PosadMaxwan
PosadMaxwan is a Dutch urban design, research, and planning consultancy serving municipalities and provincial governments with spatial planning, visioning, and data-driven urban analysis across 60+ projects.
- Company typePrivate
- Founded2006
- HeadquartersThe Hague, Netherlands
- Headcount51–100
- GTM typeB2B
- OfferingServices
What PosadMaxwan does
PosadMaxwan is a Dutch urban design, research, and planning consultancy headquartered in The Hague with a presence in Rotterdam. Founded in 2006, the firm employs 51-100 staff and serves Dutch municipalities and provincial governments, with named engagements spanning Kerkrade, Utrecht, Amsterdam, Helmond, Delft, Province of Limburg, Eindhoven, Dordrecht, Rotterdam, and Leiden, alongside a broader portfolio cited at 60+ projects. The practice operates across spatial planning, urban research, policy advisory, and visioning studies, often delivered through co-creation processes embedded in client decision-making cycles.
The firm's core offerings include strategic spatial planning, visioning and scenario studies, applied research, and a growing set of productized methodologies. These include the PIOR Public Space Programming Instrument, the Building from the Soil Handbook (published May 2024), and the Healthy City Game. Under the Digital Cities sub-brand, PosadMaxwan extends into data-driven urban analysis, GIS-based research, and digital tooling for public-sector clients. The firm has participated in high-profile consortia such as Future Vision Limburg 2050 (with Generation.Energy, AT Osborne, Stec Group, and Goudappel), Innovation District Delft (with TU Delft, Province of South Holland, and MRDH), and Floating Cities research (with Stimuleringsfonds Creatieve Industrie, Municipality of Utrecht, PAS BV, and Blue Revolution).
Revenue mechanics are anchored in tendered project commissions from Dutch public-sector clients, supplemented by income from published handbooks, co-creation events, and productized instruments. Pricing follows standard Dutch consultancy procurement conventions, with engagements typically procured through competitive public tenders on fixed-fee or time-based terms. The firm is privately held and does not disclose revenue, funding, or ownership details.
PosadMaxwan firmographics
Firmographics- Name
- PosadMaxwan
- Legal name
- PosadMaxwan
- Website
- https://posadmaxwan.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PosadMaxwan is a Dutch urban design, research, and planning consultancy serving municipalities and provincial governments with spatial planning, visioning, and data-driven urban analysis across 60+ projects.
- Ownership category
- akta.pro rank
PosadMaxwan industry classification
Industry- Product category
- Urban Planning and Design Consultancy
- NAICS
- Other Specialized Design Services (54149), Other Specialized Design Services (541490)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Regional & Land Use Planning (BPAHAKAE)
- akta.pro secondary industry
- Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
Keywords
Where PosadMaxwan is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PosadMaxwan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Urban Design and Planning Services: Professional services revenue generated through commissioned urban design, master planning, and spatial planning projects for municipalities and government entities in the Netherlands.
- Research and Consulting: Research projects commissioned by government bodies and creative industry funds, including spatial research, feasibility studies, and policy development support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PosadMaxwan product offering
Product offeringCore offering
PosadMaxwan is an integrated urban design firm that delivers professional services combining strategy, design, and research for Dutch municipalities and provincial governments. The firm provides urban design, master planning, area development, vision and strategy development, research-by-design, and data-driven Digital Cities services, supported by proprietary tools such as the PIOR Public Space Programming Instrument and a portfolio of published handbooks and methodology guides for sustainable urban development.
Product overview
PosadMaxwan is an integrated urban design firm that combines strategy, design, and research services. Their offering consists of professional consulting services rather than a software product portfolio. The core services include urban design, area development, vision and strategy development, data analysis, and research-by-design approaches. Their Digital Cities team provides data-driven services including scoping, data analysis, modeling, and monitoring to support sustainable urban transformations. The firm also produces practical guides and tools such as the Healthy City Guide (with accompanying board game), Mobility Guide, and Nature Inclusive City Guide as educational resources for clients and stakeholders. PIOR (Programming Instrument Openbare Ruimte) represents their most product-like offering—an instrument combining an Excel model, interactive results dashboard, and methodology document for municipalities to assess spatial feasibility of ambitions.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Cities: A data-driven team within PosadMaxwan focused on healthy and sustainable living environments, combining spatial expertise with advanced data analysis.
Products and services
- Urban Design and Master Planning Services
Quantifiable outcome
- Over 60 completed projects across Dutch municipalities
- +2 more outcomes
Companies that use PosadMaxwan
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
PosadMaxwan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PosadMaxwan partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- PAS BVcoreCollaborated on Floating Cities research, contributing to feasibility studies and spatial elaboration of floating construction at neighborhood and district scale.
- Municipality of UtrechtcorePartner in Floating Cities research investigating multi-use of space combining energy landscape, housing, and water buffer requirements.
- Municipality of RotterdamcoreCollaborator on Floating Cities research and various urban planning projects including city logistics, collective living, and public space development.
- Buiting AdviesminorCollaborated on Floating Cities research and Nieuw Brandevoort development vision.
- Blue RevolutionminorPartner in Floating Cities research focusing on water-related innovation and floating construction.
- Open KaartminorCollaborated on Inclusive Urban Spaces research in De Staart neighborhood, Dordrecht.
- Province of Zuid-HollandcorePartner in Inclusive Urban Spaces research enabling investigation of inclusive design processes in De Staart neighborhood.
- PantopiconcoreCollaborated with municipality of Kerkrade on Environmental Vision 2050 development.
- ArcadiscoreCollaborated on Environmental Vision Kerkrade 2050 and Area Perspective Amersfoort to Zeist projects.
- W/E consultantsminorPartner in Circular impulse for public space in post-war neighbourhoods research.
- Superuse StudiosminorCollaborated on circular economy research for public space in post-war neighbourhoods.
- Other SpheresminorPartner in circular public space research for post-war neighbourhoods.
- TNOcoreCollaborated on city logistics research investigating future scenarios for urban logistics with Municipality of Rotterdam.
- Municipality of RotterdamcorePartner in Vital Soil research (Bouwen vanuit de Bodem) phase 3, applying handbook measures to different public space typologies.
- Generation.EnergycorePart of consortium developing Future Vision Limburg 2050 for Province of Limburg.
- AT OsbornecoreConsortium partner for Future Vision Limburg 2050, contributing to integrated spatial and economic planning.
- Stec GroupcoreConsortium partner for Future Vision Limburg 2050.
- GoudappelcoreConsortium partner for Future Vision Limburg 2050, contributing mobility and transport expertise.
- TU DelftcorePartner in Innovation District Delft spatial ambition document, connecting campus with Schieoevers and Delftechpark.
- Province of South HollandcorePartner in Innovation District Delft development alongside TU Delft and municipality.
- MRDHminorMetropolitan Region Rotterdam The Hague partner in Innovation District Delft development.
- Bedrijvenkring SchieoeversminorBusiness association partner in Innovation District Delft spatial planning.
- Structural CollectivecoreCollaborated with City of Amsterdam on research into spatial impact of circular economy.
- Rod'or AdviesminorCollaborated on Nieuw Brandevoort development vision alongside Buiting Advies.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PosadMaxwan competitors and assessment
Company assessmentDirect peers
- Mecanoo: Dutch architecture firm with a dedicated urban planning and landscape studio. Comparable as a Netherlands-based practice delivering master plans, urban visions, and public space design for municipalities.
- MVRDV: Dutch architecture and urban design studio known for innovative, research-driven urban projects. Closely comparable as a Rotterdam-based design firm producing visionary urban plans and master plans for European cities.
- AT Osborne: Dutch consultancy specializing in infrastructure, area development, and spatial economics. A current PosadMaxwan consortium partner on Future Vision Limburg 2050, directly comparable in integrated spatial-economic planning for provinces.
- Goudappel: Dutch mobility and transport planning consultancy. A PosadMaxwan consortium partner on Limburg 2050, directly comparable in serving Dutch public-sector planning needs in sustainable mobility.
- Stec Group: Dutch consultancy focused on spatial economics, real estate, and area development. A PosadMaxwan consortium partner on Limburg 2050, comparable as a Dutch planning/economics advisory competing for the same municipal vision work.
Broad incumbents
- Royal HaskoningDHV: Large Dutch-headquartered engineering and project management consultancy offering urban planning, mobility, and sustainability services to Dutch municipalities and provinces. Competes for similar tenders and offers overlapping capabilities at greater scale.
- Sweco: European engineering, design, and consultancy firm with significant Dutch operations in urban planning, mobility, and sustainable city development. Comparable as a broad incumbent serving Dutch municipal and provincial clients.
- WSP: Global professional services firm with urban planning, landscape architecture, and design capabilities across European markets. Comparable as a broad incumbent in spatial planning for municipalities.
- Arcadis: Global design, engineering, and consultancy firm headquartered in the Netherlands; competes for the same Dutch municipal tenders while also being a current PosadMaxwan collaboration partner on projects like Kerkrade 2050. Directly comparable as the dominant incumbent in Dutch urban planning.
Emerging players
- Studio for New Realities / De Urbanisten: Rotterdam-based urban design and research practice working on climate adaptation, water, and inclusive city design in the Netherlands. Comparable as a similarly sized Dutch specialist in research-driven urban design for municipalities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PosadMaxwan social profiles
Digital presencePosadMaxwan financial estimates
Financial estimateRevenue estimate
Valuation estimate
PosadMaxwan leadership team
Management profileNumber of profiles
PosadMaxwan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PosadMaxwan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PosadMaxwan
What does PosadMaxwan do?
PosadMaxwan is an integrated urban design firm that delivers professional services combining strategy, design, and research for Dutch municipalities and provincial governments. The firm provides urban design, master planning, area development, vision and strategy development, research-by-design, and data-driven Digital Cities services, supported by proprietary tools such as the PIOR Public Space Programming Instrument and a portfolio of published handbooks and methodology guides for sustainable urban development.
Is PosadMaxwan a public or private company?
PosadMaxwan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PosadMaxwan founded?
PosadMaxwan was founded in 2006. It employs 51 to 100 people.
Where is PosadMaxwan based?
PosadMaxwan is headquartered in The Hague, Netherlands, in the Europe region.
How does PosadMaxwan make money?
Two revenue lines are on record. Urban Design and Planning Services are the primary driver. The others are research and Consulting.
Who are PosadMaxwan's main competitors?
Direct peers on record are Mecanoo, MVRDV, AT Osborne, Goudappel and Stec Group. Broad incumbents are Royal HaskoningDHV, Sweco, WSP and Arcadis. Studio for New Realities / De Urbanisten is listed as an emerging player.
Does PosadMaxwan have an API?
No public API is recorded for PosadMaxwan.
What industry is PosadMaxwan in?
PosadMaxwan's product category is Urban Planning and Design Consultancy. Its primary akta.pro industry code is BPAHAKAE, Regional & Land Use Planning, with a secondary code of BPAIANAD, Urban & Regional Planning (Land Use, Zoning, Master Planning). Its NAICS code is 54149 and its SIC code is 8741.