Pinar Su
Pınar Su is a Turkish public packaged water and beverage producer, founded 1984 in İzmir as Turkey's first bottled water company, serving mass-market household consumers via retail, e-commerce, and a proprietary mobile app under Yaşar Holding.
- Company typePublic
- Founded1984
- HeadquartersBornova
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pinar Su does
Pınar Su ve İçecek A.Ş. is a Turkish packaged water and beverage producer founded in 1984 in İzmir and listed on Borsa İstanbul under ticker PINSUS. As Turkey's first packaged water producer, the company operates as a subsidiary of Yaşar Holding with 100% Turkish capital and a workforce of 1,001-5,000 employees. Its portfolio spans still bottled water, flavored and plain sparkling water under the recently launched Pınar Sparkling line (2024), and other beverages, all produced under NSF-certified quality standards.
The company monetizes through mass-market packaged goods distribution, selling low-unit-price SKUs across grocery retail chains, e-commerce platforms, and a proprietary Pınar mobile app to Turkish household consumers. Its business model is anchored on volume-led FMCG economics, leveraging the multi-decade "Pınar" master brand shared with sister companies in the Yaşar Holding portfolio, scaled bottling operations in İzmir, and multi-channel reach that includes traditional retail, online storefronts, and direct-to-consumer digital ordering.
Pınar's strategic posture combines defensive brand stewardship with selective offensive moves: a 2024 sparkling-water launch extends the category footprint, a 2025 sustainability commitment targets recycled-PET adoption, and digital channel investment reduces retail-intermediation dependence. The company competes in a fragmented Turkish packaged water market against Danone-owned Erikli, Hayat, and private-label brands, with its primary growth levers being category extension (sparkling), channel digitization, and incremental export potential.
Pinar Su firmographics
Firmographics- Name
- Pinar Su
- Legal name
- Pınar Su ve İçecek A.Ş.
- Website
- https://pinarsu.com.tr
- Company type
- Public
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pınar Su is a Turkish public packaged water and beverage producer, founded 1984 in İzmir as Turkey's first bottled water company, serving mass-market household consumers via retail, e-commerce, and a proprietary mobile app under Yaşar Holding.
- Ownership category
- akta.pro rank
Pinar Su industry classification
Industry- Product category
- Bottled Water & Packaged Beverages
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Spring Water Bottling (AFAFACAA)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE)
Keywords
Where Pinar Su is headquartered
LocationHeadquarters
- HQ city
- Bornova
Offices1 record
Markets served
Pinar Su business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Ambalajlı Su Satışı (Packaged Water Sales): Sale of bottled water products under the Pınar Su brand. The company is Turkey's first packaged water producer, operating for over 40 years.
- İçecek Ürünleri Satışı (Beverage Products Sales): Since 2019, the company expanded into the beverage market under the name 'Pınar Su ve İçecek', offering a diverse portfolio of beverages including the newly launched Pınar Sparkling sparkling water.
- E-Ticaret ve Dijital Satış (E-commerce and Digital Sales): Growing digital sales channel through company-owned e-commerce platform yasampinarim.com.tr and mobile app 'Yaşam Pınarım', with customer loyalty programs and seasonal campaigns.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pinar Su product offering
Product offeringCore offering
Pınar Su ve İçecek produces and sells bottled natural spring water and beverages in Turkey. Its flagship offering is Pınar Su, Turkey's first packaged natural spring water brand (founded 1984), complemented by the broader Pınar İçecek beverage line and the smooth-tasting Pınar Sparkling sparkling water. Products are filled in sterile, positive-pressure automated facilities and distributed through retail, authorized sales points, and direct digital channels.
Product overview
Pınar Su ve İçecek operates as a 100% Turkish capital company producing packaged water and beverages from its base in İzmir. Originally established as 'Pınar Su' in 1984 as Turkey's first packaged water producer, the company expanded into beverages and formally changed its title to 'Pınar Su ve İçecek' in 2019. The product portfolio consists of two main product lines: Pınar Su (natural spring water in various sizes) and Pınar İçecek (beverage products), with Pınar Sparkling representing a recent sparkling water variant. The company utilizes advanced technology in its production facilities, emphasizing quality, hygiene, and product safety throughout the production process from source to bottling. Products are distributed through all sales channels including a growing e-commerce presence via the Yaşam Pınarım mobile application.
Differentiator
Problem solved
Functional benefit
Brands
- Pınar Su: Natural spring and mineral water products under the Pınar Su brand
- Pınar İçecek
- Pınar Sparkling
Products and services
- Pınar Su Turkey's first packaged natural spring water brand, produced from Turkey's most valuable natural sources with over 40 years of heritage. The flagship product line includes various sizes of bottled water for individual consumers seeking safe, natural drinking water for daily hydration.
- Pınar İçecek Beverage product line expanded into the market in 2019 alongside the water portfolio, offering various drink options (juices and flavored drinks) to complement Pınar Su for individual consumers.
- Pınar Sparkling A smooth-tasting sparkling water product launched to meet changing consumer preferences for effervescent beverage options. Targeted at individual consumers seeking an alternative to still bottled water.
Companies that use Pinar Su
Customer profileSegments1 record
Ideal customer profiles1 record
Pinar Su technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pinar Su partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yaşar Holdingparent companyPınar Su ve İçecek is a brand under Yaşar Holding, one of Turkey's major industrial groups. The company operates as a subsidiary maintaining its own brand identity while benefiting from the parent company's resources and infrastructure.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Pinar Su competitors and assessment
Company assessmentDirect peers
- Sırma Su: Turkish natural mineral water producer with nationwide distribution, competing directly with Pınar Su on spring water positioning and retail shelf space.
- Erikli: Long-established Turkish bottled water brand now owned by Nestlé Waters; competes head-to-head with Pınar Su across supermarket and HORECA channels in Turkey.
- Hayat Su: Danone-owned bottled water brand and one of Pınar Su's closest direct competitors in the Turkish retail channel, offering similar spring and mineral water SKUs at overlapping price points.
Broad incumbents
- Nestlé Waters: Global bottled water major whose Turkish subsidiary (Erikli) and international brands (Pure Life, Perrier, S.Pellegrino) compete with Pınar Su both locally and as a benchmark for category economics.
- PepsiCo (Aquafina): Global beverage major whose Aquafina bottled water line competes for retail shelf and foodservice contracts against Pınar Su and its growing sparkling/beverage portfolio.
- Coca-Cola İçecek: Turkish Coca-Cola bottler with a portfolio including water and sparkling beverages; competes with Pınar Su's expanded sparkling and beverage line as well as on retail contracts.
- Danone Waters: Global water and beverages giant whose Hayat Su brand directly contests Pınar Su in Turkey; comparable scale of brand portfolio, sterile bottling capabilities, and retail relationships.
Regional players
- Bisleri: India's leading packaged water brand with a comparable single-market, brand-led CPG model; useful peer for benchmarking domestic market dominance and portfolio extension strategy.
- Gerolsteiner: German sparkling mineral water producer with strong regional dominance and premium positioning; comparable to Pınar Su on spring source heritage, certification focus, and sparkling expansion strategy.
Emerging players
- Mountain Valley Spring Water: Premium U.S. spring water brand with growing direct-to-consumer and digital channels; comparable to Pınar Su's push into DTC via yasampinarim.com.tr and the Yaşam Pınarım app.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinar Su social profiles
Digital presencePinar Su compliance and trust
Trust signalCompliance1 record
Pinar Su financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinar Su leadership team
Management profileNumber of profiles
Pinar Su funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinar Su M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinar Su
What does Pinar Su do?
Pınar Su ve İçecek produces and sells bottled natural spring water and beverages in Turkey. Its flagship offering is Pınar Su, Turkey's first packaged natural spring water brand (founded 1984), complemented by the broader Pınar İçecek beverage line and the smooth-tasting Pınar Sparkling sparkling water. Products are filled in sterile, positive-pressure automated facilities and distributed through retail, authorized sales points, and direct digital channels.
Is Pinar Su a public or private company?
Pinar Su is a public company. It is classified as public and is currently operating.
When was Pinar Su founded?
Pinar Su was founded in 1984. It employs 1,001 to 5,000 people.
Where is Pinar Su based?
Pinar Su is headquartered in Bornova.
How does Pinar Su make money?
Three revenue lines are on record. Ambalajlı Su Satışı (Packaged Water Sales) is the primary driver. The others are İçecek Ürünleri Satışı (Beverage Products Sales) and E-Ticaret ve Dijital Satış (E-commerce and Digital Sales).
Who are Pinar Su's main competitors?
Direct peers on record are Sırma Su, Erikli and Hayat Su. Broad incumbents are Nestlé Waters, PepsiCo (Aquafina), Coca-Cola İçecek and Danone Waters. Regional players are Bisleri and Gerolsteiner. Mountain Valley Spring Water is listed as an emerging player.
Does Pinar Su have an API?
No public API is recorded for Pinar Su.
What industry is Pinar Su in?
Pinar Su's product category is Bottled Water & Packaged Beverages. Its primary akta.pro industry code is AFAFACAA, Spring Water Bottling, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2086.