Schreiner's Gardens
Schreiner's Gardens is a family-owned Salem, Oregon nursery, founded in 1925, operating as the largest bearded iris farm in the U.S. It sells 583+ bearded iris and daylily varieties, along with allium, fertilizer, and gifts, directly to home gardeners and wholesale buyers through Shopify e-commerce, phone orders, and seasonal farm visits.
- Company typePrivate
- Founded1925
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Schreiner's Gardens does
Schreiner's Gardens is a family-owned horticultural nursery founded in 1925 in Salem, Oregon, and self-described as the largest bearded iris farm in the United States. The company operates across four generations of Schreiner family ownership and is branded with the tagline "Growing Beauty Since 1925." Its core product is freshly dug bearded iris rhizomes (Tall Bearded, Intermediate Bearded, Dwarf Bearded, and Miniature Dwarf Bearded), offered across a catalog of 583+ varieties spanning 1885–2026, supplemented by daylilies, allium bulbs, specialized fertilizers, gift items, and seasonal products. The company runs its own iris hybridizing program that releases new Schreiner Family introductions annually, and it distributes iris and daylily cultivars from named third-party breeders (Joe Ghio, Brad Collins, Bill Maryott) on an exclusive basis.
The business operates a direct-to-consumer model on a Shopify-powered e-commerce platform (schreinersgardens.com), accepting phone orders, selling through a dedicated wholesale catalog for garden centers and landscape professionals, and hosting an annual Bloom Season farm-visit event in Salem. Pricing is per-unit, with individual rhizomes ranging from $6.50 to $479, curated color collections from $150, and gift/merchandise items at various price points. A free-shipping threshold at $100 and a tiered free bonus iris loyalty program (1–5 rhizomes at $100–$500+ spend) are used to lift average order value. Retail shipments within the contiguous U.S. are supported, and international orders are available under separate terms. Core iris rhizome shipping is constrained to a July–September window, while seasonal items (potted iris, amaryllis, Oregon wreaths, lupine seeds, farm-fresh iris bouquets) extend revenue capture across additional periods.
The company's four-generation brand heritage, in-house hybridizing program, multi-year trial-field infrastructure, and exclusive breeder partnerships form the basis of a defensible niche position in specialty ornamental horticulture. The company is privately held with no external investors, no disclosed management team, and no public revenue figures.
Schreiner's Gardens firmographics
Firmographics- Name
- Schreiner's Gardens
- Legal name
- Schreiner's Gardens
- Website
- https://schreinersgardens.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Schreiner's Gardens is a family-owned Salem, Oregon nursery, founded in 1925, operating as the largest bearded iris farm in the U.S. It sells 583+ bearded iris and daylily varieties, along with allium, fertilizer, and gifts, directly to home gardeners and wholesale buyers through Shopify e-commerce, phone orders, and seasonal farm visits.
- Ownership category
- akta.pro rank
Schreiner's Gardens industry classification
Industry- Product category
- Specialty Plant Nursery
- NAICS
- Nursery and Floriculture Production (11142)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Schreiner's Gardens is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schreiner's Gardens business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Others
Revenue model
- Iris and Daylily Product Sales: Direct sales of bearded iris rhizomes, daylily plants, allium bulbs, fertilizers, and related gardening products. Products ship during specific seasons (July-September for bearded iris rhizomes). Revenue is generated through individual product sales, collections, and bundled offerings at various price points.
- Gift Items and Merchandise: Sales of gift certificates, apparel, jewelry, books, kitchen and home decor items, tools, and kids' merchandise. Provides additional revenue streams and cross-selling opportunities with the core plant business.
- Wholesale Program: Dedicated wholesale catalog and pricing for bulk buyers, providing a separate B2B revenue channel alongside retail operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bearded Iris Individual Varieties |
| Unit Pricing | Pay-as-you-go | Iris Collections and Bundles |
| Unit Pricing | Multi-year contract | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Schreiner's Gardens product offering
Product offeringCore offering
Schreiner's Gardens is a multigenerational family-owned horticultural nursery that grows, hybridizes, and sells bearded iris rhizomes, daylily plants, ornamental allium bulbs, and related gardening products. Operating as the largest bearded iris farm in the United States since 1925, the company offers over 583 bearded iris varieties plus daylilies, sold directly to consumers through an online Shopify storefront with seasonal shipping (July–September) and via a separate wholesale catalog for commercial buyers.
Product overview
Schreiner's Gardens is a horticultural nursery specializing in ornamental flower cultivation, operating as the largest bearded iris farm in the United States across four generations since 1925. The company offers a unified portfolio centered on iris and daylily rhizomes and plants, complemented by seasonal bulbs, fertilizers, and gardening accessories. Core products include Bearded Iris varieties (Tall Bearded, Intermediate Bearded, Dwarf Bearded, and Miniature Dwarf Bearded types) and Daylilies, supplemented by specialty collections featuring proprietary Schreiner Family Hybrid Introductions, Joe Ghio Hybrid Introductions, Brad Collins Introductions, and Bill Maryott's Daylily Introductions. Additional offerings include Allium bulbs, seasonal items (potted iris, amaryllis, wreaths), specialized fertilizers, gift merchandise, and a bonus iris loyalty program. The company sells directly to consumers via their e-commerce platform, offering fresh-dug rhizomes that ship July through September.
Differentiator
Problem solved
Functional benefit
Products and services
- Bearded Iris Rhizomes Freshly dug bearded iris rhizomes in four types — Tall Bearded (28–42 inches), Intermediate Bearded (16–27 inches), Standard Dwarf Bearded, and Miniature Dwarf Bearded (2–15 inches) — offered in over 583 catalog varieties that ship July through September.
- Daylilies Daylily plant varieties including Bill Maryott introductions, evergreen/semi-evergreen, reblooming, fragrant, and dormant varieties for home gardens.
- Allium Bulbs Spring-flowering ornamental allium bulbs and curated collections for home gardeners.
- Iris and Daylily Fertilizers Specialized fertilizers formulated for iris and daylily cultivation, including dedicated Iris Food and Daylily Food products.
- Schreiner Family New Hybrid Iris Introductions Proprietary iris hybrids developed in-house by the Schreiner family, including Tall Bearded and Standard Dwarf Bearded varieties released annually (2025 and 2026 introductions).
- Joe Ghio Hybrid Iris Introductions Iris varieties hybridized by breeder Joe Ghio, offered exclusively through Schreiner's Gardens.
- Brad Collins Iris Introductions Iris varieties hybridized by Brad Collins and sold through Schreiner's Gardens.
- Bill Maryott Daylily Introductions Daylily varieties hybridized by Bill Maryott, including 2024, 2025, and 2026 summer and spring introductions offered via Schreiner's Gardens.
- Iris and Daylily Collections Curated multi-rhizome bundles including color-themed collections (yellow, pastel, white, purple/blue, dark, orange, red) and specialty collections (Adventurer, Reblooming, Fragrant, Award Winners, grab bags) priced from $40 to $479.
- Garden Gifts, Books, Apparel, and Tools Garden-themed gift merchandise including gift certificates, apparel, jewelry, books, kitchen and home decor, tools, and children's items, providing cross-sell items for the core plant business.
- Seasonal Plant Offerings Seasonally rotating plant and floral offerings including potted iris, lupine seeds, Oregon wreaths, amaryllis bulbs for winter blooms, and farm-fresh iris bouquets.
- Wholesale Iris and Daylily Catalog Dedicated wholesale catalog and pricing for garden centers, landscape professionals, and commercial buyers purchasing bulk iris and daylily inventory for resale or commercial planting projects.
Companies that use Schreiner's Gardens
Customer profileSegments2 records
Ideal customer profiles2 records
Schreiner's Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schreiner's Gardens partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreShopify powers Schreiner's Gardens e-commerce platform, enabling online product catalog, shopping cart, checkout, payment processing, and order management. Shopify processes personal information about customers accessing and using the services.
- Payment Processors (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Visa)coreMultiple payment processors enable secure transaction processing for online purchases, accepting a wide range of payment methods including major credit cards, digital wallets, and buy-now-pay-later options.
Scale indicators5 records
Recent moves6 records
Expansion highlights12 records
Schreiner's Gardens competitors and assessment
Company assessmentDirect peers
- Oakes Daylilies: Daylily specialist mail-order nursery offering an extensive catalog of daylily cultivars. Closely comparable to Schreiner's daylily segment in plant-category focus, catalog scale, and DTC e-commerce model targeting enthusiast gardeners.
- Klehm Nursery: Specialty mail-order nursery offering peonies, hostas, and other flowering perennials. Comparable to Schreiner's in family-owned specialty nursery positioning, mail-order enthusiast customer base, and curated perennial plant catalog focus.
- White Flower Farm: Established mail-order perennial and flowering plant nursery selling direct to home gardeners through e-commerce and print catalog. Highly comparable to Schreiner's Gardens in DTC distribution model, perennial plant focus, and catalog-driven customer experience, though broader in plant assortment.
- Bluestone Perennials: Mail-order perennial plant nursery serving home gardeners through e-commerce and traditional catalogs. Directly comparable to Schreiner's in direct-to-consumer perennial plant sales, family-style brand positioning, and niche specialty offerings.
- Gilbert H. Wild & Son: Multi-generational mail-order nursery specializing in iris and daylilies. Operates in an overlapping niche with Schreiner's, competing for the same hobbyist gardener customer with similar product categories and seasonal shipping patterns.
- Brent & Becky's Bulbs: Specialty bulb mail-order business focused on flowering bulbs (daffodils, alliums, tulips). Directly comparable to Schreiner's in bulb-and-rhizome direct sales, seasonal shipping windows, and hobbyist collector customer base.
Broad incumbents
- Burpee: One of the largest U.S. mail-order garden product companies selling seeds, plants, and gardening supplies to home gardeners. Overlaps with Schreiner's in DTC gardening customer base and seasonal demand cycles, but operates across a much broader product portfolio.
- Jackson & Perkins: Long-standing mail-order ornamental plant company focused on roses and specialty flowering plants. Comparable to Schreiner's in DTC catalog model and collector-gardener targeting, but operates at much larger scale across multiple ornamental categories.
- Monrovia: Major wholesale nursery grower supplying container plants to garden centers and landscape professionals nationwide. Operates in an overlapping distribution channel with Schreiner's wholesale program, but at a far broader scale and across many ornamental categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schreiner's Gardens social profiles
Digital presenceSchreiner's Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schreiner's Gardens leadership team
Management profileNumber of profiles
Schreiner's Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schreiner's Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schreiner's Gardens
What does Schreiner's Gardens do?
Schreiner's Gardens is a multigenerational family-owned horticultural nursery that grows, hybridizes, and sells bearded iris rhizomes, daylily plants, ornamental allium bulbs, and related gardening products. Operating as the largest bearded iris farm in the United States since 1925, the company offers over 583 bearded iris varieties plus daylilies, sold directly to consumers through an online Shopify storefront with seasonal shipping (July–September) and via a separate wholesale catalog for commercial buyers.
Is Schreiner's Gardens a public or private company?
Schreiner's Gardens is a private company. It is classified as family owned and is currently operating.
When was Schreiner's Gardens founded?
Schreiner's Gardens was founded in 1925. It employs 11 to 50 people.
Where is Schreiner's Gardens based?
Schreiner's Gardens is headquartered in Salem, United States, in the North America region.
How does Schreiner's Gardens make money?
Three revenue lines are on record. Iris and Daylily Product Sales are the primary driver. The others are gift Items and Merchandise and wholesale Program.
Who are Schreiner's Gardens's main competitors?
Direct peers on record are Oakes Daylilies, Klehm Nursery, White Flower Farm, Bluestone Perennials, Gilbert H. Wild & Son and Brent & Becky's Bulbs. Broad incumbents are Burpee, Jackson & Perkins and Monrovia.
Does Schreiner's Gardens have an API?
No public API is recorded for Schreiner's Gardens.
What industry is Schreiner's Gardens in?
Schreiner's Gardens's product category is Specialty Plant Nursery. Its primary akta.pro industry code is AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs), with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 11142 and its SIC code is 100.