Tyremasters

What Tyremasters does

Tyremasters, legally operating as Highland TyreMasters, is a family-owned Australian automotive service retailer founded in 1964 and headquartered in Mittagong, New South Wales. The company operates two physical retail and workshop locations in Mittagong (51/59 Main St) and Goulburn (62 Maud St), serving passenger vehicle owners, 4WD/SUV owners, and electric vehicle owners across the Southern Highlands and Goulburn regions. It is one of the largest independent tyre dealers in its catchment and is now in its third generation of family ownership.

The company's product and service offering is broad for an independent operator. It stocks and fits multiple tyre brands (Kumho as a Platinum/Certified Dealer, plus Bridgestone, Michelin, Mickey Thompson, Maxam, and Vredestein) and aftermarket wheels across XD, Speedy, ROH, and PDW brands. Service lines include brake servicing, mechanical and logbook servicing, suspension (as an authorized Pedders dealer), wheel alignments, puncture repairs, batteries, steering repairs, roadworthy inspections, 4WD accessories (as an ARB stockist), and agricultural tyres. Technology is limited to a SEO-optimised website with vehicle/brand/size search catalogues, an online booking system, and embedded Google Maps for store location; there are no proprietary platforms, AI/ML systems, or APIs.

Revenue is generated through one-time retail sales of tyres and wheels and fee-for-service mechanical work, distributed entirely through the two physical storefronts with online appointment booking as the acquisition touchpoint. Pricing is per-unit on products (e.g., Road Hazard Warranty from $3.95 per tyre) and per-service on labour, with no disclosed subscription, contract, or enterprise agreements. Marketing relies on organic search, the website, blog content, and word-of-mouth in a defined regional catchment.

Name

Tyremasters

Legal name

Highland TyreMasters

Website

https://tyremasters.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Tyremasters (Highland TyreMasters) is a family-owned Australian automotive service retailer operating two stores in Mittagong and Goulburn, NSW, selling multi-brand tyres and aftermarket wheels and providing mechanical, brake, suspension, and wheel alignment services to passenger, 4WD/SUV, and EV owners.

Ownership category

akta.pro rank

Product category

Automotive Tyre and Mechanical Servicing

NAICS

Tire Dealers (441340)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive tyre retail
• Wheel alignment services
• Mechanical car servicing
• Brake and suspension repair
• Aftermarket wheel sales

Headquarters

HQ city

Mittagong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Tyre Sales: Retail sales of tyres including Kumho, Bridgestone, Michelin, Mickey Thompson, and other major brands to consumer and 4WD/SUV vehicle owners. Tyres are sold with fitting services.
2. Wheel Sales: Aftermarket wheel sales across multiple brands including XD, PDW, ROH, Speedy Wheels, and others. Wheels are supplied and fitted for vehicles.
3. Automotive Services: Mechanical servicing, brake servicing, suspension services, wheel alignments, tyre fitting, puncture repairs, roadworthy inspections, steering repairs, batteries, and logbook servicing. Services are performed by qualified technicians at physical workshop locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tyremasters sells tyres (Kumho, Bridgestone, Michelin, Mickey Thompson, Maxam, Vredestein including EV-specific lines) and aftermarket wheels (XD, PDW, ROH, Speedy Wheels) and delivers automotive workshop services including tyre fitting, wheel alignments, brake servicing, mechanical/logbook servicing, suspension servicing, battery supply and fit, puncture repairs, roadworthy inspections, and steering repairs at its Mittagong and Goulburn stores.

Product overview

Tyremasters is a family-owned automotive service business operating for over 60 years with two locations in Mittagong and Goulburn, NSW. The company offers a comprehensive tyre and automotive service portfolio consisting of: (1) multiple tyre brands including Kumho (as a certified dealer), Bridgestone, Michelin, Mickey Thompson, Maxam, and Vredestein; (2) a full range of mechanical and automotive services including brake servicing, mechanical servicing, suspension (authorized Pedders dealer), wheel alignments, battery supply/fit, logbook servicing, puncture repairs, roadworthy inspections, steering repairs, and 4WD accessories (authorized ARB stockist); (3) aftermarket wheels across multiple brands including XD Wheels, Speedy Wheels, ROH Wheels, and PDW Wheels; and (4) warranty programs including Kumho Road Hazard Warranty and Mileage Warranty up to 80,000km. The company specializes in serving passenger vehicles, SUVs, and 4WDs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyre retail and fitting
• Aftermarket wheel retail and fitting
• Brake servicing
• Mechanical and logbook servicing
• Suspension servicing
• Wheel alignments
• Battery supply and fit
• Puncture repairs
• Roadworthy inspections
• Steering repairs
• 4WD accessories (ARB stockist)
• Agricultural tyres

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Kumho TyrescoreChannel Partner/ Reseller/ DistributorTyremasters is an authorised Kumho tyre dealer and Kumho Certified Dealer. The partnership provides access to Kumho's full tyre range including passenger, 4WD, SUV, and EV-specific tyres. Tyremasters also participates in Kumho's Road Hazard Warranty and Mileage Warranty programs, and hosts Kumho's Pink Fitters Day charity events supporting the McGrath Foundation. Being a Kumho Platinum dealer is described as 'the best for our customers'.
• Pedders SuspensioncoreChannel Partner/ Reseller/ DistributorTyremasters is an authorised Pedders Suspension dealer, offering Pedders suspension products and services to customers in the Southern Highlands region.
• ARBminorChannel Partner/ Reseller/ DistributorTyremasters is an ARB stockist, carrying select ARB 4WD accessories and products for customers requiring 4WD upgrades.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Goodyear Auto Care: Brand-aligned retail/service network of the global tyre manufacturer Goodyear. Comparable offering tyre sales and vehicle servicing with manufacturer backing across Australia.
• Supercheap Auto: National auto parts and accessories retailer that overlaps with Tyremasters on batteries, 4WD accessories, and some wheel-fitment adjacencies. Broader in scope but competes for parts/accessory spend.
• Bridgestone Service Centres: Tyre manufacturer's own retail/service network in Australia. Comparable as a brand-affiliated service outlet for tyres, alignments, and mechanical work, operating alongside multi-brand independents like Tyremasters.

Emerging players

• Tyroola: Australian online-first tyre retailer with mobile fitting partnerships. Partially comparable as a tyre sales competitor; differs by lacking a physical workshop but competes on price and convenience within overlapping regional markets.

Direct peers

• Tyrepower: Australian franchise tyre retailer with hundreds of outlets. Comparable as a multi-brand tyre retailer offering fitting and related services, competing in the same regional catchments as Tyremasters.
• JAX Tyres & Auto: Australian franchise tyre and auto-service network operating across metro and regional areas. Directly comparable business model selling multiple tyre brands plus mechanical services, alignments, and brakes.
• Beaurepaires: Major Australian tyre and automotive service chain (Goodyear-owned) with national retail and service footprint. Directly comparable offering multi-brand tyres, alignments, mechanical servicing, and brake work across regional and metro locations.
• Bob Jane T-Marts: Australia's largest independent tyre retailer network with national coverage and store-in-store arrangements. Directly comparable to Tyremasters as a multi-brand tyre retailer offering fitting, alignments, and related mechanical services.
• Kmart Tyre & Auto Service: Mass-merchant tyre and auto-service chain owned by Wesfarmers. Comparable offering tyre sales, fitting, alignments, and mechanical servicing at competitive prices nationwide.

Others

• Pedders Suspension (other authorized dealers): Pedders' wider authorized dealer network across Australia. Directly comparable on the suspension product/service line where Tyremasters competes with fellow Pedders dealers for the same regional customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/highlands.tyremasters
• LinkedInlinkedin.com/company/tyre-masters

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyremasters