Global Paint Products

What Global Paint Products does

Global Paint Products B.V. is a privately held Dutch paint manufacturer founded in 1988 and headquartered in Boven-Leeuwen, Netherlands. The company develops and produces water-based, low-VOC paint and coating systems in its own laboratory, organized into three brand tiers (TOPLINE, COMFORTLINE, ECONOMYLINE) and covering indoor wall paints (WALLROUNDER, SOLVER), outdoor paint systems (PLATINUM, TITAN, FAÇADE, FAÇADE PEARL), polyurethane indoor/outdoor systems (PU TOP, PU TOP SPRAY), and the specialty Silicone Roofing TG line — a silicone roof coating featuring proprietary Triple Guard Technology for flat roof renovation. Several products carry Eurofins Indoor Air Comfort Gold certification.

The company sells almost exclusively through B2B channels: professional paint wholesalers (verfgroothandel) and specialty paint stores (verfspecialzaak) across the Netherlands and Belgium, supplemented by a trained Certified Applicator network for Silicone Roofing TG installations. Its go-to-market emphasizes personal service, technical advice, and the Vakademy training academy, which delivers a €195-per-participant certification program at the Boven-Leeuwen headquarters. There is no direct-to-consumer e-commerce; consumer demand is captured at retail through wholesalers and specialty stores. Localization has been extended beyond the Benelux core to dedicated storefronts for Curaçao, Poland, and China (international English).

Global Paint Products is a B.V. (Dutch private limited company) founded and owned by Kees Willems, with no disclosed institutional investors, PE/VC backing, funding rounds, M&A activity, or leadership changes in the source materials. The company has 51–100 employees, operates a single production facility at its headquarters, and does not have a parent company or subsidiaries. No app, API, or AI/ML capability is referenced in any source.

Name

Global Paint Products

Legal name

Global Paint Products B.V.

Website

https://globalpaint.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Global Paint Products is a Dutch manufacturer of professional and consumer paint systems, including wall, facade, polyurethane, and silicone roof coatings (Silicone Roofing TG). It serves professional painters, wholesalers, certified applicators, and DIY consumers primarily in the Netherlands and Belgium, with localized presence in Curaçao, Poland, and China.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Professional paint manufacturing
• Water-based coatings
• Silicone roof coatings
• Facade paint systems
• Decorative wall paints

Headquarters

HQ city

Boven-leeuwen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Paint and coating product sales: One-time product sales of paints, coatings, and related products for professional painters and consumers. Products are sold through professional paint wholesalers and specialized paint stores across the Netherlands and Belgium.
2. Training and certification services: The Vakademy training center provides certification programs for applicators, including the Certified Applicator Silicone Roofing TG training at €195 per participant (excluding VAT).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Global Paint Products manufactures and supplies professional paints and coatings developed in its own laboratory, including indoor wall paints, outdoor facade and exterior paint systems, polyurethane-based indoor/outdoor systems, and a specialized silicone roof coating line (Silicone Roofing TG). Products are organized into three tiers (TOPLINE, COMFORTLINE, ECONOMYLINE) and sold through professional paint wholesalers, specialty paint stores, and a certified applicator network across the Netherlands and Belgium. The company also operates the Vakademy training center for applicator certification.

Product overview

Global Paint Products is a Dutch paint manufacturer offering a comprehensive portfolio of professional painting solutions organized into three main categories: INDOOR SOLUTIONS (wall paints including WALLROUNDER and SOLVER), OUTDOOR SOLUTIONS (exterior paint systems such as PLATINUM and TITAN, plus facade systems FAÇADE and FAÇADE PEARL), and INDOOR & OUTDOOR SOLUTIONS (polyurethane-based systems PU TOP and PU TOP SPRAY). Their products are available across three tiers: TOPLINE (problem-solving), COMFORTLINE (easy application), and ECONOMYLINE (economically priced). The company also offers Silicone Roofing TG, a specialized roof coating product featuring Triple Guard Technology for flat roof renovation and waterproofing, along with the complementary Silicone Roofing TG Fleece reinforcement system. Products are developed in the company's own laboratory and manufactured with 100% green energy.

Differentiator

Problem solved

Functional benefit

Products and services

• WALLROUNDER All-round wall paint for walls and ceilings, available in Matt, Semi Matt, and Satin finishes. Designed for mineral substrates such as plasterwork, masonry, concrete, aerated concrete, gypsum elements, and glass fabric, with Class 1 scrub resistance per DIN EN 13300, invisible touch-ups, and smooth application.
• SOLVER Wall paint designed for difficult substrates and bicolor surfaces. Features extreme matness to handle reflected light, seamless final result on uneven surfaces and large areas, and good resistance to chalking on dark colors.
• PLATINUM Outdoor paint system providing comprehensive exterior protection through coordinated primer, pre-finish, and finish layers for long-lasting results on facades and outdoor surfaces.
• TITAN Outdoor paint system designed for all four seasons, providing durable exterior protection against diverse weather conditions including rain, frost, heat, and UV.
• PU TOP Indoor and outdoor paint system using primer and finish layers. Water-dilutable paint with high scratch and wear resistance due to polyurethane binder technology.
• PU TOP SPRAY Spray-applicable version of the PU TOP paint system for indoor and outdoor use, enabling efficient application on larger surfaces.
• FAÇADE Facade coating system designed for exterior wall protection and weather resistance on building facades.
• FAÇADE PEARL Premium facade coating with pearl finish for enhanced aesthetic appeal and protection on exterior walls.
• Silicone Roofing TG Single-component silicone roof coating for sealing and extending the life of flat roofs. Features Triple Guard Technology providing UV protection, resistance to standing water, and sun-reflective properties for energy savings. Applied directly over existing roof coverings, creating a seamless, waterproof, and reflective membrane that extends roof lifespan up to 25 years.
• Certified Applicator Silicone Roofing TG Training Full-day physical training and certification program at Global Paint Products headquarters in Boven-Leeuwen, priced at €195 per participant (excluding VAT). Certifies professional applicators across the Netherlands and Belgium to apply Silicone Roofing TG products.

Quantifiable outcome

• Silicone Roofing TG extends flat roof lifespan up to 25 years with proper maintenance
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Felix VerfgroepcoreChannel Partner/ Reseller/ DistributorMajor professional paint wholesale chain with multiple locations across the Netherlands (Den Bosch, Eindhoven, Heerlen, Maastricht, Oss, Roermond, Sittard, Tiel, Uden, Veghel, Venlo, Weert, Wijchen). Multiple Felix locations are listed as certified points of sale and applicators for Silicone Roofing TG products.
• Verfgroothandel PlugcoreChannel Partner/ Reseller/ DistributorProfessional paint wholesale distributor with multiple branches (Amsterdam Noord, Amsterdam West, Den Helder, Haarlem, Heerhugowaard) offering Global Paint Professional products and Silicone Roofing TG.
• Ter Hoeven VerfgroepcoreChannel Partner/ Reseller/ DistributorProfessional paint wholesale chain with locations in Apeldoorn, Deventer, Harderwijk, Hilversum, Huizen, and Kampen, certified for Silicone Roofing TG products.
• Simonis VerfcoreChannel Partner/ Reseller/ DistributorProfessional paint wholesale company serving South Holland region with 10 branches and 180,000 annual orders. Multiple locations (Den Haag, Gouda, Leiden, Naaldwijk, Noordwijk, Rotterdam, Sliedrecht, Vlaardingen, Zoetermeer) are certified for Silicone Roofing TG products.
• Colours & CoatingsminorChannel Partner/ Reseller/ DistributorRegional paint distributor with locations in Aalten, Almelo, Enschede, Hardenberg, Hengelo, and Oldenzaal offering Silicone Roofing TG products.
• Hendriks SGRminorChannel Partner/ Reseller/ DistributorPainting and maintenance company in Berghem that applied Silicone Roofing TG on the Pivot Park Oss project. Listed as sales point for Silicone Roofing TG products.
• Albers ServicesminorChannel Partner/ Reseller/ DistributorConstruction company in 's-Gravenhage that applied Silicone Roofing TG on a residential project in Boskoop for solar panel optimization.
• VerflandminorChannel Partner/ Reseller/ DistributorProfessional paint wholesale company in Hasselt, Belgium with Global Paint Professional and Silicone Roofing TG products.
• ProCoatingsminorChannel Partner/ Reseller/ DistributorProfessional coating applicator with locations in Almere, Eemnes, Hilversum, Nieuwegein, and Utrecht, certified for Silicone Roofing TG products.
• De Jonge CoatingsminorChannel Partner/ Reseller/ DistributorProfessional coating company with locations in Elst, Oss, and Wijchen offering Silicone Roofing TG products.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• DAW (Caparol): German family-owned paint group behind Caparol, offering architectural, facade, and specialty coating systems across Europe. Comparable to Global Paint Products' PLATINUM, TITAN, and FAÇADE systems approach, but at much larger scale.
• AkzoNobel: Dutch global paints and coatings major, parent of Sikkens, Flexa, and many professional decorative brands in the same Dutch/Belgian market where Global Paint Products competes. The dominant broad incumbent against which Global Paint Products positions its 'helderheid' and personal-service proposition.
• Hempel: Danish global coatings manufacturer with decorative, protective, marine, and infrastructure product lines. Comparable in offering industrial and protective coatings alongside architectural paints, but at far larger scale.
• Sigma Coatings (PPG): Sigma is the historical Dutch architectural coatings brand now under PPG, serving professional painters in the Netherlands and Belgium with an overlapping interior and exterior portfolio. It is a broader incumbent with global scale behind it.
• Jotun: Norwegian multinational with decorative, protective, and specialty marine/industrial coating divisions. Overlaps with Global Paint Products on architectural paints and on protective/specialty coatings (including roof-adjacent systems).

Regional players

• Tikkurila: Finnish architectural paint manufacturer with similar mid-market positioning, decorator-channel focus, and tiered brand architecture. Operates primarily in Nordics/Baltics rather than Benelux, so it is geographically adjacent rather than head-to-head.

Direct peers

• Gaco: Silicone and acrylic roof coating specialist focused on flat-roof waterproofing and energy-saving reflective systems. The closest direct peer to Global Paint Products' Silicone Roofing TG and Triple Guard Technology positioning.
• Wijzonol: Dutch mid-market paint manufacturer focused on professional painters and architectural coatings, with a comparable product portfolio spanning interior, exterior, and specialty paints. Direct overlap with Global Paint Products in target customer (schilders), product structure, and Benelux go-to-market.
• Tremco: Roofing and waterproofing coatings manufacturer serving commercial and institutional flat-roof markets. Direct overlap with Silicone Roofing TG's waterproofing, UV-protection, and certified-applicator go-to-market.
• Meffert AG: German mid-market paint manufacturer (Jotun-branded in some markets) with a comparable architectural and specialty paint portfolio serving professional painters in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GlobalPaintProducts
• Instagraminstagram.com/p/B-t81s3H-qC
• Xx.com/Global_Paint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Paint Products