Thylation
Thylation is an Adelaide-based conservation technology company that builds and deploys the Felixer™, an AI-driven automated grooming trap using computer vision, LIDAR, and APVMA-registered 1080 cartridges to selectively target feral cats and foxes, serving Australian conservation NGOs, government agencies, and Indigenous ranger groups via hardware sales, leases, and grant-subsidized Foundation funding.
- Company typePrivate
- Founded2018
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Thylation does
Thylation is an Adelaide-based conservation technology company that develops and deploys the Felixer™ system, an automated AI-driven grooming trap engineered to identify and selectively target feral cats and foxes without endangering native wildlife. The Felixer™ combines computer-vision–based image recognition with LIDAR ranging and a proprietary 1080 (sodium fluoroacetate) cartridge, regulated by the Australian Pesticides and Veterinary Medicines Authority (APVMA), to deliver a measured toxic gel dose to verified target animals. The technology originated with the founder's applied conservation research and has been refined through six-plus years of field deployments across South Australia, Western Australia, Tasmania, Victoria, and New South Wales.
Thylation operates through a dual-entity structure: the Thylation Group commercializes the Felixer™ via direct sales, leasing arrangements, and a mandatory online training and certification module, while the Thylation Foundation (ACN 19623550390) channels tax-deductible donations and philanthropic grants (including from the Ian Potter Foundation, James Kirby Foundation, The Corella Fund, and IGO) to subsidize Felixer™ deployment by not-for-profit conservation organizations. Customers comprise Australian conservation NGOs (Arid Recovery, BirdLife Australia, WWF-Australia, Wild Deserts, Bush Heritage Australia, Save the Bilby, Ecological Horizons, FAME), government agencies (Western Australia's DBCA and other state programs), Indigenous ranger groups (Yamatji Marlpa / Nyangumarta Rangers, Tasmanian Aboriginal Centre), and research institutions (University of Tasmania, University of Adelaide AIML, UNSW Wild Deserts). University of Adelaide's Australian Institute for Machine Learning serves as the AI/ML research partner.
The business model combines hardware sales and multi-year hardware leases with a philanthropy-subsidized distribution channel. Pricing is not publicly disclosed and is handled via direct inquiry. Marketing is conducted through peer-reviewed scientific publications (Wildlife Research, Wildlife Society Bulletin), conservation sector conferences, and partner referrals rather than conventional commercial channels. The company is privately held with no disclosed institutional venture funding, reportedly employs 1–10 people, and is governed with a Conservation Advisory Committee chaired by Geoff Thomas.
Thylation firmographics
Firmographics- Name
- Thylation
- Legal name
- Thylation Foundation
- Website
- https://thylation.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thylation is an Adelaide-based conservation technology company that builds and deploys the Felixer™, an AI-driven automated grooming trap using computer vision, LIDAR, and APVMA-registered 1080 cartridges to selectively target feral cats and foxes, serving Australian conservation NGOs, government agencies, and Indigenous ranger groups via hardware sales, leases, and grant-subsidized Foundation funding.
- Ownership category
- akta.pro rank
Thylation industry classification
Industry- Product category
- Wildlife Conservation Technology
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391), Support Activities for Animal Production (1152)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA)
- akta.pro secondary industries
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Vaccine Delivery Devices & Administration (Injectors, Oral Baits, In-Ovo) (HLAMAKAK)
Keywords
Where Thylation is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Thylation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Felixer Hardware Sales and Leasing: Sale and lease of FelixerTM grooming trap units to conservation organizations, government agencies, and land managers. The company offers Felixer lease terms and conditions for organizations unable to purchase outright.
- Thylation Foundation Grants: The Thylation Foundation provides grants to not-for-profit conservation organizations to subsidize the cost of Felixer units. Donations of more than $2 are tax deductible in Australia (ACN 19623550390).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct purchase and lease options available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Thylation product offering
Product offeringCore offering
Thylation designs, manufactures, and sells the FelixerTM, an AI-powered autonomous grooming trap that uses computer vision and LIDAR technology to identify feral cats and foxes and deliver a measured dose of 1080 poison gel without endangering native wildlife. The company also supplies proprietary 1080 cartridges as consumables, delivers a mandatory online training and certification programme for Felixer operators, and operates the Thylation Foundation to fund and subsidise conservation deployments.
Product overview
Thylation offers a focused product portfolio centered on the FelixerTM — an AI-powered autonomous grooming trap for feral cat and fox control. The FelixerTM uses computer vision to identify target species and deliver 1080 poison gel without human intervention. Supporting the core product are 1080 Cartridge consumables, mandatory online training certification, and the Thylation Foundation which provides grant funding for conservation projects deploying the technology. The company operates as a dual-entity structure with a commercial arm (Thylation Group) and a charitable foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- FelixerTM Grooming Trap
Companies that use Thylation
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Thylation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Thylation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- FAMEcoreFAME (Foundation for Australia's Most Endangered) collaborates with Thylation on conservation projects, including co-funding initiatives for threatened species protection programs.
- Ecological HorizonscoreConservation organization partner in Thylation's development partner network, working on innovative approaches to feral animal control.
- Bush Heritage AustraliacoreLeading conservation organization that has partnered on Felixer safety assessments and operational deployments across Australian landscapes.
- Nature Foundation SAmajorSouth Australian conservation foundation supporting Thylation's work in biodiversity protection and species recovery programs.
- University of Adelaide - Australian Institute for Machine LearningcoreResearch partnership with AIML for development and advancement of AI-based wildlife recognition and targeting systems.
- Invasive Species CouncilminorAdvocacy organization that has featured Thylation and Felixer technology in media and awareness campaigns about feral cat impacts.
- Wild DesertscoreCollaboration with UNSW's Wild Deserts team for reintroducing native species into Sturt National Park using Felixer technology for predator control.
- Save the BilbyminorConservation organization working on bilby protection, a species threatened by feral predators targeted by Thylation's technology.
- BirdLife AustraliacoreMajor bird conservation organization partnered with Thylation Foundation for Western Ground Parrot (Kyloring) translocation project, securing Felixer units for predator control.
- Yamatji Marlpa Aboriginal CorporationcoreIndigenous corporation representing Traditional Owners in mid-west Western Australia, with Nyangumarta rangers deploying Felixer units for Black-footed Rock-wallaby protection.
- Tasmanian Aboriginal CentrecoreOrganization leading cultural and ecological restoration of Lungtalanana/Clarke Island using Felixer traps for feral cat eradication to enable species repatriation.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Thylation competitors and assessment
Company assessmentDirect peers
- Connovation: New Zealand pest control technology company producing toxin-based devices and lures for invasive species. Comparable to Thylation in regulated toxin delivery systems and conservation-focused wildlife management.
- Goodnature: New Zealand-based company developing humane, automated pest control devices (traps and toxin delivery) for invasive species management. Directly comparable to Thylation's FelixerTM in product category, target market (conservation organizations), and autonomous trap technology.
- Pestoff Conservation: New Zealand-based conservation pest control company producing automated devices and toxin products for invasive species eradication. Comparable in mission, geography (Australasia), and product category to Thylation.
- Animal Control Technologies Australia (ACTA): Australian manufacturer of pest animal control products including 1080-based baits and devices. Directly comparable as a domestic competitor in the regulated feral animal control market serving government and conservation clients.
Emerging players
- Smart Parks: Conservation technology startup deploying sensor-based wildlife monitoring and management systems. Comparable as a tech-enabled conservation hardware company serving similar NGO and government customers.
- IoT Wildlife Monitoring Companies (e.g., EarthRanger): Conservation technology platform for wildlife monitoring and protected area management. Comparable as an adjacent conservation technology serving similar NGO and government protected area management customers.
- Conservation X Labs: Conservation technology company developing tools to address biodiversity threats, including species monitoring and wildlife protection hardware. Comparable as an emerging technology company serving the conservation sector.
Regional players
- Boomerang Wildlife Solutions: Australian wildlife management and pest control services organization. Comparable as a regional player in the Australian feral animal control market that may use or compete with FelixerTM technology.
- Wildlife Solutions: Australian and global wildlife management service providers using various control technologies including traps and baits. Comparable as adjacent players in the invasive species management space.
Others
- Huntington Wildlife Forest: Research station and conservation organization developing wildlife management practices including predator control technologies. Comparable as an ecosystem participant in conservation technology development.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Thylation social profiles
Digital presenceThylation compliance and trust
Trust signalCompliance2 records
Thylation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thylation leadership team
Management profileNumber of profiles
Profiles2 records
Thylation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thylation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thylation
What does Thylation do?
Thylation designs, manufactures, and sells the FelixerTM, an AI-powered autonomous grooming trap that uses computer vision and LIDAR technology to identify feral cats and foxes and deliver a measured dose of 1080 poison gel without endangering native wildlife. The company also supplies proprietary 1080 cartridges as consumables, delivers a mandatory online training and certification programme for Felixer operators, and operates the Thylation Foundation to fund and subsidise conservation deployments.
Is Thylation a public or private company?
Thylation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thylation founded?
Thylation was founded in 2018. It employs 1 to 10 people.
Where is Thylation based?
Thylation is headquartered in Adelaide, Australia, in the Oceania region.
How does Thylation make money?
Two revenue lines are on record. Felixer Hardware Sales and Leasing is the primary driver. The others are thylation Foundation Grants.
Who are Thylation's main competitors?
Direct peers on record are Connovation, Goodnature, Pestoff Conservation and Animal Control Technologies Australia (ACTA). Emerging players are Smart Parks, IoT Wildlife Monitoring Companies (e.g., EarthRanger) and Conservation X Labs. Regional players are Boomerang Wildlife Solutions and Wildlife Solutions. Huntington Wildlife Forest is listed as an others.
Does Thylation have an API?
No public API is recorded for Thylation.
What industry is Thylation in?
Thylation's product category is Wildlife Conservation Technology. Its primary akta.pro industry code is HLAMAFAA, Surgical & Procedural Instruments (Scalpels, Forceps, Retractors), with a secondary code of HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 339113 and its SIC code is 3841.