), project templates (Logic Pro, Ableton Live), and songstarter construction kits, with some packs also including Prod-Cast video tutorials and production booklets.
Differentiator
Problem solved
Functional benefit
Products and services
- Sample Packs (Genre Catalog) Royalty-free sample packs sold individually (perpetual license) at £1.66–£33.33, containing WAV loops, one-shots, MIDI files, synth presets (Massive, Sylenth, Spire), DAW project templates, Songstarter Construction Kits, and educational tutorials. Targeted at electronic music producers needing high-quality, legally cleared content for commercial releases.
- Platinum Producer Membership Recurring monthly or annual subscription providing monthly credits redeemable for sounds across the full catalog, plus exclusive content, Prod-Cast video tutorials, Pro-tier Discord channel access, and A&R feedback opportunities. Targeted at active producers who consume content continuously and want community engagement and industry feedback.
- Mastering Services Professional audio mastering and mixing service with optional producer feedback, delivered by an in-house engineer. Includes single track, priority, album, and EP mastering packages, plus optional written or premium video feedback. Targeted at producers wanting a finished, release-ready master without leaving the Sample Tools by Cr2 ecosystem.
- Collectibles (TokenTraxx NFT Marketplace) Digital collectibles marketplace launched in partnership with TokenTraxx, offering collectible drops for music producers and fans. Targeted at producers and fans who want collectible-grade digital items tied to the Sample Tools by Cr2 and Cr2 Records brands.
Quantifiable outcome
- Crowned best-selling sample pack label on Beatport
Companies that use Sample Tools by Cr2
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Sample Tools by Cr2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Sample Tools by Cr2 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mark Brown (Cr2 Founder)coreCr2 Founder and CEO Mark Brown will stay on as President and join CMG's board following the acquisition, ensuring continuity in leadership.
- StripecorePayment processing provider handling secure online transactions. Internationally respected digital sales operator with high-end online security and customer services.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Sample Tools by Cr2 competitors and assessment
Company assessmentOthers
- Plugin Boutique: Plugin Boutique is a major music software and sample retailer used by electronic producers. It is a distribution channel and adjacent retailer rather than a direct competitor, but interfaces with the same buyer base.
- Create Music Group: Create Music Group is the parent company that acquired Cr2 Holdings Group (including Sample Tools by Cr2) in December 2025. While not a competitor, it shapes the brand's strategic direction, capital access, and distribution.
- Beatport: Beatport is the leading DJ music store and distributor where Sample Tools by Cr2 is publicly ranked as best-selling sample pack label. It is a key downstream retail channel and ecosystem partner.
Direct peers
- Splice: Splice is the global leader in royalty-free sample packs and loops, operating a credit-based subscription model nearly identical to Sample Tools by Cr2's Platinum Producer Membership. It directly competes for the same electronic-music producer customer base.
- Cymatics: Cymatics offers free and paid royalty-free sample packs, MIDI, and presets targeting electronic music producers, with a similar product-led growth model and genre-specific catalog strategy. It is a direct competitor in the indie sample-pack space.
- Soundsnap: Soundsnap is a subscription-based royalty-free sound effects and loops platform serving music producers and audio professionals. It overlaps with Sample Tools by Cr2 on loop and one-shot delivery for producers.
- Loopmasters (Loopcloud): Loopmasters is a pioneering sample-pack label and marketplace serving electronic music producers, and its Loopcloud plugin is a direct subscription alternative to Sample Tools by Cr2's catalog. Both brands compete head-to-head across house, techno, and bass genres.
- Producergrind: Producergrind sells royalty-free sample packs, drum kits, and loops targeted at hip-hop and electronic producers with a similar artist-driven marketing approach. Comparable product offering and customer base.
Emerging players
- Tracklib: Tracklib is a sample-licensing platform that clears real recorded stems for producers, operating a different but adjacent business model. It is an emerging player in the 'sample sourcing' category that competes for producer workflow share.
Broad incumbents
- Native Komplete (Sounds.com): Native Instruments operates Sounds.com as a broad subscription sample library alongside its flagship Komplete DAW instruments and effects. It is a broader incumbent whose sample store overlaps with Sample Tools by Cr2's catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sample Tools by Cr2 social profiles
Digital presenceSample Tools by Cr2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sample Tools by Cr2 leadership team
Management profileNumber of profiles
Profiles1 record
Sample Tools by Cr2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sample Tools by Cr2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sample Tools by Cr2
What does Sample Tools by Cr2 do?
Sample Tools by Cr2 produces and sells royalty-free audio sample packs, MIDI loops, synthesizer presets, and DAW project templates targeted at electronic music producers across genres such as techno, house, EDM, bass music, UK garage, hip-hop, drill, and afro house. Revenue is generated through one-time purchases of individual packs, recurring subscriptions (Platinum Producer Membership) using a credit-based redemption system, professional mastering services by an in-house engineer, and digital collectibles via a partner NFT marketplace.
Is Sample Tools by Cr2 a public or private company?
Sample Tools by Cr2 is a private company. It is classified as corporate owned and is currently operating.
When was Sample Tools by Cr2 founded?
Sample Tools by Cr2 was founded in 2015. It employs 1 to 10 people.
Where is Sample Tools by Cr2 based?
Sample Tools by Cr2 is headquartered in London, United Kingdom, in the Europe region.
How does Sample Tools by Cr2 make money?
Three revenue lines are on record. Individual Sample Pack Sales are the primary driver. The others are platinum Producer Membership Subscription and mastering Services.
Who are Sample Tools by Cr2's main competitors?
Others on record are Plugin Boutique, Create Music Group and Beatport. Direct peers are Splice, Cymatics, Soundsnap, Loopmasters (Loopcloud) and Producergrind. Tracklib is listed as an emerging player. Native Komplete (Sounds.com) is listed as a broad incumbent.
Does Sample Tools by Cr2 have an API?
No public API is recorded for Sample Tools by Cr2.
What industry is Sample Tools by Cr2 in?
Sample Tools by Cr2's product category is Music production samples and audio content. Its primary akta.pro industry code is MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms, with a secondary code of MPAIAHAM, Sample Library & Sound Design Creation (for production use). Its NAICS code is 5122 and its SIC code is 7372.