What The Vintage does

The Vintage Garments, operating as The Vintage, is an Indian direct-to-consumer e-commerce retailer of ethnic and fusion apparel headquartered in Surat, Gujarat. Founded in 2020, the company sells men's shirts and t-shirts, women's kurtis, salwar kameez, salwar suits and gowns, tops, and sarees, as well as kids' lehenga cholis and Anarkali gowns, through its own storefront at thevintagegarments.com. The product portfolio includes two sub-brands: Amayra, a premium fusion Kurtis line aimed at modern Indian working women, and TVG Originals, an in-house designed collection of quirky and trendy apparel.

The company operates a lean, asset-light business model: products are priced from ₹300 to ₹1,500+ per piece, orders are fulfilled via worldwide shipping through DHL or FedEx, and domestic Indian customers can pay via cards, net banking, or Cash on Delivery. There is no disclosed funding, no parent company, no named enterprise customers, and no evidence of significant marketing beyond the storefront itself and promotional codes. The company additionally offers catalogue-based bulk pricing, suggesting a parallel small wholesale or reseller channel.

Operationally, The Vintage is a small private business (11–50 employees per firmographics) with an ownership structure that is not publicly documented. Its scale is constrained relative to major Indian ethnic wear platforms; it competes on breadth of catalogue, low price points, and worldwide delivery rather than on technology differentiation, brand scale, or proprietary AI.

Name

The Vintage

Legal name

THE VINTAGE GARMENT

Website

https://thevintagegarments.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Vintage Garments is an Indian direct-to-consumer e-commerce retailer, founded in 2020 and headquartered in Surat, that sells ethnic and fusion apparel — kurtis, sarees, salwar kameez, shirts, t-shirts, and kids lehenga cholis — to consumers in India and worldwide via its own online storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction-based sales of apparel products including ethnic wear, western tops, shirts, t-shirts, and kids wear through direct online retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Vintage designs, manufactures, and retails Indian ethnic and fusion apparel through its own e-commerce website. The product range spans men's shirts and t-shirts, women's kurtis, salwar kameez, salwar suits & gowns, tops, and sarees, plus kids' lehenga cholis. Items are priced individually (₹300 to ₹1,500+ per piece), fulfilled via a dropship/own-brand model, and shipped worldwide with Cash on Delivery available within India.

Product overview

The Vintage Garments is an online fashion e-commerce marketplace offering ethnic Indian wear for Men's, Women's, and Kids categories. The platform features multiple product sub-categories including Shirts and T-Shirts for men; Kurti, Salwar Kameez, Salwar Suit & Gown, Top, and Saree for women; and Lengha Choli for kids. The portfolio includes sub-brands like TVG Originals (exclusive trendy designs) and Amayra (premium fusion Kurtis). Products range from traditional ethnic wear like sarees and salwar kameez to western-inspired tops and T-shirts. The company operates on a dropship model where orders are fulfilled upon placement.

Differentiator

Problem solved

Functional benefit

Brands

• Amayra: A premium fusion Kurtis brand that merges Indian and western sensibilities with emphasis on distinctive design and styling. Cat ers primarily to work and casual wear requirements of modern Indian women.

Products and services

• Men's Collection (Shirts and T-Shirts) Men's fashion line sold through The Vintage Garments' e-commerce site, featuring slim fit solid casual shirts with button-down and spread collars, half sleeve printed cotton T-shirts, and pocket T-shirts in Heavy Cotton 4-Way Lycra and 2-Way variants. Targeted at men seeking affordable, contemporary styles for casual and formal wear.
• Women's Collection (Kurti, Salwar Kameez, Salwar Suit & Gown, Tops, Saree) Women's ethnic and fusion wear collection sold through The Vintage Garments' e-commerce site. Includes kurtis (rayon straight print, plain, and western georgette banglore satin styles), salwar kameez (printed kurta with pant, kurta with palazzo, khadi cotton sets, heavy georgette embroidered sets), salwar suits & gowns (heavy net maxi semi-stitched Anarkali gowns), tops (casual sleeveless printed, cotton lycra color block, half sleeve laser cut), and sarees (silk with blouse piece, tusser silk, pure linen cotton digital printed). Targeted at modern Indian women for work, casual, festive, and wedding occasions.
• Kids Collection (Lengha Choli and Anarkali Gowns) Kids' ethnic wear collection sold through The Vintage Garments' e-commerce site, featuring Lengha Choli items (heavy faux georgette banglore satin, heavy taffeta embroidery, tapeta silk, georgette embroidery) and kids' Anarkali gowns. Targeted at parents purchasing ethnic occasion wear for children attending weddings and festive celebrations.
• Amayra (Sub-brand) Premium fusion Kurtis sub-brand of The Vintage Garments that merges Indian and western sensibilities with emphasis on distinctive design and styling. Caters primarily to work and casual wear requirements of modern Indian women.
• TVG Originals (The Vintage Garments Originals) Exclusive in-house brand line under The Vintage Garments featuring funny, funky, trendy and stylish designs created by in-house designers, with quirky prints for T-shirts and apparel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Myntra: India's leading online fashion and apparel marketplace owned by Flipkart. Directly competes in men's, women's, and ethnic wear categories with a similar DTC-friendly assortment, though at vastly greater scale and with deeper brand partnerships.
• Ajio: Reliance Retail-owned online fashion platform selling apparel across men, women, and kids with a strong private-label and ethnic wear selection. Directly comparable in product mix and target customer (modern Indian apparel shoppers) and competes in the same price segments.
• Limeroad: Indian social-commerce fashion platform focused on women-led sellers and ethnic/fusion wear. Comparable in serving independent and emerging fashion brands in the women's ethnic category, with similar mid-market price positioning.
• Craftsvilla: India-based online marketplace specializing in ethnic wear, sarees, kurtis, and traditional apparel. Direct overlap with The Vintage Garments' women's ethnic category including sarees, salwar kameez, and Lehenga Choli for kids.

Broad incumbents

• Nykaa Fashion: Fashion vertical of Nykaa (FSN E-Commerce Ventures) offering apparel and accessories alongside its core beauty business. Broad incumbent with overlapping women's ethnic and western fusion categories, supported by larger marketing and logistics infrastructure.
• Tata CLiQ: Tata Group's online multi-category retail platform with a fashion vertical including ethnic wear. Broader incumbent with overlapping apparel assortment but competing across multiple categories beyond fashion.
• Meesho: Indian social commerce platform with a large apparel category including ethnic wear, often powered by small resellers and manufacturers. Comparable in serving tier-2/3 Indian consumers with affordable ethnic apparel at similar price points.
• Amazon India Fashion: Amazon's fashion category in India offers a vast assortment of ethnic wear, shirts, and casual apparel including competing third-party sellers. Broad marketplace incumbent with similar assortment breadth and worldwide shipping through Amazon Global.

Emerging players

• Snapdeal: Indian value-commerce marketplace with significant presence in affordable ethnic wear and traditional apparel. Comparable in price positioning and Indian mass-market customer base, though with a broader marketplace model.

Others

• Almaak International: IndiaMart is a B2B wholesale marketplace connecting Indian apparel manufacturers (including Surat-based producers) with bulk buyers globally. Adjacent peer representing the wholesale supply infrastructure The Vintage Garments could leverage or compete against for B2B/bulk buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/thevintagegarm1
• Facebookfacebook.com/thevintagegarments
• LinkedInlinkedin.com/company/the-vintage-garments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Vintage