What Taiho does

Taiho (大宝漆, Dabao Paint) is a privately held Chinese coatings manufacturer founded in Taiwan in 1986 and headquartered in Dongguan, Guangdong, with primary manufacturing operations established in mainland China in 1992. The company operates three wholly owned manufacturing entities in Dongguan, Shanghai, and Chengdu, collectively producing an annual capacity of 220,000 tons across architectural, furniture, engineering, industrial, and imported premium coating categories. Its product portfolio spans interior and exterior wall paints, water-based and UV wood coatings for furniture manufacturing, metal/plastic/glass industrial coatings, stone-look architectural systems, floor coatings, and the exclusively distributed Dutch Global Paint (高乐伯) brand for premium imported paints.

The company's core technology centers on water-based and UV coating formulations, with proprietary innovations including an intelligent water-based coating testing production line (jointly developed with the Chinese Academy of Sciences since 2016), a unique three-dimensional drying technology that addresses the industry-wide bottleneck of water-based paint drying, and specialty functional paints such as zinc-ion antiviral coatings and negative-ion air-purifying wall coatings. Taiho holds multiple certifications including China Well-Known Trademark (2010), China Environmental Labeling (十环), National High-Tech Enterprise status, and European EN71 toy safety compliance. The company serves diverse end-markets including furniture manufacturers, residential and commercial decoration contractors, industrial product OEMs (with named customers including Lenovo, JBL, Honda, and Toyota), and engineering/construction projects.

Taiho's business model combines direct enterprise sales via 300+ factory-stationed engineering service personnel (a service model pioneered in 1995), a nationwide dealer/distributor network covering 30+ provinces, JD.com flagship e-commerce stores, and physical specialty retail outlets. The company is privately controlled by the Chen family, with Chairman Chen Hesheng (陈贺生) leading Taiho International. It maintains ongoing technology exchange partnerships with Japan Taiho Chemical (since 2016), exclusive Asia distribution of Dutch Global Paint (since 2018), and leadership of the Green Furniture Industry Alliance (since 2017). Revenue is not publicly disclosed, and no external venture capital or private equity investment structures are evidenced in available materials.

Name

Taiho

Legal name

东莞大宝化工制品有限公司

Website

https://taihopaint.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Taiho (大宝漆) is a privately held Chinese coatings manufacturer founded in 1986, producing architectural, furniture, industrial, and engineering coatings across three factories in Dongguan, Shanghai, and Chengdu. The company serves furniture manufacturers, residential decorators, and industrial OEMs with a distinctive model of 300+ on-site engineering service staff and 220,000 tons annual capacity.

Ownership category

akta.pro rank

Product category

Architectural and Industrial Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Architectural coatings
• Furniture coatings
• Industrial coatings
• Water-based paints
• Wood coatings

Headquarters

HQ city

Dongguan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Architectural/Decorative Coatings: Interior wall paints, exterior wall paints, wood paints, and waterproofing materials for residential and commercial decoration applications. Sold through dealers, direct sales, and e-commerce channels.
2. Furniture Coatings: Specialized coatings for furniture manufacturers including water-based wood paints, UV paints, PU paints, and PE paints. Provided with engineering service teams stationed at customer factories for technical support.
3. Industrial Coatings: Metal paints, plastic paints, glass paints for applications in home appliances, automotive parts, 3C electronics, cosmetics packaging, and other industrial segments.
4. Engineering/Floor Coatings: Epoxy floor systems, water-based polyurethane floor systems, anti-static floors, and decorative floor coatings for industrial plants, commercial buildings, and specialized facilities.
5. Imitation Stone/Masonry Coatings: Stone-look exterior wall coatings including多彩漆, 真石漆, 岩片漆, and 24 solar-term themed products for architectural decoration and renovation.
6. Imported Coatings (Global Paint / 高乐伯): Premium imported paints from Dutch manufacturer Global Paint, distributed exclusively in Asia by Taiho. Includes specialty interior wall paints, primers, and waterproofing products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Taiho is a Chinese coatings manufacturer producing architectural (decoration), furniture (wood), engineering (construction), and industrial (metal, plastic, glass) paints and coatings across three manufacturing facilities in Dongguan, Shanghai, and Chengdu. The company also holds exclusive Asian distribution rights for the Dutch Global Paint (高乐伯) imported premium paint brand, and provides 300+ factory-stationed engineering service personnel to help furniture manufacturers transition from solvent-based to water-based coating systems.

Product overview

Taiho (大宝漆/Daba Paint) is a comprehensive coatings manufacturer offering four main product categories: decoration coatings for residential use, furniture coatings for wood and cabinet applications, engineering coatings for construction projects, and industrial coatings for metal, plastic, and glass substrates. The company also distributes Global Paint (高乐伯涂料), a premium Dutch-imported paint brand. The portfolio includes water-based paints, PU paints, UV paints, stone-like imitation paints, floor coating systems, exterior wall systems, and specialty functional paints. Taiho has developed an intelligent water-based coating testing line with Chinese Academy of Sciences partnership for helping furniture manufacturers transition from solvent-based to water-based coatings.

Differentiator

Problem solved

Functional benefit

Brands

• 高乐伯涂料 (Global Paint): Premium imported coatings brand from Netherlands, founded 1988, featuring European environmental standards and technologies including wall paints, primers, waterproofing products
• 大宝仿石涂料
• 大宝艺术涂料

Products and services

• Furniture Coatings (家具涂料) Wood coatings for furniture manufacturers including water-based wood paints, PU paints, PE paints, and UV paints, provided with 300+ factory-stationed engineering service personnel for color matching, on-site guidance, and oil-to-water transition support. Used by furniture manufacturers including Sensheng Furniture (森盛家具), Order Furniture (欧德家具), Lenovo, JBL, Costco, Honda, and Toyota.
• Decoration Coatings (装修涂料) Interior wall paints, exterior wall paints, wood coatings, waterproofing and auxiliary materials, and art wall paints for residential and commercial decoration. Distributed through national dealer network, JD.com flagship stores, and specialty retail stores across China.
• Engineering Coatings (工程涂料) Coatings for construction and engineering projects including stone-look paint systems (multi-color, real stone, rock flake paint), exterior wall coating systems (silicone-acrylic, elastic, tile renovation, inorganic functional), floor coating systems (epoxy, water-based polyurethane, anti-static, decorative), and waterproofing systems for commercial, industrial, and public buildings.
• Industrial Coatings (工业涂料) Specialized coatings for industrial manufacturers: Dabao metal paint for indoor/outdoor furniture, hardware, bicycles, and security doors; Dabao plastic paint for home appliances, automotive parts, electronics, and cosmetics packaging; and Dabao glass paint for home decoration, glassware, and cosmetics containers.
• Global Paint Imported Coatings (高乐伯涂料) Premium imported coatings from the Netherlands exclusively distributed in Asia by Taiho under the Global Paint (高乐伯) brand. Includes wall paints, primers, waterproofing products, anti-virus wall paints, and negative-ion air-purifying paints carrying European REACH compliance, French A+ VOC emissions certification, and European IAC Gold indoor air quality standards.
• Antiviral All In One Wall Paint (抗病毒全效墙面漆) Premium imported wall paint using zinc-ion active technology effective against H3N2 influenza virus, enterovirus 71, and human coronavirus, with 99.99% antibacterial rate (Grade I), 8 molds (Grade 0 anti-mold), and zero-VOC formulation per French A+ and European IAC Gold certifications. Distributed under the Global Paint (高乐伯) brand.

Quantifiable outcome

• Annual production capacity of 220,000 tons through three-phase expansion investment
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• 湖南省定制家居协会 (Hunan Custom Home Furnishing Association)coreGTM or Marketing Partner · 1 January 2025Taiho serves as a sponsor and active supporter of the Hunan Custom Home Furnishing Association's annual celebrations and industry forums. The partnership focuses on promoting green coating solutions and 'oil-to-water' (油改水) transformation in the home furnishing industry. Taiho provides technical expertise and product solutions to association members, supporting the industry's green and intelligent development goals.
• Global Paint Products BV (荷兰高乐伯/ Global Paint)coreStrategic or Co-development Partner · 1 January 2018Strategic partnership established in 2018 — Taiho is the exclusive Asian partner for Dutch Global Paint products. Taiho distributes and represents the Global Paint brand (高乐伯) in Asia, providing European-standard imported architectural paints including anti-virus wall paints, negative ion paints, and premium interior wall coatings. Global Paint, founded in 1988 in the Netherlands, specializes in high-end professional and consumer coatings with strong European market presence. The partnership enables Taiho to offer premium imported coatings alongside its domestic product line.
• 日本大宝化学 (Japan Taiho Chemical)coreStrategic or Co-development Partner · 1 January 2016Annual joint product technology exchange meetings between Dongguan Taiho Chemical and Japan Taiho Chemical ( Saitama, Japan facility). Focus areas include water-based wood coatings, water-based metal coatings, and water-based road coatings. The 2016 meeting identified water-based wood coatings as the primary R&D axis, aiming to meet China VOC standards while providing superior application performance to support customers' oil-to-water transition.
• 中国科学院电子计算研究所 (Chinese Academy of Sciences, Institute of Electronics)coreStrategic or Co-development Partner · 1 January 2013Joint development partnership with the Chinese Academy of Sciences to create intelligent coating equipment systems. The collaboration focused on developing the intelligent water-based coating production line, including proprietary three-dimensional drying technology (microwave, nano-electrolytic, infrared, UV curing systems). The joint development addressed the key bottleneck in water-based coatings adoption — drying — through innovative multi-mode drying systems that can handle both flat and three-dimensional workpieces.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• PPG Industries: Global industrial and architectural coatings major competing with Taiho in industrial product coatings (3C electronics, automotive plastics, packaging) where Taiho already serves Lenovo, JBL, Honda, and Toyota.
• BASF Coatings: Global automotive and industrial coatings supplier competing with Taiho in automotive interior plastics and industrial OEM coatings, leveraging significantly deeper R&D and global customer relationships.
• Sherwin-Williams: Global coatings major with architectural and industrial portfolios. Competes with Taiho at the high end of architectural coatings and in industrial segments, with substantially larger R&D and brand resources.
• AkzoNobel (Dulux / 多乐士): Global coatings major with a leading architectural brand (Dulux) in China and a broad industrial coatings portfolio. Competes with Taiho in decorative wall paints and selected industrial segments, but at significantly larger scale.

Direct peers

• Carpoly Chemical Group (嘉宝莉漆): Major Chinese coatings group with strong wood/furniture coatings heritage. Directly competes with Taiho's furniture coatings franchise and shares the 'oil-to-water' transition positioning in the Chinese furniture industry.
• Huarun Paint (华润漆): Established Chinese architectural and wood coatings brand with strong dealer networks. Overlaps with Taiho in wall paints and wood paints for residential and furniture applications.
• Bardese Paint (巴德士): Chinese full-line coatings manufacturer offering architectural, wood, and industrial paints. Comparable scale and segment breadth to Taiho, with similar 'oil-to-water' positioning in the furniture industry.
• SkShu Paint (三棵树): Major Chinese architectural coatings brand rapidly expanding into industrial and wood coatings. Closely comparable to Taiho as a broad-line domestic competitor with overlapping wall paint, wood paint, and engineering coating segments.
• Nippon Paint (China) / 立邦: China market leader in architectural and decorative coatings and a major player in wood/furniture coatings. Directly competes with Taiho across wall paint, wood paint, and the 'oil-to-water' transition opportunity in China.

Emerging players

• Chenyang Water Paint (晨阳水漆): Chinese water-based coatings specialist focused on architectural and industrial water-based paints. Competes with Taiho specifically in the water-based transition opportunity, with a narrower but more focused product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taiho