What Tyroola does

Tyroola is an Australian online tyre retailer founded in 2014 and headquartered in Sydney, operating through the legal entity Tyroola International PTY Ltd (ACN 678407120). The company runs an asset-light, e-commerce-first business model that connects consumers with a catalogue spanning more than ten tyre brands — Michelin, Bridgestone, Pirelli, Dunlop, Kumho, Goodyear, Hankook, Continental, BFGoodrich, Yokohama, and others — across categories including passenger car, 4x4/SUV, all-terrain, mud-terrain, highway, light truck, truck, motorcycle, agricultural, and run-flat tyres. The platform features a vehicle configurator, registration plate ("rego") lookup, and tyre size search, and integrates with Afterpay, ZipPay, PayPal Pay in 4, Apple Pay, and Google Pay. The website claims a 4.7/5 Google Reviews rating across 4,530+ reviews.

The core go-to-market is direct-to-consumer online tyre sales with fulfilment either to the customer's home or directly to one of 800+ independent fitting partner stations across all Australian states and territories, supplemented by a mobile fitting service that travels to homes, workplaces, or shopping centres. Revenue is generated through one-time product sales (tyres and wheels/rims), partner-collected fitting, alignment, and balancing fees, and the attached Tyre Protect 12-month protection plan priced at $10–$20 per tyre depending on size. Marketing channels span SEO, content (tyre guides and blog), paid search, email, organic social, TV advertising featuring Autoexpert John Cadogan, and the Mates Rates referral programme (10–50% cashback for referring friends). Geographic reach covers Australia and New Zealand.

Beyond core tyre sales, Tyroola offers complementary automotive services — logbook servicing, general maintenance, repairs (battery, alternator, spark plugs), and vehicle inspections (pre-purchase, insurance, emission, road-trip readiness) — performed by qualified mechanics in its partner network. The company is privately held with no disclosed external investors, funding rounds, mergers, acquisitions, or leadership changes beyond its founder Zed Klingenberg.

Name

Tyroola

Legal name

Tyroola International PTY Ltd

Website

https://tyroola.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyroola is an Australian online tyre retailer that sells more than 10 tyre brands across passenger, 4x4, truck, motorcycle, and agricultural categories through an e-commerce platform, connecting customers with 800+ fitting partners and a mobile fitting service across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tyre Sales: One-time sale of tyres through e-commerce platform. Customers purchase tyres online at competitive prices with savings up to 50% off RRP. Includes various tyre brands across premium, value, and budget segments.
2. Fitting Services: Partner network of 500+ fitting stations provides installation services. Fees for fitting, wheel alignment, and balancing are charged separately at partner locations.
3. Tyre Protect Plans: Optional extended protection plans for tyres: $10, $15, or $20 per tyre depending on size, providing 12 months of coverage for punctures, impact fractures, accidental cuts, and kerb damage.
4. Wheels/Rims Sales: Sale of wheels, rims, and mags through the platform alongside tyres.
5. Mobile Fitting Service: Mobile tyre fitting service where fitters come to customer locations (home, work, or shopping center) for added convenience, with call-out fees for orders of 3 tyres or less.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Tyroola is an Australian online tyre retailer that sells passenger, 4x4, light truck, truck, motorcycle and agricultural tyres from over ten brands via its e-commerce website. Customers purchase tyres online at up to 50% off RRP, with optional 12-month Tyre Protect coverage, and have them delivered either to their home or directly to one of 800+ nationwide fitting partner stations, with mobile fitting available on-site.

Product overview

Tyroola is an Australian online tyre retailer operating an e-commerce platform that connects customers with over 100 tyre brands for online purchase with local fitting. The platform enables tyre search by size, vehicle registration, or vehicle make/model. Tyre categories include passenger car, 4x4, all terrain, mud terrain, highway terrain, light truck, truck, motorcycle, agriculture, and run-flat tyres. The company operates a network of 800+ fitting stations across Australia and offers mobile tyre fitting services. Complementary services include Tyre Protect (12-month protection plans at $10-$20), car services (logbook and general maintenance), auto repairs (battery, alternator, spark plugs), and vehicle inspections. Tyroola integrates with Afterpay, Zip Pay, PayPal Pay in 4, Apple Pay, and Google Pay for flexible payment options. Key brands sold include Michelin (115,190+ reviews), Kumho (34,515+), Pirelli (27,420+), Dunlop (19,851+), Bridgestone (36,184+), Goodyear, Hankook, Continental, BFGoodrich, and Yokohama.

Differentiator

Problem solved

Functional benefit

Brands

• Tyre Protect: Extended tyre protection plan offering coverage for punctures, impact fractures, accidental cuts, and kerb damage for 12 months

Products and services

• Car Tyres Passenger car tyres for commuting, road trips and everyday driving, available in premium, value and budget segments from multiple brands.
• 4x4 Tyres All-terrain tyres designed for 4x4 vehicles, enabling safe driving on highways, dirt roads and mud trails.
• All Terrain Tyres Versatile tyres for SUVs, 4x4s and utes that handle diverse terrains with confidence.
• Mud Terrain Tyres Heavy-duty off-road tyres engineered for the toughest mud trails and extreme conditions.
• Highway Terrain Tyres Quiet, durable and practical tyres optimised for reliable on-road performance and longevity.
• Light Truck Tyres Strong tyres designed for light trucks, caravans and tradie vehicles, specialised to carry heavier loads.
• Truck Tyres Commercial truck radials engineered for long-distance freight transport across Australia.
• Motorcycle Tyres Tyres for motorbikes, cruisers, quads and scooters covering on-road, off-road and track driving needs.
• Agriculture Tyres Farm and agricultural vehicle tyres from brands including Bridgestone and Michelin.
• Run Flat Tyres Specialised tyres that allow continued driving even after sustaining a puncture.
• Wheels and Rims Car wheels and rims from brands including Advanti, Enkei, Konig, Lowenhart and Mamba.
• Tyre Protect 12-Month Plan Optional 12-month tyre protection plan covering punctures (repairable and non-repairable), impact fractures, accidental cuts and kerb damage; tiered at $10 (small), $15 (medium) and $20 (large) per tyre.
• Mobile Tyre Fitting Service Mobile fitters travel to customer locations (home, work or shopping centres) to install tyres; call-out fee applies for orders of 3 tyres or less and free mobile fitting is offered on select products.
• Car Services Logbook services and basic general maintenance performed by qualified mechanics across the Tyroola partner network.
• Auto Repairs Vehicle repair services including battery replacement, alternator repair and spark plug replacement performed through Tyroola's partner network.
• Vehicle Inspections Professional inspections covering pre-purchase checks, insurance coverage, emissions testing and road trip readiness assessments.

Quantifiable outcome

• Save up to 50% off RRP on tyres
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AfterpaycoreGTM or Marketing PartnerAfterpay is a payment partner enabling customers to buy tyres with interest-free installment payments. Customers can split their purchase into 4 simple installments with no additional costs when paying on time. Instant approval available online.
• ZipPaycoreGTM or Marketing PartnerZipPay is a buy-now-pay-later partner offering flexible repayment options (weekly, fortnightly, or monthly) for tyre purchases. Provides interest-free financing options to customers.
• PayPalcoreGTM or Marketing PartnerPayPal Pay in 4 allows customers to split tyre payments into 4 interest-free installments over two-week periods. Integrated as a payment option at checkout.
• Fitting Partners (500+ tyre stations)coreChannel Partner/ Reseller/ DistributorNetwork of 500+ independent tyre fitters, mechanics, and service centres across Australia who install tyres sold through Tyroola. Partners benefit from new customer acquisition via the Tyroola platform. Licensing fitting stations, repair workshops, and service centres with qualified mechanics are eligible to join.
• Mobile FitterscoreChannel Partner/ Reseller/ DistributorMobile tyre fitting partners who travel to customer locations for on-site tyre installation. Part of the Tyroola Approved Partner network, offering added convenience for customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bridgestone: World's largest tyre manufacturer, selling directly to Australian consumers online and through its Select and Bob Jane-aligned networks. A supplier to Tyroola but also a competitive threat as a manufacturer with DTC ambitions.
• Bob Jane T-Marts: Australia's largest independent tyre retailer with ~120 physical stores nationwide. Directly comparable to Tyroola as a multi-brand tyre retailer serving Australian consumers, though Bob Jane operates a brick-and-mortar model versus Tyroola's online-first hybrid approach.
• Goodyear: Major global tyre manufacturer with its own Australian retail and online channel (including Goodyear Auto Service). Comparable as a tyre brand sold by Tyroola, but also a potential competitor via direct manufacturer-to-consumer channels.

Direct peers

• Mycar (formerly Kmart Tyre & Auto): Large Australian automotive service and tyre retailer with 260+ centres offering tyres, logbook servicing, and repairs. Comparable to Tyroola's service-adjacent offering and overlapping tyre-fitment value proposition.
• Tire Rack: The dominant US online tyre retailer, offering extensive product comparison, consumer reviews, and direct shipping to customer or installer. Closest pure-play peer to Tyroola's online-first configurator-and-finder model, operating at significantly larger scale.
• Beaurepaires: Australian national tyre retail chain owned by Bridgestone, with 240+ stores selling tyres, wheels, and providing fitting services. Comparable as a multi-brand tyre retailer with nationwide fitting coverage and overlapping product categories.
• JAX Tyres & Auto: Australian tyre and auto service franchise network offering tyres, servicing, and repairs across 100+ locations. Comparable as a multi-brand tyre retailer with a fitting/installation-led model and similar brand portfolio (Michelin, Bridgestone, Continental).
• Blackcircles: UK-based online tyre retailer with a network of local fitting centres for installation. Functionally the closest international analogue to Tyroola's online-purchase-with-local-fitting model, though operating in a different geography.
• Tiremart: Australian online tyre retailer offering competitive pricing and delivery with local fitting through partner installers. Directly competes with Tyroola in the same online-first, multi-brand tyre segment in Australia.

Emerging players

• Simple Tire: US online tyre retailer with mobile installation partners delivering tyres to consumer homes/workplaces. Functionally comparable to Tyroola's mobile fitting service model, though operating in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tyroola
• LinkedInlinkedin.com/company/tyroola-com-au
• Instagraminstagram.com/tyroola

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyroola