De Wijde Blik

What De Wijde Blik does

De Wijde Blik is a Dutch creative communication consultancy founded in 2005 that specializes exclusively in area development communication (gebiedscommunicatie). The firm delivers four interconnected service lines—participation (stakeholder engagement), area marketing (branding and positioning of buildings, neighborhoods, and districts), environmental communication during construction (omgevingscommunicatie), and tender writing—primarily to Dutch project developers, housing corporations, and municipalities, with secondary work for care organizations. The firm employs approximately 20-25 people and operates from headquarters in Amsterdam plus a secondary office in Den Haag, with active project presence across at least 14 Dutch cities.

The business is partner-owned (Arjan Kaashoek, Jolijn Goertz, Suzanne Witteman), bootstrapped, and privately held with no external investors or funding rounds. Its core offering combines strategic communication advice with creative execution across stakeholder engagement, branding, public participation facilitation, and digital campaign management, supported by a training program module portfolio delivered in partnership with NEPROM. Notable project outcomes reported include 7,000+ registrants for Buitenrijk Noordwijk, 34,000+ youth registrations for the 1828 housing concept, 500+ registrations for Blok 14 Hoorn, and multiple winning tender submissions (POOORT Zaandam, Poort van Hoorn, De Biezemtuin Laren, Het Ensemble Bergen).

The firm operates a professional services revenue model with project-based and retainer billing, multi-year contracts typical, and no publicly disclosed pricing. Its competitive position rests on a multidisciplinary team blending marketeers, communication specialists, and urban planners; twenty years of accumulated Dutch area development case studies; and embedded relationships with major Dutch developers (AM, BPD, VORM, Ballast Nedam), housing corporations (Stadgenoot, Intermaris, Woonzorg Nederland), and municipalities (Amsterdam, Nijmegen, Groningen). Marketing and distribution are entirely domestic, conducted through the website, project microsites, social media, newsletters, events, and the training program.

Name

De Wijde Blik

Legal name

De Wijde Blik

Website

https://dewijdeblik.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

De Wijde Blik is a Dutch creative communication consultancy specializing in participation, area marketing, environmental communication, and tender writing for Dutch area development, serving developers, housing corporations, and municipalities.

Ownership category

akta.pro rank

Product category

Communications Consultancy

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Area development communication
• Stakeholder participation consulting
• Area marketing services
• Environmental communication consultancy
• Tender writing services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Consultancy Services: De Wijde Blik generates revenue through professional communication consultancy services for area development projects. Services include participation facilitation, environmental communication, area marketing, tender writing, and training programs. Projects are typically billed on a per-project or retainer basis for developers, housing corporations, municipalities, and care organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

De Wijde Blik is a Dutch creative communication consultancy providing four core services for area development (gebiedsontwikkeling): Participatie (stakeholder/resident participation), Gebiedsmarketing (area branding and marketing), Omgevingscommunicatie (construction-phase neighbor communication), and Tenders (tender writing for development bids). These services are delivered by a team of advisors, partners, and specialists to project developers, housing corporations, municipalities, and care organizations across the Netherlands. The firm also delivers training programs in participation, area marketing, and environmental communication.

Product overview

De Wijde Blik is a creative communication agency offering four interconnected core services for area development: Participatie (participation/community engagement), Gebiedsmarketing (area marketing/branding), Omgevingscommunicatie (environmental/construction communication), and Tenders (tender writing). These services are supported by a portfolio of training modules covering participation techniques, area marketing strategies, and environmental communication during construction. The agency operates as a service-based consultancy rather than a software platform, delivering these offerings through a team of advisors across multiple projects in Dutch urban development.

Differentiator

Problem solved

Functional benefit

Products and services

• Participatie (Participation) Stakeholder participation service that engages residents, neighbors, and communities in area development projects to create better plans and build public support.
• Gebiedsmarketing (Area Marketing) Area marketing service that builds strong brands for buildings, neighborhoods, and areas, including positioning, visual identity, websites, and marketing campaigns.
• Omgevingscommunicatie (Environmental Communication) Environmental communication service during construction projects to maintain good relationships with neighbors and stakeholders, ensuring smooth project execution.
• Tenders (Tender Writing) Tender writing service for participation or environmental communication proposals, helping clients win bids with compelling narratives and strategic approaches.
• Trainingen (Training Programs) Workshops and training programs covering participation, area marketing, environmental communication, and placemaking for organizations in the Dutch area development sector.

Quantifiable outcome

• Multiple winning tender submissions - POOORT Zaandam, Poort van Hoorn, Biezemtuin Laren, Het Ensemble Bergen
• +2 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• NEPROMminorStrategic or Co-development PartnerDe Wijde Blik works closely with NEPROM, the branch organization for area and real estate development. They collaborate on training programs and share knowledge within the Dutch area development sector.
• Vanessa Westbroek PR & CommunicationscoreGTM or Marketing PartnerPartnership for Bajeskwartier Amsterdam project covering area branding, PR, communication, and placemaking. Collaborative partner in the Bajeskwartier consortium communication efforts.
• Buro HNCcoreStrategic or Co-development PartnerStrategy and design marketing partner for Bajeskwartier Amsterdam residential units.
• Maad in HollandminorGTM or Marketing PartnerDesign partner for Bajeskwartier Bulletin publication.
• Oude Mannen- en Vrouwenhuis Diaconie Evang. Lutherse Gemeente AmsterdamcoreStrategic or Co-development PartnerCo-developer for Balistraat Amsterdam project - transformation of former police station into residential courtyard with affordable housing and community space.
• Stichting Hondsrugpark Consortium (De Alliantie, Amvest, COD, Duqer, Great Grey Investments, Vastint, Wonam)coreStrategic or Co-development PartnerMulti-developer consortium for Hondsrugpark Amsterdam area transformation. De Wijde Blik serves as area marketing partner for this major mixed-use development of approximately 5,000 homes.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Buro HNC: Buro HNC is a Dutch strategy and design consultancy that partners with De Wijde Blik on projects like Bajeskwartier; it operates as a marketing and design partner for area and real estate clients, partially overlapping on positioning and branding.

Broad incumbents

• Sweco: Sweco is a European engineering and design consultancy with significant Dutch operations in spatial planning and area development, competing indirectly through its stakeholder and communication advisory practices.
• Witteveen+Bos: Witteveen+Bos is a Dutch engineering consultancy that includes stakeholder participation, area development support, and communication advisory within its broader infrastructure and spatial planning practice.
• Arcadis: Arcadis is a global design and consultancy firm with Dutch roots offering area development, urban planning, and stakeholder communication as part of a broader portfolio serving public and real estate clients.
• Royal HaskoningDHV: Royal HaskoningDHV is a large Dutch engineering and project management consultancy with stakeholder engagement and area development capabilities embedded in broader infrastructure and planning mandates.

Direct peers

• PosadMaxwan: PosadMaxwan is a Dutch spatial strategy and area development consultancy working with municipalities, developers, and housing corporations on place-making, branding, and stakeholder processes.
• KplusV: KplusV is a Dutch consultancy with practices in area development, participation, and stakeholder communication, serving municipalities, housing corporations, and developers - closely overlapping De Wijde Blik's customer base and service portfolio.
• Ruimtevolk: Ruimtevolk is a Dutch urban planning and participation consultancy serving municipalities and developers on stakeholder processes and area visioning - directly comparable to De Wijde Blik's participation practice.
• Studio MAKS: Studio MAKS is a Dutch consultancy combining urbanism, area development, and stakeholder engagement for Dutch municipalities and developers - an emerging direct peer in the participation and area marketing niche.
• Stec Groep: Stec Groep advises on area development, real estate economics, and spatial strategy for Dutch municipalities and developers, with a comparable focus on Dutch gebiedsontwikkeling advisory work.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dewijdeblik

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Wijde Blik