TAYA
TAYA Co., Ltd. is a Tokyo-listed Japanese hair salon operator running 61 directly-operated salons across Japan under three sub-brands (TAYA premium, Shampoo value, ano diverse), serving individual consumers with cutting, coloring, and styling services plus proprietary hair care products, and currently executing a turnaround plan after four consecutive years of operating losses.
- Company typePublic
- Founded1964
- HeadquartersTokyo, Japan
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What TAYA does
TAYA Co., Ltd. (株式会社田谷, ticker 4679.T) is a Tokyo-headquartered, publicly listed Japanese hair salon operator founded by Tetsuya Taya in 1964 and incorporated in 1975. The company runs 61 directly-operated salons across the Kanto, Kansai, and Kyushu regions of Japan under three distinct sub-brands: TAYA (premium full-service), Shampoo (budget-friendly walk-in family salons), and ano (commission-based, diversity-focused). Its service offering spans cutting, coloring, perming, and styling, supported by an in-house proprietary 126-item Rank-Up Curriculum across 5 ranks and 9 levels that standardizes stylist quality nationwide, an integrated computer network system dating to 1983, and a line of original hair care products (shampoo, treatment, cosmetics), wigs, and supplements sold through its salons and shareholder benefit program.
TAYA earns revenue primarily through service fees at its 61 salons, supplemented by product sales and a shareholder benefit redemption program (proprietary products valued at 3,300 yen per unit across 100/500/1,000+ share tiers). Customer segmentation is horizontal across four primary personas: premium salon customers, value-conscious families, diverse/individualistic customers, and senior citizens served via the 'Smile' welfare beauty dispatch program and free senior shuttle service in Kanagawa/Machida. The company has 490 employees as of end of March 2026, registered capital of JPY 30 million, and 7.54 million shares outstanding held by 13,040 shareholders; ownership is dispersed with the largest holder at 14.28%.
The company is currently implementing a medium-term management plan called the 'TAYA BX PROJECT' in response to four consecutive years of operating losses and negative operating cash flows. Recent strategic actions include a full corporate rebranding on its 60th anniversary (October 2024), expansion of the ano sub-brand to four salons, and broadening of welfare beauty dispatch services. The company is led by Chairman & CEO Hoshina Masakuni and President & COO Nakamura Shoji, with a Chief Strategy Officer and functional executive officers covering administration, technical education, sales, corporate planning, marketing, and HR.
TAYA firmographics
Firmographics- Name
- TAYA
- Legal name
- 株式会社 田谷
- Website
- https://taya.co.jp
- Company type
- Public
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- TAYA Co., Ltd. is a Tokyo-listed Japanese hair salon operator running 61 directly-operated salons across Japan under three sub-brands (TAYA premium, Shampoo value, ano diverse), serving individual consumers with cutting, coloring, and styling services plus proprietary hair care products, and currently executing a turnaround plan after four consecutive years of operating losses.
- Ownership category
- akta.pro rank
TAYA industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Haircutting & Styling Services (HSALAAAD)
- akta.pro secondary industries
- Women's Hair Salons (HSALAAAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where TAYA is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
TAYA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Hair Salon Services: Core salon operations providing hair cutting, coloring, perming, and other beauty services through 61 directly-operated salons across Japan. Revenue is generated through service fees at salons.
- Product Sales (店販): Sales of proprietary shampoo, treatment, cosmetics, wigs, and supplements. Products are sold in salons and through shareholder benefit programs.
- Shareholder Benefits Redemption: Shareholder benefits program offering preferential pricing on proprietary hair care products for shareholders holding 100+ shares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Shareholder benefit tiers based on shareholding |
| Other | Pay-as-you-go | Three brand tiers targeting different market segments |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
TAYA product offering
Product offeringCore offering
TAYA operates 61 directly-operated hair salons across Japan through three distinct brands — TAYA (premium full-service), Shampoo (budget-friendly, no-appointment, family-oriented), and ano (diversity-focused, commission-based, individuality-oriented) — providing cutting, coloring, perming, and styling services. In addition to salon services, the company develops and sells its own line of proprietary hair care products including shampoos, treatments, cosmetics, wigs, and supplements at salons and through shareholder benefit programs.
Product overview
TAYA operates a multi-brand hair salon platform consisting of three distinct brands: TAYA (premium full-service salons), Shampoo (budget-friendly family salons), and ano (diverse personality-focused salons). The company develops and sells proprietary hair care products including shampoo, treatment, cosmetics, wigs, and supplements. With 61 hair salon locations across Japan (Kanto, Kansai, and Kyushu regions), TAYA provides comprehensive beauty services and related products through its retail and salon network.
Differentiator
Problem solved
Functional benefit
Brands
- TAYA: Full-service premium hair salon brand. Concept is 'beauty that enriches life.' Offers a wide range of menu options with advanced techniques and refined advisory services in a refined, calm space with quality hospitality.
- Shampoo
- ano
Products and services
- TAYA (タヤ) Premium Salon Brand Full-service premium hair salon brand offering cutting, coloring, perming, and styling with advanced techniques, refined advisory services, and quality hospitality in a sophisticated, calm space. Targeted at customers seeking high-quality, sophisticated beauty services.
- Shampoo (シャンプー) Budget Salon Brand
Quantifiable outcome
- Uniform technical quality across all 61 nationwide locations through standardized 126-item curriculum
- +1 more outcomes
Companies that use TAYA
Customer profileSegments4 records
Ideal customer profiles4 records
TAYA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TAYA partnerships and signals
Strategic signalScale indicators6 records
Recent moves14 records
Expansion highlights6 records
TAYA competitors and assessment
Company assessmentRegional players
- Regis Corporation: Large U.S. hair salon chain operator (Cost Cutters, Supercuts); comparable multi-brand salon model, but operates in North America rather than Japan.
- Great Clips: U.S. franchise-based hair salon chain comparable to TAYA's multi-brand, value-to-premium portfolio; regional to North America.
Direct peers
- Mod's Hair Japan: Japan-focused hair salon chain operating premium styling services with proprietary products; directly comparable multi-location salon operator in the same Japanese market.
- Toni&Guy: International premium hair salon franchise known for education-driven technical standards; comparable to TAYA's premium positioning and education-system emphasis.
- Aderans Co., Ltd. Japanese publicly-listed hair salon operator (TYO:8171) that also sells wigs and hair-related products, directly comparable to TAYA's salon + proprietary product + wig retail model.
Broad incumbents
- Ulta Beauty: Largest U.S. beauty retailer offering salon services plus an extensive product assortment; broader incumbent with overlapping salon + beauty product model.
- Sephora (LVMH): Global multi-brand beauty retail incumbent with private-label and exclusive product lines; comparable to TAYA's proprietary branded product strategy, though not a salon operator.
- Shiseido Co., Ltd. Global Japanese beauty conglomerate (TYO:4911) with professional hair care and salon-channel distribution that overlaps with TAYA's product business.
- KOSE Corporation: Major Japanese cosmetics manufacturer (TYO:4922) whose salon-channel products overlap with TAYA's proprietary hair care line; broader portfolio player.
Emerging players
- Sally Beauty Holdings: U.S. specialty beauty products retailer supplying salons and consumers; comparable on the proprietary product distribution side, though not a salon operator itself.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TAYA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAYA leadership team
Management profileNumber of profiles
Profiles12 records
TAYA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAYA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAYA
What does TAYA do?
TAYA operates 61 directly-operated hair salons across Japan through three distinct brands — TAYA (premium full-service), Shampoo (budget-friendly, no-appointment, family-oriented), and ano (diversity-focused, commission-based, individuality-oriented) — providing cutting, coloring, perming, and styling services. In addition to salon services, the company develops and sells its own line of proprietary hair care products including shampoos, treatments, cosmetics, wigs, and supplements at salons and through shareholder benefit programs.
Is TAYA a public or private company?
TAYA is a public company. It is classified as public and is currently operating.
When was TAYA founded?
TAYA was founded in 1964. It employs 501 to 1,000 people.
Where is TAYA based?
TAYA is headquartered in Tokyo, Japan, in the Asia region.
How does TAYA make money?
Three revenue lines are on record. Hair Salon Services are the primary driver. The others are product Sales (店販) and shareholder Benefits Redemption.
Who are TAYA's main competitors?
Regional players on record are Regis Corporation and Great Clips. Direct peers are Mod's Hair Japan, Toni&Guy and Aderans Co., Ltd.. Broad incumbents are Ulta Beauty, Sephora (LVMH), Shiseido Co., Ltd. and KOSE Corporation. Sally Beauty Holdings is listed as an emerging player.
Does TAYA have an API?
No public API is recorded for TAYA.
What industry is TAYA in?
TAYA's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAD, Haircutting & Styling Services, with a secondary code of HSALAAAA, Women's Hair Salons. Its NAICS code is 812112 and its SIC code is 2844.