LEO Golf Academy

What LEO Golf Academy does

LEO Golf Academy is a junior-focused golf instruction business headquartered in Montgomery, Alabama, providing private and group golf coaching, seasonal camps, tournament training, and adaptive golf programs for students with disabilities. Instruction is delivered in person at partner facilities — primarily Gateway Golf & Learning Center Course (3800 Davenport Dr, Montgomery, AL) and Cottonwood Golf Club (7160 Byron Nelson Blvd, Montgomery, AL) — with additional virtual lesson delivery from a Pike Road, AL location. The program structure is tiered across LEO Golf B-TEAM (Beginner/Intermediate), A-TEAM (Advanced), and ELITE TEAM (Elite), supplemented by adult private lessons, Special Olympics golf training via the Montgomery Therapeutic Recreation Center, and in-school programs through the Montgomery Public School System. No proprietary technology platform exists; instruction is delivered via in-person coaching and asynchronous virtual video analysis.

The business generates revenue through five streams: private and group golf lessons, the Q-School Online Training virtual subscription/packages, seasonal junior camps, LEO-branded merchandise, and a "Donate to a Champion" fundraising program. Pricing is structured as unit pricing for lessons (junior $45/session or $140/4-pack; adult $60/session or $200/4-pack) and camps ($35/day, $90/3-class, $115/4-class, $135/5-class packages), with a $100/month recurring subscription for the Q-School Online plan and a $170/4-pack virtual lesson option. Payments are processed through Cash App ($QuincyLeonard), and revenue from premium or institutional sources has not been disclosed. Ancillary products include a founder-authored book ("The Seed"), branded merchandise, and a new 8-week STEM-and-golf program called the Moving Montgomery Forward Golf Initiative (MMFGI) in partnership with Golf. My Future. My Game.

The go-to-market is community-led: marketing relies on local partnerships (churches, schools, therapeutic centers), organic social (Facebook, Instagram), press coverage, and word-of-mouth referrals, with no performance marketing or paid acquisition disclosed. The academy is founder-owned and operated by Quincy L. Leonard, with no institutional investors, parent company, or outside funding. Operational scope is regional (Montgomery, AL and surrounding Southeast U.S.) supplemented by globally available virtual training products.

Name

LEO Golf Academy

Legal name

LEO Golf Academy

Website

https://leogolfacademy.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LEO Golf Academy is a Montgomery, Alabama-based junior golf instruction business offering tiered group clinics, private lessons, seasonal camps, and virtual online training, serving youth and adult golfers in the Southeast U.S. with a mission-driven, faith-informed coaching approach.

Ownership category

akta.pro rank

Product category

Golf Instruction Services

NAICS

Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADAAAJ

Youth & Teen Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Golf instruction services
• Junior golf coaching
• Private golf lessons
• Youth golf development
• Golf academy programs

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Golf Lessons (Private and Group): Revenue generated from private coaching sessions and group clinic programs for junior and adult golfers. Multiple session packages offer discounts. Payment collected via Cash App.
2. Q-School Online Training: Virtual video swing lessons and online training packages. One-time purchases and recurring monthly subscriptions available.
3. Junior Golf Camps: Seasonal camp programs (summer, spring, fall) at local golf courses. Multi-session packages offered.
4. Merchandise Sales: Sale of LEO Golf Academy branded merchandise including t-shirts.
5. Donations and Fundraising: Accepts donations through 'Donate to a Champion' program to support youth who cannot afford lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LEO Golf Academy provides junior golf instruction through a tiered program (B-TEAM Beginner/Intermediate, A-TEAM Advanced, ELITE Team) delivered via one-on-one private lessons, group clinics, and seasonal camps at partner golf courses in Montgomery, Alabama. The academy supplements in-person coaching with virtual Q-School Online Training that uses video swing analysis and subscription-based remote lessons. Additional offerings include branded merchandise, the MMFGI STEM/career program, and donations supporting youth access to instruction.

Product overview

LEO Golf Academy is a junior golf instruction organization based in Montgomery, Alabama, offering a tiered program structure (B-TEAM, A-TEAM, ELITE) for golfers of all skill levels. The academy provides in-person instruction at Gateway Golf Course and Cottonwood Golf Club, including group clinics, private lessons, and seasonal camps. Online training is offered through Q-School Online Training with virtual video swing analysis and lesson packages. Additional offerings include the MMFGI STEM golf program, merchandise, and authored book 'The Seed'. The academy organizes tournaments including the Rosa Parks Day Junior Golf Classic and operates the US Kids Golf Montgomery Tour. The program emphasizes character development alongside golf skills training.

Differentiator

Problem solved

Functional benefit

Products and services

• LEO Golf Academy Core Program Tiered junior golf instruction combining golf coaching with character development. Three skill tiers (B-TEAM Beginner/Intermediate, A-TEAM Advanced, ELITE TEAM) covering putting through full swing, on-course training, fitness, and mental training for young golfers.
• Q-School Online Training Virtual and in-person golf lesson packages offering video swing analysis, at-home virtual lessons, and a monthly subscription including two online lessons per month with 24/7 chat support.
• Junior Spring/Summer Camp at Gateway GC Seasonal golf camps for juniors held at Gateway Golf Course, offering single sessions, 3-class, 4-class, and 5-class packages for skill development during school breaks.
• Private Golf Lessons One-on-one coaching sessions available in 30-minute and 60-minute durations for both junior (18 and under) and adult (19+) golfers at Gateway Golf Course and Cottonwood Golf Club.
• Group Clinics Weekly group lessons including Champions class (Wednesdays 5:30-6:30 PM), on-course sessions for course management, and seasonal Winter/Spring/Fall clinics for junior golfers.
• The Seed: A Golf Instructor's Journey of Faith and Mentorship Book authored by Coach LEO (Quincy Leonard) documenting his journey as a golf instructor and mentor, available for purchase through the website.
• LEO Golf Merchandise Performance T-shirts and apparel branded with LEO Golf Academy branding, available for purchase.
• Moving Montgomery Forward Golf Initiative (MMFGI) 8-week STEM program combining golf education with career development, presented in partnership with Golf. My Future. My Game., providing youth exposure to the golf industry.

Quantifiable outcome

• 4000+ juniors participated in events hosted by Quincy Leonard as U.S. Kids Golf Montgomery Tour Director
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• St. Paul AME ChurchcoreStrategic or Co-development PartnerPresenting sponsor of the Rosa Parks Day Junior Golf Classic. Collaborative partnership for community events celebrating civil rights legacy through golf.
• Golf. My Future. My Game. (GMFMG)coreStrategic or Co-development PartnerStrategic alliance for the Moving Montgomery Forward Golf Initiative (MMFGI) - an 8-week STEM program combining golf with education and career development.
• U.S. Kids GolfcoreStrategic or Co-development PartnerQuincy Leonard serves as U.S. Kids Golf Montgomery Tour Director. Academy operates within the U.S. Kids Golf Learning Program framework.
• Gateway Golf CoursecoreOthersPrimary training location - offers 9-hole golf course with practice facilities accommodating up to 80 golfers. Partner for all in-person instruction.
• Cottonwood Golf ClubminorOthersSecondary training location for private lessons.
• Valiant Cross AcademycoreStrategic or Co-development PartnerEducational partner. Quincy Leonard coaches golf at the academy. Miqwez Green enrolled as student. Collaborative support for junior golfers.
• Driving Force Women's Golf ClubminorGTM or Marketing PartnerCommunity organization that rallied around the Green brothers to support their golfing journey.
• Montgomery Therapeutic Recreation Center (MTRC)coreStrategic or Co-development PartnerAcademy coaches students with physical and mental disabilities. Champions have competed in Special Olympics Golf events.
• Montgomery Public School SystemcoreStrategic or Co-development PartnerDeveloped golf instruction programs for schools during school year and summer sessions for elementary and middle school kids.
• Central Alabama Sports CommissionminorStrategic or Co-development PartnerQuincy Leonard serves as Board Member.
• AL Sports CapitalminorGTM or Marketing PartnerGold sponsor of LEO Golf Academy events.
• Wiley CollegeminorGTM or Marketing PartnerSilver sponsor of LEO Golf Academy.
• Camellia BowlminorGTM or Marketing PartnerGold sponsor of LEO Golf Academy.
• SmartBankminorGTM or Marketing PartnerSupporting sponsor of LEO Golf Academy.
• Lagoon Park Golf CourseminorOthersVenue for Rosa Parks Day Junior Golf Classic tournament.
• Make Golf Your ThingminorGTM or Marketing PartnerPartner organization - featured on their platform highlighting LEO Golf Academy's mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PGA Junior League: PGA of America's national youth team-golf program with broad geographic reach and strong institutional backing. Comparable in targeting junior golfers with team-based, developmental programs, but operates as a sanctioned league rather than a single-academy instruction business.
• IMG Academy Golf: Premier sports academy with a renowned golf program for junior athletes pursuing college scholarships and professional careers. Comparable as a college-golf pipeline operator with tiered curricula, but operates at full-boarding academy scale versus LEO's after-school and weekend model.
• First Tee: National youth development organization using golf to build character, with chapters across the US including Alabama. Directly comparable mission (character + golf for underserved youth), vastly larger scale, similar community-school partnership model, but operates as a nonprofit with broader program scope than LEO's instruction-only focus.
• GolfTec: Largest chain of tech-enabled golf instruction centers in the US with proprietary swing analysis technology. Comparable in delivering private and group lessons to golfers of all levels but operates at a far larger scale and price point, with a coach-and-tech model that contrasts with LEO's community-led, character-focused approach.
• The Leadbetter Golf Academy: Internationally recognized golf instruction brand with academy locations globally and a premium positioning. Comparable in providing tiered, structured coaching programs, though Leadbetter targets serious competitive golfers and adults at much higher price points than LEO's youth-focused model.
• TPC Junior Golf Academy: Golf instruction programs at TPC network of courses, offering junior camps and clinics at premium golf facilities. Comparable as a junior golf instruction provider leveraging partnered golf courses, but with significantly larger brand recognition, broader geographic reach, and higher pricing tiers than LEO.

Others

• Make Golf Your Thing: Industry initiative promoting diversity and inclusion in golf, featured on LEO's website and a named partner. Not a direct competitor but an ecosystem peer with shared mission around growing diverse participation in golf, particularly among underrepresented youth communities.

Direct peers

• U.S. Kids Golf: The national junior golf framework of which LEO is a local affiliate. U.S. Kids Golf provides tournaments, learning program curriculum, and the Top 50 Kids Teacher ranking that LEO's founder has earned. Most directly comparable peer since LEO operates within the USKG tour and learning program framework.
• Operation 36: Golf instruction framework providing coaches with structured curriculum and technology-enabled progression, visibly displayed as a partner on LEO's website. Targets the same junior golfer audience with a tech-enabled, scalable coaching model that competes for the same coach affiliates and student families.

Emerging players

• Hurricane Junior Golf Tour (HJGT): National competitive junior golf tour hosting tournaments across the US. Comparable in running junior tournaments (LEO hosts the Rosa Parks Day Junior Golf Classic and USKG Tour) and in cultivating college-recruitment pathways for junior golfers, though HJGT is tournament-focused while LEO combines instruction + tournaments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leonardgolf.academy
• Instagraminstagram.com/leonardgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEO Golf Academy